Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color>
Written by Heather aka Goose, Owner/Founder of GypsySpoonful
Just an FYI, marketing and promotion for us at Gypsyspoonful; isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun! So, what we do here at GS is multi-faceted, as it should be. A good advertising and marketing plan for any business should include a multi-facted approach. Never, ever put all your eggs in one basket. If something happens , you’re screwed. Always , ALWAYS, have a plan B, and C, and D… way to reach potential customers.
I always suggest to all of our new members that they should open an account and have a presence on all of the major social media platforms (for their small business at least) .
Those platforms I suggest are as follows:
Facebook (a page AND a group)
(I also suggest Redditt and YouTube if you want to be super efficient)
Gypsy Spoonful’s advertising & marketing efforts attempt to cover all of the ways that have potential to reach our market. The reason I believe in a multi-faceted approach is because not everyone is on every social media platform like you.. some might prefer one over the other and if you’re on all of them, you cover all your bases and reach different people on each one.
Here’s a sample of what a good multi-faceted marketing approach looks like:
- Email campaigns (we do a monthly newsletter plus weekly themed email blasts)
- Blog Posts, not just to promote our products or shops, though that’s important~ but it’s always important to provide useful content to your blog readers as well)
- Link exchanges with other bloggers and websites, the more incoming links you have, the greater your rank with SEO
- Social media (+ boosting some posts) on all platforms
- Display advertising on niche and specialty blogs
- Press releases to niche blogs, magazines or newspapers
- Networking with other small businesses where there may be customer cross-over
- SEO efforts
- Paid and non-paid advertising campaigns
- Submitting articles as guest blogs, or serving as an expert or interview source for other blogs, publications, podcasts etc
- Google & Bing ad word campaigns (and pay per click ppc programs)
Except for the paid ads and boosting social media posts, the other bullet points is what is considered guerilla marketing, organic marketing, and viral marketing.
There are several books that I have found extremely helpful over the years for organic and viral marketing, and I always suggest them to my fellow small business owners, and to our blog readers, here’s that list:
These are great tools to put in your small business marketing aresenal: (these are NOT affiliate links, so if you buy them we do not make any money)
- Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
- Guerilla Marketing Remix
- It’s not who you know, it’s who knows you
- The No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
Do you have questions? I’d be happy to answer them, drop us a comment and we’ll comment back below. Intersted in becoming part of our handmade community, and having your own handmade small shop? Apply HERE for a shop.