Tag: makers movement

Be Consistent

Consistency is the Money Maker in Small Business

Running a business is a marathon, not a sprint. Nothing is truer than this in small business. It doesn’t matter if you sell handmade products, direct sales products or pizzas at the corner store. You can’t just open the doors, put up a sign and expect the people to pour in to buy your goodies. … read more

Running a business is a marathon, not a sprint. Nothing is truer than this in small business. It doesn’t matter if you sell handmade products, direct sales products or pizzas at the corner store. You can’t just open the doors, put up a sign and expect the people to pour in to buy your goodies.

You have to market your business. You run ads, offer sales and coupons, restock and reevaluate inventory and share on social media. Anything to keep putting yourself in front of people that will eventually lead to sales, hopefully. If your business is not seen, you don’t have a business and you are not going to succeed and grow.

How you choose to “grow and show” your business depends on the type of business it is and where and how your target market will most likely find you. Your personality is also a factor in your marketing efforts. For example, going live on Facebook is an excellent tool to build relationships with your potential customers. You can answer questions, share your product and interact with people in real time. But, if you are like me and you can’t stand the thought of being on camera and can barely stutter your way through it, this is probably not going to be a technique you use much.

Marketing has a rule called the Rule of 7. It states that a prospect needs to be exposed to your message at least 7 times before they will actually take action. In today’s digital age, I would venture that this number may be increasing. The reality is that it is more difficult now to get your message seen in the overwhelming amount of information available now to the everyday consumer.  You need to leave an impact and you need to show up.

Regardless of how you promote your business, the one thing that I and most other small business owners have found, is that to put and keep your business marketing efforts on the right track, you have to be consistent. Now, that does not mean that you need to be doing it constantly. Just consistently. Regularly. If people are used to seeing you post weekly, post weekly. If you can do daily, even better. Here is what does not work. Binge marketing for 3 hours one day and then doing nothing for the next 3 days. It may seem like you are getting tons of work done but a very limited number of people are going to actually see all that effort.

I have to admit, consistency is my biggest downfall and what I have to work the hardest at myself. A couple of years ago, I thought I had found the perfect answer to staying consistent on my social media when I found one of the scheduling platforms that have started to pop up everywhere. While they are definitely helpful, I found that they are not the perfect solution for me either. First, you still have to set up all the posts. You are still spending the time to craft the text and find the perfect image. Second, you still need to spend time tweaking your posts for the various social media and monitor the posts for engagement. Bottom line to me is yes they are an excellent way to cover certain times but you also need to continue to post in real time so that you stay current, trending and let your personality shine through.

goals

Why Join The Gypsy Spoonful Creative Community?

On Gypsy Spoonful… ?we are 100% handmade ?nothing is imported ?Everything is hand crafted from real people who operate their own independently owned American small businesses. ?We allow you to run your business the way YOU want, we TRUST you to make great decisions on what products to sell, we TRUST you to be able … read more

what if I fall? oh my darling, what if you fly?

On Gypsy Spoonful…
?we are 100% handmade
?nothing is imported
?Everything is hand crafted from real people who operate their own independently owned American small businesses.
?We allow you to run your business the way YOU want, we TRUST you to make great decisions on what products to sell, we TRUST you to be able to get inquiries and be able to EMAIL the sender directly, we don’t keep communication trapped within the site (because we TRUST you to be responsible)
?We allow you to put outside links in your listings (to your facebook, or instagram for example) , because we TRUST you not to circumvent customers to another platform.

Empowering Women

?We won’t shut your shop down based on a random complaint, we have our maker’s backs and will investigate FAIRLY and give you the opportunity to respond as well.
?. There is no monthly shop fee, there are no listing fees, and no renewal fees. You can relist when and how often you want, listings run forever. The final value fees are modest , even on digital/pdf products (some sites take 50% of pattern sales! Gypsy Spoonful only takes 2.9% + Paypal fees and a 2% masspay fee) . If it doesn’t sell, you don’t pay a thing!
?You have the support of a creative/entrepreneurial community, cheering you on the whole way. Our admin team has over 30 years of online selling experience (in the handmade/boutique worlds) . We know what works and what doesn’t work. The founder (me, Heather Gray) has been in business for 14 years selling boutique/handmade items, she’s a published author, has designed for a-list celebrities, been on television, been blogged about, used as a small business expert in articles and books. We have experience in the trenches, we have tried different things, let our leg work be on your side. We’ll save you time and effort by giving suggestions of what we’ve learned over the years. We’re always experimenting, trying new things in the way of marketing and promotion for our makers. In just 8 short months we’re getting amazing traffic, inquiries, sales and we’re up to about 125 shops right now.

 

empowering women
?We may be new, but that means it a ground floor opportunity to get involved in a VERY EXCITING movement ~ we’re not just about selling, we’re about making handmade a LIFESTYLE. A viable choice in the marketplace, where disposable products have sullied the quality of goods that consumers have as a choice. We believe in handmade, and all that it represents. We believe in small business. We believe in supporting local small businesses before big box stores and fortune 500 companies. We believe in America, and that as Americans, we can bring superior products to the marketplace as exceptional choices for consumers.
? Where else can you get training, tips and help from the people that run the site? When was the last time the CEO of any selling platform sat down with you and gave you tips on taking photos, asked for your input on an idea for an important new feature for the site? YOU count, and MATTER at Gypsy Spoonful. We aren’t out to profit on your hard work, we’re also here to help you GROW because we believe in empowering other small business owners.


?If you’re interested in getting involved in what we’re doing, we’re looking for new makers, we are a curated site, meaning we don’t allow everyone to just join, there’s a vetting and interview process (and we do have a wait list). If you’re a hard worker who is not afraid to put in the time/effort/work and be involved in a community setting, with helping make decisions and give input about the direction we are going, we want you to be a part of Gypsy Spoonful.

https://gypsyspoonful.com/market/join/

?We’re also looking for bloggers who want to contribute as guest bloggers with small business topics, marketing & PR, & branding tips, handmade DIY tutorials, etc (email goosiegirlboutique@gmail.com)

If you made it through this LONG post, you deserve a HUG!!

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