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Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color> Written by Heather aka Goose, Owner/Founder of GypsySpoonful Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, … read more

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color>
Written by Heather aka Goose, Owner/Founder of GypsySpoonful

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, as it should be. A good advertising and marketing plan for any business should include a multi-facted approach. Never, ever put all your eggs in one basket. If something happens , you’re screwed. Always , ALWAYS, have a plan B, and C, and D… way to reach potential customers.

I always suggest to all of our new members that they should open an account and have a presence on all of the major social media platforms (for their small business at least) .

Those platforms I suggest are as follows:

Facebook (a page AND a group)

Twitter

Instagram

Pinterest

MeWe (new)

AllSocial (new)

(I also suggest Redditt and YouTube if you want to be super efficient)

Gypsy Spoonful’s advertising & marketing efforts attempt to cover all of the ways that have potential to reach our market. The reason I believe in a multi-faceted approach is because not everyone is on every social media platform like you.. some might prefer one over the other and if you’re on all of them, you cover all your bases and reach different people on each one.

Here’s a sample of what a good multi-faceted marketing approach looks like:

  • Email campaigns (we do a monthly newsletter plus weekly themed email blasts)
  • Blog Posts, not just to promote our products or shops, though that’s important~ but it’s always important to provide useful content to your blog readers as well)
  • Link exchanges with other bloggers and websites, the more incoming links you have, the greater your rank with SEO
  • Social media (+ boosting some posts) on all platforms
  • Display advertising on niche and specialty blogs
  • Press releases to niche blogs, magazines or newspapers
  • Networking with other small businesses where there may be customer cross-over
  • SEO efforts
  • Paid and non-paid advertising campaigns
  • Submitting articles as guest blogs, or serving as an expert or interview source for other blogs, publications, podcasts etc
  • Google & Bing ad word campaigns (and pay per click ppc programs)

Except for the paid ads and boosting social media posts, the other bullet points is what is considered guerilla marketing, organic marketing, and viral marketing.

There are several books that I have found extremely helpful over the years for organic and viral marketing, and I always suggest them to my fellow small business owners, and to our blog readers, here’s that list:

These are great tools to put in your small business marketing aresenal: (these are NOT affiliate links, so if you buy them we do not make any money)

  1. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
  2. Guerilla Marketing Remix
  3. It’s not who you know, it’s who knows you
  4. The No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
  5. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Do you have questions? I’d be happy to answer them, drop us a comment and we’ll comment back below. Intersted in becoming part of our handmade community, and having your own handmade small shop? Apply HERE for a shop.

 

Facebook Outage

When Social Media Goes Down, The top 2 things you can do to ensure business as usual

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date. WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected. … read more

Facebook Outage

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date.
WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected.

Checking DownDetector, we can confirm Instagram seems to be hugely affected…

Instagram outage

And Facebook’s issues loomed even larger with a total black out of 32% among reported problems

Facebook Outage

 

Roland Dobbins, an engineer with network performance firm Netscout said the outage was due to an accidental traffic jam issue with a European internet company that collided with Facebook and other websites.

“While not malicious in nature, such events can prove disruptive on a widespread basis,” he said.

Some users of the Facebook-owned WhatsApp reported having issues sending photos on the popular messaging app. As with nearly every Facebook outage, users headed to Twitter with the hashtag #facebookdown quickly becoming the top trending topic in the United States.

Down Detector showed MANY large websites were having issues:

Etsy outage Etsy outage

However, there is a rumor spreading that it is is denial of service (DoS)  malicious attack from an unknown source since so many platforms including youtube, Etsy and the USPS are even affected...this rumor has been denied by facebook and instagram and others.

What is a small shop to do if they sell on a platform that goes down, such as Etsy, or Facebook? Larger platforms such as these would logically seem to be safer because of the funds available to diagnose and prevent these problems, but in the case of the unsubstantiated DoS attack rumor, it may seem the bigger the platform, the bigger the target for those types of attacks. Sometimes bigger is not always better yo! I ALWAYS say never to put all your selling eggs in one proverbial basket. If Etsy suddenly decides to censor you and take out half your products because of your beliefs about vaccination, and that’s your only platform, then what will you do? If a DoS attack takes our your whole Facebook store… then what will you do? It is WISE TO DIVERSIFY… sell on multiple platforms, never sell on only one platform. (Learn more about selling your handmade products on Gypsy Spoonful HERE)

Sooo… What can we, as small shop owners, learn from a situation like this ? So many influencers, marketing and advertising people as well as  small shop owners depend on social media to get the word out about their events, sales, products and other news. I happen to have the blessing of having been in business for 15 years BDSM… that means Before the Dawn of Social Media (get your minds out of the GUTTER , y’all! lol) so what did we do in the days before social media was so prevalent

1. Build an email list… Seriously, I could tell all the small business owners I know 24/7, 365 and some still do NOT have an email list!  The best return on investment is building an email list of contacts, customers, prospects and fans. Sign up for a mailing list on MailChimp Today, don’t wait, do it NOW. Get a free Mail Chimp Account HERE. Email is a measurable business marketing practice that you can’t afford to be without. Marketing and Advertising folks KNOW that if it’s NOT measurable, it’s of no use.

Top reasons to have an email list:

For some business owners, email marketing may seem archaic. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email. (and in the cases of social media going down and being virtually useless to your business as it did today, you can’t afford NOT to focus part of your energy on email!)

For small shop owners, email lists can yield dramatic rewards. According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?

Why Email Marketing Is Still Effective

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

David Newman

Email marketing has distinct advantages over other modern media.

  • First, it’s direct, meaning that every person on your list receives an email the same way that they’d receive a piece of mail. It’s much different than finding a piece of content in a newsfeed, even if it’s personalized.
  • Second, email is necessary. You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
  • Third, it’s highly customizable. You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It’s also incredibly inexpensive and well documented by email marketing experts.

Sign up for the Gypsy Spoonful mailing list HERE so you don’t miss out on any news about handmade or small shop management.

2. Work on your SEO! Being found in search engine searches is not hampered when a denial of service attack happens, or some other random technical glitch that makes your entire message go down in flames.

Search engine optimization nowadays is way more important than ever and it is necessary for every small shop owner to understand the true meaning of SEO as well as the potential it creates for every business, no matter which platform they sell upon. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

The Top 5 reasons why your small shop needs SEO

(written by Sam Hollingsworth of the Search Engine Journal, see the full article HERE)

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a small shops’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These top 5 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Credibility and Trust is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand. We, at Gypsy Spoonful have been effectively establishing trust and credibility since 2016.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. (Learn what a bounce rate is, the GS site has a 23% bounce rate, anything under 70% is considered very good) .

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. (Goosie’s suggestion:  If you want to emphasize that customers can #shoplocal, work on local optimizations!

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start. (If you haven’t created a business profile on the Google site, –buy an inexpensive domain at idotz, forward it to your small shop and get on it loves!) 

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

 

 

Willow and Sage Magazine: Your source for DIY bath and body product inspiration

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I … read more

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I glanced through it and instantly was drawn to it. This magazine is called Willow & Sage. As stated on their website-

Willow and Sage Magazine

Willow and Sage magazine is filled with more than 70 unique recipes, uses, and beautiful packaging ideas for homemade bath and body products, paired alongside stunning, Somerset-style photography. In addition to showcasing natural bath salts and soaks, soaps, face masks, chemical-free make-up, lotions, sugar scrubs, how to use essential oils, and more, Willow and Sage features refreshing new layout designs that include hand-illustrated tips and educational information, such as eye-catching infographics and the benefits of specific ingredients. Also, if you’re looking for the perfect homemade gift idea, for any occasion, each issue provides DIY inspiration for creative packaging and the most unique gifts or spa bundle

Willow And Sage Magazine

The Willow And Sage Website is equally dreamy


The magazine is a quarterly magazine that starts in Feb. It’s an odd start date but when you look at lumping Jan into the winter issue, it makes sense. I totally understand doing the issues to follow the seasons, but it kills me to have to wait so long between publications! I usually go read it within the first two or three days, but definitely within the first week. It’s always interesting to see all the different ideas brought forth by other creators. I also enjoy the packaging ideas, bundle ideas, and ingredient spotlights. It’s a good way to learn about new benefits as well as help me with potential trend ideas. I have definitely used some of their ingredient spotlights to help focus on what ingredients to highlight to my customers.

So, if you’re looking for a beautiful magazine with a lot of fun diy ideas I would definitely give Willow & Sage a look. A quick side note is, many of the submitted recipes do not have preservatives in them therefore will not last for more than a few days or so.

Written by GS shop Owner, Rebecca Reynolds of JMaeHandmade ,  Stop on by her shop and take a peek at her awesome handmade bath and body products, and Heart her shop while you’re there!

JMaeHandmade Bath And Body Products

Sears Catalog

Black History Facts: An Unlikely Game Changer

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not … read more

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not have had access to previously~ also at a more affordable, fair price (white owned businesses often gouged prices for Blacks which was totally wrong and unfair to offer the same product to different groups of people for different prices!) This sort of reminded me of how the internet has begun leveling the playing field for people of all types, cultures and colors.  I couldn’t help but draw the conclusions and I thought there are some similarities here. Drop a comment and let us know what you think.

SEARS & ROEBUCK: BLACK HISTORY FACTS

Company History:
With a network of more than 870 full-line department stores and 1,300 freestanding specialty stores in the United States and Canada, Sears, Roebuck and Co. is the world’s fourth largest retailer. For more than a century Sears has provided consumers with top brand names synonymous with durability and quality. Craftsman tools, Kenmore appliances, Diehard car batteries, and WeatherBeater paint are a just a few of its most recognized products; Sears also provides a variety of competitively priced apparel for men, women, and children featuring its own brands (Canyon River Blues, Covington, TKS Basics) and such staples as Levi’s jeans and Nike athleticwear. A newer addition to its empire came with catalogue and online retailer Lands’ End, acquired in 2001.

Black History Month: Sears Roebuck Was A Game Changer

Humble Beginnings: Late 1880s to 1914

Sears bears the name of Richard W. Sears, who was working as a North Redwood, Minnesota, freight agent for the Minneapolis and St. Louis Railroad in 1886 when a local jeweler gave him an unwanted shipment of pocket watches rather than return them to the manufacturer. Sears sold them to agents down the line who then resold them at the retail level. He ordered and sold more watches and within six months made $5,000. He quit the railroad and founded the R.W. Sears Watch Company in Minneapolis.

Business expanded so quickly that Sears moved to Chicago in 1887 to be in a more convenient communications and shipping center. Soon customers began to bring in watches for repairs. Since he knew nothing about fixing them, Sears hired Alvah Roebuck, a watch repairman from Indiana,

A shrewd and aggressive salesman–a colleague once said of him, “He could probably sell a breath of air”–Sears undersold his competition by buying up discontinued lines from manufacturers and passing on the discounts to customers. At various times from 1888 to 1891, thinking himself bored with the business, Sears sold out to Roebuck but came back each time.

In 1888 the company published the first of its famous mail-order catalogues. It was 80 pages long and advertised watches and jewelry. Within two years the catalogue grew to 322 pages, filled with clothes, jewelry, and such durable goods as sewing machines, bicycles, and even keyboard instruments. In 1894 the catalogue cover proclaimed Sears was the “Cheapest Supply House on Earth.”

The relationship between capitalism, white supremacy and civil rights is a fascinating one marked by boycotts, sit-ins and bus rides. All of these activities are centered on access to money and markets.

African-Americans who lived in the rural South during Jim Crow usually had to buy goods on credit from local white store owners, who would often gouge them. Then came the Sears catalog. It sold everything from clothes and furniture to cocaine. But it also gave black consumers access to goods at national prices. The enterprise was so successful, store owners would organize bonfires and burn the catalogs to avoid losing their black customers.

Sears Catalog

The company changed its name to its current form in 1893, but Alvah Roebuck, uncomfortable with his partner’s financial gambles, sold out his share two years later and remained with the firm as a repairman. Sears promptly found two new partners to replace Roebuck: local entrepreneur Aaron Nusbaum and Nusbaum’s brother-in-law, haberdasher Julius Rosenwald. The company recapitalized at $150,000, with each man taking a one-third stake. The company continued to prosper; when the cantankerous Nusbaum was forced to sell out in 1901 after clashing with Sears, his interest was worth $1.25 million.

There was little harmony between the two remaining partners, Rosenwald and Sears. Sears believed in continuous expansion and risk-taking; Rosenwald advocated consolidation and caution. Rosenwald also objected to his partner’s fondness for the hard sell in the catalogue and advertising copy. Had the Federal Trade Commission existed then, some of the company’s advertising practices probably would not have passed muster–but it should be mentioned that Richard Sears invented the unconditional money-back guarantee and stood by it.

In 1905 construction began on a new headquarters plant on Chicago’s west side to consolidate all of the company’s functions. To help raise the necessary capital, Sears went public in 1906. Yet Wall Street was leery of the incautious Richard Sears and he resigned as president in 1908 when it became clear he was obstructing the firm’s progress. He was appointed chairman, but his heart was never in the job and he retired in 1913, never having presided over a board meeting. Sears died the following year at the age of 50. Near the end of his life, he summarized his career as a merchant: “Honesty is the best policy. I know, I’ve tried it both ways.”

New Leadership and Growth: 1915 to the Late 1920s

Sears was now Julius Rosenwald’s company to run and he did it with such skill and success he became one of the richest men in the world. Sales rose sixfold between 1908 and 1920, and in 1911 Sears began offering credit to its customers at a time when banks would not even consider lending to consumers. During this time the company grew to the point where its network of suppliers, combined with its own financing and distribution operations, constituted a full-fledged economic system in itself. Rosenwald’s personal fortune allowed him to become a noted philanthropist–he gave away $63 million over the course of his life, much of it to Jewish causes and to improve the education of Southern blacks. As a result of the latter, he became a trustee of the Tuskegee Institute and a good friend of its founder, Booker T. Washington.

The depression of the early 1920s dealt Sears a sharp blow. In 1921 the company posted a loss of $16.4 million and omitted its quarterly dividend for the first time. Rosenwald responded by slashing executive salaries and even eliminated his own. He was also persuaded to donate 50,000 shares from his personal holdings to the company treasury to reduce outstanding capital stock and restore the firm’s standing with its creditors. Sears thus weathered the crisis and benefited from the general prosperity that followed.

In 2018,Sears filed for bankruptcy after 132 years in business. Louis Hyman, an author and professor of history and consumerism at Cornell, wrote a compelling thread on Twitter that explained how the Sears catalog empowered black consumers during Jim Crow. Mr. Hyman walked me through some of these ideas in the interview below, which has been edited.

Back When Sears Made Black Customers A Priority: An interview with Louis Hyman by

Lauretta Charlton

By Lauretta Charlton

Your thread sort of positioned Sears as a radical commercial entity during Jim Crow.
A huge theme in my history of retail class is Jim Crow. Access for black people to competitive markets is pretty radical because a lot of the history of the relationship between black people and capitalism has been a monopoly relationship. Sears is not the story of would-be radicals trying to overthrow Jim Crow. It was about people trying to make some money, which is radical in a certain way, too.

Q. It seems easy for Americans to forget this kind of history.
A. I was really touched that so many black readers connected with this history. People were sharing their stories about their grandparents and the way in which they felt connected to people under Jim Crow. Obviously people recognize that being followed in a store today is not the same as Jim Crow, where if you step out of line or do the wrong thing you and your family could be murdered by the Ku Klux Klan. But I think the larger point is the exhaustion of having to deal with racist store owners, whether it’s the 1900s or 2018.

Q. What is the equivalent of consumer empowerment for people of color today?
A. It’s tricky. The thing about Jim Crow is that it’s not about shopping, it’s about white supremacy. Not in the sense that we understand it today, but in a very transparent way. That’s the difference. I think today the feeling that you can be who you are and buy what you want was most clearly expressed through trans people who are able to buy what they want to wear, even if it doesn’t fit people’s expectations for their bodies.

Q. Do your students think capitalism can be a form or empowerment for people of color?
All of my students feel like the ability to buy something is a pretty foundational right in our society. They’ll say, “Oh, maybe you people don’t have a right to a job, but I should have the ability to shop.” And when they see how that plays out in different ways for African-Americans, for women, gay people, it is pretty remarkable.

Q. Are your students thinking about things like wealth distribution and race?
A. Of course! What I like about it is I get the future ibankers of tomorrow who are like, “we need to have more efficient markets that are neoliberal and are not discriminatory.” And then you get the students who are on the left who are like, “we need to have a basic income, and capitalism is racism and racism is the patriarchy.” I like to have those students in conversation because I feel like that’s the conversation we need to be having.

Q. What kind of blowback did you get after your post?
A. People said that I argued capitalism is anti-racist, but that’s not true. All I’m saying is that in this one particular instance, this catalog helped some people in this way, and it’s an interesting way to understand the complexities of capitalism, particularly Jim Crow capitalism. It’s always surprising to me that white supremacy and consumer capitalism squared off. And in some small measure, white supremacy lost. And that’s really incredible because white supremacy was so powerful. It was this powerful organizing principle in American politics. That’s fascinating.

*sourced, not an original written piece, added comments here and there HLK

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful. … read more

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful.

The triangle tattoo is a symbol of the friendship between Durant, his business partner Rich Kleiman and their friend Charlie Bell. A few years ago the three men were hanging out, talking about the incredible possibilities in front of them, and someone thought it sounded like a good idea to get tattoos commemorating the bromance.

It feels a bit quaint now, even to them. Aww, friendship tattoos. How cute!

“I wouldn’t get most of the tattoos I have now,” Durant says with a smile. “But that’s why they’re cool. I got each of them at a point in my life I was feeling something I wanted to remember.”

Kleiman laughs and points to a Chinese character tattooed on his arm.

“Like, this means ‘patience,’ ” the 41-year-old executive says. “Could you imagine if I went in somewhere now and was like, ‘Yeah, what up, my man? Could you give me the Chinese symbol for patience?’

“The guy would be like, ‘OK, midlife crisis. What up, Dad?’ But when I was 19, in Miami, I’m like, ‘Yooo, give me “patience”!’ ”

We’re sitting at a shady table at the cafe atop the Montage Hotel in Beverly Hills. The Warriors have the day off after a win over the Lakers, and Durant and Kleiman are making the most of it. There was a morning meeting with Brat (a company that created a network for young YouTube stars), this lunch interview, house hunting in Beverly Hills in the afternoon, then a red-eye flight to Washington, D.C., to attend the opening of College Track, which prepares high school students to apply to and graduate from college, at the Durant Center in Prince George’s County, Maryland.

Life as a two-time NBA Finals MVP and budding entrepreneur can be a little like taking a speedboat down the chocolate river in Charlie and the Chocolate Factory — sensory and experiential overload around every turn.

“My platform is hoops,” Durant says. “Billions of people are watching, so why not leverage it to do the cool stuff that we like to do?”

As one of the best basketball players on the planet, Durant can meet anyone he thinks is interesting, invest in any company he digs and get into any event he wants. Twitter and Square CEO Jack Dorsey? He flew in for Durant’s birthday party this year. Apple VP Eddy Cue? A huge Warriors fan whose company just greenlighted a scripted show called Swagger based on Durant’s experiences in AAU basketball. David Geffen, Oprah, Diane von Furstenberg? Durant hung out with them at Google’s invite-only celebrity camp at the Verdura Resort in Sicily the past few summers.

His world is wide open — and so the challenge for Durant and other superstar athletes-turned-business moguls isn’t just in finding the time to take advantage of the exclusive opportunities in front of them but in searching for the right reasons to do so.

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

A great brand is a lot like a great jump shot: The best ones appear effortless. And yet, underneath the surface, years of sweat, grind and refinement have gone into it. Athletes used to wait until they were done playing to start building their businesses off the court. They’d let their teams or agents with dozens of other clients handle their marketing. Even back then, they knew they were leaving money and leverage on the table. But who had the bandwidth to build out a portfolio while playing?

In the business world, that’s called a market gap. Customers want a product that doesn’t exist yet? Somebody should go create that product.

In this case, first a superstar athlete such as Durant had to believe he was capable of building his own brand while playing. Then he had to figure out how to do it.

Earlier in his career, Durant says, he mostly just wanted to do what he saw other superstars do.

“‘Gatorade, I need that. McDonald’s,’ ” he says. “I need a trading card, Upper Deck, because I’ve seen other great players do that.”

“You also thought your off-days had to be completely filled,” Kleiman says from across the table.

Over the six years they’ve been working together, Kleiman’s job has been to help Durant be purposeful and intentional about his projects and to take advantage of the creative freedom Durant’s considerable platform has afforded him.

That filtering process can be dizzying for a curious soul like Durant, who readily admits he’s still searching — and probably always will be — for what he wants to be. So a few years ago, in one of their daily deep dives, Kleiman laid it out: “You need to understand that this part of your life should be enjoyable.”

Durant had spent too long trying to fit the model of what he thought a superstar athlete “should” be doing. Just do what feels right or fun or interesting, Kleiman told him. Maybe one of his investments will turn into the next Vitamin Water or Beats by Dre. Maybe it’ll just be a cool experience to look back on. Maybe it’ll flop. But if a startup company presents a product Durant or Kleiman would use himself, or its founder had a certain je ne sais quoi they both connect to, that’s what guides them.

Take Postmates. “I’m hungry one day,” Durant says. “And Rich was like, ‘Yeah, [this company will] bring you food from any restaurant.’ I’m like, ‘They’ve got an app like that? Can you call somebody up there? We need to get involved, because we use this s— on a day-to-day basis.’ ” Soon after, in June 2016, Durant and his team bought a stake in the company, which reportedly had grown tenfold by a valuation this January.

There’s a more rigorous evaluation process after that initial spark, of course. Durant says he likes to study the industry and how a company has grown from its early stages of development before he invests. But if there’s a guiding principle behind the extensive portfolio they’ve assembled, it is to follow and trust Durant’s curiosity.

So far they’ve invested in some 50 companies, ranging from the cold-pressed juice company WTRMLN WTR to an autonomous drone company called Skydio. There’s an equity partnership in the headphone company Master & Dynamic. And starting Feb. 11, there’s The Boardroom, a six-episode series on ESPN+ and multiplatform media brand in which Durant, Kleiman and ESPN college basketball analyst Jay Williams talk with players, industry executives and insiders from the worlds of sports, business, media and technology about how the culture around sports is changing.

“Me and Rich always had these times where it was just him and I, brainstorming,” Durant says.

So why not turn those conversations into a show?

“It’s like Sports Business Journal but for fans,” Kleiman says. By now he’s got this pitch down cold.

“I was watching sports last year, and there was a headline about an investment that Kevin had made. Then a headline about a Liverpool investment that LeBron had made. Then some Yankees highlights.

“When I was 14 years old, I would have been so confused about why the investment stuff is in the middle of these highlights. But in our world now, that’s way cooler than the other stuff.”


There’s no job description that can capture what Kleiman does for Durant. He’s his business partner in Thirty Five Ventures, the umbrella corporation for their production company, Thirty Five Media; the Kevin Durant Foundation; and all of their investments, endorsements and business partnerships. He’s the first or second person Durant speaks to every morning, depending on how early Durant’s brother, Tony, and baby nephew FaceTime him. He’s definitely the first person Durant calls if anything ever goes wrong.

It’s more than your typical manager-athlete relationship: By all accounts, this is a genuine friendship. They refer to each other as “my best friend” and sometimes even “brother.” When ESPN shot the photos for this story, Durant preferred to share the stage with Kleiman and Williams. Yes, some of that is because they’re promoting The Boardroom together. But it’s also a reflection of just how close he and Kleiman are.

At first glance, it’s an unlikely pairing. Kleiman grew up in New York City, attending a private high school that was a member of the Ivy League Preparatory School League. Durant grew up in an impoverished area outside of DC, often taking public transportation for several hours a day to get to and from one of the three high schools he attended.

Kleiman is boisterous, excitable and intense. He has a ton of friends, sleeps with his phone on, spends hours every day workshopping ideas at home in what he calls his think tank. Durant is sensitive, creative and thoughtful. He has just a few close friends from his youth (he was too busy with basketball), spends his off-days exploring restaurants in San Francisco or record stores in Berkeley, and talks wistfully about driving his 1969 Volkswagen bus to Mexico for surf trips.

Durant had already worked with two other agents before he started working with Kleiman in 2013. But they quickly found a professional and personal synergy.

“We just met at, like, the perfect point,” Durant says of the former music industry manager he has empowered to run his business empire. “We both hit our peaks at the same time.”


Picked up from ESPN , I thought our readers would draw some inspiration from this well-written article. Photos are property of ESPN.

Hashtags : Supreme List of Instagram Hashtags

Supreme List of Handmade Hashtags : the best hashtags to use for Instagram

Supreme List of Handmade Hashtags for Instagram You’ve been accepted to Gypsy Spoonful, Set Up Your Shop, Worked on Creating your first 10 product listings, and graduated to the bigger group… Now What?  How do you get found and get any real, engaged followers? Does it feel like you’re just talking to yourself (I can … read more

Supreme List of Handmade Hashtags for Instagram

You’ve been accepted to Gypsy Spoonful, Set Up Your Shop, Worked on Creating your first 10 product listings, and graduated to the bigger group… Now What?  How do you get found and get any real, engaged followers? Does it feel like you’re just talking to yourself (I can relate!)

Hashtags : Supreme List of Instagram Hashtags

On many social media platforms, but most of all Instagram, hashtags are one of the quickest and easiest ways to grow your following. Instagram allows up to 30 hashtags per post, so here is a quick and dirty list of some great Handmade and Gypsy Spoonful specific hashtags to use for your copy and pasting ease.

  • #GypsySpoonful
  • #GSShopOwner
  • #GypsyStrong
  • #GSsellersofinstagram
  • #GSseller
  • #GSlove
  • #GSfinds
  • #GSsuccess
  • #madeintheusa
  • #handmadegifts
  • #shopGS
  • #smallshop
  • #shopsmall
  • #handmadefavorites
  • #mamamade
  • #makersgonnamake
  • #artistsofinstagram
  • #AmericanSmallBusiness
  • #shophandmade
  • #shopsmallbusiness
  • #shopsmallbiz
  • #handmadesmallbusiness
  • #handmademarketplace
  • #shopGS
  • #handmadesale
  • #handmadetribe
  • #handmadebestsellers
  • #handmademen
  • #handmadewomen
  • #handmadesellers
  • #handmaderevolution

If you are looking for more specifically handmade, but not specifically Gypsy Spoonful hashtags, here is a list of my favorite of those:

  • #handmade
  • #crafter
  • #handmadewithlove
  • #artist
  • #maker
  • #creativelife
  • #makerslife
  • #makerlife
  • #makersmovement
  • #handmademovement
  • #waketomake
  • #calledtobecreative
  • #handmadeisbest
  • #makersgottamake
  • #createmakeshare
  • #instamaker
  • #instahandmade
  • #handicraft
  • #handcrafted
  • #instacraft
  • #wearethemakers
  • #creativeatheart
  • #supportthemakers
  • #supporthandmade
  • #createmakeshare

I’ve found it is a great idea to use a variety of hashtags — switch it up, and rotate often, some about handmade items, some about Gypsy Spoonful specifically, and some about your particular niche and geographic location.

Geographic location? What does that mean?

Examples:

  • #handmadeinTexas
  • #chicagoartist
  • #kansascitymakers

Do you have any particular hashtags that work well for you? Of course We’d love to hear them!

Interested in finding out more about being a shop owner/seller on Gypsy Spoonful? Read this page and see if you vibe with what we’re doing. See the members of our community in action and interact with them in our Facebook Group. 

 

Collaborators on Pinterest

HOW and WHY to add collaborators to Pinterest

We’ve talked before about the importance of being on Pinterest and listed important steps to set up a business account on Pinterest.  In this article, I’ll show you how to use Pinterest as a tool for collaboration in your business. Pinterest isn’t the first tool that many people think of when it comes to collaboration, … read more

Collaborators on Pinterest

We’ve talked before about the importance of being on Pinterest and listed important steps to set up a business account on Pinterest.  In this article, I’ll show you how to use Pinterest as a tool for collaboration in your business.
Pinterest isn’t the first tool that many people think of when it comes to collaboration, but the visual nature of Pinterest makes it ideal in many respects.

How can you maximize your time on Pinterest?

But how can you maximize your Pinterest activities without spending a ton of time on it? Well, along with scheduling your pins, one of the most effective but underutilized strategies to get more exposure from Pinterest is by using group boards.

Now, if you’re new to Pinterest, you may only know of regular boards that only you can pin to. You may have never have heard of group boards. Or maybe you have but you don’t know how to use them or don’t think they apply to you.

I’ve been dabbling with group boards over the past few months and have seen a dramatic increase in followers since I strategically introduced them to my Pinterest marketing.

So in this post I am going to demystify group boards, explain the advantages of using them and outline a few ways you can get started straightaway with this strategy.

What Are Pinterest Group Boards?

A group board works like a regular Pinterest board. The only difference is that along with the board creator, other people are also allowed to pin.

Group boards go under many different names – shared boards, contributor boards, community boards and collaborative boards. Regardless the term, they are all exactly the same thing.

There is currently no directory of Pinterest group boards. In order to distinguish a group board from a regular one you need to look out for the group icon at the top of a board when you are browsing someone’s page.

Key Benefits of Using Group Boards

Group boards are not only a great way to organize ideas and bring people together, but they can also have real tangible benefits for your brand and business.

#1. Dramatically boost your followers

If users select to “follow all” of any contributor’s boards, then they will be added as followers to a group board you are part of. The increased exposure and visibility you get through group boards will increase your follower growth at a faster rate.

#2. Exponentially increase the number of repins

The more followers you have the more likely they (and their followers) are to see your content, repin your pins and click through to your website. This means more traffic to your site and potentially more subscribers, customers and clients.

#3. Put your pinning virtually on autopilot

Implement this strategy correctly and you could get other people creating content for.

Certainly at the start, Pinterest can be time-consuming but managed well, you could soon have a team of people perpetuating your content for you across their networks.

#4. Increase engagement and create brand ambassadors

Your customers may already be liking, commenting and sharing your content with their followers on Pinterest. But inviting them to pin to your brand’s group board will get them more engaged and involved in your online conversation.

It will also elevate them to the role of brand ambassadors, who their followers are more likely to take note of.

Let’s take a look now at some ways you can harness the power of group boards in your business.

How Can Businesses Use Group Boards?

  • Collaboration – are you working with other people, employees or co-workers on a specific project? Use group boards to share industry-specific tips, training materials and resources. Make the board “secret” if you want to keep the information under wraps.
  • Planning – are you a wedding planner, interior designer or in charge of an event that requires input from others? Invite the stakeholders to join you on a group board where you can collect and share design ideas, compare menus, color schemes, flower arrangements, room layouts, fabric samples and so on.
  • Promotion– thinking of running a contest, raising funding for your big idea or promoting a worthy cause? Group boards are perfect for engaging your audience, getting customers to interact with your brand as well as sharing data, statistics, success stories etc. to raise awareness about your brand or a particular issue.
  • Networking – why not invite other pinners to pin about a common topic and expand your network at the same time? Bloggers especially can benefit from group boards by using them to connect with other bloggers and actively re-pinning each other’s content as part of a blogging network.
  • Authority – are you knowledgeable about a particular subject area? Create a themed group board and contribute regularly to build credibility and establish yourself as a thought leader to the board’s followers.

How To Create A Contributor Board

Go to the Pinterest home page and click on the Add + tab at the top of the page.

Collaborators on Pinterest

 

Then select the option to Create a Board.

Create a Pinterest board

Next choose a name for your new board, select a category and whether you want to make it a private (secret) board or a public one. The final sCollaborators on Pinteresttep is to decide who you want to add as a contributor.

 

How To Add Contributors
Today I’m going to share three different ways to collaborate on Pinterest:  Secret Boards, Group Boards, and reaching out to others.

Collaborators on Pinterest

Reaching Out To Others
This may seem like a no-brainer, but when I talk with other business people and clients, I’ve realized that many people don’t take this step.  Reaching out to other people in your industry who are already on Pinterest is a vital step to building business relationships.

This starts in your comments.  I’m still amazed at people who don’t respond to comments someone has left for them on a pin.  Pinterest isn’t the most social of the social networks, so when someone does this it really stands out. Comment back!  Don’t just say “Thank You.”  Continue the conversation and say things like, “What did you like about that pin?”  or “When you read that article, what was the most helpful piece of advice?”  Building on the conversation is key.

Once you’ve built up a history with each other, and they express interest in using Pinterest for marketing, start asking each other for advice or work together.

My Pinterest marketing skills have grown because I’ve been able to build relationships with .  Now, if I’m struggling on an image or what exactly to pin, I can turn to my friends for advice and they can do the same with me. Having colleagues who can give helpful criticism and support is crucial when trying to take your Pinterest marketing to the next level.

Group Boards
One of the most significant benefits of joining group boards on Pinterest is the exposure of your own content.  This is vital when you are first starting out.  For example, if you join or get invited to a group board that has 1000 followers and you’ve just gotten your Pinterest account up to 100 followers, that extra 1000 can make a big difference on how many people see your content. Finding high quality group boards relevant to your industry used to be a chore, but with sites like pingroupie.com,  finding group boards for your industry is much easier. Group boards can also help grow your Pinterest account more quickly.  If you are providing great pins that are relative to a Pinterest group board and that audience, more people will become interested in your profile, and in many instances start following some of your boards.

Creating your own group board is a great way for you to curate great content for your audience.  For example, I had a board called Instant Instagram Tips which is ranked on Google Search.  I mentioned this board to Peg Fitzpatrick, and she became a contributor. I then turned that board into a group board for the two of us to pin to.  Having just one other person who pins great content makes it a lot easier to make that board a place where people can go to for resources on Instagram.

Secret Boards
Secret boards are a powerful tool on Pinterest.  We’ll go more in-depth on some power tips for secret boards in a later article.   Secret boards are just that, secret.  The public on Pinterest can’t see them.  You can pin recipes, gift ideas for your spouse, what the competition is doing, or  article ideas for your blog…you get the picture.
You can, however, share your secret boards with users you select.  This can be used quite effectively in business.   I’ve created and shared secret boards with logo designers where I share logos I like, and they pin concepts that they have created.  It’s a really fast way to drill down to a design quickly.

 

How to add collaborators to Pinterest

Do you have a Pinterest board that you would like allow friends, workmates or colleagues to pin images to?  It’s easy – add them as a collaborator!  Here’s how:
Log into your Pinterest account and navigate to your boards
Click ‘Edit’ on the board you wish to add a collaborator to
In the ‘Who can add pins?’ text box, start typing the name of your new collaborator, and select their name from the drop down box when it appears (Note:  They will need to be following your board before you can add them) and click ‘Invite’
Click ‘Save Settings’
Your chosen collaborator will now receive an invitation to which they will need to accept and then they’ll be able to start pinning to your board!

Introducing the all-new Cricut Maker- Feature Showcase , and free shipping coupon code.

Cricut Maker ! Introducing the all-new Cricut Maker. It handles fabrics, leather, and balsa wood with effortless precision. Cuts sewing patterns in just a few clicks. And places more creative possibilities than ever at your fingertips. Meet Cricut Maker – the ultimate smart cutting machine. (Now during the month of September, get free shipping using this link,  … read more

Cricut Maker ! Introducing the all-new Cricut Maker.
It handles fabrics, leather, and balsa wood with effortless precision. Cuts sewing patterns in just a few clicks. And places more creative possibilities than ever at your fingertips. Meet Cricut Maker – the ultimate smart cutting machine.

(Now during the month of September, get free shipping using this link,  http://bit.ly/2gDo9uF 

and coupon code: FALLSHIP)

A whole new material world

Cricut Maker quickly and accurately cuts hundreds of materials, from the most delicate fabric and paper to the tough stuff like matboard, leather, and balsa wood. Now your creative potential is exponential.

Sewing crafts, simplified.

Pick a pattern, and Cricut Maker cuts and marks all the pieces in just a few clicks. Saving you plenty of time for all the fun parts.

Select from hundreds of digital patterns.

Let the machine do the cutting and marking.

Sew it together and you’re done!

Cricut Maker

 

Expandable Suite of Tools . The tools you need. Today and tomorrow.

Cricut Maker

With its revolutionary toolset, Cricut Maker cuts, writes, and scores more materials – with greater precision and control – than ever before. Plus, with more tools coming, Cricut Maker grows with you as you master each new craft.

Rotary Blade -Cuts fabrics quickly. Safely. Flawlessly.
The Rotary Blade brings infinitely customizable, precision fabric cutting to the home for the very first time. Use it to cut cotton, fleece, denim, and more. With its gliding, rolling action, it cuts virtually any fabric quickly and accurately – without backing material.

Knife Blade-Add a new dimension to any project.
The extra-deep Knife Blade cuts through dense materials up to 2.4 mm (3/32”) thick with unprecedented ease and safety, almost like an automated X-ACTO® blade. It’s ideal for thicker materials like balsa wood, matboard, and heavy leather.
Knife Blade expected to be available by the end of the year. Maximum cut depth and cut radius varies depending on the material.

Adaptive Tool System™- Commercial-grade cutting power.
The heart of our most advanced cutting machine, the Adaptive Tool System intelligently controls the direction of the blade and the cut pressure to match your material, so every cut comes out perfect. And with 10X more cutting power, you can take on more materials than ever.  (Watch a demonstration HERE on youtube)

Detail- Little things that add up to something big.

Cricut Maker is full of thoughtful touches to make your DIY experience easier. Extra built-in storage keeps your tools organized and within reach. A helpful docking slot holds your tablet or smartphone. And the convenient USB port lets you charge your device in a flash.

Cricut Maker

Feature summary The power of a professional machine.
The simplicity of Cricut. Cuts the most materials. Cricut Maker cuts hundreds of materials quickly and accurately, from the most delicate fabric and paper to matboard and leather.

 

May The 4th Be With You

Gypsy Spoonful is celebrating international Star Wars Day in style! Where else but a small business such as the shops owned by a Gypsy Spoonful independent maker who creates one of a kind, or small quantities of their products is it more possible to find something totally unique? We can tweak , personalize, and customize nearly … read more

Gypsy Spoonful is celebrating international Star Wars Day in style!

Where else but a small business such as the shops owned by a Gypsy Spoonful independent maker who creates one of a kind, or small quantities of their products is it more possible to find something totally unique? We can tweak , personalize, and customize nearly anything you can imagine, it’s just a matter of reaching out to the maker and ASKING. Our businesses depend on our abilities to offer awesome customer service, and willgness to give our clients what they’re looking for. That is something a big box store CAN NOT and WILL NOT do.

May the 4th Be With you all! We have items you can not find ANYWHERE else on the internet. All of our maker’s items are made with the utmost attention to detail and skill. You definitely can’t beat a handmade item’s quality, when a maker creates an item by hand the piece is excellent quality. It will last much longer than a mass produced, factory made item. The care that is given to each piece when a maker creates things in small quantity raises the bar for all products. When you shop the maker’s of Gypsy Spoonful, you’re supporting a small business owner with dreams and hopes that stretch the galaxy!

Luke, I am your father!

Bathtime just got real my friends! Take a peek at this hooded Darth Vader Bath Towel from Firefly Threads

Click on the picture to visit this listing

Everybody’s new roly-poly favorite ! A BB-8! Grab this chunky bubble gum bead necklace before it’s gone!

Click on the picture to get all the details and to see this item created by BuildABraceletBeadDesigns :


 

Your little Battlestar Baker needs this awesome apron, dontcha think?

Click on the pic or visit all of SewingAtTen’s listings

This skirt is on sale TODAY! Snag it before the price isn’t $15 anymore! What a GREAT deal for such a CUTE skirt!

Click on the picture to go to this listing from PlayPatch

Rey is in the house! Click on the picture to check out this embroidered hooded towel from JustBobbinAlong

This BagLadyAmI bag is so amazing, not only is it the trendy cross-body style, it’s got so many details!

Click on the picture to see it now

We’re glad you’ve joined us for our May the 4th product showcase. The Gypsy Spoonful Marketplace is reeling with independent small business owners. We’re a creative community, and we would like to ask for your support of our small businesses. The next time you’re on an online shopping bender, or have a gift to buy, need something for a special occasion, we invite you to search for what you’re looking for by clicking HERE