Month: July 2018

Models Vs Mannequins, the great debate rages on

Guest Blog Post: Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. He has been working in ecommerce for the last 15 years While using professional models is a great way to showcase your products, it isn’t always cost-effective. The best … read more

Guest Blog Post:
Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. He has been working in ecommerce for the last 15 years

While using professional models is a great way to showcase your products, it isn’t always cost-effective. The best alternative options are amateur models and mannequins.

When deciding between amateur models and mannequins, you’re largely factoring a risk/reward scenario, ongoing costs, and how much you’re willing to manage people.

Models, even amateurs, are more desirable because a live body helps a customer relate to your product and adds a higher degree of professionalism, but it can also make for an unpredictable process. Mannequins are great because they’re affordable, consistent, and easy to work with.

Let’s take a step-by-step look at how you can create quality DIY product photography with amateur models and then we’ll go over the advantages provided by mannequins.

DIY Product Photography with Amateur Models

If you want to take a professional-looking product photos with amateur models, follow these seven steps:

1. Cast a Model

If you’re going to use an amateur, there are three primary factors to consider: Your comfort level with the model, their long-term availability, and your apparel’s fit. It doesn’t matter how attractive your model is if your dress is dragging on the floor because the model is six inches too short to properly fit it.

models vs mannequins

Image credit: Pixelz

Comfort level: Communication is important and the easier time you have communicating your vision, the more efficient you will be when shooting. Also, the mood in the studio comes through in images: If you and the model are frustrated and unhappy, you’re not going to get good photographs.

Availability: Plan long-term. If you want a consistent look, especially since amateurs introduce more body type variation than professional models, it’s beneficial to use just one or two models throughout your photography. You will also find that later shoots become more efficient as you and the model increase your comfort level and understanding of each other.

Fit: How does your product look when worn by your model? Focus on the product’s appearance and make sure it’s flattering and requires as little adjustment as possible—you don’t want to create wrinkles because you’re pinning excessively to compensate for a poor fit. Sizing is key. Pick one size and use that same size throughout your photography for a consistent appearance and a more intuitive understanding of sizing by customers shopping your site later.

2. Setup Your Studio Space

Select a space that allows your model to move freely when following your instructions, but don’t choose an area so large that your model might wander out of frame. Designate specific backdrop boundaries to help herd the model and aim your camera.

Your exact equipment will vary depending on your needs and budget, but as a starting point a white backdrop like a roll of seamless white paper or a sheet is always a good idea. White backdrops are required by many ecommerce marketplaces, simplify post-production, and are easy to light in session. If you’ve never set up a studio before, here’s a guide to how to build your own photo studio on a bootstrapped budget.

Be sure to use a tripod. Camera stabilization allows for longer exposure times, improves consistency, and saves you time between shots because you don’t have to readjust your camera’s aim. The result is usually a sharper image and more of them.

3. Shape Your Light

Renting or buying lighting equipment is a big decision and a critical step when capturing product images. Lighting equipment is expensive, so take your time and invest wisely. It may not be necessary to buy equipment: If you’re not going to use a piece regularly, consider renting.

The most common product photography setups use 1-3 continuous softbox lights or 1-3 external speedlights and umbrellas. If you’re in the market, here’s a shopping guide for product photography lighting equipment.

When positioning your lights, try to mimic the softness of natural window light. Continuous softboxes do so automatically, but speedlights may be too harsh and direct even with umbrellas. If that’s a problem, angle your speedlights to either side of the model and bounce the light off nearby walls, like in the image above.

Test out your lighting setup and experiment with different options—but do it before the model arrives so you don’t waste valuable photoshoot time.

4. Position Your Model

When your model arrives on set, it’s time to communicate your vision and position them in frame. The simplest way to position them is with a classic “X marks the spot” approach. Tape an X on the floor either directly beneath their feet, or closer to the camera but in line with where they should stand (so they’re not constantly looking down). The X creates a target for the model so you don’t have to constantly ask them to move.

5. Shoot with Wide Framing

Leave space on all sides of your model when capturing the image. If you’re going to be selling your product in multiple marketplaces and channels, they may have different requirements for cropping and sizing. It’s much easier to crop down to someone’s standards than it is to try and scale up.

Even if you intend to crop out faces, arms, and legs, always keep them in frame. Again, it’s much easier to edit something out then to add it back in—if that’s even possible. You don’t want to have to reshoot.

6. Give Direction

Stay positive and build up your model’s confidence. Remember that they’re an amateur and that you want to shoot with them long-term, so help them realize their potential.

Give the model the instruction they need to help you fulfill your vision. Be clear and precise: For example, if you want the model to look in a particular direction, tell them to look at a specific object instead of pointing. Keep poses simple, so that you don’t distract from the product or lead your amateur out of their comfort zone.

7. Post-Production

After you’ve captured your images, it’s time to optimize them for the web. You can edit the images yourself with this post-production guide, or you can outsource the labor to free yourself to focus on the creative aspects of your business. At Pixelz, for example, we offer a feature-rich and easy to use interface for creating specifications, uploading images, comparing before-and-after images, and rejecting images that don’t meet your standards.

The goal of image editing is to help you create high quality and consistent imagery. Steps like removing the background will create a professional impression by cutting away your DIY studio and also minimizing file size, speeding up your page loading time. Consider using post-production to make lighting adjustments, touch up skin, remove wrinkles, straighten your product, and perform cropping and resizing.

So that’s how to stage a photoshoot with an amateur model. Now, let’s take a look at mannequins.

The Case for Mannequins

stylecampaign burberry mannequins

Image credit: StyleCampaign

Even for high end fashion brands, mannequins are a budget conscious product photographer’s best friend. You can buy them for anywhere from $60-$600, depending on your needs, and that’s it. There’s no overtime, no rate hikes, and they’re always available for reshoots.

Those are the most obvious differences, but there’s more.

Mannequins Make Product Fit Easy

Whether you’re dealing with a professional or an amateur, you need to spend time when casting a model, have them try on your clothes and see if you like the way it looks. You can improve fit with styling, using pins and clips and other techniques, but you need a good foundation to build on.

Alternatively, with a mannequin, you may only need a few moments of browsing online to find the perfect one. Finding the right fit is simplified when you can click around and see exact measurements. This is especially true if all your samples are the same size and you only need one mannequin.

You’ll have less flexibility with posing, but your mannequin won’t complain about being poked or prodded while you’re styling it.

There are many types of materials mannequins are made from, but none is necessarily superior to another. It’s about a different kind of “fit” here; make sure your mannequin style matches your brand.

Branding Possibilities

Mannequins don’t communicate branding as completely as a fully styled model, but they’re not a blank slate either. We can use Anthropologie as an example; until about two years ago, they used mannequins for most of their ecommerce images. Here’s how they used to look:

anthropologie mannequin

Image credit: Anthropologie

It’s clean, vintage, and subtly decorated by a knob at the top. You don’t want your mannequin to be distracting, but anything that’s being seen by a customer should reinforce your brand positioning. If you’re bohemian, use vintage mannequins. If you’re modern, get something more sleek.

There’s also a 3D technique that’s growing in popularity: the invisible mannequin.

If you want to remove all distractions while still demonstrating fit, you can use the invisible mannequin effect. With a little planning and Photoshop know-how, you can create the effect in post-production yourself. If you don’t have the time or the desire to do it yourself, you can offload post-production to a company like Pixelz.

invisible ghost mannequin

Image credit: Pixelz

An “invisible” or “ghost” mannequin image is basically a combination of two or more images. Your product should be photographed as normal, and then repositioned in such a way that any portion that was originally covered by the mannequin can be photographed. Later, the photos are combined into a single image. For more detail, read this invisible mannequin guide that will walk you from basic principles all the way through post-production.

Which Should You Choose?

Models are essential for projecting a professional standard, while mannequins are cost-effective and consistent.

Many boutiques and brands with limited budgets combine the two with great success. You may want to consider shooting a lookbook with professional models, and using those images throughout your store for branding. You can then use amateur models or mannequins for product images.

A mixed approach will give you the best of both worlds without forcing you to choose between branding and your budget.

What have your experiences been like with models and mannequins? Do you have any tips or questions? Let us know in the comments below!


shopify-author Thomas Kragelund

About The Author

Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. He has been working in ecommerce for the last 15 years.

Look What the Weekend Brought to Gypsy Spoonful!

This Weekend on Gypsy Spoonful We have had so many exciting new products listed over the weekend. Here is a just a small sample of some of the new things we added the last couple of days! click on the highlighted shop name to go directly to their shop and browse around! –   These … read more

This Weekend on Gypsy Spoonful

We have had so many exciting new products listed over the weekend. Here is a just a small sample of some of the new things we added the last couple of days!

click on the highlighted shop name to go directly to their shop and browse around!

 

These unique puzzles from Stitcharella Designs have 7 pieces and are deceptively challenging for children up to approximately age 6. There is something about the type of puzzle that really challenges their way of thinking! Each puzzle is machine sewn and hand trimmed. Puzzle measure 5″ x 7″. Each puzzles comes with a puzzle board with a pocket to keep all the pieces together and easily tucks into a diaper bag or purse and can be pulled out for occasions like doctor appointments, restaurants, or in the car!

 

 

 

 This necklace from Noveenna is beaded with seed beads in the color mix of red, yellow, blue, green, copper and crystal cubes. Necklace length is 33¾ inches.

 

Girls Reversible Mermaid Unicorn Apron

This Girls Reversible Mermaid Unicorn apron from Sewing At Ten will fit a child size 3-6.  It has an elastic neckband and velcro at the sides.  It’s so easy for your toddler to slip it on all by themselves.  This cute little apron is a Mermaid print in colors of teal, pink, yellow, etc. and a touch of glitter for extra specialness.  There’s a bright pink polka dot pocket to hold their goodies.   A mini whisk is included with the apron for mixing up all kinds of treats!

This Yard Yahtzee set from Woodburning by Seth includes five large hand cut and burned dice, bucket, and 12 score cards. The score cards are in two sets of 6 for two different games to play. They have been hot laminated so they can be reused with a dry erase marker. Each of the dice measures 4″. Score cards are 8 x 10 in size and are easily readable. Bucket color will vary depending on availability. This game is a perfect addition to any family barbeque, party or get together.

MIdnight Rose Knot Dress

This Midnight Rose Knot Dress from That’s So Addie is a stunner!  Gorgeous midnight rose print features soft cream and light yellow roses on a stark black background.  This could easily go through summer and all way into winter as a unique holiday dress with various layering pieces.  Perfect to wear alone on hot summer days or layer over a tee or peasant top when it is cooler. Bodice is fully lined with knot straps that are fully adjustable. Skirt is super full and finished off with a coordinating hem.

Royal purple faux lace baby shoes by ruby dew designs

These fancy little baby shoes by Ruby Dew Designs are a beautiful royal purple with black lace accents in a size 5 (4.75″ sole length), are perfect for most beginning toddlers. Enclosed elastic keeps them on active feet, soft fleece interiors keep them comfortable and toughtek grip bottoms keep little ones up and moving.

 

Stay updated on everything Gypsy Spoonful by joining our mailing list HERE!

** This Friday**  Join our awesome shops, on July 20th, Search CIJ for all of our Christmas in July items! Snap up some handmade awesomeness.
https://Gypsyspoonful.com

Heads up!! Mark your calendars!! The Gypsy Spoonful Fall Auction is coming! Save the Date! Aug 3-5, kicks off on Friday at 6pm cst! Our auctions are always AWESOME! Sign up for a reminder text message a week, a day and an hour before it kicks off! Sign Up Here: https://gypsyspoonful.com/market/text-message-sign
We will NEVER share your information, or abuse your trust.

 

Be intentional

Being Intentional: Doing the RIGHT thing vs. the EASY thing.

It’s an add to cart kind of day! The best way to start your day is to be INTENTIONAL. Yes, kiddies, that’s the word of the day.. Intentional… What does that mean exactly? in·ten·tion·al inˈten(t)SH(ə)n(ə)l/ adjective 1. done on purpose; deliberate. 2. done with purpose; intended Let’s take a look at what that means in … read more

Be intentional

It’s an add to cart kind of day! The best way to start your day is to be INTENTIONAL.

Yes, kiddies, that’s the word of the day.. Intentional…

What does that mean exactly?

in·ten·tion·al
inˈten(t)SH(ə)n(ə)l/
adjective

1. done on purpose; deliberate.
2. done with purpose; intended

Let’s take a look at what that means in the context of the “support handmade” and “shop small” movements.

The easy thing to do when you need to buy a gift is to run to your local retailer and pick up a gift card for another retailer, most likely a chain store, or corporately owned restaurant chain… Everyone likes gift cards, don’t they?

The easy thing to do when you need an outfit or accessory for a special occasion is to go to the mall, and look around until something “speaks to you”… or go to the closest big box store and find something there, right?

Well, I am here to tell you that the easy thing is not always the RIGHT thing to do.

doing the right thing

Being intentional in this context is about doing the RIGHT thing, not the easiest thing. Every single dollar you spend is a vote for the type of world you want to live in. Do you really want to line the pockets of CEO’s of fortune 500 companies? Do you want to give that CEO that extra vacation … OR would you rather know that your money is giving a little boy little league, or a little girl dance lessons? Would you rather see a small family be able to go out and see a movie together? or would you rather give that big box store’s corporate management team a big fat bonus when they’re already raking in the cash… or would you like to know that your purchase MEANT something to ONE work at home mom or dad?  I’d sleep a lot better at night if I was MORE intentional with my shopping dollars. Sure, it might make some forethought and planning out to buy a birthday gift for someone from the Gypsy Spoonful marketplace, and it may just be easier to grab that gift card from your local pharmacy store.

Gypsy Spoonful has 165 independently owned & operated small shops~ each one representing a very hard working mom or dad, or a student working their way through college, a person who has a disability and may not be able to hold a traditional job, a homeschooling parent who wants to be home with their children and teach them while also working and adding to the family income. EVERY single sale matters in the life of a VERY REAL person. It makes a difference in their household.

Doing the right thing is not always easy, but it is ALWAYS the right thing to do.

Shop the Gypsy Spoonful Marketplace Now

Check out what we believe about handmade, and small American business, if you vibe with what we’re doing, and you’re a maker/artist/crafter… apply to open a shop HERE . 

Want to see our community of makers in action, and get to know the person who owns a shop? Join our Facebook Group. You can also request a custom item on the wall in the group!

Summer plans

Exciting Summer Plans at Gypsy Spoonful!

Summer plans at Gypsy Spoonful are on fire with exciting new shops filled with unique, trending items that you are not going to find at any big name store! You are not going to want to miss taking a minute to visit these brilliant new shops. We also have a couple of announcements today about … read more

Summer plans at Gypsy Spoonful are on fire with exciting new shops filled with unique, trending items that you are not going to find at any big name store! You are not going to want to miss taking a minute to visit these brilliant new shops. We also have a couple of announcements today about some upcoming events that you are not going to want to miss!!

First up, join our awesome shops on July 20th when we interrupt your regularly scheduled summer plans for a little Christmas In July! Search CIJ for all of our Christmas in July items! Snap up some handmade awesomeness at Gypsy Spoonful! July 20th ONLY!

cij

Second, the wait is over!! Mark your calendars!! The Gypsy Spoonful Fall Auction is coming! Save the Date! Aug 3-5, kicks off on Friday at 6pm cst! Our auctions are always AWESOME! Sign up for a reminder text message a week, a day and an hour before it kicks off!
Sign Up Here: https://gypsyspoonful.com/market/text-message-sign
We will NEVER share your information, or abuse your trust.

fall auction

click on the highlighted shop name to go directly to their shop and browse around!

This large Garden Green basket from Pieceful Design is a gorgeous mix of pinks, purples and yellows on a rich green background! Wouldn’t it make a great addition to your own home decor– or a great hostess or housewarming gift? Bowl measures 9 inches across the top and 5 inches tall. Each bowl is constructed from fabric-wrapped clothesline and carefully coiled to move out from the center, sewing each row by machine. Every fabric yields a wonderful surprise! Virtually indestructible, these coiled fabric bowls are perfect for any area in your home: bath, bedroom, kitchen, office! All of these bowls can be molded, squeezed turned inside out–
and then quickly reformed back into their original shape.

garden green bowl

This hand painted dragon eye with a heart shaped pupil glass cabochon wrapped in aluminium chainmail  by Filthy Fairy Sundries and Treasures forms a one of a kind pendant. Great for costumes, jewelry, or sci fi, fantasy, steampunk, LARP, medieval fairs, renaissance fairs, or any other style/reason/accessories need of your choice. This eye is 40 x 30mm, oval with a domed top and a flat back.

Trash

The fabric in this quilt created by Keepsake Quilts by Lisa is so fun, fresh and modern! Bright colors in teal, yellow, green, grey and red. A perfect addition to your child’s room and will become a favorite keepsake! The generous size allows not only use as a crib quilt but everything from wall hanging, toddler bed or playtime on the floor! A fixture throughout childhood! Measures 42 x 47 inches.

Look at this exquisite Celtic Trinity Knot Charm by Prism Gypsy. This real flower resin necklace adds colorful spirit to your style. It features a Celtic Triqueta charm (also known as a Triquetra or Trinity Knot), and real flowers, all embedded inside of amber colored resin. Perfect for any nature lover! This pendant comes ready to wear on an adjustable,slide knot,black, waxed cotton cord. One size fits all. It has a silver colored bail, which is large enough to switch out to your favorite chain if you prefer.

“Hungry Birds in Nest” Repurposed Denim Pillow created by Scrapper’s Snips and Stitches  is an “intentionally shabby” design. The baby birds and nest embellishing this pillow are crafted from repurposed denim. The handmade appliquéd birds are made from old, recycled jeans, and the nest is Scrapper’s own design using thread clippings. This pillow has a zippered closure on the back and a removable inner pillow form. The pillow is made from a blue and white floral cotton fabric.

photo "Hungry Birds in Nest" Repurposed Denim Pillow

This huge tapestry from AOOAK Creations  is absolutely amazing and will add charm and warmth to any space. With many uses it can be used for your next picnic or yoga routine. Hang it on the wall or ceiling for focus meditation. This wall hanging would also be a great addition to a baby nursery. Each one comes out unique with the color patterns happening naturally during they dyeing process.

Fall Welcome Wreath by Wreathes & More By Jacquelyn has the most gorgeous color combos for fall! Wreath dimensions are approximately 26″. This wreath is on a 24″ evergreen base and features various colors of deco mesh (burlap with gold and silver stripes, orange, cream, beige and aqua), a small fabric pumpkin in the lower left corner which was hand-sewn , a 12″ W x 6″ L wooden welcome sign in turquoise and black colors, faux  fall colored flowers, and various ribbons and bows in like colors.

This Patriotic Memorial Cross by My Spinning Mind Home Decor is great for all year round. Appropriate for Memorial Day,  Flag Day, 4th of July or Labor Day. It is made of twigs on a wire frame with red, white & blue florals & ribbon. It measures approximately 15” W X 22” H & 5.5” D and weighs approximately 3 pounds.

 

Exclusive to Gypsy Spoonful! These Galaxy-Print Flip Flops from Bear Kitten Clothing are cosmically cute! Made using swim knit, the quick-dry fabric is perfect for the beach or pool. Handmade in the U.S.A., these yoga flip flops wrap gently, but securely, around your ankle for ultimate comfort. Grab a pair today to make your summer footwear out of this world!

I hope you have enjoyed some of our newest shops and will keep coming back to see what we have to offer.  We have been adding new members every day so as they are listing, they will be featured here as well.  If you feel like you want to be a part of this amazing journey with us, feel free to apply at https://gypsyspoonful.com/market/join/.

Social Listening

8 Social Media Tools to Protect Your Reputation and Influence Conversations

Social Listening The most important social media conversations about your brand usually don’t involve you. It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them? Social listening is … read more

Social Listening

Social Listening

The most important social media conversations about your brand usually don’t involve you.

It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them?

Social listening is a technique for monitoring social media conversations to uncover new opportunities for your business.

With social listening, your business can identify these key moments to engage with users directly and sway their conversations in your favor.

To help you monitor conversations about your brand and transform them into new opportunities for your business, we’ve put together a collection of the top tactics and tools for social listening and media monitoring.

What Is Social Listening?

Social media is a sea of information. Content often dominates feeds, but human interaction is at its heart.

With social listening, you can track existing conversations to find opportunities for your brand to jump in and engage with prospects and existing customers. These organic relationships are the backbone of sustainable, ongoing social media growth and building a dedicated fanbase for your business.

Discovering the opportunities to build these relationships with your customers goes beyond the messages that show up in your business’ Twitter notifications. Social listening is a way for your business to monitor digital conversations at scale, saving you the massive amounts of time and effort that would be required to sort through the noise manually.

Social listening tools track posts based on keywords and phrases relevant to your business to help you find conversations that you aren’t a part of, but should be.

Why Is Social Listening Important?

Social listening is a key tactic for creating a comprehensive social media marketing strategy. It gives you an up-close-and-personal look at your customers and reveals new ways for you to connect with them and build content that reflects their values.

These raw and unfiltered conversations can provide you with a wide variety of insights about your audience. Here are the primary benefits of using social listening for your online store:

Address Indirect Complaints

In the heat of the moment, when customers are most frustrated, it’s understandable that they might not tag your brand while typing up a passionate complaint, especially since only 30% of tweets about brands actually tag their official usernames.

Unfortunately, without using a social listening tools to monitor social media feeds, these complaints would normally go unnoticed—unnoticed by you, that is.

The risk here is twofold: First, your customers will not get their issues resolved. If you can’t see their complaints, you can’t address them and help them have a successful, positive experience with your products.

Second, an unchecked complaint can spiral out of control online, fostering negative sentiment towards your brand. Not monitoring social conversations can leave your business in a vulnerable position and without the appropriate tools to protect itself. Whereas a proactive, social listening-powered approach will help you transform complaints into lifelong customers.

The key to delivering a stellar customer service experience with social listening is to go above and beyond in your response. Your customers don’t necessarily expect a resolution to their complaint since they haven’t tagged your business or product, so you need to go the extra mile to surprise, delight, and win them back

Uncover Unique Opportunities

On the other hand, social listening can also present new opportunities for your brand to create custom social media content and build relationships with your audience. By tracking keywords that are relevant to your brand, you can reach out to new customers in their moments of highest intent.

Here are the different kinds of keywords that your business should be paying attention to:

  • Brand Keywords: Words that are specifically associated with your business, including your company name and any common variations or misspellings. For instance, if your company is called Waterfall Skincare, you’ll want to track “Waterfall Skincare”, “Waterfall Skin Care”, “Water Fall Cosmetics”, etc.
  • Industry Keywords: Words that describe the kind of products or services that your store sells. For instance, a t-shirt store would track words like “clothing”, “t-shirts”, and “apparel”.
  • Location-Specific Keywords: If your business has a physical store or targets specific locations, be sure to track hashtags and keywords that are popular within the city, state, or country that you’re focusing on. For instance, a company selling Chicago souvenirs would want to track the most popular keywords within the Chicagoland area.
  • Negative Keywords: These keywords are ones that you don’t want included in your tracking. If your industry or brand name is commonly associated with non-relevant conversation topics, you’ll want to filter those out. For instance, if you sell dog toys, you’ll want to add “children”, “kids”, “babies”, etc. as negative keywords, so that you aren’t tracking conversations about children’s toys as well.

With social listening, seemingly unrelated conversations can suddenly become chances to impress new customers and engage with your current fans.

spotify twitter social listening

Image credit: Spotify on Twitter

Spotify, for example, was able to jump on this tweet despite the fact that it didn’t actually tag their Twitter account. Their response was simple and witty, humanizing their brand and making a personal connection with a loyal customer.

hilton suggests social listening

Image credit: HiltonSuggests on Twitter

Hilton has dedicated an entire Twitter account to social listening with Hilton Suggests. The account monitors keywords around the names of cities with Hilton hotels to respond to questions about dining and entertainment recommendations with suggestions for local hot spots.

Finding these moments is a three-step process, involving the collection and monitoring of conversations, followed by the analysis of these conversations to determine the intention of the speakers, and then, finally, outreach.

Intention is determined by context and context shapes the way that you should engage with the speakers.

  • What is the emotional sentiment of the conversation?
  • Will the speakers be receptive to your interaction?
  • Is this a relevant opportunity for your brand?

These questions will help you narrow down the context of the conversation and determine how your business should engage, whether that means joining in on a joke or suggesting your product as a solution to a problem.

Get Unfiltered Feedback

Want to know how your customers really feel about your products? From their biggest pain points to their favorite features, social listening gives you direct access to real, honest feedback.

The information that you pull from these interactions is highly valuable for designing better products in the future and improving your current catalogue. Pay attention to what your customers like and don’t like about your products. Try to understand their frustrations and the challenges that they run into.

Remember that negative reviews and comments aren’t personal attacks, they’re opportunities for your business to get better.

If you’ve just launched a new product, you can discover any shortcomings early on by monitoring social conversations. This can get you in front of negative reviews before they start rolling in and help you improve your current products for future customers.  Source Kevin Donnelly, Shopify Blog

If you’re looking for a place to sell your handmade products, check out this page, and to see our community in action, and how we suppport each other in our handmade community, join our Facebook Group.