Tag: brand

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color> Written by Heather aka Goose, Owner/Founder of GypsySpoonful Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, … read more

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color>
Written by Heather aka Goose, Owner/Founder of GypsySpoonful

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, as it should be. A good advertising and marketing plan for any business should include a multi-facted approach. Never, ever put all your eggs in one basket. If something happens , you’re screwed. Always , ALWAYS, have a plan B, and C, and D… way to reach potential customers.

I always suggest to all of our new members that they should open an account and have a presence on all of the major social media platforms (for their small business at least) .

Those platforms I suggest are as follows:

Facebook (a page AND a group)

Twitter

Instagram

Pinterest

MeWe (new)

AllSocial (new)

(I also suggest Redditt and YouTube if you want to be super efficient)

Gypsy Spoonful’s advertising & marketing efforts attempt to cover all of the ways that have potential to reach our market. The reason I believe in a multi-faceted approach is because not everyone is on every social media platform like you.. some might prefer one over the other and if you’re on all of them, you cover all your bases and reach different people on each one.

Here’s a sample of what a good multi-faceted marketing approach looks like:

  • Email campaigns (we do a monthly newsletter plus weekly themed email blasts)
  • Blog Posts, not just to promote our products or shops, though that’s important~ but it’s always important to provide useful content to your blog readers as well)
  • Link exchanges with other bloggers and websites, the more incoming links you have, the greater your rank with SEO
  • Social media (+ boosting some posts) on all platforms
  • Display advertising on niche and specialty blogs
  • Press releases to niche blogs, magazines or newspapers
  • Networking with other small businesses where there may be customer cross-over
  • SEO efforts
  • Paid and non-paid advertising campaigns
  • Submitting articles as guest blogs, or serving as an expert or interview source for other blogs, publications, podcasts etc
  • Google & Bing ad word campaigns (and pay per click ppc programs)

Except for the paid ads and boosting social media posts, the other bullet points is what is considered guerilla marketing, organic marketing, and viral marketing.

There are several books that I have found extremely helpful over the years for organic and viral marketing, and I always suggest them to my fellow small business owners, and to our blog readers, here’s that list:

These are great tools to put in your small business marketing aresenal: (these are NOT affiliate links, so if you buy them we do not make any money)

  1. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
  2. Guerilla Marketing Remix
  3. It’s not who you know, it’s who knows you
  4. The No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
  5. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Do you have questions? I’d be happy to answer them, drop us a comment and we’ll comment back below. Intersted in becoming part of our handmade community, and having your own handmade small shop? Apply HERE for a shop.

 

5 Reasons To Shop Small : A List By Gypsy Spoonful

There are a lot more reasons than just 5 to shop small, but here’s our top 5 picks. To shop the marketplace, go HERE  See our creative community in action in our Facebook Group Open a shop of your own, apply today!

5 reasons to shop small

There are a lot more reasons than just 5 to shop small, but here’s our top 5 picks.

To shop the marketplace, go HERE 

See our creative community in action in our Facebook Group

Open a shop of your own, apply today!

Handmade Products

The Spring Auction is in it’s final hours!

The Gypsy Spoonful Spring auction is close to wrapping up, don’t miss out on an opportunity to snag some great bargains on over 150 awesome handmade items. Everything for Easter Baskets, Mother’s Day, Graduation, and to get your Home and Garden all decked out for the impending warmer months! Spring is such a promising time … read more

The Gypsy Spoonful Spring auction is close to wrapping up, don’t miss out on an opportunity to snag some great bargains on over 150 awesome handmade items. Everything for Easter Baskets, Mother’s Day, Graduation, and to get your Home and Garden all decked out for the impending warmer months!

Spring is such a promising time of the year, re-birth and re-growth is at the forefront, and when you shop with any of our 100 small shops, or bid on an item in our auction.. you’re making a decision to start a new~ shopping with us is an opportunity to live the handmade life, unapologetically!

Handmade items are the BEST quality you can get because they’re made individually, one at a time, by the maker’s own two hands. They’re not mass produced in a factory under bad working conditions, and rushed timeframes and deadlines. Each item is lovingly created with all positive vibes.

Join our Facebook Group HERE

Take a look at our auction album here and place a bid today!

(To bid, just comment with your highest bid amount and you might win!-it’s so easy peasy!!)

 

 

 

The Psychology of Smell by Rebecca of J Mae Handmade

Scent is a powerful tool. Between my interest in psychology and my use of fragrance in my bath & body products, I decided to compose a post about the psychology behind our sense of smell. Our sense of smell, or olfaction, is very important to our every day life. We use it distinguish thousands upon … read more

The Psychology of Smell

Scent is a powerful tool. Between my interest in psychology and my use of fragrance in my bath & body products, I decided to compose a post about the psychology behind our sense of smell.

Our sense of smell, or olfaction, is very important to our every day life. We use it distinguish thousands upon thousands of different scents. It can warn us of danger, such as spoiled food or an unseen fire, as well as inform us of something good. Many times our sense of smell is an instinctual or subconscious power. Did you know that it goes into a deeper subconscious level than you may sometimes realize? Complex emotions and memories can be triggered by a simple sensory cue. From the smell of coffee taking you back to Sunday afternoons in your Grandma’s kitchen, to the smell of leather taking you back to your first competitive horse run. Smells are very closely tied into our memories.

Many people undervalue the power scent can have. Fragrances have the ability to bring forth both positive and negative psychological states of mind and reactions in just milliseconds.  People may not even notice when buying something such as a lotion that they gravitate toward fragrances based on their personal experiences. The more vivid the memory/emotion attached to a fragrance, the more preferred it is and more likely it is to be purchased by said personThe Psychology of Smell

So why are scents linked in with our memories? It is said to be most likely due to our brain anatomy. When scents come through your nose, they are processed by the olfactory bulb which runs along the bottom of the brain. The bulb is connected to two parts of your brain that are involved in memories and emotions, these are the amygdala and hippocampus. Smell is most strongly associated with memories and emotions because they run through these parts of the brain, whereas our other senses do not pas information through these parts of the brain.

While most scent associations are based on your personal experiences and history, there are some cultural smell-related perceptions. For example, North America and Europe heavily associate lavender with being calming and citrus with being bright and invigorating. Meanwhile, Japan associated jasmine with relaxing and rose water as energizing/happy. So some of these things are a learned subconscious (or even conscious) response to fragrance.

Essentially, fragrance is a huge driving factor in our every day life. If it brings bad memories, we avoid it. If it brings good, we flock to it and surround ourselves with it. Whether it boosts our productivity or helps us to relax, we use scent to shape our daily life all the time.

Who Made Your Clothes?

Who Made YOUR Clothes? Fast Fashion Facts

Who Was It That Made Your Clothes?. Do You Even Know?! That’s Ok, most people don’t know who made their clothes. Unfortunately in the world of fast fashion, where clothing is made to be easily accessible, short-term and disposable, people don’t always truly know WHO made their clothes. The sad fact is that fashion can … read more

Who Was It That Made Your Clothes?. Do You Even Know?!

That’s Ok, most people don’t know who made their clothes. Unfortunately in the world of fast fashion, where clothing is made to be easily accessible, short-term and disposable, people don’t always truly know WHO made their clothes.

The sad fact is that fashion can come with a very high personal cost to the people that create it, and also to the planet.

What can we do about this alarming trend?

Don’t buy it! Mass-produced clothing is not the best quality, nor is it the way to reflect the values YOU hold dear. Society is consuming fashion at a rate like never before. We call this monster: fast fashion.

Fast fashion is the phenomenon we use to describe garments that go from design to store in a quick flash; sometimes within the space of a week! As the price of fashion dives lower, and the accessibility of new trends increases, fast fashion is being put in the spotlight.

Sad Facts about Fast Fashion:

  • Eighty billion pieces of clothing are consumed globally every year.
  • The US spends an estimated $2.6 billion on Halloween costumes every year: worn for one night only.
  • 250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.
  • The wages of workers in garment factories overseas can be as low as $1-$3  a day.
  • Some overeas clothing factories use forced prison labor to make the clothing
  • Some clothing factories use child labor (sequins and beading can be an indication of this)
  • Fast fashion giants actually make clothing to fall apart: they are obsessed with the bottom line, so will do anything to make you buy more clothes.
  • Using the restroom during a 10-hour shift in a garment factory can cause a major uproar from managers.
  • Fast fashion brands put out new collections every week or month to make it seem like your wardrobe is all off trend. This is the reason you sit and stare at your full wardrobe thinking you have nothing to wear

The fast fashion industry is shocking. When you look at the facts and figures, it’s hard to swallow.Change isn’t going to happen from walling Just like building a house, avoiding fast fashion is easy when you have the right tools in front of you. Head to the Gypsy Spoonful site, we are completely transparent, and when you buy clothing from one of our small shops you will know EXACTLY who made your clothing and don’t have to worry about the circumstances it was created under.

The 100 Handmade Shops of GypsySpoonful

See our handmade community in action in our Facebook group

Shop GypsySpoonful.com
Join The Conversation and let us know how you feel about Fast Fashion. Was this the first you’ve heard about this?
http://facebook.com/groups/gypsyspoonful

Willow and Sage Magazine: Your source for DIY bath and body product inspiration

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I … read more

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I glanced through it and instantly was drawn to it. This magazine is called Willow & Sage. As stated on their website-

Willow and Sage Magazine

Willow and Sage magazine is filled with more than 70 unique recipes, uses, and beautiful packaging ideas for homemade bath and body products, paired alongside stunning, Somerset-style photography. In addition to showcasing natural bath salts and soaks, soaps, face masks, chemical-free make-up, lotions, sugar scrubs, how to use essential oils, and more, Willow and Sage features refreshing new layout designs that include hand-illustrated tips and educational information, such as eye-catching infographics and the benefits of specific ingredients. Also, if you’re looking for the perfect homemade gift idea, for any occasion, each issue provides DIY inspiration for creative packaging and the most unique gifts or spa bundle

Willow And Sage Magazine

The Willow And Sage Website is equally dreamy


The magazine is a quarterly magazine that starts in Feb. It’s an odd start date but when you look at lumping Jan into the winter issue, it makes sense. I totally understand doing the issues to follow the seasons, but it kills me to have to wait so long between publications! I usually go read it within the first two or three days, but definitely within the first week. It’s always interesting to see all the different ideas brought forth by other creators. I also enjoy the packaging ideas, bundle ideas, and ingredient spotlights. It’s a good way to learn about new benefits as well as help me with potential trend ideas. I have definitely used some of their ingredient spotlights to help focus on what ingredients to highlight to my customers.

So, if you’re looking for a beautiful magazine with a lot of fun diy ideas I would definitely give Willow & Sage a look. A quick side note is, many of the submitted recipes do not have preservatives in them therefore will not last for more than a few days or so.

Written by GS shop Owner, Rebecca Reynolds of JMaeHandmade ,  Stop on by her shop and take a peek at her awesome handmade bath and body products, and Heart her shop while you’re there!

JMaeHandmade Bath And Body Products

Business Builders: Time Management

Business Builders: Time Management

Business Builders: Time Management When you run a small shop, it’s hard to find time to get everything done in the day. However, here are some tried and true tips to help you make the most of the time you DO have. Be as productive as possible instead of spinning your wheels.  Don’t fight your … read more

Business Builders: Time Management

Business Builders: Time Management

When you run a small shop, it’s hard to find time to get everything done in the day. However, here are some tried and true tips to help you make the most of the time you DO have. Be as productive as possible instead of spinning your wheels.  Don’t fight your body clock. Don’t try to become and early riser if you have a history of being a night owl. And don’t stay up late to get stuff done if you know your mind and body shuts down early so that you can get up as the sun rises.

One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in the day and it’s not possible to be productive the whole time.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

Don’t fight your body clock. Don’t try to become and early riser if you have a history of being a night owl

You need more than time management. You need energy management

1. Dispel the idea that you need to be a “morning person” to be productive

How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

2. Determine your “peak hours”

Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

3. Block those high-energy hours

Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible. It may be helpful to journal your energy level for a few days until you figure out when you find yourself the most productive.

 

There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

Sources: https://www.lifehack.org/articles/productivity/dont-fight-your-body-clock.html, https://www.lifehack.org/articles/productivity/dont-fight-your-body-clock.html
Sears Catalog

Black History Facts: An Unlikely Game Changer

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not … read more

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not have had access to previously~ also at a more affordable, fair price (white owned businesses often gouged prices for Blacks which was totally wrong and unfair to offer the same product to different groups of people for different prices!) This sort of reminded me of how the internet has begun leveling the playing field for people of all types, cultures and colors.  I couldn’t help but draw the conclusions and I thought there are some similarities here. Drop a comment and let us know what you think.

SEARS & ROEBUCK: BLACK HISTORY FACTS

Company History:
With a network of more than 870 full-line department stores and 1,300 freestanding specialty stores in the United States and Canada, Sears, Roebuck and Co. is the world’s fourth largest retailer. For more than a century Sears has provided consumers with top brand names synonymous with durability and quality. Craftsman tools, Kenmore appliances, Diehard car batteries, and WeatherBeater paint are a just a few of its most recognized products; Sears also provides a variety of competitively priced apparel for men, women, and children featuring its own brands (Canyon River Blues, Covington, TKS Basics) and such staples as Levi’s jeans and Nike athleticwear. A newer addition to its empire came with catalogue and online retailer Lands’ End, acquired in 2001.

Black History Month: Sears Roebuck Was A Game Changer

Humble Beginnings: Late 1880s to 1914

Sears bears the name of Richard W. Sears, who was working as a North Redwood, Minnesota, freight agent for the Minneapolis and St. Louis Railroad in 1886 when a local jeweler gave him an unwanted shipment of pocket watches rather than return them to the manufacturer. Sears sold them to agents down the line who then resold them at the retail level. He ordered and sold more watches and within six months made $5,000. He quit the railroad and founded the R.W. Sears Watch Company in Minneapolis.

Business expanded so quickly that Sears moved to Chicago in 1887 to be in a more convenient communications and shipping center. Soon customers began to bring in watches for repairs. Since he knew nothing about fixing them, Sears hired Alvah Roebuck, a watch repairman from Indiana,

A shrewd and aggressive salesman–a colleague once said of him, “He could probably sell a breath of air”–Sears undersold his competition by buying up discontinued lines from manufacturers and passing on the discounts to customers. At various times from 1888 to 1891, thinking himself bored with the business, Sears sold out to Roebuck but came back each time.

In 1888 the company published the first of its famous mail-order catalogues. It was 80 pages long and advertised watches and jewelry. Within two years the catalogue grew to 322 pages, filled with clothes, jewelry, and such durable goods as sewing machines, bicycles, and even keyboard instruments. In 1894 the catalogue cover proclaimed Sears was the “Cheapest Supply House on Earth.”

The relationship between capitalism, white supremacy and civil rights is a fascinating one marked by boycotts, sit-ins and bus rides. All of these activities are centered on access to money and markets.

African-Americans who lived in the rural South during Jim Crow usually had to buy goods on credit from local white store owners, who would often gouge them. Then came the Sears catalog. It sold everything from clothes and furniture to cocaine. But it also gave black consumers access to goods at national prices. The enterprise was so successful, store owners would organize bonfires and burn the catalogs to avoid losing their black customers.

Sears Catalog

The company changed its name to its current form in 1893, but Alvah Roebuck, uncomfortable with his partner’s financial gambles, sold out his share two years later and remained with the firm as a repairman. Sears promptly found two new partners to replace Roebuck: local entrepreneur Aaron Nusbaum and Nusbaum’s brother-in-law, haberdasher Julius Rosenwald. The company recapitalized at $150,000, with each man taking a one-third stake. The company continued to prosper; when the cantankerous Nusbaum was forced to sell out in 1901 after clashing with Sears, his interest was worth $1.25 million.

There was little harmony between the two remaining partners, Rosenwald and Sears. Sears believed in continuous expansion and risk-taking; Rosenwald advocated consolidation and caution. Rosenwald also objected to his partner’s fondness for the hard sell in the catalogue and advertising copy. Had the Federal Trade Commission existed then, some of the company’s advertising practices probably would not have passed muster–but it should be mentioned that Richard Sears invented the unconditional money-back guarantee and stood by it.

In 1905 construction began on a new headquarters plant on Chicago’s west side to consolidate all of the company’s functions. To help raise the necessary capital, Sears went public in 1906. Yet Wall Street was leery of the incautious Richard Sears and he resigned as president in 1908 when it became clear he was obstructing the firm’s progress. He was appointed chairman, but his heart was never in the job and he retired in 1913, never having presided over a board meeting. Sears died the following year at the age of 50. Near the end of his life, he summarized his career as a merchant: “Honesty is the best policy. I know, I’ve tried it both ways.”

New Leadership and Growth: 1915 to the Late 1920s

Sears was now Julius Rosenwald’s company to run and he did it with such skill and success he became one of the richest men in the world. Sales rose sixfold between 1908 and 1920, and in 1911 Sears began offering credit to its customers at a time when banks would not even consider lending to consumers. During this time the company grew to the point where its network of suppliers, combined with its own financing and distribution operations, constituted a full-fledged economic system in itself. Rosenwald’s personal fortune allowed him to become a noted philanthropist–he gave away $63 million over the course of his life, much of it to Jewish causes and to improve the education of Southern blacks. As a result of the latter, he became a trustee of the Tuskegee Institute and a good friend of its founder, Booker T. Washington.

The depression of the early 1920s dealt Sears a sharp blow. In 1921 the company posted a loss of $16.4 million and omitted its quarterly dividend for the first time. Rosenwald responded by slashing executive salaries and even eliminated his own. He was also persuaded to donate 50,000 shares from his personal holdings to the company treasury to reduce outstanding capital stock and restore the firm’s standing with its creditors. Sears thus weathered the crisis and benefited from the general prosperity that followed.

In 2018,Sears filed for bankruptcy after 132 years in business. Louis Hyman, an author and professor of history and consumerism at Cornell, wrote a compelling thread on Twitter that explained how the Sears catalog empowered black consumers during Jim Crow. Mr. Hyman walked me through some of these ideas in the interview below, which has been edited.

Back When Sears Made Black Customers A Priority: An interview with Louis Hyman by

Lauretta Charlton

By Lauretta Charlton

Your thread sort of positioned Sears as a radical commercial entity during Jim Crow.
A huge theme in my history of retail class is Jim Crow. Access for black people to competitive markets is pretty radical because a lot of the history of the relationship between black people and capitalism has been a monopoly relationship. Sears is not the story of would-be radicals trying to overthrow Jim Crow. It was about people trying to make some money, which is radical in a certain way, too.

Q. It seems easy for Americans to forget this kind of history.
A. I was really touched that so many black readers connected with this history. People were sharing their stories about their grandparents and the way in which they felt connected to people under Jim Crow. Obviously people recognize that being followed in a store today is not the same as Jim Crow, where if you step out of line or do the wrong thing you and your family could be murdered by the Ku Klux Klan. But I think the larger point is the exhaustion of having to deal with racist store owners, whether it’s the 1900s or 2018.

Q. What is the equivalent of consumer empowerment for people of color today?
A. It’s tricky. The thing about Jim Crow is that it’s not about shopping, it’s about white supremacy. Not in the sense that we understand it today, but in a very transparent way. That’s the difference. I think today the feeling that you can be who you are and buy what you want was most clearly expressed through trans people who are able to buy what they want to wear, even if it doesn’t fit people’s expectations for their bodies.

Q. Do your students think capitalism can be a form or empowerment for people of color?
All of my students feel like the ability to buy something is a pretty foundational right in our society. They’ll say, “Oh, maybe you people don’t have a right to a job, but I should have the ability to shop.” And when they see how that plays out in different ways for African-Americans, for women, gay people, it is pretty remarkable.

Q. Are your students thinking about things like wealth distribution and race?
A. Of course! What I like about it is I get the future ibankers of tomorrow who are like, “we need to have more efficient markets that are neoliberal and are not discriminatory.” And then you get the students who are on the left who are like, “we need to have a basic income, and capitalism is racism and racism is the patriarchy.” I like to have those students in conversation because I feel like that’s the conversation we need to be having.

Q. What kind of blowback did you get after your post?
A. People said that I argued capitalism is anti-racist, but that’s not true. All I’m saying is that in this one particular instance, this catalog helped some people in this way, and it’s an interesting way to understand the complexities of capitalism, particularly Jim Crow capitalism. It’s always surprising to me that white supremacy and consumer capitalism squared off. And in some small measure, white supremacy lost. And that’s really incredible because white supremacy was so powerful. It was this powerful organizing principle in American politics. That’s fascinating.

*sourced, not an original written piece, added comments here and there HLK

Noveenna

Noveenna : Designer Showcase – She made it to the Hall of Fame!

“If  a girl says not to get her a birthday present that means get me a birthday present and make sure it’s jewelry.” ― Kami Garcia, Beautiful Creatures I don’t know about you, but there are a certain few people that I need gifts for throughout the year for Christmas or birthdays, and don’t forget … read more

“If  a girl says not to get her a birthday present that means get me a birthday present and make sure it’s jewelry.” ― Kami Garcia, Beautiful Creatures

I don’t know about you, but there are a certain few people that I need gifts for throughout the year for Christmas or birthdays, and don’t forget Mother’s day, yet I was continually struggling with finding the perfect gift.

I try to support indy, small shops at every moment I can, because handmade and supporting family-owned business is important to me. So I felt right at home on Gypsy Spoonful. I also think it’s awesome that shipping is never extra on GypsySpoonful. It’s always included in the price so there are no yucky “surprises” with exorbitant shipping fees at checkout.

While I was bopping around on the site, checking out shops, I stumbled upon Noveenna . She creates breathtaking, handmade JEWELRY and she’s our featured  Gypsy Spoonful shop of the month

Sometimes you just see a piece of jewelry and think of a person instantly, I sure did this when I came across her shop. I have a wishlist made on Gypsy Spoonful and I’ve been adding a bunch of her pieces to it. (Make a Wishlist on GypsySpoonful too.) What I REALLY like about her jewelry is not only does it look incredibly well-made and awesome quality, but that there are matching pieces in a collection. I can buy a beadwoven collar for Christmas for my aunt, and buy a coordinating cuff bracelet when Mother’s day arrives.

Noveenna

I have a hard time mixing and matching jewelry and I like to wear earrings, necklaces and bracelets (all 3) when I go out or get dressed up. This takes the confusion out of it for me. With coordinating pieces, it’s a breeze to accessorize an outfit without worrying that the earrings might not go with the necklace. Check out her mambo mauve collection by clicking HERE. , It’s so hard to pick just one favorite collection, I also have a soft spot in my heart for her Starlight Memories collection, so vibrant and cheery!

Noveenna

Another awesome thing about her designs, is that her jewelry is the type that you can wear to a variety of outings, or for everyday wear. Some are more statement pieces, and some are more casual. All of them are very versatile and not too over the top. They’re subtle and demure, and her color combinations are way cool.  Many times when I find a style or type of design I like, I like to have a few pieces in this same style, that’s perfect for shopping Noveenna’s shop. If you like the beadwoven collar style necklaces, there are several pieces , each in a diferent color combo that she names.  I suggest, the next time you need a gift, or want to treat yourself, you check out Noveenna’s shop on GypsySpoonful.

Noveenna

 

Drop us a comment and let us know what you thought of this blog! Join our Facebook group so you don’t miss any news about the shops of Gypsy Spoonful.

 

 

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful. … read more

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful.

The triangle tattoo is a symbol of the friendship between Durant, his business partner Rich Kleiman and their friend Charlie Bell. A few years ago the three men were hanging out, talking about the incredible possibilities in front of them, and someone thought it sounded like a good idea to get tattoos commemorating the bromance.

It feels a bit quaint now, even to them. Aww, friendship tattoos. How cute!

“I wouldn’t get most of the tattoos I have now,” Durant says with a smile. “But that’s why they’re cool. I got each of them at a point in my life I was feeling something I wanted to remember.”

Kleiman laughs and points to a Chinese character tattooed on his arm.

“Like, this means ‘patience,’ ” the 41-year-old executive says. “Could you imagine if I went in somewhere now and was like, ‘Yeah, what up, my man? Could you give me the Chinese symbol for patience?’

“The guy would be like, ‘OK, midlife crisis. What up, Dad?’ But when I was 19, in Miami, I’m like, ‘Yooo, give me “patience”!’ ”

We’re sitting at a shady table at the cafe atop the Montage Hotel in Beverly Hills. The Warriors have the day off after a win over the Lakers, and Durant and Kleiman are making the most of it. There was a morning meeting with Brat (a company that created a network for young YouTube stars), this lunch interview, house hunting in Beverly Hills in the afternoon, then a red-eye flight to Washington, D.C., to attend the opening of College Track, which prepares high school students to apply to and graduate from college, at the Durant Center in Prince George’s County, Maryland.

Life as a two-time NBA Finals MVP and budding entrepreneur can be a little like taking a speedboat down the chocolate river in Charlie and the Chocolate Factory — sensory and experiential overload around every turn.

“My platform is hoops,” Durant says. “Billions of people are watching, so why not leverage it to do the cool stuff that we like to do?”

As one of the best basketball players on the planet, Durant can meet anyone he thinks is interesting, invest in any company he digs and get into any event he wants. Twitter and Square CEO Jack Dorsey? He flew in for Durant’s birthday party this year. Apple VP Eddy Cue? A huge Warriors fan whose company just greenlighted a scripted show called Swagger based on Durant’s experiences in AAU basketball. David Geffen, Oprah, Diane von Furstenberg? Durant hung out with them at Google’s invite-only celebrity camp at the Verdura Resort in Sicily the past few summers.

His world is wide open — and so the challenge for Durant and other superstar athletes-turned-business moguls isn’t just in finding the time to take advantage of the exclusive opportunities in front of them but in searching for the right reasons to do so.

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

A great brand is a lot like a great jump shot: The best ones appear effortless. And yet, underneath the surface, years of sweat, grind and refinement have gone into it. Athletes used to wait until they were done playing to start building their businesses off the court. They’d let their teams or agents with dozens of other clients handle their marketing. Even back then, they knew they were leaving money and leverage on the table. But who had the bandwidth to build out a portfolio while playing?

In the business world, that’s called a market gap. Customers want a product that doesn’t exist yet? Somebody should go create that product.

In this case, first a superstar athlete such as Durant had to believe he was capable of building his own brand while playing. Then he had to figure out how to do it.

Earlier in his career, Durant says, he mostly just wanted to do what he saw other superstars do.

“‘Gatorade, I need that. McDonald’s,’ ” he says. “I need a trading card, Upper Deck, because I’ve seen other great players do that.”

“You also thought your off-days had to be completely filled,” Kleiman says from across the table.

Over the six years they’ve been working together, Kleiman’s job has been to help Durant be purposeful and intentional about his projects and to take advantage of the creative freedom Durant’s considerable platform has afforded him.

That filtering process can be dizzying for a curious soul like Durant, who readily admits he’s still searching — and probably always will be — for what he wants to be. So a few years ago, in one of their daily deep dives, Kleiman laid it out: “You need to understand that this part of your life should be enjoyable.”

Durant had spent too long trying to fit the model of what he thought a superstar athlete “should” be doing. Just do what feels right or fun or interesting, Kleiman told him. Maybe one of his investments will turn into the next Vitamin Water or Beats by Dre. Maybe it’ll just be a cool experience to look back on. Maybe it’ll flop. But if a startup company presents a product Durant or Kleiman would use himself, or its founder had a certain je ne sais quoi they both connect to, that’s what guides them.

Take Postmates. “I’m hungry one day,” Durant says. “And Rich was like, ‘Yeah, [this company will] bring you food from any restaurant.’ I’m like, ‘They’ve got an app like that? Can you call somebody up there? We need to get involved, because we use this s— on a day-to-day basis.’ ” Soon after, in June 2016, Durant and his team bought a stake in the company, which reportedly had grown tenfold by a valuation this January.

There’s a more rigorous evaluation process after that initial spark, of course. Durant says he likes to study the industry and how a company has grown from its early stages of development before he invests. But if there’s a guiding principle behind the extensive portfolio they’ve assembled, it is to follow and trust Durant’s curiosity.

So far they’ve invested in some 50 companies, ranging from the cold-pressed juice company WTRMLN WTR to an autonomous drone company called Skydio. There’s an equity partnership in the headphone company Master & Dynamic. And starting Feb. 11, there’s The Boardroom, a six-episode series on ESPN+ and multiplatform media brand in which Durant, Kleiman and ESPN college basketball analyst Jay Williams talk with players, industry executives and insiders from the worlds of sports, business, media and technology about how the culture around sports is changing.

“Me and Rich always had these times where it was just him and I, brainstorming,” Durant says.

So why not turn those conversations into a show?

“It’s like Sports Business Journal but for fans,” Kleiman says. By now he’s got this pitch down cold.

“I was watching sports last year, and there was a headline about an investment that Kevin had made. Then a headline about a Liverpool investment that LeBron had made. Then some Yankees highlights.

“When I was 14 years old, I would have been so confused about why the investment stuff is in the middle of these highlights. But in our world now, that’s way cooler than the other stuff.”


There’s no job description that can capture what Kleiman does for Durant. He’s his business partner in Thirty Five Ventures, the umbrella corporation for their production company, Thirty Five Media; the Kevin Durant Foundation; and all of their investments, endorsements and business partnerships. He’s the first or second person Durant speaks to every morning, depending on how early Durant’s brother, Tony, and baby nephew FaceTime him. He’s definitely the first person Durant calls if anything ever goes wrong.

It’s more than your typical manager-athlete relationship: By all accounts, this is a genuine friendship. They refer to each other as “my best friend” and sometimes even “brother.” When ESPN shot the photos for this story, Durant preferred to share the stage with Kleiman and Williams. Yes, some of that is because they’re promoting The Boardroom together. But it’s also a reflection of just how close he and Kleiman are.

At first glance, it’s an unlikely pairing. Kleiman grew up in New York City, attending a private high school that was a member of the Ivy League Preparatory School League. Durant grew up in an impoverished area outside of DC, often taking public transportation for several hours a day to get to and from one of the three high schools he attended.

Kleiman is boisterous, excitable and intense. He has a ton of friends, sleeps with his phone on, spends hours every day workshopping ideas at home in what he calls his think tank. Durant is sensitive, creative and thoughtful. He has just a few close friends from his youth (he was too busy with basketball), spends his off-days exploring restaurants in San Francisco or record stores in Berkeley, and talks wistfully about driving his 1969 Volkswagen bus to Mexico for surf trips.

Durant had already worked with two other agents before he started working with Kleiman in 2013. But they quickly found a professional and personal synergy.

“We just met at, like, the perfect point,” Durant says of the former music industry manager he has empowered to run his business empire. “We both hit our peaks at the same time.”


Picked up from ESPN , I thought our readers would draw some inspiration from this well-written article. Photos are property of ESPN.

Living Your Most Creative Life (and Cricut Deals!)

Let the holiday shopping begin! Make your holidays very merry with new featured sales each day. Whether you’re new to DIY or an experienced maker, the super smart cutting machines from Cricut will give you that creative edge you need in this crazy competitive market! Awe-inspiring creations start with the right Did you know they … read more

Cricut Deals

Let the holiday shopping begin!

Make your holidays very merry with new featured sales each day. Whether you’re new to DIY or an experienced maker, the super smart cutting machines from Cricut will give you that creative edge you need in this crazy competitive market! Awe-inspiring creations start with the right Did you know they carry everything from Premium Vinyl to Deluxe Paper, Leather, Basswood, and beyond, your next one of a kind masterpiece starts with Cricut!

Cricut is running some super awesome deals that I found for all you crafty folks out there! Their really awesome 12 days of Cricut sale is still going on through 12/16! Take advantage of new deals each and every day including EasyPress starting at $99! Ever since they launched the original Cricut® cutting machine, you guys have inspired them with your amazing creations. And as long as you keep doing your thing, they’ll keep doing theirs: designing and building the tools you need to live your most creative life.

12 days of Cricut. New deals each day!


We are born makers. We move what we’re learning from our heads to our hearts through our hands. -Dr. Brene Brown

EasyPress Starting at $99. Valid through 12/16.

Get professional iron-on results without the guesswork. With its unique edge-to-edge heat plate, perfectly even heat up to 400°F, and three new sizes to suit any iron-on project, Cricut EasyPress 2 gives you flawless transfers and lasting results. The EasyPress 2 is super duper amazing my friends, I wish I had one! Maybe if I am a good girl, Santa will bring me one!

The speed of a heat press.The convenience of an iron.

Cricut Easypress 2

Iron-on success in 60 seconds or less.

Cricut EasyPress delivers fast and foolproof iron-on results that really stick, wash after wash.

They also have a GREAT shipping deal right now, click here to save

FREE Economy Shipping on orders $99+ to US and Canada. Use code DECSHIP

Please note that 12/14 is the LAST DAY to order for guaranteed delivery by Christmas using Economy Shipping

Rock The Sock

Goosie’s List : 20 of Goosie’s Favorite Rock the Sock Items on Gypsy Spoonful

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Gypsy Spoonful Celebrates Small Business Saturday

Tis’ the Season to Shop Homemade Over 110 small business shop owners join together this holiday season on Gypsy Spoonful to offer you incomparable one on one service for all your holiday needs. From gift giving, home décor and special holiday clothing, Gypsy Spoonful shops are filled with over 6,000 quality, handmade items and all … read more

Tis’ the Season to Shop Homemade

Over 110 small business shop owners join together this holiday season on Gypsy Spoonful to offer you incomparable one on one service for all your holiday needs. From gift giving, home décor and special holiday clothing, Gypsy Spoonful shops are filled with over 6,000 quality, handmade items and all are offered with FREE shipping.

The celebrations have already started around Gypsy spoonful and there are many other upcoming fun ways to explore new venues and support small home businesses all while staying close to home and enjoying your holiday season with just a little bit less stress this year.

Gypsy Spoonful is hosting EARLY Black Friday Flash Sales all weekend long this weekend! You can join the Facebook group and find links to their flash sale items here http://bit.ly/2Qsvs9i. Or, add a little fun to your shopping! Take a look at the Thankful for Handmade Page here http://bit.ly/2AYA9m1. Everything you need for fall fashion and accessories, Hostess Gift Ideas, as well as decking out your home for Autumn and the guests that will be visiting for Thanksgiving gatherings. We’ve also got fun for the kids with a graphic design competition, a fun word search, and a coloring contest too.

 Additionally, Gypsy Spoonful has 3 upcoming events for you to mark on your calendar. Small business Saturday embodies what we are all about! Hosting games, giveaways, contests and flash sales ALL day long. The Rock The Sock Event will run for 11 Days from Nov 26 – Dec 6. Stuff the Stockings Like A Boss And Put Santa Out of A Job This Year! Flash Sales, Small Items and/or Small Budget Items that Will ROCK THE SOCK! Finally, the Holiday Auction kicks off at 6pm cst on Friday and bidding closes 8pm cst on Monday.

Gypsy Spoonful is Creativity in Community and we can’t wait to get to know YOU better. We aren’t just a shopping venue, we are a community~ building relationships between makers and admirers. Makers supporting Makers, sharing our experience, strength and knowledge. We believe in the foundational principle that each of us can make a difference in the life of another person/family by being intentional with our shopping dollars.

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If you would like more information, please contact Heather Kavolino at GoosieGirlboutique@gmail.com.

Dorcas Reilly

Dorcas Reilly : Who is she? and Why Are We Thankful For Her This Thanksgiving?

It started with a call from the Associated Press and a question: What’s a good recipe for a vegetable side dish that features common pantry products? It is the dish everyone is expecting on the holidays, and it is so easy to make, you can serve it any day. If you plan on eating green bean … read more

It started with a call from the Associated Press and a question: What’s a good recipe for a vegetable side dish that features common pantry products? It is the dish everyone is expecting on the holidays, and it is so easy to make, you can serve it any day. If you plan on eating green bean casserole this Thanksgiving, the memory of it’s inventor will live on. Created by Campbell Test Kitchen Manager Dorcas Reilly in 1955, its creamy, smooth sauce and un-matchable flavor combined with its simplicity makes Green Bean Casserole so appealing. Just six ingredients and 10 minutes to put together, this family pleasing side has been a favorite for over 60 years.

In 1955, the AP, like other newspapers and magazines of the time, was running a feature of an easy-to-make Campbell’s Soup side. The question came with a caveat: the recipe had to be built around green beans and Campbell’s Cream of Mushroom Soup, two items most Americans regularly had in their homes in the ’50s.

The request fell to the Campbell’s Soup Co. test kitchen in Camden, N.J., an arm of the company that focused on coming up with recipes for its products. Dorcas Reilly, a supervisor for Campbell’s home economics department, was tasked with leading her team to figure out what could be done. The group would test and grade recipes repeatedly. Only a perfect score would qualify it as ready to go. In November of that year, Reilly and her team settled on what would be first known as “the Green Bean Bake,” an easily adaptable six-ingredient recipe of green beans, cream of mushroom soup, milk, soy sauce, black pepper and French fried onions that takes 10 minutes to prep and 30 minutes to bake.

dorcas reilly

Photo Credit: Campbell’s Soup

“We worked in the kitchen with things that were most likely to be in most homes,” she told NPR in 2015. “It’s so easy. And it’s not an expensive thing to make, too.”

During a time when many women were homemakers, Reilly embarked on a career at Campbell’s Soup in Camden, New Jersey.  She worked in the test kitchens, where she and her colleagues brainstormed recipes that used Campbell’s products, and then did blind taste-tests. The test kitchen employees rated a recipe on a scale of one to ten, tweaked it if necessary, and then submitted it to headquarters for approval. When Campbell’s started to put Reilly’s recipe on the cans of its cream of mushroom soup in 1960, the popularity of the dish hit new heights. More than 60 years since the dish was invented, green bean casserole is a Thanksgiving staple, with an estimated 20 million-plus American households expected to serve it this year, according to Campbell’s.

Dorcas Reilly

Throughout her life, Reilly, a culinary trail blazer during a time when women were often on the sidelines in corporate America, remained astonished at the success of a dish based on green beans and cream of mushroom soup, one referred to by Campbell’s as “the mother of all comfort foods.”

“We all thought this is very nice, etc., and then when we got the feelings of the consumer, we were really kinda pleasantly shocked,” she said in a Campbell’s promotional video for the dish. “I’m very proud of this, and I was shocked when I realized how popular it had become.”

Reilly, an influential innovator of beloved comfort food in the U.S., died on Oct. 15 of Alzheimer’s disease in Camden. She was 92. A visitation and celebration of her life will be held on Saturday in Haddonfield, N.J.

Rest in Peace Mrs. Reilly! We will all remember you this Thanksgiving as we take a big scoop of our favorite comfort food, We’re all thankful for you and your recipe!

Dorcas Reilly

photo credit: https://www.nj.com

*Source: The Washington Post

What’s the takeaway that we can learn from Mrs. Reilly?

1. Sometimes we can think we are just “doing our jobs” but to other people, it may make a big difference. This lady invented a recipe that was just a day on the job… but 60 years later, here we are, blogging about her and being inspired by her. Her recipe has been on a kabillion soup cans since 1960, everyone knows what “green bean casserole” is.

2. She was a team leader, and when talking about the challenge, she never took all the credit. She always said “we” when speaking of herself and her team. The TEAM was important, each member of the team contributed something, and she never lost sight of that. Although Reilly cooked up the recipe, she does not take sole credit for it.

“It was about the team working together,” she said. “I didn’t do it; we did it.”

3. Sometimes things start out small, and we never know how they may end up… I’m sure when Dorcas Reilly went to work that day, she never imagined her recipe invention would be called the “mother of all comfort foods” … She didn’t give up though, she stood by her work, and her work spoke for itself in the end~ gaining fame across the country. Keep your chins up, and keep on doing the “little things” that you may think are unimportant… you never know how they may end up in the long run. Dorcas Reilly was quoted as saying, “It was such a rewarding feeling when your recipe was published,” she added. Further stressing the importance of sticking with it, and following your ideas through to fruition.

4. She was a pioneer of sorts, in post World War II America, more than most women became homemakers. Dorcas pursued a college education. In the early 1950s, there was a cultural shift; a post-war wave of consumption was prevalent in America. Marketing departments of major companies were pushing products heavily, because Americans were spending more and the economy was flourishing. Campbell’s in particular published their signature recipes (all whipped up in the test kitchen) in ads, newspapers, magazines, and on their product labels. When Reilly’s green bean casserole recipe appeared in print, it took off. Some say its popularity was initially due to the fact that it used ingredients that were typically found in American pantries; others say that the flavor alone skyrocketed it to fame. Regardless, it was a dish that was being prepared in countless American homes.

5. The Campbell’s website boasts new, more modern spin offs of the recipe, and even more current versions but there is never quite anything like the original, is there?  This reminds us to appreciate the original, to respect the creator of the REAL recipe, and give credit where credit is due. This reminds me of handmade vs handmade knock-offs… what once was a totally handmade market (not mentioning any names) that is flooded with mass -produced goods masquerading as handmade… being produced in overseas factories and imported. Nothing is as quality as handmade, nothing can capture the attention to detail that a handmade garment, sign, purse or home decor item can. One person working on one piece at a time, paying attention to the details, giving the customer one on one service and customer care.

Theordore Roosevelt The Man In The Arena quote

Motivation Monday Overcoming Obstacles in Entrepreneurship

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated: You can map out a fight plan or a life plan. But when the … read more

Overcoming Obstacles in Entrepreneurship: A Lesson From Theodore Roosevelt

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated:

You can map out a fight plan or a life plan. But when the action starts, you’re down to your reflexes. That’s where your road work shows. If you cheated on that in the dark of the morning, you’re getting found out now under the bright lights.

Boxing is a good analogy for developing bossbabes because it’s all about daily preparation. Even if a person has natural talent, they have to prepare and train to become successful.

One of this country’s greatest leaders was a fan of boxing: President Theodore Roosevelt. In fact, one of his most famous quotes uses  a boxing analogy

Theodore Roosevelt

THE MAN IN THE ARENA
Excerpt from the speech “Citizenship In A Republic”
delivered at the Sorbonne, in Paris, France on 23 April, 1910
download PDF of complete speech

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

*TR (Teddy Roosevelt’s nickname) was known for regular boxing and judo sessions, challenging horseback rides, and long, strenuous hikes. A French ambassador who visited Roosevelt used to tell about the time that he accompanied the president on a walk through the woods. When the two men came to the banks of a stream that was too deep to cross by foot. TR stripped off his clothes and expected the dignitary to do the same so taht they could swim to the other side. Nothing was an obstacle to Roosevelt.

Of all the leaders this nation has ever had, Roosevelt was one of the toughest-both physically and mentally. But he didn’t start that way. America’s cowboy president was born in Manhattan to a prominent wealthy family. As a child he was puny and very sickly. He had debilitating asthma, possessed very poor eyesight, and was painfully thin. His parents weren’t sure he would survive. When he was twelve, young Roosevelt’s father told him, “You have the mind but you have not the body, and without the help of the body, the mind cannot go as far as it should. You must MAKE the body.” and make it , he most certainly did. TR began training every single day physically, building his body as well as his mind, and he did that for the rest of his life.

Roosevelt didn’t become a great leader overnight either. His road to the presidency was one of slow, continual growth. He improved himself and in time, he became a strong leader. Roosevelt’s list of accomplishments is remarkable. Under his leadership, the United States emerged as a world power. He helped the country develop a first-class navy. He was that the Panama Canal was built. He negotiated peace between Russia and China, winning a Nobel Peace Prize in the process.  On January 6, 1919 he died in his sleep. Then vice president Marshall said,

“Death had to take him sleeping, for if Roosevelt had been awake, there would have been a fight”

When they removed him from his bed, they found a book under his pillow. Up to the very last, TR was still striving to learn and improve himself.

*Source: Leadership 101 by John C. Maxwell

Slow and Steady Wins the Race Quote

What are the takeaways we can learn from Roosevelt that may apply to our lives as Entrepreneurs?

1. Be FIERCE : obstacles will come, it’s how you approach those obstacles. Are you going to say , “It’s too hard, we can’t cross this stream, it’s too deep” and turn back? Or will you strip naked and lead the way? Nothing in life is easy. Entrepreneurship isn’t for sissies. You have to get in there, roll up your sleeves and be FIERCE. Are you stronger than the obstacles in your path?

2. Even a great leader like TR started off small. He wasn’t expected to survive from his own parents! If that’s not a kick in the teeth, then I don’t know what is! Of all people in the world, you want those who love you and you share your life with to believe in you and your dreams, it’s hard when you don’t get the support you’d like. But what did TR do? He set out to prove them wrong. He was CONSISTENT, he worked towards his goal of strengthening his body every.single.day. Consistency wins the prize in owning and operating a small business. Many times it can be isolating, people in our family would rather share a celebrity’s status or meme on social media. Your loved ones may shop at a big box store rather than supporting your small shop.. you can’t control other people, you can only change how you react to them. Seek out OTHER support from friends, or like-minded individuals and other small business owners. The community at Gypsy Spoonful is a great source of strentgh, knowledge and inspiration for me everyday. I am so thankful to have people that cheer me on and totally GET what I am trying to do with my life. Everyone starts off small, it’s up to YOU to seek out ways to grow and learn new things to embolden your entrepreneurial spirit.

” slow, continual growth.”

3. The mind and body combination is important, It was once said by Henry Ford, “Whether you believe you can or can not, you’re right” . Your mental attitude determines your outcome most of all. TR blazed a trail where no one dared to go before. He traveled all over the world pursuing adventures. Each trip, each adventure prepared him for the next one. He built knowledge upon his experiences. We all fail and fall short, just like the man in the arena~ but do we get up again after we get knocked down? or do we stay down? A product might not sell, a promotion may flop… KEEP LEARNING, learn from your mistakes and build on that. Go forward with the ideas of what went wrong and how to overcome that in your future small shop “adventures”.

If you are looking for a creative community where you can find limitless support from like minded creative folks, and you feel you’ve got a great product to offer the world, Gypsy Spoonful is seeking new shop owners, please go to this page and read what we believe about handmade and how we do things. If you vibe with what we’re doing, please fill out an application. We will be screening and vetting applicants for 2019.  Go HERE

 

 

Meet the Makers: New Shop Chic En Laine

Hand knitting at it’s very best ~ We are pleased to announce one of our newest shops Chic En Laine . Sometimes at Gypsy Spoonful we have a new member join and I fall in love with each and every item they add to their shop, as the days go on and I see them … read more

Hand knitting at it’s very best ~ We are pleased to announce one of our newest shops Chic En Laine . Sometimes at Gypsy Spoonful we have a new member join and I fall in love with each and every item they add to their shop, as the days go on and I see them beginning to fill up the virtual aisles of their store, I say to myself “Oh now THIS is my favorite… ” and then I find myself saying the exact same thing with each subsequent new listing!  I am so thrilled Sophie has joined our creative community, and I am so much looking forward to her growing her business with us even more.  She has so much talent, and her items are absolutely the best knit quality I’ve seen.

Her classic fashions are impeccably made and made to order just for her customers from her home studio located in South Carolina. Whether it’s a sweet little set comprised of a cardigan style jacket with a darling little hat

Beautiful stitching and classic appeal (click the photo to go to this listing now)

or a classic pair of knitted pants with super sweet suspenders, they will not disappoint. Keepsake quality for sure!

Nostalgia Abounds When Viewing Her Timeless Designs (click the photo to go to this listing now)

Perhaps you need a baby shower gift, or a special outfit for a photo session for the holidays? Sophie’s attention to detail is quite obvious on each item she creates.

If you’re looking for an amazing baby shower gift, stop on by her shop and check our her designs. There are also women’s hats available for the mama too!

Boho Style Slouchy Hat is Warm and Soft (click the photo to visit this listing now)

Sophie’s attention to detail is quite obvious on each item she creates.  If you’re looking for an amazing baby shower gift, stop on by her shop and check our her designs. There are also women’s hats available for the mama too! (You deserve it, treat yourself!)

So that you don’t miss out on any of her new listings , events or sales, be sure to follow Chic En Laine on Facebook and Instagram too.

Don’t forget to Heart her shop as well! Click HERE to visit today.

New Shop: Wicked Rose : Wire Wrapped Jewelry, Made in the USA

Thursday’s thoughts turn to a new shop, Wicked Rose, Who specializes in wire wrapped pendants and other jewelry. Click on the pic to view this gorgeous Texas red jasper wraped tree of life pendant. It’s not only beautiful but the jasper has beneficial properties as well, it’s great for healing from illness, strength building and … read more

Thursday’s thoughts turn to a new shop, Wicked Rose,

Who specializes in wire wrapped pendants and other jewelry. Click on the pic to view this gorgeous Texas red jasper wraped tree of life pendant. It’s not only beautiful but the jasper has beneficial properties as well, it’s great for healing from illness, strength building and more. Red Jasper is known to enhance strength and energy. It also helps recovering from physical illnesses, is useful in generating muscle tissue and can enhance the effects of exercise. Red Jasper effects the first and second chakras. Learn more about red jasper here.

This blue wrapped agate pendant is so beautiful! The pattern of stripes in the agate is amazing. This would be such a perfect holiday or birthday gift! Click on the pic to view it in her shop.

Rose’s Wicked Wires has a passion for nature, and especially rocks and she wants to share that with you. Every stone in her shop is unique and wrapped in high quality non tarnish wire.

To visit her shop, click here to see all of her beautiful designs

Be Consistent

Consistency is the Money Maker in Small Business

Running a business is a marathon, not a sprint. Nothing is truer than this in small business. It doesn’t matter if you sell handmade products, direct sales products or pizzas at the corner store. You can’t just open the doors, put up a sign and expect the people to pour in to buy your goodies. … read more

Running a business is a marathon, not a sprint. Nothing is truer than this in small business. It doesn’t matter if you sell handmade products, direct sales products or pizzas at the corner store. You can’t just open the doors, put up a sign and expect the people to pour in to buy your goodies.

You have to market your business. You run ads, offer sales and coupons, restock and reevaluate inventory and share on social media. Anything to keep putting yourself in front of people that will eventually lead to sales, hopefully. If your business is not seen, you don’t have a business and you are not going to succeed and grow.

How you choose to “grow and show” your business depends on the type of business it is and where and how your target market will most likely find you. Your personality is also a factor in your marketing efforts. For example, going live on Facebook is an excellent tool to build relationships with your potential customers. You can answer questions, share your product and interact with people in real time. But, if you are like me and you can’t stand the thought of being on camera and can barely stutter your way through it, this is probably not going to be a technique you use much.

Marketing has a rule called the Rule of 7. It states that a prospect needs to be exposed to your message at least 7 times before they will actually take action. In today’s digital age, I would venture that this number may be increasing. The reality is that it is more difficult now to get your message seen in the overwhelming amount of information available now to the everyday consumer.  You need to leave an impact and you need to show up.

Regardless of how you promote your business, the one thing that I and most other small business owners have found, is that to put and keep your business marketing efforts on the right track, you have to be consistent. Now, that does not mean that you need to be doing it constantly. Just consistently. Regularly. If people are used to seeing you post weekly, post weekly. If you can do daily, even better. Here is what does not work. Binge marketing for 3 hours one day and then doing nothing for the next 3 days. It may seem like you are getting tons of work done but a very limited number of people are going to actually see all that effort.

I have to admit, consistency is my biggest downfall and what I have to work the hardest at myself. A couple of years ago, I thought I had found the perfect answer to staying consistent on my social media when I found one of the scheduling platforms that have started to pop up everywhere. While they are definitely helpful, I found that they are not the perfect solution for me either. First, you still have to set up all the posts. You are still spending the time to craft the text and find the perfect image. Second, you still need to spend time tweaking your posts for the various social media and monitor the posts for engagement. Bottom line to me is yes they are an excellent way to cover certain times but you also need to continue to post in real time so that you stay current, trending and let your personality shine through.

Have You Heard The News?

  Have you heard the news??? The Gypsy Spoonful Fall Auction is in it’s FINAL DAY!! Some items don’t have bids yet! Snap up a deal , and snipe those auction items! We have over 110 MUST HAVE handmade items, Get on over to our Facebook Group and see what you can win!  Sew Sweet … read more

 

Have you heard the news??? The Gypsy Spoonful Fall Auction is in it’s FINAL DAY!!

Some items don’t have bids yet! Snap up a deal , and snipe those auction items! We have over 110 MUST HAVE handmade items, Get on over to our Facebook Group and see what you can win! 

Sew Sweet Pea's Handmade BoutiqueSewSweetPeas.comSize 2THere is an elegant, yet comfortable dress is perfect for…

Posted by Paula Marie Miguele on Friday, August 3, 2018

https://www.facebook.com/photo.php?fbid=10216501056661599&set=oa.1824886650922942&type=3&hc_location=ufi

MYSTARA HAND SCULPTED POLYMER CLAY DRAGON Starting bid: $55.00Bid Increments: $1.00US Priority Mail Shipping:…

Posted by Eli Mattingly on Wednesday, August 1, 2018

Starting bid $30Bid increase $1Shipping: $3.50 1st classAqua & coral Sparrow apron knot dress by That's So Addie….

Posted by Raenita Bennett Deal on Wednesday, August 1, 2018

Big, cuddly, gorgeous handmade crocheted snowflake afghan throw blanket is 52" x 52" by…

Posted by Jacquie Kaegebein on Friday, August 3, 2018

Made by SALT WORKSFall braceletSB: $18 with $1 bid incrementsBIN: $24 (void after first bid)Shipping is…

Posted by Cindy Perkins on Monday, July 30, 2018

Debra Engelbrecht's Paintings Auction Item #3“Waiting Boxer” PrintHand drawn with pencilsFramed artwork…

Posted by Patricia VanSant on Sunday, July 29, 2018

Jack Skellington and Sally size 5 dress is proudly made by Lace And Sneakers. This is a OOAK in this fabric. Jack and…

Posted by Virginia Hooper on Tuesday, July 31, 2018

Handmade Crocheted Little Birdie baby hat and cocoon size 0-3 months by…

Posted by Jacquie Kaegebein on Friday, August 3, 2018

She blinded me with science apron 25 opening1 dollar increments 3 dollar shippingJoin my group to see more…

Posted by Michelle Sherod on Thursday, August 2, 2018

*** Buy It Now ***Magical Memories By Jessica BoutiqueGoofy T Shirt $23 each shipped — this includes free…

Posted by Jessica Sines Lee on Thursday, August 2, 2018

Sew Sweet Pea's Handmade BoutiqueSewSweetPeas.comSIZE 6Y Dress.Here is an elegant, yet comfortable dress is made…

Posted by Paula Marie Miguele on Friday, August 3, 2018

Fall Musical Infinity Wreath By My Spinning Mind Home Decor Special sale price for the Fall auction…

Posted by Rachelle Ihrig on Sunday, July 29, 2018

See Even more auction items in the photo album HERE

Social Listening

8 Social Media Tools to Protect Your Reputation and Influence Conversations

Social Listening The most important social media conversations about your brand usually don’t involve you. It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them? Social listening is … read more

Social Listening

Social Listening

The most important social media conversations about your brand usually don’t involve you.

It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them?

Social listening is a technique for monitoring social media conversations to uncover new opportunities for your business.

With social listening, your business can identify these key moments to engage with users directly and sway their conversations in your favor.

To help you monitor conversations about your brand and transform them into new opportunities for your business, we’ve put together a collection of the top tactics and tools for social listening and media monitoring.

What Is Social Listening?

Social media is a sea of information. Content often dominates feeds, but human interaction is at its heart.

With social listening, you can track existing conversations to find opportunities for your brand to jump in and engage with prospects and existing customers. These organic relationships are the backbone of sustainable, ongoing social media growth and building a dedicated fanbase for your business.

Discovering the opportunities to build these relationships with your customers goes beyond the messages that show up in your business’ Twitter notifications. Social listening is a way for your business to monitor digital conversations at scale, saving you the massive amounts of time and effort that would be required to sort through the noise manually.

Social listening tools track posts based on keywords and phrases relevant to your business to help you find conversations that you aren’t a part of, but should be.

Why Is Social Listening Important?

Social listening is a key tactic for creating a comprehensive social media marketing strategy. It gives you an up-close-and-personal look at your customers and reveals new ways for you to connect with them and build content that reflects their values.

These raw and unfiltered conversations can provide you with a wide variety of insights about your audience. Here are the primary benefits of using social listening for your online store:

Address Indirect Complaints

In the heat of the moment, when customers are most frustrated, it’s understandable that they might not tag your brand while typing up a passionate complaint, especially since only 30% of tweets about brands actually tag their official usernames.

Unfortunately, without using a social listening tools to monitor social media feeds, these complaints would normally go unnoticed—unnoticed by you, that is.

The risk here is twofold: First, your customers will not get their issues resolved. If you can’t see their complaints, you can’t address them and help them have a successful, positive experience with your products.

Second, an unchecked complaint can spiral out of control online, fostering negative sentiment towards your brand. Not monitoring social conversations can leave your business in a vulnerable position and without the appropriate tools to protect itself. Whereas a proactive, social listening-powered approach will help you transform complaints into lifelong customers.

The key to delivering a stellar customer service experience with social listening is to go above and beyond in your response. Your customers don’t necessarily expect a resolution to their complaint since they haven’t tagged your business or product, so you need to go the extra mile to surprise, delight, and win them back

Uncover Unique Opportunities

On the other hand, social listening can also present new opportunities for your brand to create custom social media content and build relationships with your audience. By tracking keywords that are relevant to your brand, you can reach out to new customers in their moments of highest intent.

Here are the different kinds of keywords that your business should be paying attention to:

  • Brand Keywords: Words that are specifically associated with your business, including your company name and any common variations or misspellings. For instance, if your company is called Waterfall Skincare, you’ll want to track “Waterfall Skincare”, “Waterfall Skin Care”, “Water Fall Cosmetics”, etc.
  • Industry Keywords: Words that describe the kind of products or services that your store sells. For instance, a t-shirt store would track words like “clothing”, “t-shirts”, and “apparel”.
  • Location-Specific Keywords: If your business has a physical store or targets specific locations, be sure to track hashtags and keywords that are popular within the city, state, or country that you’re focusing on. For instance, a company selling Chicago souvenirs would want to track the most popular keywords within the Chicagoland area.
  • Negative Keywords: These keywords are ones that you don’t want included in your tracking. If your industry or brand name is commonly associated with non-relevant conversation topics, you’ll want to filter those out. For instance, if you sell dog toys, you’ll want to add “children”, “kids”, “babies”, etc. as negative keywords, so that you aren’t tracking conversations about children’s toys as well.

With social listening, seemingly unrelated conversations can suddenly become chances to impress new customers and engage with your current fans.

spotify twitter social listening

Image credit: Spotify on Twitter

Spotify, for example, was able to jump on this tweet despite the fact that it didn’t actually tag their Twitter account. Their response was simple and witty, humanizing their brand and making a personal connection with a loyal customer.

hilton suggests social listening

Image credit: HiltonSuggests on Twitter

Hilton has dedicated an entire Twitter account to social listening with Hilton Suggests. The account monitors keywords around the names of cities with Hilton hotels to respond to questions about dining and entertainment recommendations with suggestions for local hot spots.

Finding these moments is a three-step process, involving the collection and monitoring of conversations, followed by the analysis of these conversations to determine the intention of the speakers, and then, finally, outreach.

Intention is determined by context and context shapes the way that you should engage with the speakers.

  • What is the emotional sentiment of the conversation?
  • Will the speakers be receptive to your interaction?
  • Is this a relevant opportunity for your brand?

These questions will help you narrow down the context of the conversation and determine how your business should engage, whether that means joining in on a joke or suggesting your product as a solution to a problem.

Get Unfiltered Feedback

Want to know how your customers really feel about your products? From their biggest pain points to their favorite features, social listening gives you direct access to real, honest feedback.

The information that you pull from these interactions is highly valuable for designing better products in the future and improving your current catalogue. Pay attention to what your customers like and don’t like about your products. Try to understand their frustrations and the challenges that they run into.

Remember that negative reviews and comments aren’t personal attacks, they’re opportunities for your business to get better.

If you’ve just launched a new product, you can discover any shortcomings early on by monitoring social conversations. This can get you in front of negative reviews before they start rolling in and help you improve your current products for future customers.  Source Kevin Donnelly, Shopify Blog

If you’re looking for a place to sell your handmade products, check out this page, and to see our community in action, and how we suppport each other in our handmade community, join our Facebook Group.

Some New Shops To Check Out This Weekend

Red Rose Bag / by PiecefulDesign / small cosmetics pouch / purse organizer / Travel bag / credit card case / electronics pouch Summer Cacti Swag, Summer Wreath, Cactus, Welcome to Our Home Sign, Coral Hot Pink Orange Green, Peonies, Home Patio Porch Front Door Decor, Housewarming Gifts Sun and Moon Charm Real Flower Resin … read more

Red Rose Bag / by PiecefulDesign / small cosmetics pouch / purse organizer / Travel bag / credit card case / electronics pouch

Summer Cacti Swag, Summer Wreath, Cactus, Welcome to Our Home Sign, Coral Hot Pink Orange Green, Peonies, Home Patio Porch Front Door Decor, Housewarming Gifts

Sun and Moon Charm Real Flower Resin Necklace Nature Pendant Bohemian Jewelry Boho Accessories by Prism Gypsy

Family Where Life Begins and Love Never Ends Wood Sign – Family Sign – Family Decor – Housewarming Gift – Farmhouse Decor – Wedding Gift – Hand painted by ItsAllGraceShop

Star Wars Galaxy Slouch Beanie size M by Bear Kitten Clothing

Crazy Lace Agate and Crystal Necklace with Heart Shaped Pendant by Forest of Jewels

 

 

 

Do you know who made the items you bought this week?

From the desk of the empowered and crafty woman dropping knowledge on the world, lololol What is happening inside my brain today: (thank you “secret squirrel cbd strain haha)   As we all know by now, Gypsy Spoonful is what we promote as “American handmade”. and no , we don’t have international sellers (yet) .. … read more

GoosieGirl.com

Heather AKA Goose, Owner/CEO at GypsySpoonful.com

From the desk of the empowered and crafty woman dropping knowledge on the world, lololol

What is happening inside my brain today: (thank you “secret squirrel cbd strain haha)
 
As we all know by now, Gypsy Spoonful is what we promote as “American handmade”. and no , we don’t have international sellers (yet) .. and the main reason for that at the onset was because so many imports were flooding Etsy and other marketplaces, and people were reselling imported copies of handmade products. Then it also came down to the shipping issue, if we were giving site wide, shipping for free (aka included in the price), it may not be feasible for us to ship internationally, or if someone overseas made a sale and had to ship it, it might be very hard to figure the cost when including shipping. (That has evolved a little bit over the last year but I’ll revisit that later) .
I am aware that today is International Fair Trade Day (5/12 every year) , and this brings me to something I am very passionate about, When someone purchases an imported item (especially from China) they have no way of knowing WHO actually created that item, OR how it was produced, or under WHAT conditions. I love the fact that the fair trade organization and guarantee exists, because of those reasons. (it’s time for a fashion revolution, people!) 
 
I think it is VERY important to understand, that imported items may have been created in sweat shops, where people are treated inhumanely and very poorly, or there may be human rights violations such as using child labor or forced prison labor. China has the WORST record in the entire world of human rights violations, they are a communist country afterall. Some day, if it’s possible to add international sellers , it is extremely important to me that we know their creative process (to be sure each item is individually handmade and not mass produced) as well as under what conditions they create the items, and that the people are being paid a fair wage as well. For more evidence and information about imports from China, go HERE
 
Just a message from the girl with the Gypsy Spoonful vision she’s trying to impart to everyone. Thanks for reading! Thoughts? drop a comment below and please share using the social media share buttons! 
During a Gold Rush: Sell Shovels and Pickaxes!

During a Gold Rush: Sell Shovels and Pickaxes!

There is a saying in the startup world that “you can mine for gold or you can sell pickaxes.” This is of course an allusion to the California Gold Rush where some of the most successful business people such as Levi Strauss and Samuel Brannan didn’t mine for gold themselves but instead sold supplies to miners – wheelbarrows, tents, … read more

There is a saying in the startup world that “you can mine for gold or you can sell pickaxes.” This is of course an allusion to the California Gold Rush where some of the most successful business people such as Levi Strauss and Samuel Brannan didn’t mine for gold themselves but instead sold supplies to miners – wheelbarrows, tents, jeans, pickaxes etc. Mining for gold was the more glamorous path but actually turned out, in aggregate, to be a worse return on investment and labor than selling supplies. On May 12, 1848, a store owner named Sam Brannan held a “one-man parade” to announce the start of the San Francisco Gold Rush.

Levi Strauss was a German businessman who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California. Born February 26, 1829 in Buttenheim as Löb Strauss, died August 26, 1902 in San Francisco. Levi Strauss was born in Buttenheim on February , in the region of Bavaria, Germany. At the age of 18, Strauss, his mother and two sisters traveled to the United. Levi Strauss & Co. also known as. Levi s, is a clothing company. known worldwide for its Levi s. brand of denim jeans.

“Gold! Gold from the American River!” Brannan shouted up and down Market Street in San Francisco. He held his hat in one hand and waved a bottle of gold dust in the other. San Franciscans had received false news of gold before. But by all accounts, Brannan’s performance sent residents running in search of riches.

Brannan had a good reason for spreading the news rather than panning for gold himself. The canny entrepreneur owned a general store that served the workers at Sutter’s Mill, the site where gold was discovered. And in the week between learning about the discovery and yelling about it in San Francisco, he’d bought all the picks and shovels in the city.

Brannan’s announcement helped spur a seminal event in California’s history. As Brannan raked in money selling mining supplies, his actions also, years later, led to the coining of a famous maxim:

During a gold rush, sell shovels.

When you start a company, the most important consideration should be working on a product you love (a startup can be a 5+ year endeavor so if you don’t love it you probably won’t be able to endure the ups and downs).  A secondary consideration should be matching the skills of the founders to the market.

Dad Sews

Sew, Fail, Repeat. The Dad Sews Journey (Part 1)

Let’s Get To Know Dad Sews Blogged by our resident Blogger, Donna of Charms Couture Boutique     Sewing. As a society, when that word is heard, we tend to think of women hunched over needle concentrating on mending a garment. Or we think of the 1950s housewife making her husband a new pair of … read more

Dad Sews

Well, I’ve always wanted to learn to sew. This year I turn 40, and I’m starting to get embarrassed asking my mother to hem my jeans. This is a skill I should have in my tool belt.  Especially now that I have four kids. There are socks to darn, holes to fix, etc. Knowing how to sew is a money saver, and I NEED to save money.

Let’s Get To Know Dad Sews

Blogged by our resident Blogger, Donna of Charms Couture Boutique

 

Dad Sews Blog

Donna of Charms Couture Boutique

 

Sewing. As a society, when that word is heard, we tend to think of women hunched over needle concentrating on mending a garment. Or we think of the 1950s housewife making her husband a new pair of trousers and christening gowns for her young children. Do you see the trend? The stereotype? That’s right. HER. SHE.

Why is it that we tend to leave MEN out? Men sew too. In fact, back in the 50s, in order to get pants done, or a work suit, communities had TAILORS! And tailors were MEN. Where and when did the conversion change?!

MEN CAN MAKE PRETTY THINGS TOO!

Sew (see what I did there? Yes I know, I’m a lame), why is this important? Why am I even writing about this? Simple. DadSews.

Huh? DadSews? Yes. A Man that Sews. A Sewing Man. A Man that is a Dad that Sews…DADSEWS!

Over the past months, I’ve had the pleasure of talking with Christian Lee; the Dad behind DadSews.com.

This guy has really set the tone for all Fathers starting out on their sewing journey!

For anyone who has ever started out on a new hobby, or has attempted to learn ANYTHING new, then you probably know and recognize the faces of failures. The grunted look when you’re concentrating so hard that the slightest sound or question from your S/O or child makes you want to scream; “LEAVE ME ALONE! I ALMOST HAD IT!” The tearful face of finishing a lovely row of stitches just to find out the backside is all wonky and you must find your new best friend: The Seam Ripper. The late night sewing and swear sessions that make you want to throw everything against the wall. WE know these faces, these feelings…and Christian knows them too.

I’ll admit, when I got back into sewing after 10+ years, I joined a ton- and I mean a TON- of sewing groups on Facebook. It was disheartening. I saw all these great projects and even at times people would post, “I’ve never sewn before and didn’t use a pattern… and what they made was essentially a full length rhinestone ball gown! WHAT?! Yea, how do you NOT want to give up after seeing posts like that?

Sewing can be an extremely fulfilling undertaking; as well as a morose self-loathing of questioning our own sanity and skill. Christian understands this process; the endless loop of creating, wondering, failure, and success.

Juggling this often chaotic loop with the everyday aspects of family life can be treacherous. We lose time we’ve committed to our families or to our projects; we need to manage sewing projects against soccer games, dresses against dances, accessories and toys against family game nights. Where is the line?

In asking Christian how he manages his business and family commitments, he explained that every year, he takes a month long break. His kids are involved in his projects which help keeps him energized! He publishes about one DadSews video a week on Tuesdays, he highlights another Sewist on Thursdays on the Live or Spotlight video and his filming is scheduled AROUND HIS FAMILY TIME.

Christian didn’t start out sewing or wanting to sew. His previous career? He was a travelling stand up comic! Which actually works pretty well with sewing! You really need a sense of humor to overcome some of the stresses that come with the territory.

Another stressor? Sewing for people who want couture custom pieces for dollar store prices. In the handmade world that is a big struggle. You want and may need the business but cannot take on the amount of work the potential customer seeks for the price they want to pay. How do we nicely say no but leave the door open to the future?

Christian’s advice? “I just tell the truth, “it doesn’t fit my brand”, or “I don’t have the time to devote to it”, “or “it’s a conflict of interest.” Usually one of those is accurate and understood by reasonable people. Plus, there’s always a block/ignore button. I’m teaching people to sew as I learn as well, so I don’t run into that problem, but I think in the beginning people should charge somewhere between what they’re worth, and what they’re willing to take. Once you’re positive you have the skills, request the bills. ALL of them.”

That’s right ladies and gents! Get paid fairly for what you do!

Sewing. As a society, when that word is heard, we tend to think of women hunched over needle concentrating on mending a garment. Or we think of the 1950s housewife making her husband a new pair of trousers and christening gowns for her young children. Do you see the trend? The stereotype? That’s right. HER. SHE.

Why is it that we tend to leave MEN out? Men sew too. In fact, back in the 50s, in order to get pants done, or a work suit, communities had TAILORS! And tailors were MEN. Where and when did the conversion change?!

MEN CAN MAKE PRETTY THINGS TOO!

Sew (see what I did there? Yes I know, I’m  lame), why is this important? Why am I even writing about this? Simple. DadSews.

Huh? DadSews? Yes. A Man that Sews. A Sewing Man. A Man that is a Dad that Sews…DADSEWS!

Over the past months, I’ve had the pleasure of talking with Christian Lee; the Dad behind DadSews.com.

This guy has really set the tone for all Fathers starting out on their sewing journey!

For anyone who has ever started out on a new hobby, or has attempted to learn ANYTHING new, then you probably know and recognize the faces of failures. The grunted look when you’re concentrating so hard that the slightest sound or question from your S/O or child makes you want to scream; “LEAVE ME ALONE! I ALMOST HAD IT!” The tearful face of finishing a lovely row of stitches just to find out the backside is all wonky and you must find your new best friend: The Seam Ripper. The late night sewing and swear sessions that make you want to throw everything against the wall. WE know these faces, these feelings…and Christian knows them too.

I’ll admit, when I got back into sewing after 10+ years, I joined a ton- and I mean a TON- of sewing groups on Facebook. It was disheartening. I saw all these great projects and even at times people would post, “I’ve never sewn before and didn’t use a pattern… and what they made was essentially a full length rhinestone ball gown! WHAT?! Yea, how do you NOT want to give up after seeing posts like that?

Sewing can be an extremely fulfilling undertaking; as well as a morose self-loathing of questioning our own sanity and skill. Christian understands this process; the endless loop of creating, wondering, failure, and success.

Juggling this often chaotic loop with the everyday aspects of family life can be treacherous. We lose time we’ve committed to our families or to our projects; we need to manage sewing projects against soccer games, dresses against dances, accessories and toys against family game nights. Where is the line?

In asking Christian how he manages his business and family commitments, he explained that every year, he takes a month long break. His kids are involved in his projects which help keeps him energized! He publishes about one DadSews video a week on Tuesdays, he highlights another Sewist on Thursdays on the Live or Spotlight video and his filming is scheduled AROUND HIS FAMILY TIME.

Christian didn’t start out sewing or wanting to sew. His previous career? He was a travelling stand up comic! Which actually works pretty well with sewing! You really need a sense of humor to overcome some of the stresses that come with the territory.

Another stressor? Sewing for people who want couture custom pieces for dollar store prices. In the handmade world that is a big struggle. You want and may need the business but cannot take on the amount of work the potential customer seeks for the price they want to pay. How do we nicely say no but leave the door open to the future?

Christian’s advice?

I just tell the truth, “it doesn’t fit my brand”,

or

“I don’t have the time to devote to it”, or “it’s a conflict of interest.”

Usually one of those is accurate and understood by reasonable people. Plus, there’s always a block/ignore button. I’m teaching people to sew as I learn as well, so I don’t run into that problem, but I think in the beginning people should charge somewhere between what they’re worth, and what they’re willing to take. Once you’re positive you have the skills, request the bills. ALL of them.”

That’s right ladies and gents! Get paid fairly for what you do!

Part 2 …coming soon…

Collaborators on Pinterest

HOW and WHY to add collaborators to Pinterest

We’ve talked before about the importance of being on Pinterest and listed important steps to set up a business account on Pinterest.  In this article, I’ll show you how to use Pinterest as a tool for collaboration in your business. Pinterest isn’t the first tool that many people think of when it comes to collaboration, … read more

Collaborators on Pinterest

We’ve talked before about the importance of being on Pinterest and listed important steps to set up a business account on Pinterest.  In this article, I’ll show you how to use Pinterest as a tool for collaboration in your business.
Pinterest isn’t the first tool that many people think of when it comes to collaboration, but the visual nature of Pinterest makes it ideal in many respects.

How can you maximize your time on Pinterest?

But how can you maximize your Pinterest activities without spending a ton of time on it? Well, along with scheduling your pins, one of the most effective but underutilized strategies to get more exposure from Pinterest is by using group boards.

Now, if you’re new to Pinterest, you may only know of regular boards that only you can pin to. You may have never have heard of group boards. Or maybe you have but you don’t know how to use them or don’t think they apply to you.

I’ve been dabbling with group boards over the past few months and have seen a dramatic increase in followers since I strategically introduced them to my Pinterest marketing.

So in this post I am going to demystify group boards, explain the advantages of using them and outline a few ways you can get started straightaway with this strategy.

What Are Pinterest Group Boards?

A group board works like a regular Pinterest board. The only difference is that along with the board creator, other people are also allowed to pin.

Group boards go under many different names – shared boards, contributor boards, community boards and collaborative boards. Regardless the term, they are all exactly the same thing.

There is currently no directory of Pinterest group boards. In order to distinguish a group board from a regular one you need to look out for the group icon at the top of a board when you are browsing someone’s page.

Key Benefits of Using Group Boards

Group boards are not only a great way to organize ideas and bring people together, but they can also have real tangible benefits for your brand and business.

#1. Dramatically boost your followers

If users select to “follow all” of any contributor’s boards, then they will be added as followers to a group board you are part of. The increased exposure and visibility you get through group boards will increase your follower growth at a faster rate.

#2. Exponentially increase the number of repins

The more followers you have the more likely they (and their followers) are to see your content, repin your pins and click through to your website. This means more traffic to your site and potentially more subscribers, customers and clients.

#3. Put your pinning virtually on autopilot

Implement this strategy correctly and you could get other people creating content for.

Certainly at the start, Pinterest can be time-consuming but managed well, you could soon have a team of people perpetuating your content for you across their networks.

#4. Increase engagement and create brand ambassadors

Your customers may already be liking, commenting and sharing your content with their followers on Pinterest. But inviting them to pin to your brand’s group board will get them more engaged and involved in your online conversation.

It will also elevate them to the role of brand ambassadors, who their followers are more likely to take note of.

Let’s take a look now at some ways you can harness the power of group boards in your business.

How Can Businesses Use Group Boards?

  • Collaboration – are you working with other people, employees or co-workers on a specific project? Use group boards to share industry-specific tips, training materials and resources. Make the board “secret” if you want to keep the information under wraps.
  • Planning – are you a wedding planner, interior designer or in charge of an event that requires input from others? Invite the stakeholders to join you on a group board where you can collect and share design ideas, compare menus, color schemes, flower arrangements, room layouts, fabric samples and so on.
  • Promotion– thinking of running a contest, raising funding for your big idea or promoting a worthy cause? Group boards are perfect for engaging your audience, getting customers to interact with your brand as well as sharing data, statistics, success stories etc. to raise awareness about your brand or a particular issue.
  • Networking – why not invite other pinners to pin about a common topic and expand your network at the same time? Bloggers especially can benefit from group boards by using them to connect with other bloggers and actively re-pinning each other’s content as part of a blogging network.
  • Authority – are you knowledgeable about a particular subject area? Create a themed group board and contribute regularly to build credibility and establish yourself as a thought leader to the board’s followers.

How To Create A Contributor Board

Go to the Pinterest home page and click on the Add + tab at the top of the page.

Collaborators on Pinterest

 

Then select the option to Create a Board.

Create a Pinterest board

Next choose a name for your new board, select a category and whether you want to make it a private (secret) board or a public one. The final sCollaborators on Pinteresttep is to decide who you want to add as a contributor.

 

How To Add Contributors
Today I’m going to share three different ways to collaborate on Pinterest:  Secret Boards, Group Boards, and reaching out to others.

Collaborators on Pinterest

Reaching Out To Others
This may seem like a no-brainer, but when I talk with other business people and clients, I’ve realized that many people don’t take this step.  Reaching out to other people in your industry who are already on Pinterest is a vital step to building business relationships.

This starts in your comments.  I’m still amazed at people who don’t respond to comments someone has left for them on a pin.  Pinterest isn’t the most social of the social networks, so when someone does this it really stands out. Comment back!  Don’t just say “Thank You.”  Continue the conversation and say things like, “What did you like about that pin?”  or “When you read that article, what was the most helpful piece of advice?”  Building on the conversation is key.

Once you’ve built up a history with each other, and they express interest in using Pinterest for marketing, start asking each other for advice or work together.

My Pinterest marketing skills have grown because I’ve been able to build relationships with .  Now, if I’m struggling on an image or what exactly to pin, I can turn to my friends for advice and they can do the same with me. Having colleagues who can give helpful criticism and support is crucial when trying to take your Pinterest marketing to the next level.

Group Boards
One of the most significant benefits of joining group boards on Pinterest is the exposure of your own content.  This is vital when you are first starting out.  For example, if you join or get invited to a group board that has 1000 followers and you’ve just gotten your Pinterest account up to 100 followers, that extra 1000 can make a big difference on how many people see your content. Finding high quality group boards relevant to your industry used to be a chore, but with sites like pingroupie.com,  finding group boards for your industry is much easier. Group boards can also help grow your Pinterest account more quickly.  If you are providing great pins that are relative to a Pinterest group board and that audience, more people will become interested in your profile, and in many instances start following some of your boards.

Creating your own group board is a great way for you to curate great content for your audience.  For example, I had a board called Instant Instagram Tips which is ranked on Google Search.  I mentioned this board to Peg Fitzpatrick, and she became a contributor. I then turned that board into a group board for the two of us to pin to.  Having just one other person who pins great content makes it a lot easier to make that board a place where people can go to for resources on Instagram.

Secret Boards
Secret boards are a powerful tool on Pinterest.  We’ll go more in-depth on some power tips for secret boards in a later article.   Secret boards are just that, secret.  The public on Pinterest can’t see them.  You can pin recipes, gift ideas for your spouse, what the competition is doing, or  article ideas for your blog…you get the picture.
You can, however, share your secret boards with users you select.  This can be used quite effectively in business.   I’ve created and shared secret boards with logo designers where I share logos I like, and they pin concepts that they have created.  It’s a really fast way to drill down to a design quickly.

 

How to add collaborators to Pinterest

Do you have a Pinterest board that you would like allow friends, workmates or colleagues to pin images to?  It’s easy – add them as a collaborator!  Here’s how:
Log into your Pinterest account and navigate to your boards
Click ‘Edit’ on the board you wish to add a collaborator to
In the ‘Who can add pins?’ text box, start typing the name of your new collaborator, and select their name from the drop down box when it appears (Note:  They will need to be following your board before you can add them) and click ‘Invite’
Click ‘Save Settings’
Your chosen collaborator will now receive an invitation to which they will need to accept and then they’ll be able to start pinning to your board!

Turn Around Bright Eyes…. Eclipse 2017 Info, Viewing Tips, Fun Activities and Viewing Schedules

We are celebrating the day the moon high fives the sun! At Gypsy Spoonful, we’re always in the path of handmade totality! Sometimes shopping at other venues can be confusing, you’re not sure what is handmade and what’s not anymore, but at Gypsy Spoonful, there’s never a doubt, The future for handmade is BRIGHT… Gypsy … read more

We are celebrating the day the moon high fives the sun! At Gypsy Spoonful, we’re always in the path of handmade totality! Sometimes shopping at other venues can be confusing, you’re not sure what is handmade and what’s not anymore, but at Gypsy Spoonful, there’s never a doubt, The future for handmade is BRIGHT… Gypsy Spoonful outshines the competition when it comes to supporting small handmade makers! Don’t be left in the dark and accidentally buy mass produced items masquerading as handmade, shop Gypsy Spoonful and there’s never a chance of that happening.The biggest celestial event of 2017 will take place on TODAY!!  Monday, Aug. 21, but you may miss it if you do not know precisely when to look.

Moon and Sun Cuffed Etched Bracelet click HERE to see it LIVE on Gypsy Spoonful

The moon’s shadow will travel from the West Coast to the East Coast of the United States with only a narrow zone, called the path of totality, experiencing a total solar eclipse.

In this path, the moon will block out the sun completely for less than three minutes, so being in the path at the correct time is extremely important.

© Provided by AccuWeather

Western US

The first people in the country to see the eclipse will be along the coast of Oregon where the moon will start to block out the sun around 9:04 a.m. PDT and will completely cover the sun by 10:17 a.m. PDT.

Portland and Eugene, Oregon, sit just outside of the path of totality, so people looking to the sky in these cities will experience a partial solar eclipse with the sun blocking out 99 percent of the sun.

© Provided by AccuWeather

Rocky Mountains

The shadow of the moon will make its way eastward as the day progresses.

The eclipse will begin in Grand Teton National Park, Wyoming, at 10:16 a.m. MDT, with the moon blocking out the sun completely by 11:36 a.m. MDT.

The neighboring Yellowstone National Park will not experience a total solar eclipse. During the height of the eclipse, spectators in Yellowstone will still see a small sliver of the sun as the moon blocks out 98 percent of the sun’s light.

Casper, Wyoming, is one of the bigger cities in this part of the country that will experience a total solar eclipse around 11:43 a.m. MDT.

Central US

As the moon’s shadow tracks across the heartland of the U.S., it will pass over several cities, including Lincoln, Nebraska, Kansas City and St. Louis.

People in these cities will need to plan accordingly as each city is right on the edge of the path of totality. This means that part of the cities will experience a total solar eclipse, while other portions will not.

Carbondale, Illinois, is also situated in this part of the country and will be a popular location on Aug. 21, as it will experience totality for a little over 2 minutes and 40 seconds, longer than anywhere else in the country.

Eastern US

The southeastern U.S. will be one of the most popular areas in the country for viewing the eclipse on Aug. 21. It is the closest place for the millions of people along the East Coast to experience the total solar eclipse.

The eclipse will occur early in the afternoon across this region, but spectators should arrive at their viewing location in the morning due to the volume of people traveling to see the celestial event.

Traffic is expected to be more congested than usual, including along portions of Interstates 20, 26, 40, 59, 85 and 95.

AAA is reminding drivers not to stop along the highway to watch the event and not to wear eclipse glasses while driving.

© Provided by AccuWeather

Coastal areas of South Carolina will be the final place in the United States to experience the total solar eclipse, with the peak eclipse occurring around 2:47 p.m. EDT and the shadow of the moon moving offshore shortly after 4 p.m. EDT.

This will not be the end of the eclipse, as the shadow of the moon continues over the Atlantic Ocean.

A select few aboard a Royal Caribbean cruise will be some of the final people in the world to view the eclipse as the ship sails through the path of totality. For the exact times that the eclipse will be visible across the world, check out NASA’s interactive eclipse map.

Isn’t this love you to the moon and back bracelet fantastic? what a wonderful way to remember this day by…

Click here to see it LIVE

Love you to the moon and back bracelet

 

Got Pets?

The big total solar eclipse is set to hit North America today (August 21st), and if you’re like me, you’ve been scrambling to find a pair of viewing glasses for the big event. In all the hurry to see the eclipse, it’s easy to forget about the little guys in your family: your pets. Animals, even tame ones, have behavior that’s heavily tied to the sun and night cycle.

The big issue is, there’s not a lot of awareness of how eclipses affect animals. Some Cleveland pet owners interviewed by TV News thought their pets might want to hide, others were concerned about their dogs and cats staring into the sun and hurting their eyes. It’s a valid concern, of course, but the danger isn’t as clear and present as it might seem.

Dr. Evan Morse of Warrensville Animal Hospital thinks most animals will simply act like they do when the sun goes down normally. It’s likely they furry friends will believe that it’s nighttime and will go about their routine. Morse says dogs and cats don’t tend to look at the sun anyway, so they’re not going to be suddenly interested in it just because of the eclipse.

But if you’re outside walking around with your canine or feline friends you might want to make sure they don’t keep staring up at the sky or anything like that when they notice something changing around them. This shouldn’t be too big of a concern, but just in case you might want to shelter your pet until the eclipse has passed.If you notice your animal getting nervous or restless, chances are it’s because they’re picking up on your excitement about the eclipse. The best way to make sure that your pet makes it through the eclipse unscathed is to simply be aware and make sure they’re just as safe as they normally are.

Aren’t these sun hair bows from Bows and More By T Adorable? Here’s a link to see them LIVE on Gypsy Spoonful

Make a viewer this morning while you still have time!!

 

If’ you’re a slacker and didn’t pick up any of the viewing glasses made specifically for the eclipse ,HURRY and make an eclipse viewing box!  Here’s some instructions on how to make one from a cereal box , directly from Nasa so you know it’s gotta be safe! Click here: https://eclipse2017.nasa.gov/sites/default/files/EclipseCerealBoxViewer.pdf

Take a peek at these adorable star bubble shorts on Gypsy Spoonful click here to see them today LIVE

Further Fun & Suggested Reading:

25 facts you should know about viewing the 2017 Total Solar Eclipse from Astronomy Magazine

Click on the pic to get a cool craft for kids to do today!

Eclipse Craft For Kids

 

 

Why we do it : Who Am I and Why Am I Part of Gypsy Spoonful?

First you may ask; What is Gypsy Spoonful? (or GS for short) By now I am sure you have taken a look at the website and realized just how awesome it is! It has several makers and over 3k listings! That’s right…3 THOUSAND strictly handmade items from small businesses! GS is a website that has … read more

My Why by CharmsCoutureBoutique

First you may ask; What is Gypsy Spoonful? (or GS for short) By now I am sure you have taken a look at the website and realized just how awesome it is! It has several makers and over 3k listings! That’s right…3 THOUSAND strictly handmade items from small businesses!

GS is a website that has an Etsy-like setup. Meaning? Well it means that the website is home to more than just 1 individual maker. It is home to over 112 individually owned shops on one platform that offers everything from pdf sewing patterns to one of a kind products and props. However, unlike Etsy; Gypsy Spoonful does not accept any mass produced items such as knock-offs or China Cheapies. Everything…EVERYTHING is made by hand!

So how do I fit in?

Why am I writing a blog post about this? Why is this important to me?

To understand my blog post you need to know a few things about me first.

For starters; I am one of the makers on GS. I sell custom handmade clothing & accessories as well as handmade soaps that hold no harsh chemicals. I come from a background of giving unto others. When I was a child at Christmas time we got to open our presents and play with our toys for 1 week. After the week was up my mother would tell us to pick our #1 favorite toy that we received, the rest of them we packed up and donated to the local children’s shelter. As I got older and went into HS, I volunteered several hours a week at various places such as Nursing Homes and Bingo Nights. When I became an adult, I began working with children and teens who were labeled with [severe] behavioral issues; i.e. opposition to authority. Many years later many of “my kids” have become mothers and fathers and I keep in contact with them to this day! As an adult not only do I have my shop on GS, I also make dresses and other items and donate them online to Pay It Forward Groups.

This community is incredibly important to me. It allows me to use my creativity to help others! It allows me to be ME and in the process allows me to help support my family. I am a military spouse with an ever growing 11 yr old stepson who resides with us! Every single time someone purchases from my shop, not only does it help MY family, it allows me to continue helping other families! For every bar of soap that is bought, we donate 1 to either nursing homes, battered womens shelters and childrens shelters.

My entire life has been about helping others.

When I began thinking about expanding my business to reach more clients, I had to think long and hard about what I wanted to accomplish. I have goals and business morals that I am not willing to compromise and GS has helped me keep to that integrity. I have always been about my clients and ensuring their vision comes true with my work rather than “making a quick buck”. I firmly believe in helping out other makers if I am able and do not see other shops as competition. I see the other makers as collaborators; business associates, even friends if you will.  Without their help and support, GS would not be what it is- just a few short months after its birth!

I wanted to write about my experiences, my beliefs to help those who are either thinking about shopping on GS or even becoming part of the GS family! When you open a shop on GS, you do not do it alone. Other makers are there to lend a helping hand, answer questions and help you get your shop setup correctly so you receive sales! Makers give advice on getting better photos for listings, how to appeal to your target market and how to best answer potential customer’s questions! GS is not just a website that sells handmade products, it is a community of individuals with a common purpose, a common ideal that have banded together to offer quality products! Products that can become heirlooms and keepsakes for generations to come!

This community blog post was created by Donna of Charms Couture Boutique, you can view her Gypsy Spoonful Shop and all the items she offers here.

 

One skein project

One Skein Project. Free Tutorials : Snowdrops Mod Scarf Crochet Pattern by Left in Knots

I was tickled to see this adorable scarf pattern from the amazing Left In Knots. This would be SUCH a great gift for someone. I love the tappered into tassle ends, the ombre coloring is so fun too! Of course, you can choose any color skein but this one is especially adorbs! I love when … read more

I was tickled to see this adorable scarf pattern from the amazing Left In Knots. This would be SUCH a great gift for someone. I love the tappered into tassle ends, the ombre coloring is so fun too! Of course, you can choose any color skein but this one is especially adorbs! I love when makers are generous and share their patterns, so please do me a favor & go to the Left In Knots Site and follow Megan ( be sure to tell her Goosie said hello!)

One skein project

The Snow Drops Mod Scarf is a super-stylish one skein project ~This scarf is made with the star stitch with makes a beautiful-snowflake like texture.  Combine that with the icy colors of Caron Cakes “Faerie Cake” yarn and this scarf is perfect for winter! I also think the Pima cotton yarn would work amazingly well, click to see the shades of blue I’m in love with HERE~  She even has an AWESOME  video tutorial to get you started learning the star stitch 🙂
Here are the instructions (she also has a matching snowdrops skinny scarf pattern on her website)

Abbreviations
ch: chain
sl st: slip stitch
SC: single crochet
HDC: half-double crochet
HDC2Tog: Half double crochet two together (aka HDC decrease)
LOH: loops on hook

Special Stitch
Star stitch: WATCH THE VIDEO TUTORIAL HERE
First start stitch of a row: Ch 2, Insert hook into back loop of the second ch from the hook and pull up a loop (2 LOH), insert hook into front loop of the same ch stitch and pull up a loop (3 LOH), insert into the next 3 sts and pull up a loop through each one (6 LOH).  YO and pull through all 6 loops, ch 1 to make the “eye” of the star.
Star stitch: Insert hook into the “eye” of the previous star and pull up a loop (2 LOH), insert hook into the last post of the previous star and pull up a loop (3 LOH), insert your hook into the last stitch of the previous star and pull up a loop (4 LOH), insert hook into the next 2 sts and pull up a loop in each one (6 LOH).  YO and pull through all 6 loops, ch 1 to make the “eye of the star.

Finished Size:
Approximately 6′ long
Pattern Notes
Chain stitches at the beginning of rows do not count as a stitch
Increases and decreases will all happen on the the same side of the scarf.  This will create the triangular shape.

Instructions
Ch 3
Row 1: HDC in second ch from the hook, HDC across (2). Turn
Row 2: Ch 1, 2 HDC in first st, HDC across (3). Turn
Row 3: Ch 2, make the first star stitch of the row (1 star). Turn
Row 4: Ch 1, work 2 SC into the eye of the star stitch in the previous row, 1 SC in the last stitch (3).  Turn
Row 5: Ch 1, 2 HDC in first st, HDC across (4)
Row 6: Ch 1, HDC across, 2 HDC in last st (5)
Row 7: Ch 2, make the first star stitch of the row, star stitch across (2 stars). Turn
Row 8: Ch 1, 2 SC in each “eye of the star” from the previous row. SC in last stitch of the row (5).  Turn

one skein project

Row 9: Ch 1, 2 HDC in first st, HDC across (6)
Row 10: Ch 1, HDC across, 2 HDC in last st (7)
Rows 11-89: Repeat rows 7-10.  Row 89 will have 46 HDC sts across.
Row 90: Ch 1, HDC across, HDC2Tog in the last 2 stitches (45) Turn
Row 91: Ch 2, make the first star stitch of the row, star stitch across (22 stars) Turn
Row 92: Ch 1, 2 SC in each “eye of the star” from the previous row. SC in last stitch of the row (45).  Turn
Row 93: Ch 1, HDC across, HDC2Tog in the last two stitches (44).  Turn
Row 94: Ch 1, HDC2Tog, HDC across (43). Turn
Row 95-178: Repeat rows 91-94.  Row 178 with end with 2 HDC across.

Make your tassels (pom poms would also look great!) and attach them to each end of the scarf.  And VOILA!  You have a modern and adorable winter scarf. (see this free tutorial on craftsy.com ~downloadable ~ on how to make tassels by hand)

Tassels
If you liked this free tutorial, please stop by Megan’s blog and tell her Gypsy Spoonful sent you and give her a follow.
You may also like some of these crochet items in our marketplace and many other crochet patterns available on Craftsy as well.

Romantic Tea Stained Crochet Denim Coat, size Small

Messy bun beanie wheat color, ponytail beanie, bun hat, crochet bun beanie, wheat color yarn, CraftsbyMert

Minnie Lovey

Mermaid Teal and Purple Urban Knitted Ruffle Scarf Dolly and Me Set Toddler Girl Tween Teen Lady Adult Fashion Scarf

Have a free tutorial to submit to  Gypsy Blogful? Email us!

We’d love to share it on the blog!

 

 

 

 

 

No Stupid Questions

No Stupid Questions ! What do you want to know about Gypsy Spoonful?

No Stupid Questions What do you want to know about Gypsy Spoonful? Don’t be embarrassed of your curiosity, everyone has questions that they may feel uncomfortable asking certain people, so this place gives you a nice area not to be judged about asking it. Everyone here is willing to help. All questions are welcome such … read more

No Stupid Questions

No Stupid Questions

What do you want to know about Gypsy Spoonful?

Don’t be embarrassed of your curiosity, everyone has questions that they may feel uncomfortable asking certain people, so this place gives you a nice area not to be judged about asking it. Everyone here is willing to help. All questions are welcome such as to how to change oil, to how to tie shoes. Haha just kidding… Is there anything you want to know about how we do things? how difficult it is to open a shop? what’s required of members? what payment forms are accepted? All questions are welcome, except clear trolls, please don’t be that guy.

Drop us a comment with your question and we’ll do our very best to answer your questions in an upcoming blog post!

Want to learn more about Gypsy Spoonful? Follow our Facebook Page and Join our Facebook Group

Thinking about joining as a seller? Read this page and find out what we believe about small business and handmade first.

Blogging

WAHM? Not Blogging? Top Ten Reasons You should be!

Blogging According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. Here are the top 10 reasons blogging can help promote your handmade small business: Top Ten Reasons You Need to Be … read more

Blogging

Old fashioned camera

According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. Here are the top 10 reasons blogging can help promote your handmade small business:

Top Ten Reasons You Need to Be Blogging!

When I network with small business owners and online marketers, I often find myself asking them if they’ve launched their blog yet.  Adding a blog has so many important benefits and it’s no wonder that huge corporations and megastores are also getting into blogging. Especially for the micropreneur however, blogs have several distinct advantages. Here are a few.

1. A blog is search engine food! Google and the other big search engines love content and a blog can help you get free search engine traffic. Recently search engines are giving more weight to blogs because they want to offer the freshest, most relevant content to internet searchers.

2. Blogs create community. Because they are interactive, a blog draws people back to your site again and again. Your visitors will read your post then leave their comments, read comments left by others, and come back to see how the conversation is flowing. Blogs are much easier to manage than message forums too. With RSS (Real Simple Syndication), people can subscribe to your blog feed and be notified automatically when you update your blog.

3. Blogging puts you in control of your site. Posting to your blog is as easy as typing an email or a word document. Why pay a designer to add a page to your website when you can update your site whenever you like, easy as pie? You can blog as often or as rarely as you like to serve your particular needs.

4. Blogs help you grow your bottom line. There are many ways you can add additional monetization streams to your blog so you can make more money in your business without working harder.

5. Your customers love blogs. They can ask you questions, read info about your products and services, and share their opinions. Generally, it can feel more interactive and personal to readers and potential customers.

6. Blogs help you know your target market. As you observe who is leaving comments on your blog, you get to know your market better. This education helps you be a smarter marketer.

7. Conduct market research. A blog is an easy way to conduct surveys and polls to help you get inside the mind of your customers. This information is invaluable to you.

8. Blogs help your customers get to know you. A blog gives your customers a chance to see your personality shine through. People buy from people they like!

9. Blogging is fun. I’ll admit it, blogging is addicting once you get going! There are so many benefits to your business. What’s not to love?

10. As a small business owner, you have a limited marketing budget. Blogging is a free marketing tactic – it only costs you a little of your time.

Old fashioned camera

 

Here’s a helpful resource list for bloggers

It’s always a great idea to mix a little personal / lifestyle with your business to keep readers interested~ so here’s a list of suggested blog topics to get you off to a great start:

Blog Ideas

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