Tag: sell handmade

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color> Written by Heather aka Goose, Owner/Founder of GypsySpoonful Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, … read more

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color>
Written by Heather aka Goose, Owner/Founder of GypsySpoonful

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, as it should be. A good advertising and marketing plan for any business should include a multi-facted approach. Never, ever put all your eggs in one basket. If something happens , you’re screwed. Always , ALWAYS, have a plan B, and C, and D… way to reach potential customers.

I always suggest to all of our new members that they should open an account and have a presence on all of the major social media platforms (for their small business at least) .

Those platforms I suggest are as follows:

Facebook (a page AND a group)

Twitter

Instagram

Pinterest

MeWe (new)

AllSocial (new)

(I also suggest Redditt and YouTube if you want to be super efficient)

Gypsy Spoonful’s advertising & marketing efforts attempt to cover all of the ways that have potential to reach our market. The reason I believe in a multi-faceted approach is because not everyone is on every social media platform like you.. some might prefer one over the other and if you’re on all of them, you cover all your bases and reach different people on each one.

Here’s a sample of what a good multi-faceted marketing approach looks like:

  • Email campaigns (we do a monthly newsletter plus weekly themed email blasts)
  • Blog Posts, not just to promote our products or shops, though that’s important~ but it’s always important to provide useful content to your blog readers as well)
  • Link exchanges with other bloggers and websites, the more incoming links you have, the greater your rank with SEO
  • Social media (+ boosting some posts) on all platforms
  • Display advertising on niche and specialty blogs
  • Press releases to niche blogs, magazines or newspapers
  • Networking with other small businesses where there may be customer cross-over
  • SEO efforts
  • Paid and non-paid advertising campaigns
  • Submitting articles as guest blogs, or serving as an expert or interview source for other blogs, publications, podcasts etc
  • Google & Bing ad word campaigns (and pay per click ppc programs)

Except for the paid ads and boosting social media posts, the other bullet points is what is considered guerilla marketing, organic marketing, and viral marketing.

There are several books that I have found extremely helpful over the years for organic and viral marketing, and I always suggest them to my fellow small business owners, and to our blog readers, here’s that list:

These are great tools to put in your small business marketing aresenal: (these are NOT affiliate links, so if you buy them we do not make any money)

  1. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
  2. Guerilla Marketing Remix
  3. It’s not who you know, it’s who knows you
  4. The No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
  5. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Do you have questions? I’d be happy to answer them, drop us a comment and we’ll comment back below. Intersted in becoming part of our handmade community, and having your own handmade small shop? Apply HERE for a shop.

 

Keep an open mind quote

New Opportunities Await : Refreshing business model, Gypsy Spoonful is a pioneer in the handmade world

New opportunities await</font color> “To the untrained eye, a geode looks pretty much like an ordinary rock. But a trained geologist knows that inside the geode there is a beautiful crystal lining. The story is the same for those who refuse to examine new possibilities because their minds are closed. Life’s greatest opportunities, like the … read more

New opportunities await</font color>

“To the untrained eye, a geode looks pretty much like an ordinary rock. But a trained geologist knows that inside the geode there is a beautiful crystal lining. The story is the same for those who refuse to examine new possibilities because their minds are closed. Life’s greatest opportunities, like the geode, often come in ordinary packaging. Do not allow yourself to become such a creature of habit that you simply go through the motions and let life happen to you. Just taking a new route to work, putting together a jigsaw puzzle, reading a newspaper instead of watching television, or visiting a museum at lunchtime will stimulate your thought processes and may help you open your mind to new possibilities.”

-Napoleon Hill

Keep an open mind quote

The past 10 days I’ve been busy, busy, busy recruiting makers for Gypsy Spoonful. We have had 25 new shops join in that time. I am so thankful for these new members for keeping an open mind, and listening to what Gypsy Spoonful can offer them. I’ve probably contacted hundreds of people telling them about the opportunity GS holds, many didn’t reply … some did reply and weren’t interested, but I tried to remember, that’s most likely not even about what I’m “pitching” to them.. it could be that they are in a difficult season of their life, or it could be that they’re undergoing some business or personal challenges right now. I truly believe that those who are meant to be here, will be here, at exactly the right time. We’re not for everyone, but we are for the RIGHT people.

 

It’s a very exciting time for Gypsy Spoonful.. we’re kicking it into high gear and taking this bus to the next level.

Are you a maker/designer/artist/crafter/sewist/quilter/painter or other type of creative entrepreneur? Check out what we believe about handmade and what we believe about small business in America.. if you vibe with what we’re all about and our business model, then please, fill out the application and we’ll be in touch

Check it out here

Just like Napoleon Hill said in his quote as outlined above, just keep an open mind, this could be the best thing that has ever happened to you personally or professionally, but you’ll never know if you shut down the very thought of it. Just be open to being open is all we ask. We know that new opportunities await, if you’ll just open the door, and apply.

 

“Every new beginning comes from some other beginning’s end.”

~Seneca or SemiSonic , Closing Time

Truth be told..We are NOT Etsy, we don’t claim to be… and in all honesty, we don’t want to be Etsy.. they’ve lost their way which is definitely disappointing~but I digress… GypsySpoonful can most definitely offer you things that Etsy can not.

We can give you a FOCUSED market that is ONLY looking for handmade items~ not vintage, not supplies… they appreciate handmade and all the good things that encompass it.

We can give you a supportive, community of makers where we help each other, cheer each other on, support each other and encourage each other.

We believe in community before competition. Yes, there may be makers that make similar items in our ranks but we HELP each other, rather than COMPETE with each other. You will find no other selling platform with a hands-on admin team that mentors and teaches shop owners. I guarantee it.

We are SERIOUS about selling and making money with our shops and handmade products, the positivity is not pollyanna or apple pie in the sky, it’s genuine, authentic entrepreneurs who are hustlers but are not cut-throat and back stabbing. It’s a very refreshing business model that you will NOT find anywhere else.

We will welcome you with open arms and meet you where you’re at, no matter what your business goals, dreams and strategies may be.

Give us a shot.. have an open mind… and check us out. You’ll be happy you did, I think!

xo

Goose

Goose, Owner/Founder GypsySpoonful

 

 

 

 

 

Owner/Founder GypsySpoonful.com

Handmade Products

The Spring Auction is in it’s final hours!

The Gypsy Spoonful Spring auction is close to wrapping up, don’t miss out on an opportunity to snag some great bargains on over 150 awesome handmade items. Everything for Easter Baskets, Mother’s Day, Graduation, and to get your Home and Garden all decked out for the impending warmer months! Spring is such a promising time … read more

The Gypsy Spoonful Spring auction is close to wrapping up, don’t miss out on an opportunity to snag some great bargains on over 150 awesome handmade items. Everything for Easter Baskets, Mother’s Day, Graduation, and to get your Home and Garden all decked out for the impending warmer months!

Spring is such a promising time of the year, re-birth and re-growth is at the forefront, and when you shop with any of our 100 small shops, or bid on an item in our auction.. you’re making a decision to start a new~ shopping with us is an opportunity to live the handmade life, unapologetically!

Handmade items are the BEST quality you can get because they’re made individually, one at a time, by the maker’s own two hands. They’re not mass produced in a factory under bad working conditions, and rushed timeframes and deadlines. Each item is lovingly created with all positive vibes.

Join our Facebook Group HERE

Take a look at our auction album here and place a bid today!

(To bid, just comment with your highest bid amount and you might win!-it’s so easy peasy!!)