Tag: small business owners
Gypsy Spoonful: Supporting the Shop Local Movement #shoplocal
BUYING LOCAL IS SUPPORTING YOURSELF TOO Source: Sustainable Connections Keep money in your community. Several studies have shown that when you buy from an independent, locally-owned business, rather than a nationally-owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers, and farms — continuing to strengthen the … read more
BUYING LOCAL IS SUPPORTING YOURSELF TOO
Source: Sustainable Connections
Keep money in your community. Several studies have shown that when you buy from an independent, locally-owned business, rather than a nationally-owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers, and farms — continuing to strengthen the economic base of the community. (Click here to see summaries of a variety of economic impact studies)
Did you know Gypsy Spoonful has a page dedicated to the shop local movement? You can choose to support shops located in your state, or local area
Let’s explore WHY shopping local is a great idea:
SUPPORT COMMUNITY GROUPS
Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses.
KEEP YOUR COMMUNITY UNIQUE
Where we shop, where we eat and have fun — all of it makes our community home, let’s celebrate it! Our one-of-a-kind businesses are an integral part of the distinctive character of this place. It’s what distinguishes between being here, versus when you’re in a big chain department store just as easily being in the same one in Phoenix, Arizona or St Paul, Minnesota.
“When people travel they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” – Richard Moe, President, National Historic Preservation Trust
REDUCE ENVIRONMENTAL IMPACT
Locally owned businesses can make more local purchases requiring less transportation, and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss, and pollution.
CREATE MORE LOCAL OWNERSHIP AND GOOD JOBS
Small local businesses are the largest employer nationally, and in our community, provide the most jobs to residents. Let’s encourage more start-ups!
GET BETTER SERVICE
Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.
INVEST IN YOUR COMMUNITY
Local businesses are owned by your friends and neighbors who live in this community, are less likely to leave, and are more invested in the community’s future – just like you.
BETTER PUBLIC SERVICES
More local businesses mean a stronger tax base and more efficient use of public services as compared to nationally- owned stores entering the community. This means better public services like schools, transportation, emergency response and more for you and your family.
BETTER SELECTION FOR YOU
A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers guarantees a much broader range of product choices.
ENCOURAGE LOCAL PROSPERITY
A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character. This also means a better use of community space. Big box stores can be highly attractive but… Wouldn’t it be better to have more local businesses that can make use of existing empty space in a heritage building downtown?
THINK LOCAL FIRST + BUY LOCAL WHEN YOU CAN = BEING A LOCAL!
Zuckerberg Announces BIG Changes for Business Pages on Facebook. Coming Soon in 2018. Small Business Apocalypse.
Did you hear about the BIG changes coming to Facebook for businesses??!! straight from the horse’s mouth: Last Thursday, Zuckerberg stated the company intends to bring personal interaction back to Facebook, ensuring that users see more of their friends’ posts and less content from brands, media and other groups that utilize Facebook pages. While this … read more
Did you hear about the BIG changes coming to Facebook for businesses??!!
straight from the horse’s mouth:
Last Thursday, Zuckerberg stated the company intends to bring personal interaction back to Facebook, ensuring that users see more of their friends’ posts and less content from brands, media and other groups that utilize Facebook pages. While this will make for a more enjoyable social experience on Facebook, one of the drawbacks of this change is that many of the businesses, brands or media that users want to follow will not be visible as often. For instance, if you follow a business page and enjoy seeing their posts, this new change will hide most of their updates.
As if the algorithms and the pay to play post “boosting” didn’t do enough damage to our small businesses, now he’s coming right out and saying that businesses and brands will be buried and hidden even more!!
Those of us who managed to dodge paying to boost posts just to reach a 1/10 of the people who actually follow our pages, will suffer even more. Small businesses who don’t have an advertising budget will all but be obliterated in the new Zuckerberg Facebook 2018 plan…
For those of you that have trusted my advice and suggestions in the past as far as social media go, I want you to know I am working on an ebook to explain these changes and I’m brainstorming workarounds for this “new era” for businesses coming SOON on facebook. I”ve been quoted in several publications (blogs, newspapers, magazines etc) as well as being quoted in two books as a small business and social media expert. If there’s a will there’s a way, and Goosie is on the case…
Please comment and let me know if you’d be interested in my ebook, and what you think of these new changes Zuckerberg thinks will be so awesome
WAHM? Not Blogging? Top Ten Reasons You should be!
Blogging According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. Here are the top 10 reasons blogging can help promote your handmade small business: Top Ten Reasons You Need to Be … read more
Blogging
According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. Here are the top 10 reasons blogging can help promote your handmade small business:
Top Ten Reasons You Need to Be Blogging!
When I network with small business owners and online marketers, I often find myself asking them if they’ve launched their blog yet. Adding a blog has so many important benefits and it’s no wonder that huge corporations and megastores are also getting into blogging. Especially for the micropreneur however, blogs have several distinct advantages. Here are a few.
1. A blog is search engine food! Google and the other big search engines love content and a blog can help you get free search engine traffic. Recently search engines are giving more weight to blogs because they want to offer the freshest, most relevant content to internet searchers.
2. Blogs create community. Because they are interactive, a blog draws people back to your site again and again. Your visitors will read your post then leave their comments, read comments left by others, and come back to see how the conversation is flowing. Blogs are much easier to manage than message forums too. With RSS (Real Simple Syndication), people can subscribe to your blog feed and be notified automatically when you update your blog.
3. Blogging puts you in control of your site. Posting to your blog is as easy as typing an email or a word document. Why pay a designer to add a page to your website when you can update your site whenever you like, easy as pie? You can blog as often or as rarely as you like to serve your particular needs.
4. Blogs help you grow your bottom line. There are many ways you can add additional monetization streams to your blog so you can make more money in your business without working harder.
5. Your customers love blogs. They can ask you questions, read info about your products and services, and share their opinions. Generally, it can feel more interactive and personal to readers and potential customers.
6. Blogs help you know your target market. As you observe who is leaving comments on your blog, you get to know your market better. This education helps you be a smarter marketer.
7. Conduct market research. A blog is an easy way to conduct surveys and polls to help you get inside the mind of your customers. This information is invaluable to you.
8. Blogs help your customers get to know you. A blog gives your customers a chance to see your personality shine through. People buy from people they like!
9. Blogging is fun. I’ll admit it, blogging is addicting once you get going! There are so many benefits to your business. What’s not to love?
10. As a small business owner, you have a limited marketing budget. Blogging is a free marketing tactic – it only costs you a little of your time.
Here’s a helpful resource list for bloggers
It’s always a great idea to mix a little personal / lifestyle with your business to keep readers interested~ so here’s a list of suggested blog topics to get you off to a great start:
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