Month: July 2019

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color> Written by Heather aka Goose, Owner/Founder of GypsySpoonful Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, … read more

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color>
Written by Heather aka Goose, Owner/Founder of GypsySpoonful

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, as it should be. A good advertising and marketing plan for any business should include a multi-facted approach. Never, ever put all your eggs in one basket. If something happens , you’re screwed. Always , ALWAYS, have a plan B, and C, and D… way to reach potential customers.

I always suggest to all of our new members that they should open an account and have a presence on all of the major social media platforms (for their small business at least) .

Those platforms I suggest are as follows:

Facebook (a page AND a group)

Twitter

Instagram

Pinterest

MeWe (new)

AllSocial (new)

(I also suggest Redditt and YouTube if you want to be super efficient)

Gypsy Spoonful’s advertising & marketing efforts attempt to cover all of the ways that have potential to reach our market. The reason I believe in a multi-faceted approach is because not everyone is on every social media platform like you.. some might prefer one over the other and if you’re on all of them, you cover all your bases and reach different people on each one.

Here’s a sample of what a good multi-faceted marketing approach looks like:

  • Email campaigns (we do a monthly newsletter plus weekly themed email blasts)
  • Blog Posts, not just to promote our products or shops, though that’s important~ but it’s always important to provide useful content to your blog readers as well)
  • Link exchanges with other bloggers and websites, the more incoming links you have, the greater your rank with SEO
  • Social media (+ boosting some posts) on all platforms
  • Display advertising on niche and specialty blogs
  • Press releases to niche blogs, magazines or newspapers
  • Networking with other small businesses where there may be customer cross-over
  • SEO efforts
  • Paid and non-paid advertising campaigns
  • Submitting articles as guest blogs, or serving as an expert or interview source for other blogs, publications, podcasts etc
  • Google & Bing ad word campaigns (and pay per click ppc programs)

Except for the paid ads and boosting social media posts, the other bullet points is what is considered guerilla marketing, organic marketing, and viral marketing.

There are several books that I have found extremely helpful over the years for organic and viral marketing, and I always suggest them to my fellow small business owners, and to our blog readers, here’s that list:

These are great tools to put in your small business marketing aresenal: (these are NOT affiliate links, so if you buy them we do not make any money)

  1. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
  2. Guerilla Marketing Remix
  3. It’s not who you know, it’s who knows you
  4. The No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
  5. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Do you have questions? I’d be happy to answer them, drop us a comment and we’ll comment back below. Intersted in becoming part of our handmade community, and having your own handmade small shop? Apply HERE for a shop.

 

Have You Heard The Scoop About Gypsy Spoonful’s Next Auction?

If you have ever participated in one of Gypsy Spoonful’s auction in the Facebook group, you know what a blast we have. This one will be no different, except instead of having some kind of theme like summer or fall to focus on, this time it is Designer’s Choice! That’s right! We are letting the … read more

If you have ever participated in one of Gypsy Spoonful’s auction in the Facebook group, you know what a blast we have. This one will be no different, except instead of having some kind of theme like summer or fall to focus on, this time it is Designer’s Choice! That’s right! We are letting the creativity loose! We are so proud of the team and community that we have built here at Gypsy Spoonful that it is sure to be amazing.

You’re invited to join us and bid on some TOP quality handmade items~ they’re all 100% handmade by the talented makers of Gypsy Spoonful. From bath & body products to stunning jewelry, adorable & trendy children’s clothing and the perfect piece of home decor you’ve been searching for~ You can find it all, there’s something for everyone to treat yourself or to give as gifts. Handmade from Gypsy Spoonful is completely unique and like NOTHING you can find at the big box stores or the mall. Impress your friends , they’ll be asking “where did you get that” ?

You have to be a member of the Gypsy Spoonful Facebook Group to participate in the auction. So, make sure you are a member of the group and turn those notifications on so you get all the details. If you haven’t joined the group yet you can do that right HERE.

The auction starts Sunday evening and runs until Monday evening so make sure you get in there and get your bids in! Anybody want a sneak peek at some of the goodies?? Look at these fun items you could be bidding on!

8×8 White Shadow Box Frame adorned with 25 handmade coral paper flowers & beautifyl family sentiment. Ready to hang or display on a table/shelf. From A Crafty Mama Co.

 

Brave Little Bear Handkerchief Hem Dress
Approximate size 5 handkerchief style dress. Adorable tribal bears with bows & arrows accented with blue & brown coordinates. The shoulder straps lace through loops in the elastic back for a truly custom fit. You can tie the bow as tight or loose as needed. The front laces up with a sweet ribbon.

 

Hand Painted Sunflower Stemless Wine Glass ~ The best part about this glass is it’s not just for wine! Mix up a cocktail 🍹 or fill it with ice and lemonade. Premium satin acrylic paint which has been baked for durability.

 

Brass and Rhinestones Assemblage Bracelet – This bracelet is one of a kind!!! It was made using a two brass and rhinestone connector links along with a chunky brass chain to finish off this piece. Hanging from a jump ring is a brass cross charm. A brass lobster clasp makes it easy on/off.

 

Embroidered JoJo Siwa Backpack
Full Size School Backpack 16″ x 12″ x 5″, Adjustable Padded Straps, Ripstop Construction, Machine Embroidery added, Add Name or Initials of your Choice!

 Don’t miss out on any auction info! Subscribe to the Gypsy Spoonful mailing list and Text Messages Here. Get a text an hour before auctions, 1 hour before auction close as well as news about flash sales, or special promotions.