Zuckerberg Suggests There Will Be a PAID Version
For years, there have been rumors running around on Facebook saying that the social media giant was going to start charging for it’s use; and for just as many years a quick fact check on Snopes will easily put this top 15 urban legend to rest. However, something wicked this way blows~ and it sounds like things REALLY may be changing.
Repost from Bustle:
Facebook Founder And CEO Mark Zuckerberg testified before Congress yesterday, (April 11, 2018) regarding privacy breeches encountered at the hands of what is being called The Cambridge Analytica
“There will always be a version of Facebook that is free,” Zuckerberg said when Republican Sen. Orrin Hatch asked him if the service he created will always be free to use.
The phrasing of that remark strongly implies that it’s at least possible that there will at some point be a version of Facebook that isn’t free. Many speculated that this hypothetical paid version of Facebook would be ad-free, given that Zuckerberg was discussing the importance of advertising in Facebook’s business model when he made the comment.
Of course, this is all complete speculation. Zuckerberg made a throwaway comment that didn’t close the door to the possibility of a paid version of Facebook — but that’s about all he did. Zuckerberg made no official announcements, and didn’t even confirm that the company is looking at the possibility of a premium version. He simply hinted obliquely at the possibility.
The idea of a paid, ad-free version of Facebook has been floated in the past. In 2013, Twitter co-founder Biz Stone proposed that Facebook adopt such a business model — not as a means of protecting users’ data, but as a means of making more money.
“I’ve got an idea for Facebook,” Stone wrote in a Medium post. “They could offer Facebook Premium. For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe some special features too. If 10% percent of Facebook signed up, that’s $1B a month in revenue.”
Moreover, a rumor circulated in 2009 (and several times since) that Facebook was going to start charging users to access the website. Needless to say, that never happened.
Not everybody is sold on the idea of a premium version of Facebook, however. Apple co-founder Steve Wozniak told USA TODAY on Wednesday that he doesn’t think users would pony up the extra cash for an ad-free Facebook experience.
“You would say, ‘I’m really paying $1,000 a year for this Facebook service when I can do email and other sites?'” Wozniak hypothesized. “There’s a lot of ways to be in contact with people.” He added that an ad-free version would provide “one little level of guarantee and privacy,” but probably wouldn’t alleviate all of users’ concerns about how their data is used and shared.
Goosie Commentary: I think most of the analysts who are predicting an “ad-free” version of Facebook may be off target. Where I see this going is offering Facebook free for regular users, and then Zuckerberg and his crew creating a paid version for businesses. I don’t think ad-free is ever the way they’re going to go. Ad dollars are their bread and butter. Offering premium services to businesses to be seen again by followers (instead of boosting posts) will be the way it goes in my humble opinion. The slippery slope to a paid version for businesses seems to have started a couple of months ago with Zuckerberg’s statement when he basically killed Facebook Pages for Business and Brands. He hinted then that there would be a separate place for Facebook Pages. And I believe that was the first step in separating “Regular Facebook users” from “Business Facebook Users”. I knew this was coming, I can almost guarantee that Businesses and Brands will be offered a premium version and if they don’t subscribe they’ll remain “dead” in “no man’s land”, or eliminated all together.
How will this affect Small Business Owners that use Facebook to share, promote, market and otherwise grow their customer base and reach? it’s going to hurt a lot. I think it’s going to be a pay to play type of scenario, and most of us are on shoestring budgets and live sale to sale as it is now. Don’t quote me on my commentary and my prediction, but I’d be you dollars to donuts this is what will be happening in the future.
What do YOU think Mark Zuckerberg was alluding to in regards to the future for his social media cornerstone? Drop us a comment and let us know what you think.
If you’re a small business or handmade shop owner, would you pay to have a business facebook account? How MUCH would you be willing to pay per month? Drop a comment below and join the discussion.