Tag: shops

2019 Trends

Trending : Handmade and Design Trends, Predictions we’ve got our eye on for 2019 from Gypsy Spoonful’s Blog Team

This blog post is a compilation of fresh trends our blog team is noticing across Gypsy Spoonful and the handmade industry as a whole: what makers are creating, what shoppers are loving, and what’s hot right now in the wider market. These trend predictions for 2018 are based, in part, on past top searches across … read more

Trending

This blog post is a compilation of fresh trends our blog team is noticing across Gypsy Spoonful and the handmade industry as a whole: what makers are creating, what shoppers are loving, and what’s hot right now in the wider market. These trend predictions for 2018 are based, in part, on past top searches across categories on GypsySpoonful.com

What is STILL going strong, carried over from 2018?

In 2018 we continued to see a moderate uptick in the popularity of Unicorns and Mermaids as well as Donuts and Foxes.  It was a year filled with magical motifspastels, and all things Beachy. Gypsy Spoonful shoppers took to these trends and seem to still be holding onto most of them. Cacti and Succulents made a big impact and that does not seem to be deminishing

As we march on into 2019,  some have predicted that the trends will move away from idealist distractions, and shift towards reality. This year we’re actively embracing our own, individual realities, whatever they happen to be – from living life to the max, or celebrating a lazy, day on the couch. Shoppers are about to “get real” – so we are officially declaring 2019 the year of Being Real, which includes using all-natural products, focusing on sustainability, and being realistic when it comes to decorating and living.

Sh*t Just Got Real

The world isn’t perfect (and you don’t have to pretend that is), but you can also do something about it. – See Craftivism

Pantone’s color of the year: Living Coral

While millennial pink and ultraviolet are still having their respective moments, We’re excited to see this cheerful tone take over our homes, outfits and accessories. This floral-inspired hue is whistful (yet grounding) and unapologetically natural – exactly what we need in 2019.

https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019

 

Living Coral accented items on Gypsy Spoonful are plentiful and you can expect to see a great deal more in 2019. It’s so visually appealing, dontcha think? See all items tagged “Coral”here.

Tends: Pantone's Color of the Year 2019 Living Coral

Tends: Pantone’s Color of the Year 2019 Living Coral

Racer Back Feather Dress by That’s So Addie, Beadwoven Cuff Bracelet by Novenna, Cactus Home Wreath by Wreaths by Jacquelyn, Piece work Beach Bug Pillow by Scrappers Snips N’ Stitches, Handpainted Alcohol Ink Pendant Necklace by Studio1153

Chaos and Mayhem…

haha, not really.. but whatever the polar opposite of minimalism is… Yes, kids this is the moment you’ve secretly been waiting for! It’s an all-out  rebellion against the often unrealistic quest for order and perfection in our homes and lives. What was once considered clutter is now on-trend – clashing patterns, styles, prints and colors are all permissible, as there’s no limit to this eclectic trend. We predict, in 2019 you will begin to see mashups of prints and patterns coming from the small shops of Gypsy Spoonful. Embrace it, it is futile to resist!

What else do we see as growing in trendiness?

More …

Cacti and Succulents

Click on the pics to see these up close now…

 

 

 

 

 

 

We also predict MORE lemon… scented, and decorated, lemon decor, bath and body products as well as fabric prints!

We also predict MORE Llamas (eeps, one of my favorite things right now!)  Isn’t this llama zippered bag adorable? Click to visit this listing now 

View all of our llama listings HERE (not to be confused with alpacas! lol) . Also trending, Anything Retro, Especially 70’s inspired items and also items with all-natural and dried flowers, botanicals, and herbs!

What do you think? did we hit the nail on the head? What do YOU think will be trending this year? What inspires you in these trends and predictions. Drop a comment, and continue the conversation here on our blog, and also in the Gypsy Spoonful  Facebook Group.

 

 

 

 

 

 

Social Listening

8 Social Media Tools to Protect Your Reputation and Influence Conversations

Social Listening The most important social media conversations about your brand usually don’t involve you. It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them? Social listening is … read more

Social Listening

Social Listening

The most important social media conversations about your brand usually don’t involve you.

It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them?

Social listening is a technique for monitoring social media conversations to uncover new opportunities for your business.

With social listening, your business can identify these key moments to engage with users directly and sway their conversations in your favor.

To help you monitor conversations about your brand and transform them into new opportunities for your business, we’ve put together a collection of the top tactics and tools for social listening and media monitoring.

What Is Social Listening?

Social media is a sea of information. Content often dominates feeds, but human interaction is at its heart.

With social listening, you can track existing conversations to find opportunities for your brand to jump in and engage with prospects and existing customers. These organic relationships are the backbone of sustainable, ongoing social media growth and building a dedicated fanbase for your business.

Discovering the opportunities to build these relationships with your customers goes beyond the messages that show up in your business’ Twitter notifications. Social listening is a way for your business to monitor digital conversations at scale, saving you the massive amounts of time and effort that would be required to sort through the noise manually.

Social listening tools track posts based on keywords and phrases relevant to your business to help you find conversations that you aren’t a part of, but should be.

Why Is Social Listening Important?

Social listening is a key tactic for creating a comprehensive social media marketing strategy. It gives you an up-close-and-personal look at your customers and reveals new ways for you to connect with them and build content that reflects their values.

These raw and unfiltered conversations can provide you with a wide variety of insights about your audience. Here are the primary benefits of using social listening for your online store:

Address Indirect Complaints

In the heat of the moment, when customers are most frustrated, it’s understandable that they might not tag your brand while typing up a passionate complaint, especially since only 30% of tweets about brands actually tag their official usernames.

Unfortunately, without using a social listening tools to monitor social media feeds, these complaints would normally go unnoticed—unnoticed by you, that is.

The risk here is twofold: First, your customers will not get their issues resolved. If you can’t see their complaints, you can’t address them and help them have a successful, positive experience with your products.

Second, an unchecked complaint can spiral out of control online, fostering negative sentiment towards your brand. Not monitoring social conversations can leave your business in a vulnerable position and without the appropriate tools to protect itself. Whereas a proactive, social listening-powered approach will help you transform complaints into lifelong customers.

The key to delivering a stellar customer service experience with social listening is to go above and beyond in your response. Your customers don’t necessarily expect a resolution to their complaint since they haven’t tagged your business or product, so you need to go the extra mile to surprise, delight, and win them back

Uncover Unique Opportunities

On the other hand, social listening can also present new opportunities for your brand to create custom social media content and build relationships with your audience. By tracking keywords that are relevant to your brand, you can reach out to new customers in their moments of highest intent.

Here are the different kinds of keywords that your business should be paying attention to:

  • Brand Keywords: Words that are specifically associated with your business, including your company name and any common variations or misspellings. For instance, if your company is called Waterfall Skincare, you’ll want to track “Waterfall Skincare”, “Waterfall Skin Care”, “Water Fall Cosmetics”, etc.
  • Industry Keywords: Words that describe the kind of products or services that your store sells. For instance, a t-shirt store would track words like “clothing”, “t-shirts”, and “apparel”.
  • Location-Specific Keywords: If your business has a physical store or targets specific locations, be sure to track hashtags and keywords that are popular within the city, state, or country that you’re focusing on. For instance, a company selling Chicago souvenirs would want to track the most popular keywords within the Chicagoland area.
  • Negative Keywords: These keywords are ones that you don’t want included in your tracking. If your industry or brand name is commonly associated with non-relevant conversation topics, you’ll want to filter those out. For instance, if you sell dog toys, you’ll want to add “children”, “kids”, “babies”, etc. as negative keywords, so that you aren’t tracking conversations about children’s toys as well.

With social listening, seemingly unrelated conversations can suddenly become chances to impress new customers and engage with your current fans.

spotify twitter social listening

Image credit: Spotify on Twitter

Spotify, for example, was able to jump on this tweet despite the fact that it didn’t actually tag their Twitter account. Their response was simple and witty, humanizing their brand and making a personal connection with a loyal customer.

hilton suggests social listening

Image credit: HiltonSuggests on Twitter

Hilton has dedicated an entire Twitter account to social listening with Hilton Suggests. The account monitors keywords around the names of cities with Hilton hotels to respond to questions about dining and entertainment recommendations with suggestions for local hot spots.

Finding these moments is a three-step process, involving the collection and monitoring of conversations, followed by the analysis of these conversations to determine the intention of the speakers, and then, finally, outreach.

Intention is determined by context and context shapes the way that you should engage with the speakers.

  • What is the emotional sentiment of the conversation?
  • Will the speakers be receptive to your interaction?
  • Is this a relevant opportunity for your brand?

These questions will help you narrow down the context of the conversation and determine how your business should engage, whether that means joining in on a joke or suggesting your product as a solution to a problem.

Get Unfiltered Feedback

Want to know how your customers really feel about your products? From their biggest pain points to their favorite features, social listening gives you direct access to real, honest feedback.

The information that you pull from these interactions is highly valuable for designing better products in the future and improving your current catalogue. Pay attention to what your customers like and don’t like about your products. Try to understand their frustrations and the challenges that they run into.

Remember that negative reviews and comments aren’t personal attacks, they’re opportunities for your business to get better.

If you’ve just launched a new product, you can discover any shortcomings early on by monitoring social conversations. This can get you in front of negative reviews before they start rolling in and help you improve your current products for future customers.  Source Kevin Donnelly, Shopify Blog

If you’re looking for a place to sell your handmade products, check out this page, and to see our community in action, and how we suppport each other in our handmade community, join our Facebook Group.

Why we do it : Who Am I and Why Am I Part of Gypsy Spoonful?

First you may ask; What is Gypsy Spoonful? (or GS for short) By now I am sure you have taken a look at the website and realized just how awesome it is! It has several makers and over 3k listings! That’s right…3 THOUSAND strictly handmade items from small businesses! GS is a website that has … read more

My Why by CharmsCoutureBoutique

First you may ask; What is Gypsy Spoonful? (or GS for short) By now I am sure you have taken a look at the website and realized just how awesome it is! It has several makers and over 3k listings! That’s right…3 THOUSAND strictly handmade items from small businesses!

GS is a website that has an Etsy-like setup. Meaning? Well it means that the website is home to more than just 1 individual maker. It is home to over 112 individually owned shops on one platform that offers everything from pdf sewing patterns to one of a kind products and props. However, unlike Etsy; Gypsy Spoonful does not accept any mass produced items such as knock-offs or China Cheapies. Everything…EVERYTHING is made by hand!

So how do I fit in?

Why am I writing a blog post about this? Why is this important to me?

To understand my blog post you need to know a few things about me first.

For starters; I am one of the makers on GS. I sell custom handmade clothing & accessories as well as handmade soaps that hold no harsh chemicals. I come from a background of giving unto others. When I was a child at Christmas time we got to open our presents and play with our toys for 1 week. After the week was up my mother would tell us to pick our #1 favorite toy that we received, the rest of them we packed up and donated to the local children’s shelter. As I got older and went into HS, I volunteered several hours a week at various places such as Nursing Homes and Bingo Nights. When I became an adult, I began working with children and teens who were labeled with [severe] behavioral issues; i.e. opposition to authority. Many years later many of “my kids” have become mothers and fathers and I keep in contact with them to this day! As an adult not only do I have my shop on GS, I also make dresses and other items and donate them online to Pay It Forward Groups.

This community is incredibly important to me. It allows me to use my creativity to help others! It allows me to be ME and in the process allows me to help support my family. I am a military spouse with an ever growing 11 yr old stepson who resides with us! Every single time someone purchases from my shop, not only does it help MY family, it allows me to continue helping other families! For every bar of soap that is bought, we donate 1 to either nursing homes, battered womens shelters and childrens shelters.

My entire life has been about helping others.

When I began thinking about expanding my business to reach more clients, I had to think long and hard about what I wanted to accomplish. I have goals and business morals that I am not willing to compromise and GS has helped me keep to that integrity. I have always been about my clients and ensuring their vision comes true with my work rather than “making a quick buck”. I firmly believe in helping out other makers if I am able and do not see other shops as competition. I see the other makers as collaborators; business associates, even friends if you will.  Without their help and support, GS would not be what it is- just a few short months after its birth!

I wanted to write about my experiences, my beliefs to help those who are either thinking about shopping on GS or even becoming part of the GS family! When you open a shop on GS, you do not do it alone. Other makers are there to lend a helping hand, answer questions and help you get your shop setup correctly so you receive sales! Makers give advice on getting better photos for listings, how to appeal to your target market and how to best answer potential customer’s questions! GS is not just a website that sells handmade products, it is a community of individuals with a common purpose, a common ideal that have banded together to offer quality products! Products that can become heirlooms and keepsakes for generations to come!

This community blog post was created by Donna of Charms Couture Boutique, you can view her Gypsy Spoonful Shop and all the items she offers here.