Tag: small shop expert

Frozen 2 : Reviews , Chat and Quotes plus product showcase from GS Handmade

Let’s chat a lil’ bit about Frozen 2. One reason it’s such a magical Disney movie is because the focus is on the beyond between sisters, rather than the desire for the love of a prince. It’s a love story like no other. Plus, who doesn’t love Olaf’s happy, always sunny side up, positive outlook? … read more

Frozen 2 : Reviews, Chat and Quotes

Let’s chat a lil’ bit about Frozen 2. One reason it’s such a magical Disney movie is because the focus is on the beyond between sisters, rather than the desire for the love of a prince. It’s a love story like no other.

Plus, who doesn’t love Olaf’s happy, always sunny side up, positive outlook? He’s a fan favorite for very good reason!

With Frozen 2 hitting theaters just in time for Thanksgiving, I’m certain Disney will continue the theme of “family”. I’m excited to see these sisters embark on exciting adventures and face new challenges together.

What are the critics saying about this much anticipated sequel to the 2013 original?

Will Frozen 2 live up to the expectations following its successor or will moviegoers hope Disney will “let it go”?

The anticipated sequel, standing at 84 percent on Rotten Tomatoes, picks up three years after the 2013 film and centers on Elsa (Idina Menzel), Anna (Kristen Bell), Kristoff (Jonathan Groff), Olaf (Josh Gad) and Sven embarking on a journey that goes beyond their homeland of Arendelle to discover the origin of Elsa’s powers and to save their kingdom.

In The Hollywood Reporter, critic Todd McCarthy teases that the audience should “expect the unexpected” when it comes to the new installment of the popular Disney film. However, Disney abides by the same successful formula of “catchy new songs, more time with easy-to-like characters, striking backdrops, cute little jokes” and a “voyage of discovery plot and female empowerment galore.” McCarthy notes that the film’s storyline “flirts with the dark side,” but ventures into colorful destinations sure to satisfy both original and new fans.

He also commends Jennifer Lee’s script — Lee also wrote the first installment and co-directed both with Chris Buck — for revamping Elsa as a “serious role model/inspiration for girls and young women” by portraying a resident and positive character “able to overcome any challenge in her path.” By adding elements of darkness into the lighthearted story, McCarthy writes that Lee is able to create a “desired balance among drama, excitement, comedy, suspense, action and inspiration.” Though it’s conspicuous that there are “many cooks” in the Disney kitchen, McCarthy notes that the overall recipe for the sequel is a “good one.”

Richard Lawson of Vanity Fair notes that while children at the screening he attended found Anna and Elsa’s latest adventure “pretty exciting, pretty funny, pretty transporting,” as confirmed by “giddy shrieks and laughs,” he isn’t as convinced the follow-up was so great or so necessary. Trying to justify its need, Lawson writes that the Frozen team was “forced to go bigger, grander, more existential, while still keeping things accessible to children” and ultimately became a “balancing act” the sequel couldn’t handle. Despite the story offering more to the sister-princess duo’s identities and gifting Elsa an exploration story similar to that of Vanellope’s in Ralph Breaks the Internet, Frozen 2‘s “discoveries are rushed and are served up half-baked.”

Elsa: What would I do without you?
Anna: You’ll always have me.

The Disney focused makers on GS Handmade have been so excited about the release of this film. If you’re going, go in style , courtesy of the GS Handmade makers. We’ve got such a great selection of items with a Frozen theme, here’s a roundup of just a few handfuls of them. You can browse & shop all of our Frozen items by going HERE

https://gypsyspoonful.com/market/product/elsa-jedi-crossover-costume-by-creative-costume-and-design/

Anna Frozen Princess Popsicle Pouch Freeze Pop Holder – Firefly Threads

Frozen Snowman Feltie Machine Embroidery Design Digital Download MGED

Frozen Floral Baby Booties Size 0-3 Months, Baby Shoes, Crib Shoes, Non Slip Sole By Ruby Dew Designs

 

“Elsa, the past is not what it seems. You must find the truth” – Pabbie

 

Elsa Signature Machine Embroidery Design Digital Download MGEDesigns b456

Olaf Disney Frozen Snowman Hair Bow Clip Winter Christmas Disneyworld Disneyland Trip Vacation bows by GoosieGirl

Anna Frozen Dress Up Mask by Firefly Threads

Elsa Frozen Dress Up Mask by Firefly Threads

 

Magic is very alluring- Pabbie

 

Handmade Crochet Elsa Lovey Security Blanket: Barbs Yarn Galler

Elsa CupCake Feltie Machine Embroidery Design Digital Download f123

Elsa Signature Machine Embroidery Design Digital Download MGEDesigns b456

Olaf 18″ Doll Headband Design Machine Embroidery File Digital Download mme

Olaf Snowman Mouse Ears Headband Machine Embroidery Design Digital Download mme

 

Iduba: Who are you?
Olaf: Hi, I’m Olaf.
[Iduba looks shocked that Olaf can talk]
Olaf: Oh, sorry. Yeah, I just find clothes restricting.

Olaf-Snownam Child’s Winter Hat: BarbsYarnGallery

Iduba: Who are you?
Olaf: Hi, I’m Olaf.
[Iduba looks shocked that Olaf can talk]
Olaf: Oh, sorry. Yeah, I just find clothes restricting.

Oversized Annah Dress Machine Embroidery Feltie Design DIGITAL DOWNLOAD 4×4 5×7 6×10 f123

Handmade Crochet Anna Lovey Security Blanket: BarbsYarnGallery

3D Anna Bow Machine Embroidery Design Digital Download b789s

Anna CupCake Feltie Machine Embroidery Design Digital Download f123

Get first crack at this AWESOME Frozen Finger Puppet Set (from Wallowa Wonders) It will be up for bidding in the GS Handmade Holiday Auction Kicking Off on This Sunday in our Facebook Group,

Don’t miss it, this is an exclusive and the only place you can get it! What a great Holiday gift this would make!

Browse all items tagged with Elsa HERE

Browse all items tagged with Olaf Here

Browse all items tagged with Anna Here

Did you know GS Handmade oversees a Disney Group on Facebook? All are welcome to join! Check it out HERE

Facebook Outage

When Social Media Goes Down, The top 2 things you can do to ensure business as usual

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date. WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected. … read more

Facebook Outage

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date.
WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected.

Checking DownDetector, we can confirm Instagram seems to be hugely affected…

Instagram outage

And Facebook’s issues loomed even larger with a total black out of 32% among reported problems

Facebook Outage

 

Roland Dobbins, an engineer with network performance firm Netscout said the outage was due to an accidental traffic jam issue with a European internet company that collided with Facebook and other websites.

“While not malicious in nature, such events can prove disruptive on a widespread basis,” he said.

Some users of the Facebook-owned WhatsApp reported having issues sending photos on the popular messaging app. As with nearly every Facebook outage, users headed to Twitter with the hashtag #facebookdown quickly becoming the top trending topic in the United States.

Down Detector showed MANY large websites were having issues:

Etsy outage Etsy outage

However, there is a rumor spreading that it is is denial of service (DoS)  malicious attack from an unknown source since so many platforms including youtube, Etsy and the USPS are even affected...this rumor has been denied by facebook and instagram and others.

What is a small shop to do if they sell on a platform that goes down, such as Etsy, or Facebook? Larger platforms such as these would logically seem to be safer because of the funds available to diagnose and prevent these problems, but in the case of the unsubstantiated DoS attack rumor, it may seem the bigger the platform, the bigger the target for those types of attacks. Sometimes bigger is not always better yo! I ALWAYS say never to put all your selling eggs in one proverbial basket. If Etsy suddenly decides to censor you and take out half your products because of your beliefs about vaccination, and that’s your only platform, then what will you do? If a DoS attack takes our your whole Facebook store… then what will you do? It is WISE TO DIVERSIFY… sell on multiple platforms, never sell on only one platform. (Learn more about selling your handmade products on Gypsy Spoonful HERE)

Sooo… What can we, as small shop owners, learn from a situation like this ? So many influencers, marketing and advertising people as well as  small shop owners depend on social media to get the word out about their events, sales, products and other news. I happen to have the blessing of having been in business for 15 years BDSM… that means Before the Dawn of Social Media (get your minds out of the GUTTER , y’all! lol) so what did we do in the days before social media was so prevalent

1. Build an email list… Seriously, I could tell all the small business owners I know 24/7, 365 and some still do NOT have an email list!  The best return on investment is building an email list of contacts, customers, prospects and fans. Sign up for a mailing list on MailChimp Today, don’t wait, do it NOW. Get a free Mail Chimp Account HERE. Email is a measurable business marketing practice that you can’t afford to be without. Marketing and Advertising folks KNOW that if it’s NOT measurable, it’s of no use.

Top reasons to have an email list:

For some business owners, email marketing may seem archaic. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email. (and in the cases of social media going down and being virtually useless to your business as it did today, you can’t afford NOT to focus part of your energy on email!)

For small shop owners, email lists can yield dramatic rewards. According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?

Why Email Marketing Is Still Effective

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

David Newman

Email marketing has distinct advantages over other modern media.

  • First, it’s direct, meaning that every person on your list receives an email the same way that they’d receive a piece of mail. It’s much different than finding a piece of content in a newsfeed, even if it’s personalized.
  • Second, email is necessary. You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
  • Third, it’s highly customizable. You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It’s also incredibly inexpensive and well documented by email marketing experts.

Sign up for the Gypsy Spoonful mailing list HERE so you don’t miss out on any news about handmade or small shop management.

2. Work on your SEO! Being found in search engine searches is not hampered when a denial of service attack happens, or some other random technical glitch that makes your entire message go down in flames.

Search engine optimization nowadays is way more important than ever and it is necessary for every small shop owner to understand the true meaning of SEO as well as the potential it creates for every business, no matter which platform they sell upon. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

The Top 5 reasons why your small shop needs SEO

(written by Sam Hollingsworth of the Search Engine Journal, see the full article HERE)

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a small shops’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These top 5 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Credibility and Trust is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand. We, at Gypsy Spoonful have been effectively establishing trust and credibility since 2016.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. (Learn what a bounce rate is, the GS site has a 23% bounce rate, anything under 70% is considered very good) .

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. (Goosie’s suggestion:  If you want to emphasize that customers can #shoplocal, work on local optimizations!

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start. (If you haven’t created a business profile on the Google site, –buy an inexpensive domain at idotz, forward it to your small shop and get on it loves!) 

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

 

 

This guy has worked for FREE for 13 years! Who is he and Why Did Time Magazine Name Him One of The Most Influential People of 2018?

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet. The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was … read more

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet.

The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was named one of the most influential people on the internet by Time magazine in part because one-third of all English language articles on Wikipedia have been edited by Steven. An incredible feat, ignited by a fascination with his own history.

Pruitt is deeply obsessed with history, and his love of opera inspired his Wikipedia username: Ser Amantio Di Nicolao, his favorite opera character.

“My first article was about Peter Francisco, who was my great great great great great great grandfather … and if we had an hour I could probably go into the full story,” Pruitt said. “He was a sergeant in arms in the Virginia Senate and there’s kidnapping, potential piracy. If you read the story you would not believe any of it happened.”

Still living with his parents in the home he grew up in, Pruitt has always remained true to his interests.

“I think for a long time there was an attitude of, ‘That’s nice, dear. The boy’s crazy. I don’t know why he wastes his time, the boy’s crazy,’ Pruitt said of what his parents think of his volunteer gig.

That may have changed when Time magazine named him one of the top 25 most influential people on the internet, alongside President Trump, J.K. Rowling and Kim Kardashian West.

This guy has worked for FREE for 13 years! Who is he and Why ?
Steven Pruitt CBS News

How much money does he make from his work? None.

“The idea of making it all free fascinates me. My mother grew up in the Soviet Union … So I’m very conscious of what, what it can mean to make knowledge free, to make information free,” he said.

Pulling from books, academic journals and other sources, he spends more than three hours a day researching, editing and writing.

Even his day job is research, working in records and information at U.S. Customs and Border Protection. He joked that his colleagues probably think he’s nuts.

“Because I edit Wikipedia all the damn time, I think that one sort of goes without saying,” Pruitt said.

Wikipedia’s Kui Kinyanjui said the site would not exist without the dedication of its volunteers. It is now one of the top five most visited in the world, among Google, YouTube and Facebook.

“People like Steven are incredibly important to platforms like Wikipedia, simply because they are the ones that are the lifeblood,” said Kui Kinyanjui, WikiMedia’s vice president of communications.

Six-thousand people visit the site every second, bringing a responsibility for the editors to present a diverse and fair platform.

“We know there’s a lot more to be done. That’s why we’re very excited about projects like Women in Red, which seeks to identify and place more content on women on our platform … Steven has been a large contributor to that project,” Kinyanjui said.

“The last statistic I saw was that 17.6 percent of the biographical articles on Wikipedia area about women, on the English Wikipedia I should say,” Pruitt said. “It was under 15 percent a couple of years ago which shows you how much we have been able to move the needle.”

How does he celebrate that victory? “Write another article, make another edit.”

To put in to perspective what it took for Pruitt to become the top editor, he’s been dedicating his free time to the site for 13 years. The second-place editor is roughly 900,000 edits behind him, so his first place status seems safe, for now.


Speaking of Most Influential People:

Some of the shops at GypsySpoonful are  seeking brand reps/influencers to join our rep team.

Please join our facebook group and we’ll connect you with them.


Wiki Wiki Wiki ( I couldn’t resist, lol)