Tag: blogger

Working from home? Free Trials to check out to keep you connected

Organizations are increasingly looking for options for employees to work securely from any location. Whether it is to support work from anywhere, global workforce collaboration, agile end-point management, or to ensure business continuity in face of disasters, organizations want remote work solutions that they can depend on. Free Trials to check out: Facetime, an Apple … read more

Organizations are increasingly looking for options for employees to work securely from any location. Whether it is to support work from anywhere, global workforce collaboration, agile end-point management, or to ensure business continuity in face of disasters, organizations want remote work solutions that they can depend on.

Free Trials to check out:

Facetime, an Apple device application that allows you to video chat with anyone. Get it free HERE.

Zoom, is becoming the go-to app for the times we’re living in. They say, “We’re in this together, keeping you connected” with virtual meetings and chat. Zoom is free for their basic accounts. Go here and get a Free Zoom Account

 Amazon Web Services:

AWS provides a set of solutions built on top of the AWS Cloud to help quickly enable remote work for employees, contractors, students, and contact center agents. AWS remote work and learning solutions allow employees, contact center agents, and students to remain productive and connected while working from home. AWS remote work and learning services include remote desktops and applications, tools for communication and collaboration, and contact center solutions that can be deployed quickly at global scale. All of these services offer pay as you go pricing. Get started with a free trial today.

Go To Meeting is another company offering a free 14 day trial period. Get The Trial HERE. 

Go To Meeting offers the following:

Screen Sharing

Share your desktop, smartphone or tablet screen quickly and securely from anywhere.

Conference Calling

Integrated Voice over IP conference calls that saves you time and money.

Video Conferencing

Change the dynamics of the meeting with face-to-face HD video conferencing.

Mobile Conferencing

Start an online meeting from your mobile device right away and keep it going.

Meeting Recording & Transcription

Record your meetings in real-time, take notes, mark action items, and share them after the meeting.

Crafting Happy Moments : Free Creativity Event

Bluprint, an NBCUniversal online creative learning platform, provides ways for the entire family to nourish their creativity from home, offering rich learning experiences for all ages. Join us to “Craft More Happy Moments” during our FREE unlimited access creativity event; March 26 at Noon EST – April 9. With Bluprint you can stream thousands of … read more

Bluprint, an NBCUniversal online creative learning platform, provides ways for the entire family to nourish their creativity from home, offering rich learning experiences for all ages.

Join us to “Craft More Happy Moments” during our FREE unlimited access creativity event; March 26 at Noon EST – April 9.

With Bluprint you can stream thousands of creative education classes from knitting, sewing, baking, drawing, family crafts and much more, taught by the world’s leading experts. Bluprint is your one-stop destination for classes, patterns and project ideas for all skill levels.

During this 14 day event, Bluprint will provide free access to their full slate of content; including more than 1300 classes and series and hundreds of step by step project tutorials and patterns making this the perfect time to learn a new craft or hobby.

Emotional End-Benefits You Can Easily Connect With:

  • Creativity is one of the best ways to connect with ourselves and loved ones
  • Creating family moments of togetherness by communing over creativity
  • Keeping the kids busy while you work from home
  • Getting lost in your passion and making something
  • Sourcing inspiration for your next (or first!) craft project

Craft More Happy Moments with Bluprint’s FREE Creativity Care Package 3/26-4/9/20! Watch over 1,300 creative education classes ranging from sewing, cooking, family crafts, and more!

If you love DIY, then you NEED to check out these items on GS Handmade ~ we have everything from pdf patterns, to crafty tutorials, a free tutorial and pdf sewing page, thousands of machine embroidery designs, applique designs, and more.

Embroidery Designs

Decal Designs

DIY: Do It Yourself

Cross Stitch Designs

Digital Products

Free tutorials, designs & patterns Guide

Mobilizing the troops: How the makers are saving the world, one make at a time

Forbes , the magazine read by millions of business minded individuals put out this call for makers: “Calling All People Who Sew And Make: You Can Help Make Masks For 2020 Healthcare Worker PPE Shortage” The current corona virus crisis has caused the working world to realize that we are an untapped resource involved in … read more

Forbes , the magazine read by millions of business minded individuals put out this call for makers:

“Calling All People Who Sew And Make: You Can Help Make Masks For 2020 Healthcare Worker PPE Shortage”

The current corona virus crisis has caused the working world to realize that we are an untapped resource involved in the supply chain. I’ve said for years that handmade is the new American manufacturing. So many jobs and manufacturing facilities have gone overseas that we barely make anything in this country any more. We’ve become so dependent on other countries to produce things for us ~ and it’s mainly China. When a pandemic breaks out in China, that’s gonna jack up the supply chain fo’ sho! This crisis has made millions realize how much we depend on other countries for our goods.

There is a desperate crisis for healthcare workers ~ they’re running out (many have already run out and are reusing masks, or going without) of their personal protective equipment like masks and face shields.

This from Forbes: “If you want to rally the world to your cause, think like a little bird and tweet. Hospitals and doctors are reaching out via social media to ask for mission-critical help in solving the shortage of N95-type masks during the current Coronavirus (COVID-19) pandemic. “

When Australia had the horrible wildfires, we saw the maker community come together like nobody had ever seen before.. they made bat wraps, and kangaroo pockets, and nests by the thousands and had them shipped down under. Now it’s our turn to take care of our own, and makers are stepping up like nobody has ever seen before.

Our healthcare system is about to be completely swamped, and overwhelmed by the massive influx of sick people.

We have begun moblilizing the makers, they’re making cdc sanctioned masks….

Here’s a pattern that the CDC endorses:  How to make a face mask (pdf downloadable/printable) / Full pattern here

The ladies of GS Handmade have been busy, busy, busy!

This is just one of the makers working for the “war effort” against the corona virus! We are sending these to a contact of mine in New York (The Scientific Seamstress, Carla Crimm) and then she will distribute. These are masks that just one lady is making! We know the need there is greatest, as it’s the “epicenter” of the virus cases right now~ after these, we will begin to focus on other places…many are also making and donating them locally. This is a significant movement~perhaps even a revolution of epic noble intentions, is underway in hackerspaces, makerspaces, and sewing groups to come together and solve a problem to save lives at risk with the Coronavirus.  We got this!

If you’re out of elastic (and there has been a shortage it seems) I saw a workaround/hack using a tshirt on facebook that a friend posted:

A friend posted this today. Thought I’d share for those running out of elastic

Here’s what I’m doing to make mask ties instead of all the cutting/pressing/stitching for bias strips:

Cut the bottom hem off a t-shirt, then cut strips about ¾” to 1” wide (I just eyeball mine). Pull hard on the strips to get the stretch out, and you’re left with knit “cording” that won’t fray, requires no pressing/stitching, and sews/ties brilliantly. I get about 40yds from a single XL t-shirt.

Here’s another idea on how those of you with a 3-d printer can help our heroes on the front lines:

Calling All Makers With 3D Printers: Join Critical Mission To Make Face Masks And Shields For 2020 Healthcare Workers

From Forbes:

“After seeing the N95 shortage gripping the nation’s healthcare workers, HP Inc. and partners have mobilized to create 3D printed face mask and face shield solutions, plus a few other innovative ideas, to keep people safe during the COVID-19 outbreak.

There is a rallying cry, a peaceful, but intense call to arms, if you will. People all over the world are seeing that many of our biggest players are struggling or faltering and they are stepping in to fill the breach. This is not insignificant, but also this is not unprecedented in the 3D printing world. This is actually the norm for makers and hackers (the good kind); they are helpful and immensely generous, especially in the face of true need. I have written about this industry and its players for many years and I am always moved to tears of joy by the people and organizations who stand up for others and deliver to help solve a problem that 3D printing is uniquely able to solve. I want to tell you about a few of them during the challenging times we face in the Coronavirus.

HP Inc. and Partners Mobilize 3D Printing Solutions to Battle COVID-19 have more than 1,000 3D printed parts already delivered to local hospitals close to their 3D R&D centers in Barcelona, Spain; Corvallis, Oregon; San Diego, California; and Vancouver, Washington. They have made their and other company’s 3D Covid-19 models free to download here.

I forgot to mention Materialise as one of HP’s partners and they created a number of free to download files for COVID-19 prevention, including the Hands-Free 3D-Printed Door Opener found on the HP site above, plus a Shopping Cart Handle.

This ongoing GoFundMe: Save Lives w 3D Printed Face Shields is impressive and inspiring — this is a team of high school students in the Charlotte Latin School covering K-12 with a FabLab. Read their mission and overview and tell me you are not blown away by the effort these young people are making (led by two MD parents with children at the school).

In support of the #MillionMaskChallenge on Twitter, the engineering team at Charlotte Latin intend to 3D print face shields that will be provided to local hospitals in Charlotte, starting with the Levine Cancer Institute. The goal? To manufacture 10,000 face shields. Bravo.

From Forbes

MatterHackers, the largest distributor of desktop digital manufacturing equipment and materials in the USA, is arguably one of the dominant 3D printing voices in social media and they often rally behind various community initiatives. I am not surprised to see them drop everything and hit this virus with everything they can. Dave Gaylord, Chief Technical Officer, comes from a Medical Device R&D and manufacturing background and is passionately ensuring MatterHackers connects those in need with those who can make.

The MatterHackers initiative is called the COVID-19 Additive Manufacturing Community Response Hub and it will “connect those in the U.S. who need medical aid (Hospitals and Govt. Agencies) and those who can create it using Digital Manufacturing, for which MatterHackers has a broad base of customers to engage with.” It has been live for three days and hundreds have signed up.

Formlabs has an impressive medical capability with its 3D printers (before COVID-19) and opened up its networks and printers to help with a tiny item of critical concern to the medical community: COVID-19 Test Kit Swabs (Check out the detailed photo below). The site lists out several designs. Their PR rep messaged me to say:

“Formlabs is mobilizing its community of users to deploy nearly 1,000 printers to quickly mass-produce these swabs as well as other important personal protective equipment (PPE). A single print can produce 300 test swabs at a time enabling Formlabs to produce 75,000-150,000 swabs per day. This development will rapidly provide hospitals with access to large quantities of these essential COVID-19 test kit components.”

You can help. Today, right now. Are you sitting in your apartment or house in some sort of state-wide lockdown? You can do something to help others. People of all ages and walks of life are diving in to make a difference. Check out some of these amazing initiatives, both small and large:

Joost De Cock (Old Dutch for “The Cook”) started the FreeSewing Open Source Project from his home in the Netherlands to provide free sewing patterns. Recently, his wife who is a surgeon started seeing potential shortages in personal protective equipment (PPE). Joost knew what to do, so he posted it to FreeSewing in late February. People thought he was being silly as a handmade mask would never be used by professionals. (I love the brand for FreeSewing.org, by the way.)

But he was onto something when he posted: Calling all makers: Here’s a 1-page PDF facemask pattern; Now go make some and help beat this thing. I took inspiration from Joost’s call for help in the writing of my headline. Shoutout also to Katelyn Bowden who shared Joost’s post. It is her workshop photo above and she has been cranking out the DIY masks. She calls herself a “reluctant hacker” and also runs a nonprofit to help image abuse victims. She pointed me to a bunch of different resources.

If you think that a handmade mask cannot be used, think again. Even the Centers for Disease Control and Prevention (CDC) has a place for them — in times of crisis, like the one we are in right now. On the CDC page: Strategies for Optimizing the Supply of Facemasks, they explain that as a last resort, a homemade mask is acceptable. Frankly, we are at that stage right now. Here’s how they explain it in the Crisis Strategy section, When No Facemasks Are Available, Options Include:

“Healthcare personnel (HCP) use of homemade masks:

In settings where facemasks are not available, HCP might use homemade masks (e.g., bandana, scarf) for care of patients with COVID-19 as a last resort. However, homemade masks are not considered PPE, since their capability to protect HCP is unknown. Caution should be exercised when considering this option. Homemade masks should ideally be used in combination with a face shield that covers the entire front (that extends to the chin or below) and sides of the face.

It is possible that the government and manufacturers will ramp up in a wartime-like effort, but the reinforcement is more likely to come from the people. Millions of masks are needed. People are starting to make them and it is going to be a big deal.

Clearly, there is a shortage of the manufactured N95 respirator. You know this. Healthcare workers know this. If you have been hoarding them, let me cut to the chase — there are people and organizations who need your extras and you can do the right thing and donate them. Get in touch with Holly Figueroa O’Reilly on Twitter — she is organizing the distribution of masks. Karen Booth is another person listing out different projects as she starts making masks herself. Follow the hashtags #millionmaskchallenge and #millionmaskmayday and scroll through and you will find programs and projects around the USA and world.

People like Joost, Katelyn, Holly, and Karen are bringing enormous good into the world. When I asked Joost why he was doing this FreeSewing project, he pointed me to his Pledge page where he explains that all the funds that come into the project are donated to Doctors Without Borders. All of it. Why? He pointed me to that page again: “I don’t know if you’re familiar with the phrase ‘noblesse oblige’ but it essentially means that privilege entails responsibility.” Then said, “I mean every word of it.”

Makers, hackers, craftspeople are awesome.

 

 

 

Corona Virus Checklist For Small Shops

Small Shop Checklist for Corona Virus – Covid19 Pandemic : Things to think of in case of outbreak in your area

Things to think about as small handmade shop owners face the idea of possible quarantines in their local areas as the COVID 19 threat grows across the nation. After the WHO (World Health Organization) designated the Corona Virus (Covid 19) an international pandemic on Wednesday things got fairly serious, fairly quick. We want to be … read more

Corona Virus Checklist For Small Shops

Things to think about as small handmade shop owners face the idea of possible quarantines in their local areas as the COVID 19 threat grows across the nation. After the WHO (World Health Organization) designated the Corona Virus (Covid 19) an international pandemic on Wednesday things got fairly serious, fairly quick.

We want to be part of the solution and not part of the problem, we want to help YOU as a small shop owner think ahead as things grow in seriousness. So we’ve put together this helpful checklist for all of you, to help you thinkg about your business and maintaining as much normalcy as possible during this health crisis.

What are some things YOU purchase for your small shop on a regular basis? and how often do you buy them? how long will what you have last you before you have to buy them again? or how much do you currently have on hand? We aren’t suggesting you hoard, but just stock up just in case , if you’re unable to generate sales during this time, because you can’t produce or ship your products, that will make the situation even worse.

Personal supplies

(to keep YOU, the business owner healthy and able to run your business:

Medications you need to keep YOU healthy

Bottled water & Food

Gas Card (to pay at pump and socially distance yourself from others)

Coffee!! (duh! lol)

Hand Sanitizer or Soap

Pet food & supplies

Business Supplies to think about :

Printer Ink

Labels for label maker

Polymailers

Padded Envelopes

Paper for shipping labels

Memory Card for images

Flash Drive for files and images

Supplies for your specific craft/specialty

Shipping Boxes

Packing Tape

Chocolate!!

Packaging Materials such as bubble wrap, packing peanuts, tissue paper, self sealing/cello bags, business cards, thank you stickers, postcards, hang tags, paper shreds or other materials you use on a regular basis

Batteries

 

 

 

Free No-Sew Design of the month from Brother: Monogrammed Slippers

(Courtesy of Brother) There’s nothing quite like slipping into a pair of monogrammed slippers for comfort and a great feeling from head to toe. If you haven’t thought about making your own slippers now is the time to start. This project features instructions for creating an all-over quilt design using My Design Center to create … read more

(Courtesy of Brother)

There’s nothing quite like slipping into a pair of monogrammed slippers for comfort and a great feeling from head to toe. If you haven’t thought about making your own slippers now is the time to start. This project features instructions for creating an all-over quilt design using My Design Center to create quilted fabric for the slipper pieces. If this feature is not available to you, use one of the alternative options mentioned in the instructions. Download the Brother Free Design of the Month, pick a pattern, gather your supplies, and you’re well on your way to crafting a pair of comfy slippers. Embellish the toes with a personal monogram for yourself or make a pair to give as a gift. Are you ready? Let’s go sew!

(This post is a repost of Brother international and Sewcial Bee, GS Handmade claims not ownership or authorship over this pattern , we are just re-sharing, in hopes of helping you, as a creative to discover new projects and people to follow. Follow Sewcial Bee on Facebook > Click HERE  Follow Brother Sews on Facebook > Click HERE )

Materials and Supplies

  • Brother sewing and embroidery machine. Note that these instructions show how to create quilted fabric using the Brother My Design Center option on the Luminaire XP1 machine, prior to embroidering the design. Please be sure to read the Important Notes section for more information about creating these slippers.
  • Brother Embroidery Thread, Bobbin Thread, and size 11 embroidery needle for embroidering.
  • Basic Sewing notions including sewing thread to match fabric and a removable marker or chalk.
  • Slipper pattern with toe area large enough to accommodate embroidery design. Read the recommendations in the Important Notes section below and refer to your selected pattern for fabric and notions.
  • Brother FREE Design of the Month. See below:

Important Notes Before You Begin

Basic steps for making the slippers:

  • Create oversized pieces of quilted fabric.
  • Outline the area for the main slipper pattern and embroider a monogram in the toe area.
  • Cut out and construct a pair of slippers.

There are a variety of options for creating fabric sections for these slippers:
Technique used for this sample: Use My Design Center to create large sections of stipple quilted fabric. The featured machine in this project is the Brother XP1 Luminaire with the 10 5/8” X 16” hoop, used for making stipple quilted fabric. Complete instructions are shown below for using this method on the Luminaire. Additional Brother models include the My Design Center option so you can follow the same general instructions for creating stipple quilted fabric. The Brother PE-Design 11 software program also includes options for creating stipple quilted fabric using decorative fill patterns.
Note: Depending on the size of your largest hoop, and your slipper pattern pieces, you may need to re-hoop to create larger sections of quilted fabric.
Purchase single faced pre-quilted fabric, pre-quilt your own fabric with free motion techniques, or pre-quilt fabric with straight stitches.
Skip the quilting and simply fuse thin craft fleece to the slipper pieces.

Decide on materials for main slipper piece, insole, bottom sole, and filler for quilting:
The pattern I selected included many options and ideas for materials. Note that the thickness of your filler for quilting can slightly affect the size of the finished slippers.
I chose thin fusible craft fleece, fusing it to the fabric used for my main slipper piece and insole prior to quilting. I also fused a layer to my lining piece.
For the bottom sole I opted for anti-skid gripper fabric.

Gather all your supplies and review these instructions as well as your pattern instructions before cutting pieces:
The monogram design is small, making it the perfect size for a monogram frame on the slippers. Once you have quilted your fabric you can opt to embroider the design using a 4-inch hoop.
Featured pattern is the Sew For All Slipper by Sewcial Bee. See Figure #1 below.

Figure #1
Disclaimer: Pattern author is SEWcialBee Designs. Brother International Corporation and GS Handmade makes no representation or warranties regarding this product.

Steps to Create Monogrammed Slippers

1. Prepare your pattern, deciding on size, and cutting pattern pieces as needed. I started by cutting the pattern and tracing it onto pattern tracing cloth, so I had a full pattern for the main slipper piece and a separate right and left sole. I used my trusty Brother P-touch label maker to identify my new pattern pieces. See Figure #2a and Figure #2b.

Figure #2a
Figure #2b

2. Use your trimmed patterns to determine how much fabric you’ll need for creating a quilted version. Prepare your fabric by quilting sections large enough for your pattern pieces. With the Luminaire’s 10 5/8” X 16” hoop I was able to create two identical quilted fabric sections for cutting the main pieces and a right and left sole. See Figure #3.

Figure #3

3. Steps for creating stipple quilted fabric in My Design Center are shown below:
Select My Design Center from the Home screen. See Figure #4.

Figure #4

Touch the Stamp Key. See Figure #5.

Figure #5

Touch the icon to choose the embroidery frame area. See Figure #6.

Figure #6

Select the 10 5/8” X 16” hoop. See Figure #7.

Figure #7

Touch the key to access the Region Property screen. See Figure #8.

Figure #8

Select the option for stipple fill and choose a thread color. See Figure #9.

Figure #9

Touch the bucket tool and then touch the screen to fill the entire area with stipple stitches. See Figure #10.

Figure #10

Touch Next and leave everything at the default setting. Touch Set and then touch OK to proceed to the Embroidery Edit screen. See Figure #11.

Figure #11

Finish by touching Embroidery. See Figure #12.

Figure #12

4. Hoop fabric for slipper and stitch the stipple pattern in a thread color that closely matches the fabric. Leave fabric undisturbed in the hoop. Transfer monogram frame design to machine. Create a combination design by adding a built-in letter from your font menu to fit the center of the floral frame. Change thread colors to coordinate with your fabric. See modified colors in Figure #13.

Figure #13

5. Place the slipper pattern over the stipple stitching. Using a removable marker trace the outline, along with the center marking for toe of slipper. See Figure #14.

Figure #14

6. Embroider design in the area, taking care to account for seam allowances. In the example shown below I used the StitchVision projection system to position my monogram design. See Figure #15a, Figure #15b, and Figure #15c.

Figure #15a
Figure #15b
Figure #15c

Repeat the steps to quilt fabric and embroider a matching monogram on the second slipper piece.

Note: If you’re using an alternative method for preparing the slipper fabric, you can mark the center of the monogram design on the fabric, and then use a 4-inch hoop with the positioning grid to position your design.
Tip: It’s easier to embroider the design on an oversized quilted section of fabric before cutting your piece to size. See Figure #16a and Figure #16b.

Figure #16a
Figure #16b

1. When you’re finished embroidering both right and left slipper pieces, construct slipper following pattern instructions. Enjoy your beautiful new creation! See additional finished views of slippers below:

Figure #7b
Figure #7b

Options and ideas:

  • For a great gift set, consider making a color coordinating robe, adding a matching monogram on a robe pocket.
  • Choose other embroidery designs to decorate the toe area of these slippers. Simply measure the area to be sure your design will fit.
  • For additional comfort and support, consider making an insole without filler to use as a thin layer over a pre-purchased support style insole.

 

http://blog.brothersews.com/wp-content/uploads/2020/03/Free-Design-of-the-Month_-Monogrammed-Slippers-_Stitching-Sewcial.pdf.zip

 

We Must Dare To Be Great

We Must Dare To Be Great “A soft, easy life is not worth living, if it impairs the fibre of brain and heart and muscle. We must dare to be great; and we must realize that greatness is the fruit of toil and sacrifice and high courage… For us is the life of action, of strenuous … read more

We Must Dare To Be Great
We Must Dare To Be Great

“A soft, easy life is not worth living, if it impairs the fibre of brain and heart and muscle. We must dare to be great; and we must realize that greatness is the fruit of toil and sacrifice and high courage… For us is the life of action, of strenuous performance of duty; let us live in the harness, striving mightily; let us rather run the risk of wearing out than rusting out.”

I love to learn from great people and get inspired by their stories. Among them, Theodore Roosevelt (TR) is a favorite of mine. His story never ceases to inspire me.

I’d like to share the reasons why I find TR inspiring. After reading them, I think you will agree with me that he is a great model to learn from.

Without further ado, here are five reasons why TR is inspiring.

1. His achievements are extraordinary.

The list of TR’s achievements is almost unbelievable. He is the youngest ever U.S. president, the winner of Nobel Peace Prize, and a recipient of the Medal of Honor. He also authored more than 30 books despite his busy schedule. He even had time to become America’s first brown belt in judo!

Franklin Roosevelt, his cousin who later became U.S. President, said that TR “was the greatest man I ever knew.”

We Must Dare To Be Great
2. He excelled in all five aspects of life.

There are five aspects of life. While many people excel in just one or two, TR excelled in all five. In fact, I have yet to find another person who excels in all five aspects.

Let’s see how TR did in each:

      • Working: The list of achievements above says it all. There is no doubt about it.
      • Learning: He read three books a day while he was in the White House. Many people can’t read three books a month.
      • Physical: As mentioned above, he had a brown belt in judo. He was also a boxer. He thrived in physical activities.
      • Social: He was very good at connecting with people. In fact, he became an example in the popular book How to Win Friends and Influence People.
      • Spiritual: He maintained his integrity throughout his career. He was also a devout Christian: a Bible was found under his pillow upon his death.

    We Must Dare To Be Great

3. He thrived in both “extrovert” and “introvert” activities.

Normally, people thrive in just one kind of activities that matches their personalities, either extrovert or introvert. But TR excelled in both kinds of activities.

He excelled in getting along with people, an “extrovert” activity. But he also excelled in writing, an “introvert” activity. Again, it’s difficult to find someone who excels in both.

We Must Dare To Be Great
4. He was a great learner.

TR was a curious person. He read books in different fields. He also had a photographic memory. He often cited passages from books that he hadn’t seen for years.

I think the main reason for this ability was his focus. While he was reading, he couldn’t even hear his name being called. He was totally immersed in the book.

5. He excelled in energy management.

An important factor behind TR’s achievements is his energy. His energy was so abundant that he was called “steam engines in trousers”. This abundance of energy allowed him to do things with focus and enthusiasm.

This is remarkable because he was physically weak as a child. He got sick often. But one day his dad challenged him to make his body, and he did. He began exercising intensely, and over time became the energetic person he was.

I highly recommend this awesome documentary by the great Ken Burns about the Roosevelts, it will give you an insight into why I think he was fantastic: https://www.netflix.com/title/80013283

Illegal Art of Auschwitz

On the 75th Anniversary of The Liberation of Auschwitz – the artwork produced by the imprisoned

Auschwitz, the largest and deadliest camp in the Nazi concentration and death camp system, was located in and around the small town of Oswiecim, Poland (37 miles west of Krakow). It is the 75th anniversary of the liberation of the camp and I thought it would be a great opportunity to share some thoughts about … read more

It’s my favorite season … Football Season! + Inspiring Quotes By Famous Football Coaches

From the desk of Goosie It’s football season y’all! My favorite season of all! Time for tailgating, spirit wear, and those after the game bonfires too. We are a huge football family at Goosie’s house! Both of my boys have been playing since they were in kindergarten, my husband coaches and I am a faithful … read more

From the desk of Goosie

It’s football season y’all! My favorite season of all! Time for tailgating, spirit wear, and those after the game bonfires too. We are a huge football family at Goosie’s house! Both of my boys have been playing since they were in kindergarten, my husband coaches and I am a faithful fan.

I sat down this morning with my coffee in hand and thought of a quote I’ve memorized (from the great Mike Ditka, *of course* lol) and it struck me that perhaps, our Gypsy Blog readers might draw some inspiration from quotes from some well-known football coaches. I mean, it IS their job to motivate, isn’t it? When you’re a micropreneur, it’s hard to stay motivated and on task every single day. Football coaches teach, mentor, and they encourage their players so if it works for them, it should work for us as well, right? Let’s give it a shot, what’s the worst that can happen?

If you find this blog inspirational or have a story to share, please drop us a comment and let us know! This is one of my favorite quotes from famous football coaches :

Speaking of football, I thought I’d also share some of the awesome handmade football themed products from our makers’ shops too, I mean, if you’re here for football coach quotes, you might dig these things as well! Remember, handmade quality is always the best quality you can get your hands on… and all of our makers are vetted for their quality and trustworthiness~ and you will NEVER pay extra for basic US shipping either. No order minimums, we pinky promise!

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Featured Items : Down On The Farm

Featured Items : Down On The Farm

The Gypsy Spoonful featured items of the week have been chosen! We’d like to ask you to join us in congratulating those who are featured! When selecting these items, we went with a “Down On The Farm” theme! Isn’t it fun!? The first item is a super cute mini backpack in supple corduroy and has … read more

The Gypsy Spoonful featured items of the week have been chosen! We’d like to ask you to join us in congratulating those who are featured! When selecting these items, we went with a “Down On The Farm” theme! Isn’t it fun!?
The first item is a super cute mini backpack in supple corduroy and has adorable tractors , you can see this item here: https://gypsyspoonful.com/market/product/kids-tractor-backpack-green-corduory-by-julies-homemade-jems And you can visit Julie‘s shop, here: https://gypsyspoonful.com/market/vendor/julieshomemadejems
   
 
The next item are whimsical and relaxed fitting Farm Boxer Shorts, what a riot, I love this fabric. They’re ready to ship too! How cute are these? From Lisa, you can see this item here: https://gypsyspoonful.com/market/product/ready-to-ship-size-4-toddler-loose-fitting-cotton-boxer-shorts-red-barn-and-farm-animals-gift-for-little-farmer-future-farmer-on-muskrat-creek and visit her shop here:
 
Take a peek at the next item, a great tote bag for farmer’s markets, trips to the library or to slip your tablet in and get moving for the day! Farm Fresh eggs bag is created by Michelle and you can see this item at the link below the picture. It’s sturdy and durable and will last a very long time. Farmhouse style is so in, it would be a lovely gift too, wouldn’t it? 
 
Giddy Up Little Chicken! The next featured item is a stick pony BUT it’s a chicken! I love this, what a great idea for a toy that will provide hours upon hours of open-ended creative play. I love the bandana print comb on the top of it’s head! This was created by Misti and you can see this stick chicken here: https://gypsyspoonful.com/market/product/chicken-stick-pony-ride-on-toy-by-houkreative-creations
and you can see all the super fun and whimsical other ponies and play food in her shop here: https://gypsyspoonful.com/market/vendor/houkreative/
You’ll never pay extra for shipping at Gypsy Spoonful, it’s ALWAYS included in the price you see. Happy Shopping!
Join our Facebook Group to see our creative community in action, and if you like what you see, fill out an application to open your own small shop featuring your own handmade items.
Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color> Written by Heather aka Goose, Owner/Founder of GypsySpoonful Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, … read more

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color>
Written by Heather aka Goose, Owner/Founder of GypsySpoonful

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, as it should be. A good advertising and marketing plan for any business should include a multi-facted approach. Never, ever put all your eggs in one basket. If something happens , you’re screwed. Always , ALWAYS, have a plan B, and C, and D… way to reach potential customers.

I always suggest to all of our new members that they should open an account and have a presence on all of the major social media platforms (for their small business at least) .

Those platforms I suggest are as follows:

Facebook (a page AND a group)

Twitter

Instagram

Pinterest

MeWe (new)

AllSocial (new)

(I also suggest Redditt and YouTube if you want to be super efficient)

Gypsy Spoonful’s advertising & marketing efforts attempt to cover all of the ways that have potential to reach our market. The reason I believe in a multi-faceted approach is because not everyone is on every social media platform like you.. some might prefer one over the other and if you’re on all of them, you cover all your bases and reach different people on each one.

Here’s a sample of what a good multi-faceted marketing approach looks like:

  • Email campaigns (we do a monthly newsletter plus weekly themed email blasts)
  • Blog Posts, not just to promote our products or shops, though that’s important~ but it’s always important to provide useful content to your blog readers as well)
  • Link exchanges with other bloggers and websites, the more incoming links you have, the greater your rank with SEO
  • Social media (+ boosting some posts) on all platforms
  • Display advertising on niche and specialty blogs
  • Press releases to niche blogs, magazines or newspapers
  • Networking with other small businesses where there may be customer cross-over
  • SEO efforts
  • Paid and non-paid advertising campaigns
  • Submitting articles as guest blogs, or serving as an expert or interview source for other blogs, publications, podcasts etc
  • Google & Bing ad word campaigns (and pay per click ppc programs)

Except for the paid ads and boosting social media posts, the other bullet points is what is considered guerilla marketing, organic marketing, and viral marketing.

There are several books that I have found extremely helpful over the years for organic and viral marketing, and I always suggest them to my fellow small business owners, and to our blog readers, here’s that list:

These are great tools to put in your small business marketing aresenal: (these are NOT affiliate links, so if you buy them we do not make any money)

  1. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
  2. Guerilla Marketing Remix
  3. It’s not who you know, it’s who knows you
  4. The No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
  5. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Do you have questions? I’d be happy to answer them, drop us a comment and we’ll comment back below. Intersted in becoming part of our handmade community, and having your own handmade small shop? Apply HERE for a shop.

 

Keep an open mind quote

New Opportunities Await : Refreshing business model, Gypsy Spoonful is a pioneer in the handmade world

New opportunities await</font color> “To the untrained eye, a geode looks pretty much like an ordinary rock. But a trained geologist knows that inside the geode there is a beautiful crystal lining. The story is the same for those who refuse to examine new possibilities because their minds are closed. Life’s greatest opportunities, like the … read more

New opportunities await</font color>

“To the untrained eye, a geode looks pretty much like an ordinary rock. But a trained geologist knows that inside the geode there is a beautiful crystal lining. The story is the same for those who refuse to examine new possibilities because their minds are closed. Life’s greatest opportunities, like the geode, often come in ordinary packaging. Do not allow yourself to become such a creature of habit that you simply go through the motions and let life happen to you. Just taking a new route to work, putting together a jigsaw puzzle, reading a newspaper instead of watching television, or visiting a museum at lunchtime will stimulate your thought processes and may help you open your mind to new possibilities.”

-Napoleon Hill

Keep an open mind quote

The past 10 days I’ve been busy, busy, busy recruiting makers for Gypsy Spoonful. We have had 25 new shops join in that time. I am so thankful for these new members for keeping an open mind, and listening to what Gypsy Spoonful can offer them. I’ve probably contacted hundreds of people telling them about the opportunity GS holds, many didn’t reply … some did reply and weren’t interested, but I tried to remember, that’s most likely not even about what I’m “pitching” to them.. it could be that they are in a difficult season of their life, or it could be that they’re undergoing some business or personal challenges right now. I truly believe that those who are meant to be here, will be here, at exactly the right time. We’re not for everyone, but we are for the RIGHT people.

 

It’s a very exciting time for Gypsy Spoonful.. we’re kicking it into high gear and taking this bus to the next level.

Are you a maker/designer/artist/crafter/sewist/quilter/painter or other type of creative entrepreneur? Check out what we believe about handmade and what we believe about small business in America.. if you vibe with what we’re all about and our business model, then please, fill out the application and we’ll be in touch

Check it out here

Just like Napoleon Hill said in his quote as outlined above, just keep an open mind, this could be the best thing that has ever happened to you personally or professionally, but you’ll never know if you shut down the very thought of it. Just be open to being open is all we ask. We know that new opportunities await, if you’ll just open the door, and apply.

 

“Every new beginning comes from some other beginning’s end.”

~Seneca or SemiSonic , Closing Time

Truth be told..We are NOT Etsy, we don’t claim to be… and in all honesty, we don’t want to be Etsy.. they’ve lost their way which is definitely disappointing~but I digress… GypsySpoonful can most definitely offer you things that Etsy can not.

We can give you a FOCUSED market that is ONLY looking for handmade items~ not vintage, not supplies… they appreciate handmade and all the good things that encompass it.

We can give you a supportive, community of makers where we help each other, cheer each other on, support each other and encourage each other.

We believe in community before competition. Yes, there may be makers that make similar items in our ranks but we HELP each other, rather than COMPETE with each other. You will find no other selling platform with a hands-on admin team that mentors and teaches shop owners. I guarantee it.

We are SERIOUS about selling and making money with our shops and handmade products, the positivity is not pollyanna or apple pie in the sky, it’s genuine, authentic entrepreneurs who are hustlers but are not cut-throat and back stabbing. It’s a very refreshing business model that you will NOT find anywhere else.

We will welcome you with open arms and meet you where you’re at, no matter what your business goals, dreams and strategies may be.

Give us a shot.. have an open mind… and check us out. You’ll be happy you did, I think!

xo

Goose

Goose, Owner/Founder GypsySpoonful

 

 

 

 

 

Owner/Founder GypsySpoonful.com

5 Reasons To Shop Small : A List By Gypsy Spoonful

There are a lot more reasons than just 5 to shop small, but here’s our top 5 picks. To shop the marketplace, go HERE  See our creative community in action in our Facebook Group Open a shop of your own, apply today!

5 reasons to shop small

There are a lot more reasons than just 5 to shop small, but here’s our top 5 picks.

To shop the marketplace, go HERE 

See our creative community in action in our Facebook Group

Open a shop of your own, apply today!

Hey Girl Hey

Hey Girl Hey

  Hey girl Hey We see you, Hustlers See Hustlers While you’re out there raising businesses and babies, we’d like to invite you to take that hustle to the next level. We’re taking applications for hard working, goal setting, team oriented individuals to join our handmade nation. We’re 100 small shops strong and growing. You … read more

 

Hey girl Hey
We see you,
Hustlers See Hustlers
While you’re out there raising businesses and babies, we’d like to invite you to take that hustle to the next level. We’re taking applications for hard working, goal setting, team oriented individuals to join our handmade nation.

We’re 100 small shops strong and growing. You don’t have to do all the hard work on your own, you don’t have to do this by yourself..

If you’re willing to put the work in to drive traffic, learn SEO, improve your product photography and grow your social media empire…

We want you to apply for a shop.
Our admin team is a group of handmade rockstars- they have 89 collective years of handmade and boutique style ecommerce experience.

We are a 100% handmade platform, a community where we place emphasis on community before competition and adminstratively, we place people before profit.

Check out this page, read what we are all about, and how we do things, and then apply & we’ll be in touch
https://Gypsyspoonful.com/market/join

By the way, if you’re non-binary, or a male, you too are also MOST welcome to apply as well.

We love the diversity of our community and we want to grow in all directions with people of all colors, faiths, cultures and beliefs. You ARE welcome here, we have a level playing field where the opportunity to chase your dreams is readily available to hustlers of all kinds.

 

The Psychology of Smell by Rebecca of J Mae Handmade

Scent is a powerful tool. Between my interest in psychology and my use of fragrance in my bath & body products, I decided to compose a post about the psychology behind our sense of smell. Our sense of smell, or olfaction, is very important to our every day life. We use it distinguish thousands upon … read more

The Psychology of Smell

Scent is a powerful tool. Between my interest in psychology and my use of fragrance in my bath & body products, I decided to compose a post about the psychology behind our sense of smell.

Our sense of smell, or olfaction, is very important to our every day life. We use it distinguish thousands upon thousands of different scents. It can warn us of danger, such as spoiled food or an unseen fire, as well as inform us of something good. Many times our sense of smell is an instinctual or subconscious power. Did you know that it goes into a deeper subconscious level than you may sometimes realize? Complex emotions and memories can be triggered by a simple sensory cue. From the smell of coffee taking you back to Sunday afternoons in your Grandma’s kitchen, to the smell of leather taking you back to your first competitive horse run. Smells are very closely tied into our memories.

Many people undervalue the power scent can have. Fragrances have the ability to bring forth both positive and negative psychological states of mind and reactions in just milliseconds.  People may not even notice when buying something such as a lotion that they gravitate toward fragrances based on their personal experiences. The more vivid the memory/emotion attached to a fragrance, the more preferred it is and more likely it is to be purchased by said personThe Psychology of Smell

So why are scents linked in with our memories? It is said to be most likely due to our brain anatomy. When scents come through your nose, they are processed by the olfactory bulb which runs along the bottom of the brain. The bulb is connected to two parts of your brain that are involved in memories and emotions, these are the amygdala and hippocampus. Smell is most strongly associated with memories and emotions because they run through these parts of the brain, whereas our other senses do not pas information through these parts of the brain.

While most scent associations are based on your personal experiences and history, there are some cultural smell-related perceptions. For example, North America and Europe heavily associate lavender with being calming and citrus with being bright and invigorating. Meanwhile, Japan associated jasmine with relaxing and rose water as energizing/happy. So some of these things are a learned subconscious (or even conscious) response to fragrance.

Essentially, fragrance is a huge driving factor in our every day life. If it brings bad memories, we avoid it. If it brings good, we flock to it and surround ourselves with it. Whether it boosts our productivity or helps us to relax, we use scent to shape our daily life all the time.

Facebook Outage

When Social Media Goes Down, The top 2 things you can do to ensure business as usual

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date. WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected. … read more

Facebook Outage

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date.
WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected.

Checking DownDetector, we can confirm Instagram seems to be hugely affected…

Instagram outage

And Facebook’s issues loomed even larger with a total black out of 32% among reported problems

Facebook Outage

 

Roland Dobbins, an engineer with network performance firm Netscout said the outage was due to an accidental traffic jam issue with a European internet company that collided with Facebook and other websites.

“While not malicious in nature, such events can prove disruptive on a widespread basis,” he said.

Some users of the Facebook-owned WhatsApp reported having issues sending photos on the popular messaging app. As with nearly every Facebook outage, users headed to Twitter with the hashtag #facebookdown quickly becoming the top trending topic in the United States.

Down Detector showed MANY large websites were having issues:

Etsy outage Etsy outage

However, there is a rumor spreading that it is is denial of service (DoS)  malicious attack from an unknown source since so many platforms including youtube, Etsy and the USPS are even affected...this rumor has been denied by facebook and instagram and others.

What is a small shop to do if they sell on a platform that goes down, such as Etsy, or Facebook? Larger platforms such as these would logically seem to be safer because of the funds available to diagnose and prevent these problems, but in the case of the unsubstantiated DoS attack rumor, it may seem the bigger the platform, the bigger the target for those types of attacks. Sometimes bigger is not always better yo! I ALWAYS say never to put all your selling eggs in one proverbial basket. If Etsy suddenly decides to censor you and take out half your products because of your beliefs about vaccination, and that’s your only platform, then what will you do? If a DoS attack takes our your whole Facebook store… then what will you do? It is WISE TO DIVERSIFY… sell on multiple platforms, never sell on only one platform. (Learn more about selling your handmade products on Gypsy Spoonful HERE)

Sooo… What can we, as small shop owners, learn from a situation like this ? So many influencers, marketing and advertising people as well as  small shop owners depend on social media to get the word out about their events, sales, products and other news. I happen to have the blessing of having been in business for 15 years BDSM… that means Before the Dawn of Social Media (get your minds out of the GUTTER , y’all! lol) so what did we do in the days before social media was so prevalent

1. Build an email list… Seriously, I could tell all the small business owners I know 24/7, 365 and some still do NOT have an email list!  The best return on investment is building an email list of contacts, customers, prospects and fans. Sign up for a mailing list on MailChimp Today, don’t wait, do it NOW. Get a free Mail Chimp Account HERE. Email is a measurable business marketing practice that you can’t afford to be without. Marketing and Advertising folks KNOW that if it’s NOT measurable, it’s of no use.

Top reasons to have an email list:

For some business owners, email marketing may seem archaic. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email. (and in the cases of social media going down and being virtually useless to your business as it did today, you can’t afford NOT to focus part of your energy on email!)

For small shop owners, email lists can yield dramatic rewards. According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?

Why Email Marketing Is Still Effective

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

David Newman

Email marketing has distinct advantages over other modern media.

  • First, it’s direct, meaning that every person on your list receives an email the same way that they’d receive a piece of mail. It’s much different than finding a piece of content in a newsfeed, even if it’s personalized.
  • Second, email is necessary. You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
  • Third, it’s highly customizable. You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It’s also incredibly inexpensive and well documented by email marketing experts.

Sign up for the Gypsy Spoonful mailing list HERE so you don’t miss out on any news about handmade or small shop management.

2. Work on your SEO! Being found in search engine searches is not hampered when a denial of service attack happens, or some other random technical glitch that makes your entire message go down in flames.

Search engine optimization nowadays is way more important than ever and it is necessary for every small shop owner to understand the true meaning of SEO as well as the potential it creates for every business, no matter which platform they sell upon. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

The Top 5 reasons why your small shop needs SEO

(written by Sam Hollingsworth of the Search Engine Journal, see the full article HERE)

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a small shops’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These top 5 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Credibility and Trust is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand. We, at Gypsy Spoonful have been effectively establishing trust and credibility since 2016.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. (Learn what a bounce rate is, the GS site has a 23% bounce rate, anything under 70% is considered very good) .

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. (Goosie’s suggestion:  If you want to emphasize that customers can #shoplocal, work on local optimizations!

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start. (If you haven’t created a business profile on the Google site, –buy an inexpensive domain at idotz, forward it to your small shop and get on it loves!) 

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

 

 

Who Made Your Clothes?

Who Made YOUR Clothes? Fast Fashion Facts

Who Was It That Made Your Clothes?. Do You Even Know?! That’s Ok, most people don’t know who made their clothes. Unfortunately in the world of fast fashion, where clothing is made to be easily accessible, short-term and disposable, people don’t always truly know WHO made their clothes. The sad fact is that fashion can … read more

Who Was It That Made Your Clothes?. Do You Even Know?!

That’s Ok, most people don’t know who made their clothes. Unfortunately in the world of fast fashion, where clothing is made to be easily accessible, short-term and disposable, people don’t always truly know WHO made their clothes.

The sad fact is that fashion can come with a very high personal cost to the people that create it, and also to the planet.

What can we do about this alarming trend?

Don’t buy it! Mass-produced clothing is not the best quality, nor is it the way to reflect the values YOU hold dear. Society is consuming fashion at a rate like never before. We call this monster: fast fashion.

Fast fashion is the phenomenon we use to describe garments that go from design to store in a quick flash; sometimes within the space of a week! As the price of fashion dives lower, and the accessibility of new trends increases, fast fashion is being put in the spotlight.

Sad Facts about Fast Fashion:

  • Eighty billion pieces of clothing are consumed globally every year.
  • The US spends an estimated $2.6 billion on Halloween costumes every year: worn for one night only.
  • 250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.
  • The wages of workers in garment factories overseas can be as low as $1-$3  a day.
  • Some overeas clothing factories use forced prison labor to make the clothing
  • Some clothing factories use child labor (sequins and beading can be an indication of this)
  • Fast fashion giants actually make clothing to fall apart: they are obsessed with the bottom line, so will do anything to make you buy more clothes.
  • Using the restroom during a 10-hour shift in a garment factory can cause a major uproar from managers.
  • Fast fashion brands put out new collections every week or month to make it seem like your wardrobe is all off trend. This is the reason you sit and stare at your full wardrobe thinking you have nothing to wear

The fast fashion industry is shocking. When you look at the facts and figures, it’s hard to swallow.Change isn’t going to happen from walling Just like building a house, avoiding fast fashion is easy when you have the right tools in front of you. Head to the Gypsy Spoonful site, we are completely transparent, and when you buy clothing from one of our small shops you will know EXACTLY who made your clothing and don’t have to worry about the circumstances it was created under.

The 100 Handmade Shops of GypsySpoonful

See our handmade community in action in our Facebook group

Shop GypsySpoonful.com
Join The Conversation and let us know how you feel about Fast Fashion. Was this the first you’ve heard about this?
http://facebook.com/groups/gypsyspoonful

Willow and Sage Magazine: Your source for DIY bath and body product inspiration

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I … read more

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I glanced through it and instantly was drawn to it. This magazine is called Willow & Sage. As stated on their website-

Willow and Sage Magazine

Willow and Sage magazine is filled with more than 70 unique recipes, uses, and beautiful packaging ideas for homemade bath and body products, paired alongside stunning, Somerset-style photography. In addition to showcasing natural bath salts and soaks, soaps, face masks, chemical-free make-up, lotions, sugar scrubs, how to use essential oils, and more, Willow and Sage features refreshing new layout designs that include hand-illustrated tips and educational information, such as eye-catching infographics and the benefits of specific ingredients. Also, if you’re looking for the perfect homemade gift idea, for any occasion, each issue provides DIY inspiration for creative packaging and the most unique gifts or spa bundle

Willow And Sage Magazine

The Willow And Sage Website is equally dreamy


The magazine is a quarterly magazine that starts in Feb. It’s an odd start date but when you look at lumping Jan into the winter issue, it makes sense. I totally understand doing the issues to follow the seasons, but it kills me to have to wait so long between publications! I usually go read it within the first two or three days, but definitely within the first week. It’s always interesting to see all the different ideas brought forth by other creators. I also enjoy the packaging ideas, bundle ideas, and ingredient spotlights. It’s a good way to learn about new benefits as well as help me with potential trend ideas. I have definitely used some of their ingredient spotlights to help focus on what ingredients to highlight to my customers.

So, if you’re looking for a beautiful magazine with a lot of fun diy ideas I would definitely give Willow & Sage a look. A quick side note is, many of the submitted recipes do not have preservatives in them therefore will not last for more than a few days or so.

Written by GS shop Owner, Rebecca Reynolds of JMaeHandmade ,  Stop on by her shop and take a peek at her awesome handmade bath and body products, and Heart her shop while you’re there!

JMaeHandmade Bath And Body Products

Business Builders: Time Management

Business Builders: Time Management

Business Builders: Time Management When you run a small shop, it’s hard to find time to get everything done in the day. However, here are some tried and true tips to help you make the most of the time you DO have. Be as productive as possible instead of spinning your wheels.  Don’t fight your … read more

Business Builders: Time Management

Business Builders: Time Management

When you run a small shop, it’s hard to find time to get everything done in the day. However, here are some tried and true tips to help you make the most of the time you DO have. Be as productive as possible instead of spinning your wheels.  Don’t fight your body clock. Don’t try to become and early riser if you have a history of being a night owl. And don’t stay up late to get stuff done if you know your mind and body shuts down early so that you can get up as the sun rises.

One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in the day and it’s not possible to be productive the whole time.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

Don’t fight your body clock. Don’t try to become and early riser if you have a history of being a night owl

You need more than time management. You need energy management

1. Dispel the idea that you need to be a “morning person” to be productive

How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

2. Determine your “peak hours”

Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

3. Block those high-energy hours

Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible. It may be helpful to journal your energy level for a few days until you figure out when you find yourself the most productive.

 

There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

Sources: https://www.lifehack.org/articles/productivity/dont-fight-your-body-clock.html, https://www.lifehack.org/articles/productivity/dont-fight-your-body-clock.html
Sears Catalog

Black History Facts: An Unlikely Game Changer

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not … read more

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not have had access to previously~ also at a more affordable, fair price (white owned businesses often gouged prices for Blacks which was totally wrong and unfair to offer the same product to different groups of people for different prices!) This sort of reminded me of how the internet has begun leveling the playing field for people of all types, cultures and colors.  I couldn’t help but draw the conclusions and I thought there are some similarities here. Drop a comment and let us know what you think.

SEARS & ROEBUCK: BLACK HISTORY FACTS

Company History:
With a network of more than 870 full-line department stores and 1,300 freestanding specialty stores in the United States and Canada, Sears, Roebuck and Co. is the world’s fourth largest retailer. For more than a century Sears has provided consumers with top brand names synonymous with durability and quality. Craftsman tools, Kenmore appliances, Diehard car batteries, and WeatherBeater paint are a just a few of its most recognized products; Sears also provides a variety of competitively priced apparel for men, women, and children featuring its own brands (Canyon River Blues, Covington, TKS Basics) and such staples as Levi’s jeans and Nike athleticwear. A newer addition to its empire came with catalogue and online retailer Lands’ End, acquired in 2001.

Black History Month: Sears Roebuck Was A Game Changer

Humble Beginnings: Late 1880s to 1914

Sears bears the name of Richard W. Sears, who was working as a North Redwood, Minnesota, freight agent for the Minneapolis and St. Louis Railroad in 1886 when a local jeweler gave him an unwanted shipment of pocket watches rather than return them to the manufacturer. Sears sold them to agents down the line who then resold them at the retail level. He ordered and sold more watches and within six months made $5,000. He quit the railroad and founded the R.W. Sears Watch Company in Minneapolis.

Business expanded so quickly that Sears moved to Chicago in 1887 to be in a more convenient communications and shipping center. Soon customers began to bring in watches for repairs. Since he knew nothing about fixing them, Sears hired Alvah Roebuck, a watch repairman from Indiana,

A shrewd and aggressive salesman–a colleague once said of him, “He could probably sell a breath of air”–Sears undersold his competition by buying up discontinued lines from manufacturers and passing on the discounts to customers. At various times from 1888 to 1891, thinking himself bored with the business, Sears sold out to Roebuck but came back each time.

In 1888 the company published the first of its famous mail-order catalogues. It was 80 pages long and advertised watches and jewelry. Within two years the catalogue grew to 322 pages, filled with clothes, jewelry, and such durable goods as sewing machines, bicycles, and even keyboard instruments. In 1894 the catalogue cover proclaimed Sears was the “Cheapest Supply House on Earth.”

The relationship between capitalism, white supremacy and civil rights is a fascinating one marked by boycotts, sit-ins and bus rides. All of these activities are centered on access to money and markets.

African-Americans who lived in the rural South during Jim Crow usually had to buy goods on credit from local white store owners, who would often gouge them. Then came the Sears catalog. It sold everything from clothes and furniture to cocaine. But it also gave black consumers access to goods at national prices. The enterprise was so successful, store owners would organize bonfires and burn the catalogs to avoid losing their black customers.

Sears Catalog

The company changed its name to its current form in 1893, but Alvah Roebuck, uncomfortable with his partner’s financial gambles, sold out his share two years later and remained with the firm as a repairman. Sears promptly found two new partners to replace Roebuck: local entrepreneur Aaron Nusbaum and Nusbaum’s brother-in-law, haberdasher Julius Rosenwald. The company recapitalized at $150,000, with each man taking a one-third stake. The company continued to prosper; when the cantankerous Nusbaum was forced to sell out in 1901 after clashing with Sears, his interest was worth $1.25 million.

There was little harmony between the two remaining partners, Rosenwald and Sears. Sears believed in continuous expansion and risk-taking; Rosenwald advocated consolidation and caution. Rosenwald also objected to his partner’s fondness for the hard sell in the catalogue and advertising copy. Had the Federal Trade Commission existed then, some of the company’s advertising practices probably would not have passed muster–but it should be mentioned that Richard Sears invented the unconditional money-back guarantee and stood by it.

In 1905 construction began on a new headquarters plant on Chicago’s west side to consolidate all of the company’s functions. To help raise the necessary capital, Sears went public in 1906. Yet Wall Street was leery of the incautious Richard Sears and he resigned as president in 1908 when it became clear he was obstructing the firm’s progress. He was appointed chairman, but his heart was never in the job and he retired in 1913, never having presided over a board meeting. Sears died the following year at the age of 50. Near the end of his life, he summarized his career as a merchant: “Honesty is the best policy. I know, I’ve tried it both ways.”

New Leadership and Growth: 1915 to the Late 1920s

Sears was now Julius Rosenwald’s company to run and he did it with such skill and success he became one of the richest men in the world. Sales rose sixfold between 1908 and 1920, and in 1911 Sears began offering credit to its customers at a time when banks would not even consider lending to consumers. During this time the company grew to the point where its network of suppliers, combined with its own financing and distribution operations, constituted a full-fledged economic system in itself. Rosenwald’s personal fortune allowed him to become a noted philanthropist–he gave away $63 million over the course of his life, much of it to Jewish causes and to improve the education of Southern blacks. As a result of the latter, he became a trustee of the Tuskegee Institute and a good friend of its founder, Booker T. Washington.

The depression of the early 1920s dealt Sears a sharp blow. In 1921 the company posted a loss of $16.4 million and omitted its quarterly dividend for the first time. Rosenwald responded by slashing executive salaries and even eliminated his own. He was also persuaded to donate 50,000 shares from his personal holdings to the company treasury to reduce outstanding capital stock and restore the firm’s standing with its creditors. Sears thus weathered the crisis and benefited from the general prosperity that followed.

In 2018,Sears filed for bankruptcy after 132 years in business. Louis Hyman, an author and professor of history and consumerism at Cornell, wrote a compelling thread on Twitter that explained how the Sears catalog empowered black consumers during Jim Crow. Mr. Hyman walked me through some of these ideas in the interview below, which has been edited.

Back When Sears Made Black Customers A Priority: An interview with Louis Hyman by

Lauretta Charlton

By Lauretta Charlton

Your thread sort of positioned Sears as a radical commercial entity during Jim Crow.
A huge theme in my history of retail class is Jim Crow. Access for black people to competitive markets is pretty radical because a lot of the history of the relationship between black people and capitalism has been a monopoly relationship. Sears is not the story of would-be radicals trying to overthrow Jim Crow. It was about people trying to make some money, which is radical in a certain way, too.

Q. It seems easy for Americans to forget this kind of history.
A. I was really touched that so many black readers connected with this history. People were sharing their stories about their grandparents and the way in which they felt connected to people under Jim Crow. Obviously people recognize that being followed in a store today is not the same as Jim Crow, where if you step out of line or do the wrong thing you and your family could be murdered by the Ku Klux Klan. But I think the larger point is the exhaustion of having to deal with racist store owners, whether it’s the 1900s or 2018.

Q. What is the equivalent of consumer empowerment for people of color today?
A. It’s tricky. The thing about Jim Crow is that it’s not about shopping, it’s about white supremacy. Not in the sense that we understand it today, but in a very transparent way. That’s the difference. I think today the feeling that you can be who you are and buy what you want was most clearly expressed through trans people who are able to buy what they want to wear, even if it doesn’t fit people’s expectations for their bodies.

Q. Do your students think capitalism can be a form or empowerment for people of color?
All of my students feel like the ability to buy something is a pretty foundational right in our society. They’ll say, “Oh, maybe you people don’t have a right to a job, but I should have the ability to shop.” And when they see how that plays out in different ways for African-Americans, for women, gay people, it is pretty remarkable.

Q. Are your students thinking about things like wealth distribution and race?
A. Of course! What I like about it is I get the future ibankers of tomorrow who are like, “we need to have more efficient markets that are neoliberal and are not discriminatory.” And then you get the students who are on the left who are like, “we need to have a basic income, and capitalism is racism and racism is the patriarchy.” I like to have those students in conversation because I feel like that’s the conversation we need to be having.

Q. What kind of blowback did you get after your post?
A. People said that I argued capitalism is anti-racist, but that’s not true. All I’m saying is that in this one particular instance, this catalog helped some people in this way, and it’s an interesting way to understand the complexities of capitalism, particularly Jim Crow capitalism. It’s always surprising to me that white supremacy and consumer capitalism squared off. And in some small measure, white supremacy lost. And that’s really incredible because white supremacy was so powerful. It was this powerful organizing principle in American politics. That’s fascinating.

*sourced, not an original written piece, added comments here and there HLK

Noveenna

Noveenna : Designer Showcase – She made it to the Hall of Fame!

“If  a girl says not to get her a birthday present that means get me a birthday present and make sure it’s jewelry.” ― Kami Garcia, Beautiful Creatures I don’t know about you, but there are a certain few people that I need gifts for throughout the year for Christmas or birthdays, and don’t forget … read more

“If  a girl says not to get her a birthday present that means get me a birthday present and make sure it’s jewelry.” ― Kami Garcia, Beautiful Creatures

I don’t know about you, but there are a certain few people that I need gifts for throughout the year for Christmas or birthdays, and don’t forget Mother’s day, yet I was continually struggling with finding the perfect gift.

I try to support indy, small shops at every moment I can, because handmade and supporting family-owned business is important to me. So I felt right at home on Gypsy Spoonful. I also think it’s awesome that shipping is never extra on GypsySpoonful. It’s always included in the price so there are no yucky “surprises” with exorbitant shipping fees at checkout.

While I was bopping around on the site, checking out shops, I stumbled upon Noveenna . She creates breathtaking, handmade JEWELRY and she’s our featured  Gypsy Spoonful shop of the month

Sometimes you just see a piece of jewelry and think of a person instantly, I sure did this when I came across her shop. I have a wishlist made on Gypsy Spoonful and I’ve been adding a bunch of her pieces to it. (Make a Wishlist on GypsySpoonful too.) What I REALLY like about her jewelry is not only does it look incredibly well-made and awesome quality, but that there are matching pieces in a collection. I can buy a beadwoven collar for Christmas for my aunt, and buy a coordinating cuff bracelet when Mother’s day arrives.

Noveenna

I have a hard time mixing and matching jewelry and I like to wear earrings, necklaces and bracelets (all 3) when I go out or get dressed up. This takes the confusion out of it for me. With coordinating pieces, it’s a breeze to accessorize an outfit without worrying that the earrings might not go with the necklace. Check out her mambo mauve collection by clicking HERE. , It’s so hard to pick just one favorite collection, I also have a soft spot in my heart for her Starlight Memories collection, so vibrant and cheery!

Noveenna

Another awesome thing about her designs, is that her jewelry is the type that you can wear to a variety of outings, or for everyday wear. Some are more statement pieces, and some are more casual. All of them are very versatile and not too over the top. They’re subtle and demure, and her color combinations are way cool.  Many times when I find a style or type of design I like, I like to have a few pieces in this same style, that’s perfect for shopping Noveenna’s shop. If you like the beadwoven collar style necklaces, there are several pieces , each in a diferent color combo that she names.  I suggest, the next time you need a gift, or want to treat yourself, you check out Noveenna’s shop on GypsySpoonful.

Noveenna

 

Drop us a comment and let us know what you thought of this blog! Join our Facebook group so you don’t miss any news about the shops of Gypsy Spoonful.

 

 

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful. … read more

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful.

The triangle tattoo is a symbol of the friendship between Durant, his business partner Rich Kleiman and their friend Charlie Bell. A few years ago the three men were hanging out, talking about the incredible possibilities in front of them, and someone thought it sounded like a good idea to get tattoos commemorating the bromance.

It feels a bit quaint now, even to them. Aww, friendship tattoos. How cute!

“I wouldn’t get most of the tattoos I have now,” Durant says with a smile. “But that’s why they’re cool. I got each of them at a point in my life I was feeling something I wanted to remember.”

Kleiman laughs and points to a Chinese character tattooed on his arm.

“Like, this means ‘patience,’ ” the 41-year-old executive says. “Could you imagine if I went in somewhere now and was like, ‘Yeah, what up, my man? Could you give me the Chinese symbol for patience?’

“The guy would be like, ‘OK, midlife crisis. What up, Dad?’ But when I was 19, in Miami, I’m like, ‘Yooo, give me “patience”!’ ”

We’re sitting at a shady table at the cafe atop the Montage Hotel in Beverly Hills. The Warriors have the day off after a win over the Lakers, and Durant and Kleiman are making the most of it. There was a morning meeting with Brat (a company that created a network for young YouTube stars), this lunch interview, house hunting in Beverly Hills in the afternoon, then a red-eye flight to Washington, D.C., to attend the opening of College Track, which prepares high school students to apply to and graduate from college, at the Durant Center in Prince George’s County, Maryland.

Life as a two-time NBA Finals MVP and budding entrepreneur can be a little like taking a speedboat down the chocolate river in Charlie and the Chocolate Factory — sensory and experiential overload around every turn.

“My platform is hoops,” Durant says. “Billions of people are watching, so why not leverage it to do the cool stuff that we like to do?”

As one of the best basketball players on the planet, Durant can meet anyone he thinks is interesting, invest in any company he digs and get into any event he wants. Twitter and Square CEO Jack Dorsey? He flew in for Durant’s birthday party this year. Apple VP Eddy Cue? A huge Warriors fan whose company just greenlighted a scripted show called Swagger based on Durant’s experiences in AAU basketball. David Geffen, Oprah, Diane von Furstenberg? Durant hung out with them at Google’s invite-only celebrity camp at the Verdura Resort in Sicily the past few summers.

His world is wide open — and so the challenge for Durant and other superstar athletes-turned-business moguls isn’t just in finding the time to take advantage of the exclusive opportunities in front of them but in searching for the right reasons to do so.

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

A great brand is a lot like a great jump shot: The best ones appear effortless. And yet, underneath the surface, years of sweat, grind and refinement have gone into it. Athletes used to wait until they were done playing to start building their businesses off the court. They’d let their teams or agents with dozens of other clients handle their marketing. Even back then, they knew they were leaving money and leverage on the table. But who had the bandwidth to build out a portfolio while playing?

In the business world, that’s called a market gap. Customers want a product that doesn’t exist yet? Somebody should go create that product.

In this case, first a superstar athlete such as Durant had to believe he was capable of building his own brand while playing. Then he had to figure out how to do it.

Earlier in his career, Durant says, he mostly just wanted to do what he saw other superstars do.

“‘Gatorade, I need that. McDonald’s,’ ” he says. “I need a trading card, Upper Deck, because I’ve seen other great players do that.”

“You also thought your off-days had to be completely filled,” Kleiman says from across the table.

Over the six years they’ve been working together, Kleiman’s job has been to help Durant be purposeful and intentional about his projects and to take advantage of the creative freedom Durant’s considerable platform has afforded him.

That filtering process can be dizzying for a curious soul like Durant, who readily admits he’s still searching — and probably always will be — for what he wants to be. So a few years ago, in one of their daily deep dives, Kleiman laid it out: “You need to understand that this part of your life should be enjoyable.”

Durant had spent too long trying to fit the model of what he thought a superstar athlete “should” be doing. Just do what feels right or fun or interesting, Kleiman told him. Maybe one of his investments will turn into the next Vitamin Water or Beats by Dre. Maybe it’ll just be a cool experience to look back on. Maybe it’ll flop. But if a startup company presents a product Durant or Kleiman would use himself, or its founder had a certain je ne sais quoi they both connect to, that’s what guides them.

Take Postmates. “I’m hungry one day,” Durant says. “And Rich was like, ‘Yeah, [this company will] bring you food from any restaurant.’ I’m like, ‘They’ve got an app like that? Can you call somebody up there? We need to get involved, because we use this s— on a day-to-day basis.’ ” Soon after, in June 2016, Durant and his team bought a stake in the company, which reportedly had grown tenfold by a valuation this January.

There’s a more rigorous evaluation process after that initial spark, of course. Durant says he likes to study the industry and how a company has grown from its early stages of development before he invests. But if there’s a guiding principle behind the extensive portfolio they’ve assembled, it is to follow and trust Durant’s curiosity.

So far they’ve invested in some 50 companies, ranging from the cold-pressed juice company WTRMLN WTR to an autonomous drone company called Skydio. There’s an equity partnership in the headphone company Master & Dynamic. And starting Feb. 11, there’s The Boardroom, a six-episode series on ESPN+ and multiplatform media brand in which Durant, Kleiman and ESPN college basketball analyst Jay Williams talk with players, industry executives and insiders from the worlds of sports, business, media and technology about how the culture around sports is changing.

“Me and Rich always had these times where it was just him and I, brainstorming,” Durant says.

So why not turn those conversations into a show?

“It’s like Sports Business Journal but for fans,” Kleiman says. By now he’s got this pitch down cold.

“I was watching sports last year, and there was a headline about an investment that Kevin had made. Then a headline about a Liverpool investment that LeBron had made. Then some Yankees highlights.

“When I was 14 years old, I would have been so confused about why the investment stuff is in the middle of these highlights. But in our world now, that’s way cooler than the other stuff.”


There’s no job description that can capture what Kleiman does for Durant. He’s his business partner in Thirty Five Ventures, the umbrella corporation for their production company, Thirty Five Media; the Kevin Durant Foundation; and all of their investments, endorsements and business partnerships. He’s the first or second person Durant speaks to every morning, depending on how early Durant’s brother, Tony, and baby nephew FaceTime him. He’s definitely the first person Durant calls if anything ever goes wrong.

It’s more than your typical manager-athlete relationship: By all accounts, this is a genuine friendship. They refer to each other as “my best friend” and sometimes even “brother.” When ESPN shot the photos for this story, Durant preferred to share the stage with Kleiman and Williams. Yes, some of that is because they’re promoting The Boardroom together. But it’s also a reflection of just how close he and Kleiman are.

At first glance, it’s an unlikely pairing. Kleiman grew up in New York City, attending a private high school that was a member of the Ivy League Preparatory School League. Durant grew up in an impoverished area outside of DC, often taking public transportation for several hours a day to get to and from one of the three high schools he attended.

Kleiman is boisterous, excitable and intense. He has a ton of friends, sleeps with his phone on, spends hours every day workshopping ideas at home in what he calls his think tank. Durant is sensitive, creative and thoughtful. He has just a few close friends from his youth (he was too busy with basketball), spends his off-days exploring restaurants in San Francisco or record stores in Berkeley, and talks wistfully about driving his 1969 Volkswagen bus to Mexico for surf trips.

Durant had already worked with two other agents before he started working with Kleiman in 2013. But they quickly found a professional and personal synergy.

“We just met at, like, the perfect point,” Durant says of the former music industry manager he has empowered to run his business empire. “We both hit our peaks at the same time.”


Picked up from ESPN , I thought our readers would draw some inspiration from this well-written article. Photos are property of ESPN.

Support : Troubleshooting Browser Issues and Conflicts for WordPress Sites: from your friends at GypsySpoonful.com

 Support : Troubleshooting Browser Issues GypsySpoonful is a wordpress based handmade community, and most, if not all of the troubleshooting tips will apply to this actual site! Some issues that you encounter with your WordPress.com site/blog or account can be solved by changing your browser settings, refreshing the page, or clearing the browser cache and … read more

 Support : Troubleshooting Browser Issues

 Support : Troubleshooting

GypsySpoonful is a wordpress based handmade community, and most, if not all of the troubleshooting tips will apply to this actual site! Some issues that you encounter with your WordPress.com site/blog or account can be solved by changing your browser settings, refreshing the page, or clearing the browser cache and cookies.

Supported Browsers

Some browser issues may be caused by the browser itself. For optimal viewing and security we recommend that you keep your browser up to date. You’ll find a list of the latest browsers at Browse Happy.

We, at GypsySpoonful.com,  recommend that you use any of the latest versions of browsers on Browse Happywith the exception of Google Chrome -for optimal performance with WordPress.com sites such as ours. For whatever reason (and it may be a theme compatibility issue here on our site) Chrome does NOT play nice with GypsySpoonful.com. Chrome causes it to drag and load very slowly.

A note about Internet Explorer: Due to browser incompatibility, some themes are not fully functional in Internet Explorer 10 or earlier. If you are using Internet Explorer 10 or below we recommend upgrading your browser for an optimal experience.

Support : Browser Issues

Force Refresh

A force refresh or reload will cause the browser to re-check with the web server to make sure it has the latest copy of the web page you are viewing. Here are keyboard shortcuts for force refreshing your browser:

  • Windows: Ctrl + F5
  • Mac/Apple: Apple + R or Cmd + R
  • Linux: F5

Clearing Your Browser Cache

If you are experiencing problems displaying WordPress.com pages, clearing the browser cache is a good first step to try to resolve the issue.

Each time you access a web page, your web browser stores a temporary copy of the files needed to display the web page to you. Those temporary files are called the browser cache. If your cache is not updating properly or if it’s stuck, you could be viewing an older version of some of the supporting files that run WordPress.com. If you clear the cache, this will force your browser to fetch all of the files for a website again, so you will see the most recent version of the page.

Instructions for clearing your browser cache will be different for each browser and version.

Note: It is also possible for your Internet Service Provider to create a cache at the network level. This means that instead of viewing the WordPress.com web servers for some files, the ISP has created a cache to store files on their network to try to reduce bandwidth costs and also to make loading some web pages faster. If a network-side cache is causing you trouble, you most likely just need to wait for it to clear out on its own. And in a situation where you can’t reach your WordPress.com website via browser, you can confirm it’s caused by your ISP by checking whether your website is up for the rest of the world.

Clearing WordPress.com Cookies

WordPress.com requires the use of browser cookies in order for our site to work properly. If you have trouble with some sections of your site, you may wish to check to make sure you have cookies enabled.

If you can’t clear out your username/password from showing up in the browser when you try to log in, you may need to clear your WordPress.com-specific cookies. Generally, unless you have privacy concerns, we would not recommend that you clear all browser cookies, as that will affect your experience using other websites.

Check that JavaScript is enabled

The My Sites pages on WordPress.com, including stats, the post and page editors, customizer, checkout, and account setting pages, use a type of code called JavaScript to work. If you have JavaScript disabled, most of what makes WordPress.com work won’t be able to load in your browser. Some theme features, like post sliders and slide-out menus, also use JavaScript.

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This guy has worked for FREE for 13 years! Who is he and Why Did Time Magazine Name Him One of The Most Influential People of 2018?

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet. The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was … read more

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet.

The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was named one of the most influential people on the internet by Time magazine in part because one-third of all English language articles on Wikipedia have been edited by Steven. An incredible feat, ignited by a fascination with his own history.

Pruitt is deeply obsessed with history, and his love of opera inspired his Wikipedia username: Ser Amantio Di Nicolao, his favorite opera character.

“My first article was about Peter Francisco, who was my great great great great great great grandfather … and if we had an hour I could probably go into the full story,” Pruitt said. “He was a sergeant in arms in the Virginia Senate and there’s kidnapping, potential piracy. If you read the story you would not believe any of it happened.”

Still living with his parents in the home he grew up in, Pruitt has always remained true to his interests.

“I think for a long time there was an attitude of, ‘That’s nice, dear. The boy’s crazy. I don’t know why he wastes his time, the boy’s crazy,’ Pruitt said of what his parents think of his volunteer gig.

That may have changed when Time magazine named him one of the top 25 most influential people on the internet, alongside President Trump, J.K. Rowling and Kim Kardashian West.

This guy has worked for FREE for 13 years! Who is he and Why ?
Steven Pruitt CBS News

How much money does he make from his work? None.

“The idea of making it all free fascinates me. My mother grew up in the Soviet Union … So I’m very conscious of what, what it can mean to make knowledge free, to make information free,” he said.

Pulling from books, academic journals and other sources, he spends more than three hours a day researching, editing and writing.

Even his day job is research, working in records and information at U.S. Customs and Border Protection. He joked that his colleagues probably think he’s nuts.

“Because I edit Wikipedia all the damn time, I think that one sort of goes without saying,” Pruitt said.

Wikipedia’s Kui Kinyanjui said the site would not exist without the dedication of its volunteers. It is now one of the top five most visited in the world, among Google, YouTube and Facebook.

“People like Steven are incredibly important to platforms like Wikipedia, simply because they are the ones that are the lifeblood,” said Kui Kinyanjui, WikiMedia’s vice president of communications.

Six-thousand people visit the site every second, bringing a responsibility for the editors to present a diverse and fair platform.

“We know there’s a lot more to be done. That’s why we’re very excited about projects like Women in Red, which seeks to identify and place more content on women on our platform … Steven has been a large contributor to that project,” Kinyanjui said.

“The last statistic I saw was that 17.6 percent of the biographical articles on Wikipedia area about women, on the English Wikipedia I should say,” Pruitt said. “It was under 15 percent a couple of years ago which shows you how much we have been able to move the needle.”

How does he celebrate that victory? “Write another article, make another edit.”

To put in to perspective what it took for Pruitt to become the top editor, he’s been dedicating his free time to the site for 13 years. The second-place editor is roughly 900,000 edits behind him, so his first place status seems safe, for now.


Speaking of Most Influential People:

Some of the shops at GypsySpoonful are  seeking brand reps/influencers to join our rep team.

Please join our facebook group and we’ll connect you with them.


Wiki Wiki Wiki ( I couldn’t resist, lol)

Living Your Most Creative Life (and Cricut Deals!)

Let the holiday shopping begin! Make your holidays very merry with new featured sales each day. Whether you’re new to DIY or an experienced maker, the super smart cutting machines from Cricut will give you that creative edge you need in this crazy competitive market! Awe-inspiring creations start with the right Did you know they … read more

Cricut Deals

Let the holiday shopping begin!

Make your holidays very merry with new featured sales each day. Whether you’re new to DIY or an experienced maker, the super smart cutting machines from Cricut will give you that creative edge you need in this crazy competitive market! Awe-inspiring creations start with the right Did you know they carry everything from Premium Vinyl to Deluxe Paper, Leather, Basswood, and beyond, your next one of a kind masterpiece starts with Cricut!

Cricut is running some super awesome deals that I found for all you crafty folks out there! Their really awesome 12 days of Cricut sale is still going on through 12/16! Take advantage of new deals each and every day including EasyPress starting at $99! Ever since they launched the original Cricut® cutting machine, you guys have inspired them with your amazing creations. And as long as you keep doing your thing, they’ll keep doing theirs: designing and building the tools you need to live your most creative life.

12 days of Cricut. New deals each day!


We are born makers. We move what we’re learning from our heads to our hearts through our hands. -Dr. Brene Brown

EasyPress Starting at $99. Valid through 12/16.

Get professional iron-on results without the guesswork. With its unique edge-to-edge heat plate, perfectly even heat up to 400°F, and three new sizes to suit any iron-on project, Cricut EasyPress 2 gives you flawless transfers and lasting results. The EasyPress 2 is super duper amazing my friends, I wish I had one! Maybe if I am a good girl, Santa will bring me one!

The speed of a heat press.The convenience of an iron.

Cricut Easypress 2

Iron-on success in 60 seconds or less.

Cricut EasyPress delivers fast and foolproof iron-on results that really stick, wash after wash.

They also have a GREAT shipping deal right now, click here to save

FREE Economy Shipping on orders $99+ to US and Canada. Use code DECSHIP

Please note that 12/14 is the LAST DAY to order for guaranteed delivery by Christmas using Economy Shipping

Rock The Sock

Goosie’s List : 20 of Goosie’s Favorite Rock the Sock Items on Gypsy Spoonful

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Theordore Roosevelt The Man In The Arena quote

Motivation Monday Overcoming Obstacles in Entrepreneurship

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated: You can map out a fight plan or a life plan. But when the … read more

Overcoming Obstacles in Entrepreneurship: A Lesson From Theodore Roosevelt

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated:

You can map out a fight plan or a life plan. But when the action starts, you’re down to your reflexes. That’s where your road work shows. If you cheated on that in the dark of the morning, you’re getting found out now under the bright lights.

Boxing is a good analogy for developing bossbabes because it’s all about daily preparation. Even if a person has natural talent, they have to prepare and train to become successful.

One of this country’s greatest leaders was a fan of boxing: President Theodore Roosevelt. In fact, one of his most famous quotes uses  a boxing analogy

Theodore Roosevelt

THE MAN IN THE ARENA
Excerpt from the speech “Citizenship In A Republic”
delivered at the Sorbonne, in Paris, France on 23 April, 1910
download PDF of complete speech

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

*TR (Teddy Roosevelt’s nickname) was known for regular boxing and judo sessions, challenging horseback rides, and long, strenuous hikes. A French ambassador who visited Roosevelt used to tell about the time that he accompanied the president on a walk through the woods. When the two men came to the banks of a stream that was too deep to cross by foot. TR stripped off his clothes and expected the dignitary to do the same so taht they could swim to the other side. Nothing was an obstacle to Roosevelt.

Of all the leaders this nation has ever had, Roosevelt was one of the toughest-both physically and mentally. But he didn’t start that way. America’s cowboy president was born in Manhattan to a prominent wealthy family. As a child he was puny and very sickly. He had debilitating asthma, possessed very poor eyesight, and was painfully thin. His parents weren’t sure he would survive. When he was twelve, young Roosevelt’s father told him, “You have the mind but you have not the body, and without the help of the body, the mind cannot go as far as it should. You must MAKE the body.” and make it , he most certainly did. TR began training every single day physically, building his body as well as his mind, and he did that for the rest of his life.

Roosevelt didn’t become a great leader overnight either. His road to the presidency was one of slow, continual growth. He improved himself and in time, he became a strong leader. Roosevelt’s list of accomplishments is remarkable. Under his leadership, the United States emerged as a world power. He helped the country develop a first-class navy. He was that the Panama Canal was built. He negotiated peace between Russia and China, winning a Nobel Peace Prize in the process.  On January 6, 1919 he died in his sleep. Then vice president Marshall said,

“Death had to take him sleeping, for if Roosevelt had been awake, there would have been a fight”

When they removed him from his bed, they found a book under his pillow. Up to the very last, TR was still striving to learn and improve himself.

*Source: Leadership 101 by John C. Maxwell

Slow and Steady Wins the Race Quote

What are the takeaways we can learn from Roosevelt that may apply to our lives as Entrepreneurs?

1. Be FIERCE : obstacles will come, it’s how you approach those obstacles. Are you going to say , “It’s too hard, we can’t cross this stream, it’s too deep” and turn back? Or will you strip naked and lead the way? Nothing in life is easy. Entrepreneurship isn’t for sissies. You have to get in there, roll up your sleeves and be FIERCE. Are you stronger than the obstacles in your path?

2. Even a great leader like TR started off small. He wasn’t expected to survive from his own parents! If that’s not a kick in the teeth, then I don’t know what is! Of all people in the world, you want those who love you and you share your life with to believe in you and your dreams, it’s hard when you don’t get the support you’d like. But what did TR do? He set out to prove them wrong. He was CONSISTENT, he worked towards his goal of strengthening his body every.single.day. Consistency wins the prize in owning and operating a small business. Many times it can be isolating, people in our family would rather share a celebrity’s status or meme on social media. Your loved ones may shop at a big box store rather than supporting your small shop.. you can’t control other people, you can only change how you react to them. Seek out OTHER support from friends, or like-minded individuals and other small business owners. The community at Gypsy Spoonful is a great source of strentgh, knowledge and inspiration for me everyday. I am so thankful to have people that cheer me on and totally GET what I am trying to do with my life. Everyone starts off small, it’s up to YOU to seek out ways to grow and learn new things to embolden your entrepreneurial spirit.

” slow, continual growth.”

3. The mind and body combination is important, It was once said by Henry Ford, “Whether you believe you can or can not, you’re right” . Your mental attitude determines your outcome most of all. TR blazed a trail where no one dared to go before. He traveled all over the world pursuing adventures. Each trip, each adventure prepared him for the next one. He built knowledge upon his experiences. We all fail and fall short, just like the man in the arena~ but do we get up again after we get knocked down? or do we stay down? A product might not sell, a promotion may flop… KEEP LEARNING, learn from your mistakes and build on that. Go forward with the ideas of what went wrong and how to overcome that in your future small shop “adventures”.

If you are looking for a creative community where you can find limitless support from like minded creative folks, and you feel you’ve got a great product to offer the world, Gypsy Spoonful is seeking new shop owners, please go to this page and read what we believe about handmade and how we do things. If you vibe with what we’re doing, please fill out an application. We will be screening and vetting applicants for 2019.  Go HERE

 

 

Meet the Makers: New Shop Chic En Laine

Hand knitting at it’s very best ~ We are pleased to announce one of our newest shops Chic En Laine . Sometimes at Gypsy Spoonful we have a new member join and I fall in love with each and every item they add to their shop, as the days go on and I see them … read more

Hand knitting at it’s very best ~ We are pleased to announce one of our newest shops Chic En Laine . Sometimes at Gypsy Spoonful we have a new member join and I fall in love with each and every item they add to their shop, as the days go on and I see them beginning to fill up the virtual aisles of their store, I say to myself “Oh now THIS is my favorite… ” and then I find myself saying the exact same thing with each subsequent new listing!  I am so thrilled Sophie has joined our creative community, and I am so much looking forward to her growing her business with us even more.  She has so much talent, and her items are absolutely the best knit quality I’ve seen.

Her classic fashions are impeccably made and made to order just for her customers from her home studio located in South Carolina. Whether it’s a sweet little set comprised of a cardigan style jacket with a darling little hat

Beautiful stitching and classic appeal (click the photo to go to this listing now)

or a classic pair of knitted pants with super sweet suspenders, they will not disappoint. Keepsake quality for sure!

Nostalgia Abounds When Viewing Her Timeless Designs (click the photo to go to this listing now)

Perhaps you need a baby shower gift, or a special outfit for a photo session for the holidays? Sophie’s attention to detail is quite obvious on each item she creates.

If you’re looking for an amazing baby shower gift, stop on by her shop and check our her designs. There are also women’s hats available for the mama too!

Boho Style Slouchy Hat is Warm and Soft (click the photo to visit this listing now)

Sophie’s attention to detail is quite obvious on each item she creates.  If you’re looking for an amazing baby shower gift, stop on by her shop and check our her designs. There are also women’s hats available for the mama too! (You deserve it, treat yourself!)

So that you don’t miss out on any of her new listings , events or sales, be sure to follow Chic En Laine on Facebook and Instagram too.

Don’t forget to Heart her shop as well! Click HERE to visit today.

New Shop: Wicked Rose : Wire Wrapped Jewelry, Made in the USA

Thursday’s thoughts turn to a new shop, Wicked Rose, Who specializes in wire wrapped pendants and other jewelry. Click on the pic to view this gorgeous Texas red jasper wraped tree of life pendant. It’s not only beautiful but the jasper has beneficial properties as well, it’s great for healing from illness, strength building and … read more

Thursday’s thoughts turn to a new shop, Wicked Rose,

Who specializes in wire wrapped pendants and other jewelry. Click on the pic to view this gorgeous Texas red jasper wraped tree of life pendant. It’s not only beautiful but the jasper has beneficial properties as well, it’s great for healing from illness, strength building and more. Red Jasper is known to enhance strength and energy. It also helps recovering from physical illnesses, is useful in generating muscle tissue and can enhance the effects of exercise. Red Jasper effects the first and second chakras. Learn more about red jasper here.

This blue wrapped agate pendant is so beautiful! The pattern of stripes in the agate is amazing. This would be such a perfect holiday or birthday gift! Click on the pic to view it in her shop.

Rose’s Wicked Wires has a passion for nature, and especially rocks and she wants to share that with you. Every stone in her shop is unique and wrapped in high quality non tarnish wire.

To visit her shop, click here to see all of her beautiful designs

Craftivism

Craftivism : Alive and Well At Gypsy Spoonful

Craftivism ‘Buying and selling directly from the maker challenges the all pervasive corporate culture that promotes profit over people” Are YOU a craftivist? Not Sure? Read on! Gypsy Spoonful is built upon a solid foundation of: empowerment support education and craftivism We believe being Intentional with your shopping dollars can make a very real and … read more

Craftivism

‘Buying and selling directly from the maker challenges the all pervasive corporate culture that promotes profit over people”

Are YOU a craftivist?

Not Sure? Read on!

Gypsy Spoonful is built upon a solid foundation of:

  • empowerment
  • support
  • education
  • and craftivism

We believe being Intentional with your shopping dollars can make a very real and very strong impact in a REAL person’s life. Buying directly from an independent crafter/artisan/sewist helps support local families and economies.

people have grown tired of so-called traditional ways of activism~They are looking for a way to connect and deepen their understanding of things. Yelling doesn’t change things, but dialogue does.

Because it is possible to go beyond banners, email petitions, and chants as ways of fighting for a cause you believe in. …This is less about mass action and more about realizing what you can do to make things around you better. This is about doing things intentionally in order to learn and better process the happenings in this world. This is about creating dialogue with others in the hope for positive change. “

-sourced from Craftivism.com

Many of our makers not only support their families by the products they create, many help others with their time, skills and talent also. This is ALSO Craftivism in action.

By advocating the use of creativity for the improvement of the world, craftivists worldwide taught knitting lessons, sewed scarves for battered women’s shelters, and knitted hats for chemotherapy patients. In a world that was growing increasingly large and unfamiliar, craftivism fought to bring back the personal into our daily lives to replace some of the mass produced. In promoting the idea that people can use their own creativity to improve the world, craftivism allows those who wish to voice their opinions and support their causes the chance to do just that…but without chanting or banner waving and at their own pace.

-Betsy Greer,
“Craftivism.” Encyclopedia of Activism and Social Justice. 2007. SAGE Publications.

 

Further Reading:

To discover more about the Craftivism Movement, please look HERE

The True Cost of Disposable Clothing Article

Making The American Man Documentary (Trailer) – Currently streaming on Netflix

Be Consistent

Consistency is the Money Maker in Small Business

Running a business is a marathon, not a sprint. Nothing is truer than this in small business. It doesn’t matter if you sell handmade products, direct sales products or pizzas at the corner store. You can’t just open the doors, put up a sign and expect the people to pour in to buy your goodies. … read more

Running a business is a marathon, not a sprint. Nothing is truer than this in small business. It doesn’t matter if you sell handmade products, direct sales products or pizzas at the corner store. You can’t just open the doors, put up a sign and expect the people to pour in to buy your goodies.

You have to market your business. You run ads, offer sales and coupons, restock and reevaluate inventory and share on social media. Anything to keep putting yourself in front of people that will eventually lead to sales, hopefully. If your business is not seen, you don’t have a business and you are not going to succeed and grow.

How you choose to “grow and show” your business depends on the type of business it is and where and how your target market will most likely find you. Your personality is also a factor in your marketing efforts. For example, going live on Facebook is an excellent tool to build relationships with your potential customers. You can answer questions, share your product and interact with people in real time. But, if you are like me and you can’t stand the thought of being on camera and can barely stutter your way through it, this is probably not going to be a technique you use much.

Marketing has a rule called the Rule of 7. It states that a prospect needs to be exposed to your message at least 7 times before they will actually take action. In today’s digital age, I would venture that this number may be increasing. The reality is that it is more difficult now to get your message seen in the overwhelming amount of information available now to the everyday consumer.  You need to leave an impact and you need to show up.

Regardless of how you promote your business, the one thing that I and most other small business owners have found, is that to put and keep your business marketing efforts on the right track, you have to be consistent. Now, that does not mean that you need to be doing it constantly. Just consistently. Regularly. If people are used to seeing you post weekly, post weekly. If you can do daily, even better. Here is what does not work. Binge marketing for 3 hours one day and then doing nothing for the next 3 days. It may seem like you are getting tons of work done but a very limited number of people are going to actually see all that effort.

I have to admit, consistency is my biggest downfall and what I have to work the hardest at myself. A couple of years ago, I thought I had found the perfect answer to staying consistent on my social media when I found one of the scheduling platforms that have started to pop up everywhere. While they are definitely helpful, I found that they are not the perfect solution for me either. First, you still have to set up all the posts. You are still spending the time to craft the text and find the perfect image. Second, you still need to spend time tweaking your posts for the various social media and monitor the posts for engagement. Bottom line to me is yes they are an excellent way to cover certain times but you also need to continue to post in real time so that you stay current, trending and let your personality shine through.