Mom Owned -Mommin’ Aint Easy : Meet the Moms of Gypsy Spoonful

Mommin' Ain't Easy

They say the hardest job in the world is being a mother. Some of our moms are “step moms’, some are biological moms, and some are fur mamas…some of their babies are in heaven and some are parents or even Grandparents themselves now~

Moms pour their hearts and souls into doing right by their littles, raising them properly is a lot of work; and we’re all so tired! LOL!  Not only are these ladies all moms raising kids, but they’re also raising businesses!

We have moms from all walks of life, all religions, all ethnicities and different states around the US

Mom Owned

It’s a Mom’s World

In between late-night feedings, picking up the kids from school, and kissing those boo-boos away, more and more moms are starting businesses. Do you have what it takes to be a mompreneur?

Moms know everything. They know where their kids left their socks, they know what time the carpool leaves, they know how to get a cranky 4-year-old through a shopping mall. Given their mastery of multitasking, is it any wonder mothers make such good business owners?

Not if recent statistics are any clue. There are 10.1 million women-owned businesses in the United States, generating $2.3 trillion in annual revenue, according to the Center for Women’s Business Research. Women are starting businesses at nearly twice the rate of men. And women with children are jumping in–each with a different business goal, a different family situation and a different strategy to balance it all.

GypsySpoonful is chock-full of  inspirational mompreneurs –and we’re located all over the country.

Some work at home; some have branched out into family-friendly office spaces. They all have one thing in common: They are extraordinary women with successful businesses. What can you learn from them? Just about everything.

What we have learned from the mompreneurs who are our shop owners/members is that scheduling is everything. “Develop a schedule that allows you to focus during work time;Consider hiring someone to clean your house, a part-time assistant or a part-time nanny.” Develop a support to delegate child care and household duties–with your spouse, friends, family or other local working moms in your network.

For most mompreneurs, help and support from their spouses is critical, whether it comes in the form of taking care of the kids in the afternoon or evening or providing business support. Older kids can even help with some of the business duties.

And as important as your business is, don’t continually sacrifice family time to work on it. “Periodically review how you are spending your time. Decide what is important to you, and work toward that goal. Eliminate time-wasters and things that [distance] you from those people and things.”

Segmenting your business obligations into smaller chunks can also help–you can accomplish a smaller task while on the go, like composing a marketing letter while waiting at the dentist’s office or sending an e-mail while waiting for dance class to start.

Mom Owned

Higher Learning

For older kids, seeing the ins and outs of entrepreneurship firsthand can imbue them with an innovative spirit. Cindy Schwartz, founder of Concierge Connection Inc. in Coral Springs, Florida, has set an example of self-employment for her kids. “I don’t think my kids will do traditional work,” she says. “I also know I’m not the only example. My ex-husband runs his own business out of his home, and he’s extremely successful. My kids know you don’t have to be a doctor or lawyer–you can do something unusual. And they know that both their parents put them first.” Many Gypsy Spoonful shops are owned by a mom-child pair!

Look It Up

Starting a business as a parent isn’t easy, but check out some of these resources for education, assistance, inspiration–or just to network with some other mompreneurs.

  • Bizymomsoffers a website where you can chat with other mompreneurs, get business ideas, browse an e-book store, and get information from myriad articles.
  • The Stay-at-Home Mom’s Guide to Making Money From Home: Choosing the Business That’s Right for You Using the Skills and Interests You Already Have (Prima Lifestyles) by Liz Folger


Home Is Where the Heart Is

Most mompreneurs find the transition to business owner is easier when the business is based at home. “The biggest mistake I hear moms making is jumping into a business before they’ve done their homework.”

When deciding what type of handmade products to make,  consider what your talents are and what you’re most passionate about. For work-at-home moms, any business involving the internet–such as creating handmade products and selling them on Gypsy Spoonful –can be a particularly good fit.

Mom Knows Best- a case study-

It was motherhood itself that inspired Raenita Deal,  to start  That’s So Addie, a trendy clothing brand that encompasses newborn baby dresses to deco jean and top sets in tween sizing. After she had her third child, Addie (fittingly)  she was dissatisfied with the dearth of stylish, functional and affordable cute children’s clothing. Deal spent her days formulating a business plan to offer what she knew other women would desire for their little ones, and she set up her online store fourteen years ago, and it’s been going swimmingly ever since. Armed with her online selling knowledge as a mom, Deal partnered up with the owner/founder of Gypsy Spoonful and the rest is history!

When Deal began making non-clothing items such as embroidered products, bows, and other accessories,  started Wallowa Wonders (named after her hometown of Wallowa Wonders) after a few months, she opened an additional shop. Sales have soared for this Oregon-based company.

Similar stories like this abound on Gypsy Spoonful…



mom owned

  1. There are now 11.3 million women-owned businesses in the U.S., employing nearly 9 million people and generating over $1.6 trillion in revenues.
  2. Women-owned businesses now comprise 38% of the business population, employ 8% of the country’s private sector workforce and contribute 4% of the nation’s business revenues.
  3. Since 2007, there have been 1,072 net new women-owned firms launched each and every day.
  4. Between 2007 and 2016, while the total number of firms increased by 9%, the number of women-owned firms increased by 45% – meaning that over this period the number of women-owned firms grew at a rate fully five times the national average.
  5. The number of women of color who have launched their own business has more than doubled since 2007, to nearly 5 million. They comprise fully 44% of all women-owned firms.
  6. The average minority woman-owned business annual revenues are less than half that of the average non-minority women-owned firm. Overall, women-owned businesses average $143,431 in annual revenue, with non-minority women-owned firms averaging $201,948 in annual revenues and minority women-owned firms averaging $68,982.
  7. Although the share of women-owned firms keeps climbing – from 28% in 2002 to 38% today – their share of employment (8%) and revenues (4%) remains essentially unchanged.
  8. Despite broadening industry diversity over the past two decades, since the 2008 recession the industries with the greatest share of new women-owned firms are in some of the most historically traditional sectors for women:
  • Other services (which includes hair and nail salons, up 98% compared to 45% overall);
  • Administrative, support and waste management services (home to janitorial and landscaping businesses, +64%); and
  • Accommodation and food services (+62%).

9.  Since the recession, the 10 fastest-growing states for women-owned firms are:

  • Florida (up 67%)
  • Georgia (64%)
  • Texas (63%)
  • Michigan (57%)
  • Mississippi (56%)
  • South Carolina (53%)
  • Tennessee (53%)
  • The District of Columbia (51%)
  • South Dakota (50%)
  • Louisiana (49%)

10. Since the recession, the 10 fastest-growing states in terms of combined economic clout are:

  • North Dakota, South Dakota, Texas (all tied for first),
  • Iowa,
  • Indiana and Wyoming (tied for 5th)
  • Georgia and Tennessee (tied for 7th)
  • Utah
  • Maine

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