Tag: brand rep

This guy has worked for FREE for 13 years! Who is he and Why Did Time Magazine Name Him One of The Most Influential People of 2018?

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet. The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was … read more

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet.

The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was named one of the most influential people on the internet by Time magazine in part because one-third of all English language articles on Wikipedia have been edited by Steven. An incredible feat, ignited by a fascination with his own history.

Pruitt is deeply obsessed with history, and his love of opera inspired his Wikipedia username: Ser Amantio Di Nicolao, his favorite opera character.

“My first article was about Peter Francisco, who was my great great great great great great grandfather … and if we had an hour I could probably go into the full story,” Pruitt said. “He was a sergeant in arms in the Virginia Senate and there’s kidnapping, potential piracy. If you read the story you would not believe any of it happened.”

Still living with his parents in the home he grew up in, Pruitt has always remained true to his interests.

“I think for a long time there was an attitude of, ‘That’s nice, dear. The boy’s crazy. I don’t know why he wastes his time, the boy’s crazy,’ Pruitt said of what his parents think of his volunteer gig.

That may have changed when Time magazine named him one of the top 25 most influential people on the internet, alongside President Trump, J.K. Rowling and Kim Kardashian West.

This guy has worked for FREE for 13 years! Who is he and Why ?
Steven Pruitt CBS News

How much money does he make from his work? None.

“The idea of making it all free fascinates me. My mother grew up in the Soviet Union … So I’m very conscious of what, what it can mean to make knowledge free, to make information free,” he said.

Pulling from books, academic journals and other sources, he spends more than three hours a day researching, editing and writing.

Even his day job is research, working in records and information at U.S. Customs and Border Protection. He joked that his colleagues probably think he’s nuts.

“Because I edit Wikipedia all the damn time, I think that one sort of goes without saying,” Pruitt said.

Wikipedia’s Kui Kinyanjui said the site would not exist without the dedication of its volunteers. It is now one of the top five most visited in the world, among Google, YouTube and Facebook.

“People like Steven are incredibly important to platforms like Wikipedia, simply because they are the ones that are the lifeblood,” said Kui Kinyanjui, WikiMedia’s vice president of communications.

Six-thousand people visit the site every second, bringing a responsibility for the editors to present a diverse and fair platform.

“We know there’s a lot more to be done. That’s why we’re very excited about projects like Women in Red, which seeks to identify and place more content on women on our platform … Steven has been a large contributor to that project,” Kinyanjui said.

“The last statistic I saw was that 17.6 percent of the biographical articles on Wikipedia area about women, on the English Wikipedia I should say,” Pruitt said. “It was under 15 percent a couple of years ago which shows you how much we have been able to move the needle.”

How does he celebrate that victory? “Write another article, make another edit.”

To put in to perspective what it took for Pruitt to become the top editor, he’s been dedicating his free time to the site for 13 years. The second-place editor is roughly 900,000 edits behind him, so his first place status seems safe, for now.


Speaking of Most Influential People:

Some of the shops at GypsySpoonful are  seeking brand reps/influencers to join our rep team.

Please join our facebook group and we’ll connect you with them.


Wiki Wiki Wiki ( I couldn’t resist, lol)

Theordore Roosevelt The Man In The Arena quote

Motivation Monday Overcoming Obstacles in Entrepreneurship

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated: You can map out a fight plan or a life plan. But when the … read more

Overcoming Obstacles in Entrepreneurship: A Lesson From Theodore Roosevelt

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated:

You can map out a fight plan or a life plan. But when the action starts, you’re down to your reflexes. That’s where your road work shows. If you cheated on that in the dark of the morning, you’re getting found out now under the bright lights.

Boxing is a good analogy for developing bossbabes because it’s all about daily preparation. Even if a person has natural talent, they have to prepare and train to become successful.

One of this country’s greatest leaders was a fan of boxing: President Theodore Roosevelt. In fact, one of his most famous quotes uses  a boxing analogy

Theodore Roosevelt

THE MAN IN THE ARENA
Excerpt from the speech “Citizenship In A Republic”
delivered at the Sorbonne, in Paris, France on 23 April, 1910
download PDF of complete speech

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

*TR (Teddy Roosevelt’s nickname) was known for regular boxing and judo sessions, challenging horseback rides, and long, strenuous hikes. A French ambassador who visited Roosevelt used to tell about the time that he accompanied the president on a walk through the woods. When the two men came to the banks of a stream that was too deep to cross by foot. TR stripped off his clothes and expected the dignitary to do the same so taht they could swim to the other side. Nothing was an obstacle to Roosevelt.

Of all the leaders this nation has ever had, Roosevelt was one of the toughest-both physically and mentally. But he didn’t start that way. America’s cowboy president was born in Manhattan to a prominent wealthy family. As a child he was puny and very sickly. He had debilitating asthma, possessed very poor eyesight, and was painfully thin. His parents weren’t sure he would survive. When he was twelve, young Roosevelt’s father told him, “You have the mind but you have not the body, and without the help of the body, the mind cannot go as far as it should. You must MAKE the body.” and make it , he most certainly did. TR began training every single day physically, building his body as well as his mind, and he did that for the rest of his life.

Roosevelt didn’t become a great leader overnight either. His road to the presidency was one of slow, continual growth. He improved himself and in time, he became a strong leader. Roosevelt’s list of accomplishments is remarkable. Under his leadership, the United States emerged as a world power. He helped the country develop a first-class navy. He was that the Panama Canal was built. He negotiated peace between Russia and China, winning a Nobel Peace Prize in the process.  On January 6, 1919 he died in his sleep. Then vice president Marshall said,

“Death had to take him sleeping, for if Roosevelt had been awake, there would have been a fight”

When they removed him from his bed, they found a book under his pillow. Up to the very last, TR was still striving to learn and improve himself.

*Source: Leadership 101 by John C. Maxwell

Slow and Steady Wins the Race Quote

What are the takeaways we can learn from Roosevelt that may apply to our lives as Entrepreneurs?

1. Be FIERCE : obstacles will come, it’s how you approach those obstacles. Are you going to say , “It’s too hard, we can’t cross this stream, it’s too deep” and turn back? Or will you strip naked and lead the way? Nothing in life is easy. Entrepreneurship isn’t for sissies. You have to get in there, roll up your sleeves and be FIERCE. Are you stronger than the obstacles in your path?

2. Even a great leader like TR started off small. He wasn’t expected to survive from his own parents! If that’s not a kick in the teeth, then I don’t know what is! Of all people in the world, you want those who love you and you share your life with to believe in you and your dreams, it’s hard when you don’t get the support you’d like. But what did TR do? He set out to prove them wrong. He was CONSISTENT, he worked towards his goal of strengthening his body every.single.day. Consistency wins the prize in owning and operating a small business. Many times it can be isolating, people in our family would rather share a celebrity’s status or meme on social media. Your loved ones may shop at a big box store rather than supporting your small shop.. you can’t control other people, you can only change how you react to them. Seek out OTHER support from friends, or like-minded individuals and other small business owners. The community at Gypsy Spoonful is a great source of strentgh, knowledge and inspiration for me everyday. I am so thankful to have people that cheer me on and totally GET what I am trying to do with my life. Everyone starts off small, it’s up to YOU to seek out ways to grow and learn new things to embolden your entrepreneurial spirit.

” slow, continual growth.”

3. The mind and body combination is important, It was once said by Henry Ford, “Whether you believe you can or can not, you’re right” . Your mental attitude determines your outcome most of all. TR blazed a trail where no one dared to go before. He traveled all over the world pursuing adventures. Each trip, each adventure prepared him for the next one. He built knowledge upon his experiences. We all fail and fall short, just like the man in the arena~ but do we get up again after we get knocked down? or do we stay down? A product might not sell, a promotion may flop… KEEP LEARNING, learn from your mistakes and build on that. Go forward with the ideas of what went wrong and how to overcome that in your future small shop “adventures”.

If you are looking for a creative community where you can find limitless support from like minded creative folks, and you feel you’ve got a great product to offer the world, Gypsy Spoonful is seeking new shop owners, please go to this page and read what we believe about handmade and how we do things. If you vibe with what we’re doing, please fill out an application. We will be screening and vetting applicants for 2019.  Go HERE

 

 

Top 6 Tips To Stretch Your Shopping Dollar This Holiday Season : Tis the Season To Be Smart

Top 6 Tips To Stretch Your Shopping Dollar This Holiday Season This Thursday’s Thoughts turn to how to help our awesome customers at GypsySpoonful stretch their shopping dollars this Holiday shopping season. Nobody wants to go into debt, we all want to maximize the opportunity to make our gift buying budget a little farther – … read more

Top 6 Tips To Stretch Your Shopping Dollar This Holiday Season

This Thursday’s Thoughts turn to how to help our awesome customers at GypsySpoonful stretch their shopping dollars this Holiday shopping season. Nobody wants to go into debt, we all want to maximize the opportunity to make our gift buying budget a little farther – and who knows, if you save enough, you can treat yourself to some well deserved handmade goodness, or a gift card to use at a later date.

Treat Yo Self

Here’s our top 6 tips for the shopper who means business!

1. Many sites will offer a welcome coupon to new visitors on their site, search the site map for it. It may not be publicized widely. (coming soon to GypsySpoonful, YAY!!)

2. Many sites will offer a discount on your first purchase if you sign up for their mailing list. (coming soon to GypsySpoonful as well, woohoo!!)

3. Ask for gift cards for a site for your birthday, Christmas, Channukah,  or any other gift giving occasions, and save your gift cards for when there is a sale, if you sign up for the welcome coupon or the first discount/welcome as well (we call that piling on in the shopping world!)~ Did you know Gypsy Spoonful has a very cool wishlist feature? You can click and add ANY product on the site to your wishlist, so you can direct your family and friends to the handmade GS products you are admiring.

4. Search the terms “Clearance” , “Close Out” , “Discontinued”, “sale” or “discounted” on the site, or do a search engine (such as google) for sites that are going out of business and you may score big!

Top 6 Tips

5. Find out if the site has a loyalty program or an affiliate program where you can earn points or discounts, or even cash back on purchases people you refer to the site. Some sites offer social cred, if you share their products on your social media channels, you can earn points to redeem for merchandise on the site, or bonus gear not available to the general public. (May be in the near future on Gypsy Spoonful)

6. Become a brand enthusiast/influencer. If you love the products, inquire /search and find out if the site has a brand ambassador program. Sites will often give discounted products in exchange for your peer to peer marketing and promotion (which can be as simple as a selfie wearing their clothing, or holding their product and hashtagging the company)~ if you’re interested in becoming a brand ambassador or enthusiast, please email the head Gypsy HERE

Top 6 Tips

I hope that you find these tips helpful while shopping the awesome handmade marketplace, and independently owned and operated small shops on  GypsySpoonful.com. 

We are the new home of handmade where we are un-apologetically handmade with nothing imported and nothing massproduced. We invite you to shop our marketplace, and be sure to drop us a comment on this blog below if you have additional ideas and tips to help fellow shoppers save money and stretch that holiday shopping budget.

Social Listening

8 Social Media Tools to Protect Your Reputation and Influence Conversations

Social Listening The most important social media conversations about your brand usually don’t involve you. It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them? Social listening is … read more

Social Listening

Social Listening

The most important social media conversations about your brand usually don’t involve you.

It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them?

Social listening is a technique for monitoring social media conversations to uncover new opportunities for your business.

With social listening, your business can identify these key moments to engage with users directly and sway their conversations in your favor.

To help you monitor conversations about your brand and transform them into new opportunities for your business, we’ve put together a collection of the top tactics and tools for social listening and media monitoring.

What Is Social Listening?

Social media is a sea of information. Content often dominates feeds, but human interaction is at its heart.

With social listening, you can track existing conversations to find opportunities for your brand to jump in and engage with prospects and existing customers. These organic relationships are the backbone of sustainable, ongoing social media growth and building a dedicated fanbase for your business.

Discovering the opportunities to build these relationships with your customers goes beyond the messages that show up in your business’ Twitter notifications. Social listening is a way for your business to monitor digital conversations at scale, saving you the massive amounts of time and effort that would be required to sort through the noise manually.

Social listening tools track posts based on keywords and phrases relevant to your business to help you find conversations that you aren’t a part of, but should be.

Why Is Social Listening Important?

Social listening is a key tactic for creating a comprehensive social media marketing strategy. It gives you an up-close-and-personal look at your customers and reveals new ways for you to connect with them and build content that reflects their values.

These raw and unfiltered conversations can provide you with a wide variety of insights about your audience. Here are the primary benefits of using social listening for your online store:

Address Indirect Complaints

In the heat of the moment, when customers are most frustrated, it’s understandable that they might not tag your brand while typing up a passionate complaint, especially since only 30% of tweets about brands actually tag their official usernames.

Unfortunately, without using a social listening tools to monitor social media feeds, these complaints would normally go unnoticed—unnoticed by you, that is.

The risk here is twofold: First, your customers will not get their issues resolved. If you can’t see their complaints, you can’t address them and help them have a successful, positive experience with your products.

Second, an unchecked complaint can spiral out of control online, fostering negative sentiment towards your brand. Not monitoring social conversations can leave your business in a vulnerable position and without the appropriate tools to protect itself. Whereas a proactive, social listening-powered approach will help you transform complaints into lifelong customers.

The key to delivering a stellar customer service experience with social listening is to go above and beyond in your response. Your customers don’t necessarily expect a resolution to their complaint since they haven’t tagged your business or product, so you need to go the extra mile to surprise, delight, and win them back

Uncover Unique Opportunities

On the other hand, social listening can also present new opportunities for your brand to create custom social media content and build relationships with your audience. By tracking keywords that are relevant to your brand, you can reach out to new customers in their moments of highest intent.

Here are the different kinds of keywords that your business should be paying attention to:

  • Brand Keywords: Words that are specifically associated with your business, including your company name and any common variations or misspellings. For instance, if your company is called Waterfall Skincare, you’ll want to track “Waterfall Skincare”, “Waterfall Skin Care”, “Water Fall Cosmetics”, etc.
  • Industry Keywords: Words that describe the kind of products or services that your store sells. For instance, a t-shirt store would track words like “clothing”, “t-shirts”, and “apparel”.
  • Location-Specific Keywords: If your business has a physical store or targets specific locations, be sure to track hashtags and keywords that are popular within the city, state, or country that you’re focusing on. For instance, a company selling Chicago souvenirs would want to track the most popular keywords within the Chicagoland area.
  • Negative Keywords: These keywords are ones that you don’t want included in your tracking. If your industry or brand name is commonly associated with non-relevant conversation topics, you’ll want to filter those out. For instance, if you sell dog toys, you’ll want to add “children”, “kids”, “babies”, etc. as negative keywords, so that you aren’t tracking conversations about children’s toys as well.

With social listening, seemingly unrelated conversations can suddenly become chances to impress new customers and engage with your current fans.

spotify twitter social listening

Image credit: Spotify on Twitter

Spotify, for example, was able to jump on this tweet despite the fact that it didn’t actually tag their Twitter account. Their response was simple and witty, humanizing their brand and making a personal connection with a loyal customer.

hilton suggests social listening

Image credit: HiltonSuggests on Twitter

Hilton has dedicated an entire Twitter account to social listening with Hilton Suggests. The account monitors keywords around the names of cities with Hilton hotels to respond to questions about dining and entertainment recommendations with suggestions for local hot spots.

Finding these moments is a three-step process, involving the collection and monitoring of conversations, followed by the analysis of these conversations to determine the intention of the speakers, and then, finally, outreach.

Intention is determined by context and context shapes the way that you should engage with the speakers.

  • What is the emotional sentiment of the conversation?
  • Will the speakers be receptive to your interaction?
  • Is this a relevant opportunity for your brand?

These questions will help you narrow down the context of the conversation and determine how your business should engage, whether that means joining in on a joke or suggesting your product as a solution to a problem.

Get Unfiltered Feedback

Want to know how your customers really feel about your products? From their biggest pain points to their favorite features, social listening gives you direct access to real, honest feedback.

The information that you pull from these interactions is highly valuable for designing better products in the future and improving your current catalogue. Pay attention to what your customers like and don’t like about your products. Try to understand their frustrations and the challenges that they run into.

Remember that negative reviews and comments aren’t personal attacks, they’re opportunities for your business to get better.

If you’ve just launched a new product, you can discover any shortcomings early on by monitoring social conversations. This can get you in front of negative reviews before they start rolling in and help you improve your current products for future customers.  Source Kevin Donnelly, Shopify Blog

If you’re looking for a place to sell your handmade products, check out this page, and to see our community in action, and how we suppport each other in our handmade community, join our Facebook Group.