Tag: small shop

It’s my favorite season … Football Season! + Inspiring Quotes By Famous Football Coaches

From the desk of Goosie It’s football season y’all! My favorite season of all! Time for tailgating, spirit wear, and those after the game bonfires too. We are a huge football family at Goosie’s house! Both of my boys have been playing since they were in kindergarten, my husband coaches and I am a faithful … read more

From the desk of Goosie

It’s football season y’all! My favorite season of all! Time for tailgating, spirit wear, and those after the game bonfires too. We are a huge football family at Goosie’s house! Both of my boys have been playing since they were in kindergarten, my husband coaches and I am a faithful fan.

I sat down this morning with my coffee in hand and thought of a quote I’ve memorized (from the great Mike Ditka, *of course* lol) and it struck me that perhaps, our Gypsy Blog readers might draw some inspiration from quotes from some well-known football coaches. I mean, it IS their job to motivate, isn’t it? When you’re a micropreneur, it’s hard to stay motivated and on task every single day. Football coaches teach, mentor, and they encourage their players so if it works for them, it should work for us as well, right? Let’s give it a shot, what’s the worst that can happen?

If you find this blog inspirational or have a story to share, please drop us a comment and let us know! This is one of my favorite quotes from famous football coaches :

Speaking of football, I thought I’d also share some of the awesome handmade football themed products from our makers’ shops too, I mean, if you’re here for football coach quotes, you might dig these things as well! Remember, handmade quality is always the best quality you can get your hands on… and all of our makers are vetted for their quality and trustworthiness~ and you will NEVER pay extra for basic US shipping either. No order minimums, we pinky promise!

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Featured Items : Down On The Farm

Featured Items : Down On The Farm

The Gypsy Spoonful featured items of the week have been chosen! We’d like to ask you to join us in congratulating those who are featured! When selecting these items, we went with a “Down On The Farm” theme! Isn’t it fun!? The first item is a super cute mini backpack in supple corduroy and has … read more

The Gypsy Spoonful featured items of the week have been chosen! We’d like to ask you to join us in congratulating those who are featured! When selecting these items, we went with a “Down On The Farm” theme! Isn’t it fun!?
The first item is a super cute mini backpack in supple corduroy and has adorable tractors , you can see this item here: https://gypsyspoonful.com/market/product/kids-tractor-backpack-green-corduory-by-julies-homemade-jems And you can visit Julie‘s shop, here: https://gypsyspoonful.com/market/vendor/julieshomemadejems
   
 
The next item are whimsical and relaxed fitting Farm Boxer Shorts, what a riot, I love this fabric. They’re ready to ship too! How cute are these? From Lisa, you can see this item here: https://gypsyspoonful.com/market/product/ready-to-ship-size-4-toddler-loose-fitting-cotton-boxer-shorts-red-barn-and-farm-animals-gift-for-little-farmer-future-farmer-on-muskrat-creek and visit her shop here:
 
Take a peek at the next item, a great tote bag for farmer’s markets, trips to the library or to slip your tablet in and get moving for the day! Farm Fresh eggs bag is created by Michelle and you can see this item at the link below the picture. It’s sturdy and durable and will last a very long time. Farmhouse style is so in, it would be a lovely gift too, wouldn’t it? 
 
Giddy Up Little Chicken! The next featured item is a stick pony BUT it’s a chicken! I love this, what a great idea for a toy that will provide hours upon hours of open-ended creative play. I love the bandana print comb on the top of it’s head! This was created by Misti and you can see this stick chicken here: https://gypsyspoonful.com/market/product/chicken-stick-pony-ride-on-toy-by-houkreative-creations
and you can see all the super fun and whimsical other ponies and play food in her shop here: https://gypsyspoonful.com/market/vendor/houkreative/
You’ll never pay extra for shipping at Gypsy Spoonful, it’s ALWAYS included in the price you see. Happy Shopping!
Join our Facebook Group to see our creative community in action, and if you like what you see, fill out an application to open your own small shop featuring your own handmade items.
Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color> Written by Heather aka Goose, Owner/Founder of GypsySpoonful Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, … read more

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop</font color>
Written by Heather aka Goose, Owner/Founder of GypsySpoonful

Business Builder Blog : Creating a multi-faceted marketing approach for your small shop

Just an FYI, marketing and promotion for us at Gypsyspoonful;  isn’t just about actual advertisements, that’d be boring! We’re not boring here, we’re fun!  So, what we do here at GS is multi-faceted, as it should be. A good advertising and marketing plan for any business should include a multi-facted approach. Never, ever put all your eggs in one basket. If something happens , you’re screwed. Always , ALWAYS, have a plan B, and C, and D… way to reach potential customers.

I always suggest to all of our new members that they should open an account and have a presence on all of the major social media platforms (for their small business at least) .

Those platforms I suggest are as follows:

Facebook (a page AND a group)

Twitter

Instagram

Pinterest

MeWe (new)

AllSocial (new)

(I also suggest Redditt and YouTube if you want to be super efficient)

Gypsy Spoonful’s advertising & marketing efforts attempt to cover all of the ways that have potential to reach our market. The reason I believe in a multi-faceted approach is because not everyone is on every social media platform like you.. some might prefer one over the other and if you’re on all of them, you cover all your bases and reach different people on each one.

Here’s a sample of what a good multi-faceted marketing approach looks like:

  • Email campaigns (we do a monthly newsletter plus weekly themed email blasts)
  • Blog Posts, not just to promote our products or shops, though that’s important~ but it’s always important to provide useful content to your blog readers as well)
  • Link exchanges with other bloggers and websites, the more incoming links you have, the greater your rank with SEO
  • Social media (+ boosting some posts) on all platforms
  • Display advertising on niche and specialty blogs
  • Press releases to niche blogs, magazines or newspapers
  • Networking with other small businesses where there may be customer cross-over
  • SEO efforts
  • Paid and non-paid advertising campaigns
  • Submitting articles as guest blogs, or serving as an expert or interview source for other blogs, publications, podcasts etc
  • Google & Bing ad word campaigns (and pay per click ppc programs)

Except for the paid ads and boosting social media posts, the other bullet points is what is considered guerilla marketing, organic marketing, and viral marketing.

There are several books that I have found extremely helpful over the years for organic and viral marketing, and I always suggest them to my fellow small business owners, and to our blog readers, here’s that list:

These are great tools to put in your small business marketing aresenal: (these are NOT affiliate links, so if you buy them we do not make any money)

  1. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
  2. Guerilla Marketing Remix
  3. It’s not who you know, it’s who knows you
  4. The No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
  5. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Do you have questions? I’d be happy to answer them, drop us a comment and we’ll comment back below. Intersted in becoming part of our handmade community, and having your own handmade small shop? Apply HERE for a shop.

 

Have You Heard The Scoop About Gypsy Spoonful’s Next Auction?

If you have ever participated in one of Gypsy Spoonful’s auction in the Facebook group, you know what a blast we have. This one will be no different, except instead of having some kind of theme like summer or fall to focus on, this time it is Designer’s Choice! That’s right! We are letting the … read more

If you have ever participated in one of Gypsy Spoonful’s auction in the Facebook group, you know what a blast we have. This one will be no different, except instead of having some kind of theme like summer or fall to focus on, this time it is Designer’s Choice! That’s right! We are letting the creativity loose! We are so proud of the team and community that we have built here at Gypsy Spoonful that it is sure to be amazing.

You’re invited to join us and bid on some TOP quality handmade items~ they’re all 100% handmade by the talented makers of Gypsy Spoonful. From bath & body products to stunning jewelry, adorable & trendy children’s clothing and the perfect piece of home decor you’ve been searching for~ You can find it all, there’s something for everyone to treat yourself or to give as gifts. Handmade from Gypsy Spoonful is completely unique and like NOTHING you can find at the big box stores or the mall. Impress your friends , they’ll be asking “where did you get that” ?

You have to be a member of the Gypsy Spoonful Facebook Group to participate in the auction. So, make sure you are a member of the group and turn those notifications on so you get all the details. If you haven’t joined the group yet you can do that right HERE.

The auction starts Sunday evening and runs until Monday evening so make sure you get in there and get your bids in! Anybody want a sneak peek at some of the goodies?? Look at these fun items you could be bidding on!

8×8 White Shadow Box Frame adorned with 25 handmade coral paper flowers & beautifyl family sentiment. Ready to hang or display on a table/shelf. From A Crafty Mama Co.

 

Brave Little Bear Handkerchief Hem Dress
Approximate size 5 handkerchief style dress. Adorable tribal bears with bows & arrows accented with blue & brown coordinates. The shoulder straps lace through loops in the elastic back for a truly custom fit. You can tie the bow as tight or loose as needed. The front laces up with a sweet ribbon.

 

Hand Painted Sunflower Stemless Wine Glass ~ The best part about this glass is it’s not just for wine! Mix up a cocktail 🍹 or fill it with ice and lemonade. Premium satin acrylic paint which has been baked for durability.

 

Brass and Rhinestones Assemblage Bracelet – This bracelet is one of a kind!!! It was made using a two brass and rhinestone connector links along with a chunky brass chain to finish off this piece. Hanging from a jump ring is a brass cross charm. A brass lobster clasp makes it easy on/off.

 

Embroidered JoJo Siwa Backpack
Full Size School Backpack 16″ x 12″ x 5″, Adjustable Padded Straps, Ripstop Construction, Machine Embroidery added, Add Name or Initials of your Choice!

 Don’t miss out on any auction info! Subscribe to the Gypsy Spoonful mailing list and Text Messages Here. Get a text an hour before auctions, 1 hour before auction close as well as news about flash sales, or special promotions.

 

Bluprint

Bluprint : What Is It? And Where Did Craftsy Go??

*Damn right these are affiliate links! LOL!! 🙂 , if you click on a link and make a purchase, we may  earn a small commission on that sale. This helps up keep the website hosted, and other admin fees we don’t have a budget for! LOL! So Help your favorite gypsy mamas out and click … read more

*Damn right these are affiliate links! LOL!! 🙂 , if you click on a link and make a purchase, we may  earn a small commission on that sale. This helps up keep the website hosted, and other admin fees we don’t have a budget for! LOL! So Help your favorite gypsy mamas out and click through.I have no problem recommending this company to you, as I know it’s amazing.

An Introduction to Bluprint:

20181127_newyearnewyou_embroidery_snap_480.gif

Craftsy is gone, and the site is now called BluPrint. What happened to Craftsy? They’ve combined the spirit of Craftsy with the magic of Bluprint, It’s Been Years In the Making! This is so exciting!!

The Craftsy experience you’re used to, with affordable supplies and accessible classes, is staying the same – it’s all available at Bluprint.

At Bluprint you’ll be able to

• Watch all of your previously purchased classes
• Order project kits + high-quality supplies <—- I LURVE THIS!!

Bluprint

You can choose a membership plan- What a GREAT idea!
Sign up risk-free for unlimited access to every video, pattern and recipe on Bluprint.
Read a letter from the founder and find out why they made these changes, and what’s in store for you.

You HAVE to get on over to Bluprint and check it out!

Bluprint

  • Thousands of Classes: Stream high-quality videos taught by experts you can trust.
  • Hundreds of Projects: Step-by-step guidance on projects at every skill level.
  • Help If You Hit a Snag: Get technique refreshers and quick fixes for common mistakes.
  • Supplies You Need: Members get an extra 15% off all kits and supplies from our shop.
Bluprint

Download the Bluprint app HERE, it’s super convenient to have on the go.

Do you enjoy the GS blog? Drop us a comment and let us know how we’re doing~ Then join the Facebook Group and Follow Our Instagram to see our community in action! If you think we’re pretty cool, and want to open your own small , handmade shop, check this page out.

5 Reasons To Shop Small : A List By Gypsy Spoonful

There are a lot more reasons than just 5 to shop small, but here’s our top 5 picks. To shop the marketplace, go HERE  See our creative community in action in our Facebook Group Open a shop of your own, apply today!

5 reasons to shop small

There are a lot more reasons than just 5 to shop small, but here’s our top 5 picks.

To shop the marketplace, go HERE 

See our creative community in action in our Facebook Group

Open a shop of your own, apply today!

Hey Girl Hey

Hey Girl Hey

  Hey girl Hey We see you, Hustlers See Hustlers While you’re out there raising businesses and babies, we’d like to invite you to take that hustle to the next level. We’re taking applications for hard working, goal setting, team oriented individuals to join our handmade nation. We’re 100 small shops strong and growing. You … read more

 

Hey girl Hey
We see you,
Hustlers See Hustlers
While you’re out there raising businesses and babies, we’d like to invite you to take that hustle to the next level. We’re taking applications for hard working, goal setting, team oriented individuals to join our handmade nation.

We’re 100 small shops strong and growing. You don’t have to do all the hard work on your own, you don’t have to do this by yourself..

If you’re willing to put the work in to drive traffic, learn SEO, improve your product photography and grow your social media empire…

We want you to apply for a shop.
Our admin team is a group of handmade rockstars- they have 89 collective years of handmade and boutique style ecommerce experience.

We are a 100% handmade platform, a community where we place emphasis on community before competition and adminstratively, we place people before profit.

Check out this page, read what we are all about, and how we do things, and then apply & we’ll be in touch
https://Gypsyspoonful.com/market/join

By the way, if you’re non-binary, or a male, you too are also MOST welcome to apply as well.

We love the diversity of our community and we want to grow in all directions with people of all colors, faiths, cultures and beliefs. You ARE welcome here, we have a level playing field where the opportunity to chase your dreams is readily available to hustlers of all kinds.

 

The Psychology of Smell by Rebecca of J Mae Handmade

Scent is a powerful tool. Between my interest in psychology and my use of fragrance in my bath & body products, I decided to compose a post about the psychology behind our sense of smell. Our sense of smell, or olfaction, is very important to our every day life. We use it distinguish thousands upon … read more

The Psychology of Smell

Scent is a powerful tool. Between my interest in psychology and my use of fragrance in my bath & body products, I decided to compose a post about the psychology behind our sense of smell.

Our sense of smell, or olfaction, is very important to our every day life. We use it distinguish thousands upon thousands of different scents. It can warn us of danger, such as spoiled food or an unseen fire, as well as inform us of something good. Many times our sense of smell is an instinctual or subconscious power. Did you know that it goes into a deeper subconscious level than you may sometimes realize? Complex emotions and memories can be triggered by a simple sensory cue. From the smell of coffee taking you back to Sunday afternoons in your Grandma’s kitchen, to the smell of leather taking you back to your first competitive horse run. Smells are very closely tied into our memories.

Many people undervalue the power scent can have. Fragrances have the ability to bring forth both positive and negative psychological states of mind and reactions in just milliseconds.  People may not even notice when buying something such as a lotion that they gravitate toward fragrances based on their personal experiences. The more vivid the memory/emotion attached to a fragrance, the more preferred it is and more likely it is to be purchased by said personThe Psychology of Smell

So why are scents linked in with our memories? It is said to be most likely due to our brain anatomy. When scents come through your nose, they are processed by the olfactory bulb which runs along the bottom of the brain. The bulb is connected to two parts of your brain that are involved in memories and emotions, these are the amygdala and hippocampus. Smell is most strongly associated with memories and emotions because they run through these parts of the brain, whereas our other senses do not pas information through these parts of the brain.

While most scent associations are based on your personal experiences and history, there are some cultural smell-related perceptions. For example, North America and Europe heavily associate lavender with being calming and citrus with being bright and invigorating. Meanwhile, Japan associated jasmine with relaxing and rose water as energizing/happy. So some of these things are a learned subconscious (or even conscious) response to fragrance.

Essentially, fragrance is a huge driving factor in our every day life. If it brings bad memories, we avoid it. If it brings good, we flock to it and surround ourselves with it. Whether it boosts our productivity or helps us to relax, we use scent to shape our daily life all the time.

Facebook Outage

When Social Media Goes Down, The top 2 things you can do to ensure business as usual

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date. WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected. … read more

Facebook Outage

Widespread news of social media outages are affecting many small shop owners not just in the US but around the world today. USA Today Tech is reporting that this situation is the longest unresolved issue for Facebook to date.
WhatsApp, Instagram, Etsy, Messenger, USPS and Other Internet based sites are reported to also be affected.

Checking DownDetector, we can confirm Instagram seems to be hugely affected…

Instagram outage

And Facebook’s issues loomed even larger with a total black out of 32% among reported problems

Facebook Outage

 

Roland Dobbins, an engineer with network performance firm Netscout said the outage was due to an accidental traffic jam issue with a European internet company that collided with Facebook and other websites.

“While not malicious in nature, such events can prove disruptive on a widespread basis,” he said.

Some users of the Facebook-owned WhatsApp reported having issues sending photos on the popular messaging app. As with nearly every Facebook outage, users headed to Twitter with the hashtag #facebookdown quickly becoming the top trending topic in the United States.

Down Detector showed MANY large websites were having issues:

Etsy outage Etsy outage

However, there is a rumor spreading that it is is denial of service (DoS)  malicious attack from an unknown source since so many platforms including youtube, Etsy and the USPS are even affected...this rumor has been denied by facebook and instagram and others.

What is a small shop to do if they sell on a platform that goes down, such as Etsy, or Facebook? Larger platforms such as these would logically seem to be safer because of the funds available to diagnose and prevent these problems, but in the case of the unsubstantiated DoS attack rumor, it may seem the bigger the platform, the bigger the target for those types of attacks. Sometimes bigger is not always better yo! I ALWAYS say never to put all your selling eggs in one proverbial basket. If Etsy suddenly decides to censor you and take out half your products because of your beliefs about vaccination, and that’s your only platform, then what will you do? If a DoS attack takes our your whole Facebook store… then what will you do? It is WISE TO DIVERSIFY… sell on multiple platforms, never sell on only one platform. (Learn more about selling your handmade products on Gypsy Spoonful HERE)

Sooo… What can we, as small shop owners, learn from a situation like this ? So many influencers, marketing and advertising people as well as  small shop owners depend on social media to get the word out about their events, sales, products and other news. I happen to have the blessing of having been in business for 15 years BDSM… that means Before the Dawn of Social Media (get your minds out of the GUTTER , y’all! lol) so what did we do in the days before social media was so prevalent

1. Build an email list… Seriously, I could tell all the small business owners I know 24/7, 365 and some still do NOT have an email list!  The best return on investment is building an email list of contacts, customers, prospects and fans. Sign up for a mailing list on MailChimp Today, don’t wait, do it NOW. Get a free Mail Chimp Account HERE. Email is a measurable business marketing practice that you can’t afford to be without. Marketing and Advertising folks KNOW that if it’s NOT measurable, it’s of no use.

Top reasons to have an email list:

For some business owners, email marketing may seem archaic. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email. (and in the cases of social media going down and being virtually useless to your business as it did today, you can’t afford NOT to focus part of your energy on email!)

For small shop owners, email lists can yield dramatic rewards. According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?

Why Email Marketing Is Still Effective

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

David Newman

Email marketing has distinct advantages over other modern media.

  • First, it’s direct, meaning that every person on your list receives an email the same way that they’d receive a piece of mail. It’s much different than finding a piece of content in a newsfeed, even if it’s personalized.
  • Second, email is necessary. You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
  • Third, it’s highly customizable. You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It’s also incredibly inexpensive and well documented by email marketing experts.

Sign up for the Gypsy Spoonful mailing list HERE so you don’t miss out on any news about handmade or small shop management.

2. Work on your SEO! Being found in search engine searches is not hampered when a denial of service attack happens, or some other random technical glitch that makes your entire message go down in flames.

Search engine optimization nowadays is way more important than ever and it is necessary for every small shop owner to understand the true meaning of SEO as well as the potential it creates for every business, no matter which platform they sell upon. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

The Top 5 reasons why your small shop needs SEO

(written by Sam Hollingsworth of the Search Engine Journal, see the full article HERE)

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a small shops’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These top 5 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Credibility and Trust is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand. We, at Gypsy Spoonful have been effectively establishing trust and credibility since 2016.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. (Learn what a bounce rate is, the GS site has a 23% bounce rate, anything under 70% is considered very good) .

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. (Goosie’s suggestion:  If you want to emphasize that customers can #shoplocal, work on local optimizations!

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start. (If you haven’t created a business profile on the Google site, –buy an inexpensive domain at idotz, forward it to your small shop and get on it loves!) 

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

 

 

Who Made Your Clothes?

Who Made YOUR Clothes? Fast Fashion Facts

Who Was It That Made Your Clothes?. Do You Even Know?! That’s Ok, most people don’t know who made their clothes. Unfortunately in the world of fast fashion, where clothing is made to be easily accessible, short-term and disposable, people don’t always truly know WHO made their clothes. The sad fact is that fashion can … read more

Who Was It That Made Your Clothes?. Do You Even Know?!

That’s Ok, most people don’t know who made their clothes. Unfortunately in the world of fast fashion, where clothing is made to be easily accessible, short-term and disposable, people don’t always truly know WHO made their clothes.

The sad fact is that fashion can come with a very high personal cost to the people that create it, and also to the planet.

What can we do about this alarming trend?

Don’t buy it! Mass-produced clothing is not the best quality, nor is it the way to reflect the values YOU hold dear. Society is consuming fashion at a rate like never before. We call this monster: fast fashion.

Fast fashion is the phenomenon we use to describe garments that go from design to store in a quick flash; sometimes within the space of a week! As the price of fashion dives lower, and the accessibility of new trends increases, fast fashion is being put in the spotlight.

Sad Facts about Fast Fashion:

  • Eighty billion pieces of clothing are consumed globally every year.
  • The US spends an estimated $2.6 billion on Halloween costumes every year: worn for one night only.
  • 250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.
  • The wages of workers in garment factories overseas can be as low as $1-$3  a day.
  • Some overeas clothing factories use forced prison labor to make the clothing
  • Some clothing factories use child labor (sequins and beading can be an indication of this)
  • Fast fashion giants actually make clothing to fall apart: they are obsessed with the bottom line, so will do anything to make you buy more clothes.
  • Using the restroom during a 10-hour shift in a garment factory can cause a major uproar from managers.
  • Fast fashion brands put out new collections every week or month to make it seem like your wardrobe is all off trend. This is the reason you sit and stare at your full wardrobe thinking you have nothing to wear

The fast fashion industry is shocking. When you look at the facts and figures, it’s hard to swallow.Change isn’t going to happen from walling Just like building a house, avoiding fast fashion is easy when you have the right tools in front of you. Head to the Gypsy Spoonful site, we are completely transparent, and when you buy clothing from one of our small shops you will know EXACTLY who made your clothing and don’t have to worry about the circumstances it was created under.

The 100 Handmade Shops of GypsySpoonful

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Join The Conversation and let us know how you feel about Fast Fashion. Was this the first you’ve heard about this?
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Willow and Sage Magazine: Your source for DIY bath and body product inspiration

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I … read more

For the last year and a half I’ve really enjoyed this magazine I stumbled upon one day. It actually had a small hand in my initial interest in learning about creating bath and body items. I don’t even remember where I found it, it might have been Sam’s club (we go there a lot). I glanced through it and instantly was drawn to it. This magazine is called Willow & Sage. As stated on their website-

Willow and Sage Magazine

Willow and Sage magazine is filled with more than 70 unique recipes, uses, and beautiful packaging ideas for homemade bath and body products, paired alongside stunning, Somerset-style photography. In addition to showcasing natural bath salts and soaks, soaps, face masks, chemical-free make-up, lotions, sugar scrubs, how to use essential oils, and more, Willow and Sage features refreshing new layout designs that include hand-illustrated tips and educational information, such as eye-catching infographics and the benefits of specific ingredients. Also, if you’re looking for the perfect homemade gift idea, for any occasion, each issue provides DIY inspiration for creative packaging and the most unique gifts or spa bundle

Willow And Sage Magazine

The Willow And Sage Website is equally dreamy


The magazine is a quarterly magazine that starts in Feb. It’s an odd start date but when you look at lumping Jan into the winter issue, it makes sense. I totally understand doing the issues to follow the seasons, but it kills me to have to wait so long between publications! I usually go read it within the first two or three days, but definitely within the first week. It’s always interesting to see all the different ideas brought forth by other creators. I also enjoy the packaging ideas, bundle ideas, and ingredient spotlights. It’s a good way to learn about new benefits as well as help me with potential trend ideas. I have definitely used some of their ingredient spotlights to help focus on what ingredients to highlight to my customers.

So, if you’re looking for a beautiful magazine with a lot of fun diy ideas I would definitely give Willow & Sage a look. A quick side note is, many of the submitted recipes do not have preservatives in them therefore will not last for more than a few days or so.

Written by GS shop Owner, Rebecca Reynolds of JMaeHandmade ,  Stop on by her shop and take a peek at her awesome handmade bath and body products, and Heart her shop while you’re there!

JMaeHandmade Bath And Body Products

Sears Catalog

Black History Facts: An Unlikely Game Changer

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not … read more

I recently ran across an article on Facebook and wanted to share, (I could not find the original poster but tried) .  I found it very inspirational as I learned more about how the Sears Catalog allowed African-Americans, during the dark times of Jim Crow~ access to goods via mail delivery that they might not have had access to previously~ also at a more affordable, fair price (white owned businesses often gouged prices for Blacks which was totally wrong and unfair to offer the same product to different groups of people for different prices!) This sort of reminded me of how the internet has begun leveling the playing field for people of all types, cultures and colors.  I couldn’t help but draw the conclusions and I thought there are some similarities here. Drop a comment and let us know what you think.

SEARS & ROEBUCK: BLACK HISTORY FACTS

Company History:
With a network of more than 870 full-line department stores and 1,300 freestanding specialty stores in the United States and Canada, Sears, Roebuck and Co. is the world’s fourth largest retailer. For more than a century Sears has provided consumers with top brand names synonymous with durability and quality. Craftsman tools, Kenmore appliances, Diehard car batteries, and WeatherBeater paint are a just a few of its most recognized products; Sears also provides a variety of competitively priced apparel for men, women, and children featuring its own brands (Canyon River Blues, Covington, TKS Basics) and such staples as Levi’s jeans and Nike athleticwear. A newer addition to its empire came with catalogue and online retailer Lands’ End, acquired in 2001.

Black History Month: Sears Roebuck Was A Game Changer

Humble Beginnings: Late 1880s to 1914

Sears bears the name of Richard W. Sears, who was working as a North Redwood, Minnesota, freight agent for the Minneapolis and St. Louis Railroad in 1886 when a local jeweler gave him an unwanted shipment of pocket watches rather than return them to the manufacturer. Sears sold them to agents down the line who then resold them at the retail level. He ordered and sold more watches and within six months made $5,000. He quit the railroad and founded the R.W. Sears Watch Company in Minneapolis.

Business expanded so quickly that Sears moved to Chicago in 1887 to be in a more convenient communications and shipping center. Soon customers began to bring in watches for repairs. Since he knew nothing about fixing them, Sears hired Alvah Roebuck, a watch repairman from Indiana,

A shrewd and aggressive salesman–a colleague once said of him, “He could probably sell a breath of air”–Sears undersold his competition by buying up discontinued lines from manufacturers and passing on the discounts to customers. At various times from 1888 to 1891, thinking himself bored with the business, Sears sold out to Roebuck but came back each time.

In 1888 the company published the first of its famous mail-order catalogues. It was 80 pages long and advertised watches and jewelry. Within two years the catalogue grew to 322 pages, filled with clothes, jewelry, and such durable goods as sewing machines, bicycles, and even keyboard instruments. In 1894 the catalogue cover proclaimed Sears was the “Cheapest Supply House on Earth.”

The relationship between capitalism, white supremacy and civil rights is a fascinating one marked by boycotts, sit-ins and bus rides. All of these activities are centered on access to money and markets.

African-Americans who lived in the rural South during Jim Crow usually had to buy goods on credit from local white store owners, who would often gouge them. Then came the Sears catalog. It sold everything from clothes and furniture to cocaine. But it also gave black consumers access to goods at national prices. The enterprise was so successful, store owners would organize bonfires and burn the catalogs to avoid losing their black customers.

Sears Catalog

The company changed its name to its current form in 1893, but Alvah Roebuck, uncomfortable with his partner’s financial gambles, sold out his share two years later and remained with the firm as a repairman. Sears promptly found two new partners to replace Roebuck: local entrepreneur Aaron Nusbaum and Nusbaum’s brother-in-law, haberdasher Julius Rosenwald. The company recapitalized at $150,000, with each man taking a one-third stake. The company continued to prosper; when the cantankerous Nusbaum was forced to sell out in 1901 after clashing with Sears, his interest was worth $1.25 million.

There was little harmony between the two remaining partners, Rosenwald and Sears. Sears believed in continuous expansion and risk-taking; Rosenwald advocated consolidation and caution. Rosenwald also objected to his partner’s fondness for the hard sell in the catalogue and advertising copy. Had the Federal Trade Commission existed then, some of the company’s advertising practices probably would not have passed muster–but it should be mentioned that Richard Sears invented the unconditional money-back guarantee and stood by it.

In 1905 construction began on a new headquarters plant on Chicago’s west side to consolidate all of the company’s functions. To help raise the necessary capital, Sears went public in 1906. Yet Wall Street was leery of the incautious Richard Sears and he resigned as president in 1908 when it became clear he was obstructing the firm’s progress. He was appointed chairman, but his heart was never in the job and he retired in 1913, never having presided over a board meeting. Sears died the following year at the age of 50. Near the end of his life, he summarized his career as a merchant: “Honesty is the best policy. I know, I’ve tried it both ways.”

New Leadership and Growth: 1915 to the Late 1920s

Sears was now Julius Rosenwald’s company to run and he did it with such skill and success he became one of the richest men in the world. Sales rose sixfold between 1908 and 1920, and in 1911 Sears began offering credit to its customers at a time when banks would not even consider lending to consumers. During this time the company grew to the point where its network of suppliers, combined with its own financing and distribution operations, constituted a full-fledged economic system in itself. Rosenwald’s personal fortune allowed him to become a noted philanthropist–he gave away $63 million over the course of his life, much of it to Jewish causes and to improve the education of Southern blacks. As a result of the latter, he became a trustee of the Tuskegee Institute and a good friend of its founder, Booker T. Washington.

The depression of the early 1920s dealt Sears a sharp blow. In 1921 the company posted a loss of $16.4 million and omitted its quarterly dividend for the first time. Rosenwald responded by slashing executive salaries and even eliminated his own. He was also persuaded to donate 50,000 shares from his personal holdings to the company treasury to reduce outstanding capital stock and restore the firm’s standing with its creditors. Sears thus weathered the crisis and benefited from the general prosperity that followed.

In 2018,Sears filed for bankruptcy after 132 years in business. Louis Hyman, an author and professor of history and consumerism at Cornell, wrote a compelling thread on Twitter that explained how the Sears catalog empowered black consumers during Jim Crow. Mr. Hyman walked me through some of these ideas in the interview below, which has been edited.

Back When Sears Made Black Customers A Priority: An interview with Louis Hyman by

Lauretta Charlton

By Lauretta Charlton

Your thread sort of positioned Sears as a radical commercial entity during Jim Crow.
A huge theme in my history of retail class is Jim Crow. Access for black people to competitive markets is pretty radical because a lot of the history of the relationship between black people and capitalism has been a monopoly relationship. Sears is not the story of would-be radicals trying to overthrow Jim Crow. It was about people trying to make some money, which is radical in a certain way, too.

Q. It seems easy for Americans to forget this kind of history.
A. I was really touched that so many black readers connected with this history. People were sharing their stories about their grandparents and the way in which they felt connected to people under Jim Crow. Obviously people recognize that being followed in a store today is not the same as Jim Crow, where if you step out of line or do the wrong thing you and your family could be murdered by the Ku Klux Klan. But I think the larger point is the exhaustion of having to deal with racist store owners, whether it’s the 1900s or 2018.

Q. What is the equivalent of consumer empowerment for people of color today?
A. It’s tricky. The thing about Jim Crow is that it’s not about shopping, it’s about white supremacy. Not in the sense that we understand it today, but in a very transparent way. That’s the difference. I think today the feeling that you can be who you are and buy what you want was most clearly expressed through trans people who are able to buy what they want to wear, even if it doesn’t fit people’s expectations for their bodies.

Q. Do your students think capitalism can be a form or empowerment for people of color?
All of my students feel like the ability to buy something is a pretty foundational right in our society. They’ll say, “Oh, maybe you people don’t have a right to a job, but I should have the ability to shop.” And when they see how that plays out in different ways for African-Americans, for women, gay people, it is pretty remarkable.

Q. Are your students thinking about things like wealth distribution and race?
A. Of course! What I like about it is I get the future ibankers of tomorrow who are like, “we need to have more efficient markets that are neoliberal and are not discriminatory.” And then you get the students who are on the left who are like, “we need to have a basic income, and capitalism is racism and racism is the patriarchy.” I like to have those students in conversation because I feel like that’s the conversation we need to be having.

Q. What kind of blowback did you get after your post?
A. People said that I argued capitalism is anti-racist, but that’s not true. All I’m saying is that in this one particular instance, this catalog helped some people in this way, and it’s an interesting way to understand the complexities of capitalism, particularly Jim Crow capitalism. It’s always surprising to me that white supremacy and consumer capitalism squared off. And in some small measure, white supremacy lost. And that’s really incredible because white supremacy was so powerful. It was this powerful organizing principle in American politics. That’s fascinating.

*sourced, not an original written piece, added comments here and there HLK

Noveenna

Noveenna : Designer Showcase – She made it to the Hall of Fame!

“If  a girl says not to get her a birthday present that means get me a birthday present and make sure it’s jewelry.” ― Kami Garcia, Beautiful Creatures I don’t know about you, but there are a certain few people that I need gifts for throughout the year for Christmas or birthdays, and don’t forget … read more

“If  a girl says not to get her a birthday present that means get me a birthday present and make sure it’s jewelry.” ― Kami Garcia, Beautiful Creatures

I don’t know about you, but there are a certain few people that I need gifts for throughout the year for Christmas or birthdays, and don’t forget Mother’s day, yet I was continually struggling with finding the perfect gift.

I try to support indy, small shops at every moment I can, because handmade and supporting family-owned business is important to me. So I felt right at home on Gypsy Spoonful. I also think it’s awesome that shipping is never extra on GypsySpoonful. It’s always included in the price so there are no yucky “surprises” with exorbitant shipping fees at checkout.

While I was bopping around on the site, checking out shops, I stumbled upon Noveenna . She creates breathtaking, handmade JEWELRY and she’s our featured  Gypsy Spoonful shop of the month

Sometimes you just see a piece of jewelry and think of a person instantly, I sure did this when I came across her shop. I have a wishlist made on Gypsy Spoonful and I’ve been adding a bunch of her pieces to it. (Make a Wishlist on GypsySpoonful too.) What I REALLY like about her jewelry is not only does it look incredibly well-made and awesome quality, but that there are matching pieces in a collection. I can buy a beadwoven collar for Christmas for my aunt, and buy a coordinating cuff bracelet when Mother’s day arrives.

Noveenna

I have a hard time mixing and matching jewelry and I like to wear earrings, necklaces and bracelets (all 3) when I go out or get dressed up. This takes the confusion out of it for me. With coordinating pieces, it’s a breeze to accessorize an outfit without worrying that the earrings might not go with the necklace. Check out her mambo mauve collection by clicking HERE. , It’s so hard to pick just one favorite collection, I also have a soft spot in my heart for her Starlight Memories collection, so vibrant and cheery!

Noveenna

Another awesome thing about her designs, is that her jewelry is the type that you can wear to a variety of outings, or for everyday wear. Some are more statement pieces, and some are more casual. All of them are very versatile and not too over the top. They’re subtle and demure, and her color combinations are way cool.  Many times when I find a style or type of design I like, I like to have a few pieces in this same style, that’s perfect for shopping Noveenna’s shop. If you like the beadwoven collar style necklaces, there are several pieces , each in a diferent color combo that she names.  I suggest, the next time you need a gift, or want to treat yourself, you check out Noveenna’s shop on GypsySpoonful.

Noveenna

 

Drop us a comment and let us know what you thought of this blog! Join our Facebook group so you don’t miss any news about the shops of Gypsy Spoonful.

 

 

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful. … read more

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

There’s a story behind the small black triangle forever imprinted on Kevin Durant‘s wrist. Like the rest of his tattoos — “Maryland” (his home state) across his shoulder blades, a portrait of Tupac on his leg — the ink is an attempt to grab hold of a moment in time and mark it as meaningful.

The triangle tattoo is a symbol of the friendship between Durant, his business partner Rich Kleiman and their friend Charlie Bell. A few years ago the three men were hanging out, talking about the incredible possibilities in front of them, and someone thought it sounded like a good idea to get tattoos commemorating the bromance.

It feels a bit quaint now, even to them. Aww, friendship tattoos. How cute!

“I wouldn’t get most of the tattoos I have now,” Durant says with a smile. “But that’s why they’re cool. I got each of them at a point in my life I was feeling something I wanted to remember.”

Kleiman laughs and points to a Chinese character tattooed on his arm.

“Like, this means ‘patience,’ ” the 41-year-old executive says. “Could you imagine if I went in somewhere now and was like, ‘Yeah, what up, my man? Could you give me the Chinese symbol for patience?’

“The guy would be like, ‘OK, midlife crisis. What up, Dad?’ But when I was 19, in Miami, I’m like, ‘Yooo, give me “patience”!’ ”

We’re sitting at a shady table at the cafe atop the Montage Hotel in Beverly Hills. The Warriors have the day off after a win over the Lakers, and Durant and Kleiman are making the most of it. There was a morning meeting with Brat (a company that created a network for young YouTube stars), this lunch interview, house hunting in Beverly Hills in the afternoon, then a red-eye flight to Washington, D.C., to attend the opening of College Track, which prepares high school students to apply to and graduate from college, at the Durant Center in Prince George’s County, Maryland.

Life as a two-time NBA Finals MVP and budding entrepreneur can be a little like taking a speedboat down the chocolate river in Charlie and the Chocolate Factory — sensory and experiential overload around every turn.

“My platform is hoops,” Durant says. “Billions of people are watching, so why not leverage it to do the cool stuff that we like to do?”

As one of the best basketball players on the planet, Durant can meet anyone he thinks is interesting, invest in any company he digs and get into any event he wants. Twitter and Square CEO Jack Dorsey? He flew in for Durant’s birthday party this year. Apple VP Eddy Cue? A huge Warriors fan whose company just greenlighted a scripted show called Swagger based on Durant’s experiences in AAU basketball. David Geffen, Oprah, Diane von Furstenberg? Durant hung out with them at Google’s invite-only celebrity camp at the Verdura Resort in Sicily the past few summers.

His world is wide open — and so the challenge for Durant and other superstar athletes-turned-business moguls isn’t just in finding the time to take advantage of the exclusive opportunities in front of them but in searching for the right reasons to do so.

The making of a mogul : Building Your Brand, Inspiration from Kevin Durant

A great brand is a lot like a great jump shot: The best ones appear effortless. And yet, underneath the surface, years of sweat, grind and refinement have gone into it. Athletes used to wait until they were done playing to start building their businesses off the court. They’d let their teams or agents with dozens of other clients handle their marketing. Even back then, they knew they were leaving money and leverage on the table. But who had the bandwidth to build out a portfolio while playing?

In the business world, that’s called a market gap. Customers want a product that doesn’t exist yet? Somebody should go create that product.

In this case, first a superstar athlete such as Durant had to believe he was capable of building his own brand while playing. Then he had to figure out how to do it.

Earlier in his career, Durant says, he mostly just wanted to do what he saw other superstars do.

“‘Gatorade, I need that. McDonald’s,’ ” he says. “I need a trading card, Upper Deck, because I’ve seen other great players do that.”

“You also thought your off-days had to be completely filled,” Kleiman says from across the table.

Over the six years they’ve been working together, Kleiman’s job has been to help Durant be purposeful and intentional about his projects and to take advantage of the creative freedom Durant’s considerable platform has afforded him.

That filtering process can be dizzying for a curious soul like Durant, who readily admits he’s still searching — and probably always will be — for what he wants to be. So a few years ago, in one of their daily deep dives, Kleiman laid it out: “You need to understand that this part of your life should be enjoyable.”

Durant had spent too long trying to fit the model of what he thought a superstar athlete “should” be doing. Just do what feels right or fun or interesting, Kleiman told him. Maybe one of his investments will turn into the next Vitamin Water or Beats by Dre. Maybe it’ll just be a cool experience to look back on. Maybe it’ll flop. But if a startup company presents a product Durant or Kleiman would use himself, or its founder had a certain je ne sais quoi they both connect to, that’s what guides them.

Take Postmates. “I’m hungry one day,” Durant says. “And Rich was like, ‘Yeah, [this company will] bring you food from any restaurant.’ I’m like, ‘They’ve got an app like that? Can you call somebody up there? We need to get involved, because we use this s— on a day-to-day basis.’ ” Soon after, in June 2016, Durant and his team bought a stake in the company, which reportedly had grown tenfold by a valuation this January.

There’s a more rigorous evaluation process after that initial spark, of course. Durant says he likes to study the industry and how a company has grown from its early stages of development before he invests. But if there’s a guiding principle behind the extensive portfolio they’ve assembled, it is to follow and trust Durant’s curiosity.

So far they’ve invested in some 50 companies, ranging from the cold-pressed juice company WTRMLN WTR to an autonomous drone company called Skydio. There’s an equity partnership in the headphone company Master & Dynamic. And starting Feb. 11, there’s The Boardroom, a six-episode series on ESPN+ and multiplatform media brand in which Durant, Kleiman and ESPN college basketball analyst Jay Williams talk with players, industry executives and insiders from the worlds of sports, business, media and technology about how the culture around sports is changing.

“Me and Rich always had these times where it was just him and I, brainstorming,” Durant says.

So why not turn those conversations into a show?

“It’s like Sports Business Journal but for fans,” Kleiman says. By now he’s got this pitch down cold.

“I was watching sports last year, and there was a headline about an investment that Kevin had made. Then a headline about a Liverpool investment that LeBron had made. Then some Yankees highlights.

“When I was 14 years old, I would have been so confused about why the investment stuff is in the middle of these highlights. But in our world now, that’s way cooler than the other stuff.”


There’s no job description that can capture what Kleiman does for Durant. He’s his business partner in Thirty Five Ventures, the umbrella corporation for their production company, Thirty Five Media; the Kevin Durant Foundation; and all of their investments, endorsements and business partnerships. He’s the first or second person Durant speaks to every morning, depending on how early Durant’s brother, Tony, and baby nephew FaceTime him. He’s definitely the first person Durant calls if anything ever goes wrong.

It’s more than your typical manager-athlete relationship: By all accounts, this is a genuine friendship. They refer to each other as “my best friend” and sometimes even “brother.” When ESPN shot the photos for this story, Durant preferred to share the stage with Kleiman and Williams. Yes, some of that is because they’re promoting The Boardroom together. But it’s also a reflection of just how close he and Kleiman are.

At first glance, it’s an unlikely pairing. Kleiman grew up in New York City, attending a private high school that was a member of the Ivy League Preparatory School League. Durant grew up in an impoverished area outside of DC, often taking public transportation for several hours a day to get to and from one of the three high schools he attended.

Kleiman is boisterous, excitable and intense. He has a ton of friends, sleeps with his phone on, spends hours every day workshopping ideas at home in what he calls his think tank. Durant is sensitive, creative and thoughtful. He has just a few close friends from his youth (he was too busy with basketball), spends his off-days exploring restaurants in San Francisco or record stores in Berkeley, and talks wistfully about driving his 1969 Volkswagen bus to Mexico for surf trips.

Durant had already worked with two other agents before he started working with Kleiman in 2013. But they quickly found a professional and personal synergy.

“We just met at, like, the perfect point,” Durant says of the former music industry manager he has empowered to run his business empire. “We both hit our peaks at the same time.”


Picked up from ESPN , I thought our readers would draw some inspiration from this well-written article. Photos are property of ESPN.

This guy has worked for FREE for 13 years! Who is he and Why Did Time Magazine Name Him One of The Most Influential People of 2018?

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet. The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was … read more

Steven Pruitt has made nearly 3 million edits on Wikipedia and written 35,000 original articles. It’s earned him not only accolades but almost legendary status on the internet.

The online encyclopedia now boasts more than 5.7 million articles in English and millions more translated into other languages – all written by online volunteers. Pruitt was named one of the most influential people on the internet by Time magazine in part because one-third of all English language articles on Wikipedia have been edited by Steven. An incredible feat, ignited by a fascination with his own history.

Pruitt is deeply obsessed with history, and his love of opera inspired his Wikipedia username: Ser Amantio Di Nicolao, his favorite opera character.

“My first article was about Peter Francisco, who was my great great great great great great grandfather … and if we had an hour I could probably go into the full story,” Pruitt said. “He was a sergeant in arms in the Virginia Senate and there’s kidnapping, potential piracy. If you read the story you would not believe any of it happened.”

Still living with his parents in the home he grew up in, Pruitt has always remained true to his interests.

“I think for a long time there was an attitude of, ‘That’s nice, dear. The boy’s crazy. I don’t know why he wastes his time, the boy’s crazy,’ Pruitt said of what his parents think of his volunteer gig.

That may have changed when Time magazine named him one of the top 25 most influential people on the internet, alongside President Trump, J.K. Rowling and Kim Kardashian West.

This guy has worked for FREE for 13 years! Who is he and Why ?
Steven Pruitt CBS News

How much money does he make from his work? None.

“The idea of making it all free fascinates me. My mother grew up in the Soviet Union … So I’m very conscious of what, what it can mean to make knowledge free, to make information free,” he said.

Pulling from books, academic journals and other sources, he spends more than three hours a day researching, editing and writing.

Even his day job is research, working in records and information at U.S. Customs and Border Protection. He joked that his colleagues probably think he’s nuts.

“Because I edit Wikipedia all the damn time, I think that one sort of goes without saying,” Pruitt said.

Wikipedia’s Kui Kinyanjui said the site would not exist without the dedication of its volunteers. It is now one of the top five most visited in the world, among Google, YouTube and Facebook.

“People like Steven are incredibly important to platforms like Wikipedia, simply because they are the ones that are the lifeblood,” said Kui Kinyanjui, WikiMedia’s vice president of communications.

Six-thousand people visit the site every second, bringing a responsibility for the editors to present a diverse and fair platform.

“We know there’s a lot more to be done. That’s why we’re very excited about projects like Women in Red, which seeks to identify and place more content on women on our platform … Steven has been a large contributor to that project,” Kinyanjui said.

“The last statistic I saw was that 17.6 percent of the biographical articles on Wikipedia area about women, on the English Wikipedia I should say,” Pruitt said. “It was under 15 percent a couple of years ago which shows you how much we have been able to move the needle.”

How does he celebrate that victory? “Write another article, make another edit.”

To put in to perspective what it took for Pruitt to become the top editor, he’s been dedicating his free time to the site for 13 years. The second-place editor is roughly 900,000 edits behind him, so his first place status seems safe, for now.


Speaking of Most Influential People:

Some of the shops at GypsySpoonful are  seeking brand reps/influencers to join our rep team.

Please join our facebook group and we’ll connect you with them.


Wiki Wiki Wiki ( I couldn’t resist, lol)

2019 Trends

Trending : Handmade and Design Trends, Predictions we’ve got our eye on for 2019 from Gypsy Spoonful’s Blog Team

This blog post is a compilation of fresh trends our blog team is noticing across Gypsy Spoonful and the handmade industry as a whole: what makers are creating, what shoppers are loving, and what’s hot right now in the wider market. These trend predictions for 2018 are based, in part, on past top searches across … read more

Trending

This blog post is a compilation of fresh trends our blog team is noticing across Gypsy Spoonful and the handmade industry as a whole: what makers are creating, what shoppers are loving, and what’s hot right now in the wider market. These trend predictions for 2018 are based, in part, on past top searches across categories on GypsySpoonful.com

What is STILL going strong, carried over from 2018?

In 2018 we continued to see a moderate uptick in the popularity of Unicorns and Mermaids as well as Donuts and Foxes.  It was a year filled with magical motifspastels, and all things Beachy. Gypsy Spoonful shoppers took to these trends and seem to still be holding onto most of them. Cacti and Succulents made a big impact and that does not seem to be deminishing

As we march on into 2019,  some have predicted that the trends will move away from idealist distractions, and shift towards reality. This year we’re actively embracing our own, individual realities, whatever they happen to be – from living life to the max, or celebrating a lazy, day on the couch. Shoppers are about to “get real” – so we are officially declaring 2019 the year of Being Real, which includes using all-natural products, focusing on sustainability, and being realistic when it comes to decorating and living.

Sh*t Just Got Real

The world isn’t perfect (and you don’t have to pretend that is), but you can also do something about it. – See Craftivism

Pantone’s color of the year: Living Coral

While millennial pink and ultraviolet are still having their respective moments, We’re excited to see this cheerful tone take over our homes, outfits and accessories. This floral-inspired hue is whistful (yet grounding) and unapologetically natural – exactly what we need in 2019.

https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019

 

Living Coral accented items on Gypsy Spoonful are plentiful and you can expect to see a great deal more in 2019. It’s so visually appealing, dontcha think? See all items tagged “Coral”here.

Tends: Pantone's Color of the Year 2019 Living Coral

Tends: Pantone’s Color of the Year 2019 Living Coral

Racer Back Feather Dress by That’s So Addie, Beadwoven Cuff Bracelet by Novenna, Cactus Home Wreath by Wreaths by Jacquelyn, Piece work Beach Bug Pillow by Scrappers Snips N’ Stitches, Handpainted Alcohol Ink Pendant Necklace by Studio1153

Chaos and Mayhem…

haha, not really.. but whatever the polar opposite of minimalism is… Yes, kids this is the moment you’ve secretly been waiting for! It’s an all-out  rebellion against the often unrealistic quest for order and perfection in our homes and lives. What was once considered clutter is now on-trend – clashing patterns, styles, prints and colors are all permissible, as there’s no limit to this eclectic trend. We predict, in 2019 you will begin to see mashups of prints and patterns coming from the small shops of Gypsy Spoonful. Embrace it, it is futile to resist!

What else do we see as growing in trendiness?

More …

Cacti and Succulents

Click on the pics to see these up close now…

 

 

 

 

 

 

We also predict MORE lemon… scented, and decorated, lemon decor, bath and body products as well as fabric prints!

We also predict MORE Llamas (eeps, one of my favorite things right now!)  Isn’t this llama zippered bag adorable? Click to visit this listing now 

View all of our llama listings HERE (not to be confused with alpacas! lol) . Also trending, Anything Retro, Especially 70’s inspired items and also items with all-natural and dried flowers, botanicals, and herbs!

What do you think? did we hit the nail on the head? What do YOU think will be trending this year? What inspires you in these trends and predictions. Drop a comment, and continue the conversation here on our blog, and also in the Gypsy Spoonful  Facebook Group.

 

 

 

 

 

 

Rock The Sock

Goosie’s List : 20 of Goosie’s Favorite Rock the Sock Items on Gypsy Spoonful

Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop Shop  

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Small Business Children’s Artwork Contest Open NOW

The biggest and best day of the year for small business is almost here.. and we’re SO excited to announce an opportunity for your child to SHINE! Gypsy Spoonful is pleased to present our FIRST annual Small Business Children’s Art Contest We believe in encouraging children’s creativity, and we also believe wholeheartedly in small business. … read more

The biggest and best day of the year for small business is almost here..

and we’re SO excited to announce an opportunity for your child to SHINE!

Gypsy Spoonful is pleased to present our FIRST annual Small Business Children’s Art Contest

We believe in encouraging children’s creativity, and we also believe wholeheartedly in small business. Marry the two and the idea for this awesome contest was born!

Living a creative life can inspire us to continually live better, create more, and be more true to ourselves and our visions. It can also remind us to nurture our children’s creativity.

Who: Children Birth-18 years., Age Groups of 0-4 years, 5-8 years, 9-12 years , 12-18 years. (1 grand prize winner, and 1 consolation prize will be awarded to one child in each group).

What: Have your child color, paint, or draw the most fantastical, creative Christmas/Hanukkah/Holiday or winter scene and incorporate the idea of “small business” in the artwork somewhere/somehow  (Santa runs a small business with the help of his elves, afterall!)  Take the best quality photo of the artwork and then add it to the thread in our Facebook Group .  Please include child’s name and age in your comment when you leave the pic of their artwork on the thread. These must be added to the thread prior to Saturday, November 17. One entry per child, please.

What Next? The Gypsy Spoonful admin team will put them into a photo album in our group and open up the album to voting on Saturday, November 17. Tell your friends and family about your child’s art contest entry and have them help you by voting for your child’s artwork.

How To vote: Voters must join our Facebook Group . Instruct them to go to your child’s entry, then voters must like AND comment on your child’s artwork entry, Voting will close on Small Business Saturday, November 24th at 8pm cst. 

Like buttonThe artwork with the most votes /likes will win We will announce the winner Monday, November 26th at 8pm cst.

Prize: A prize package will be awarded to the winning artist worth over $100 from select Gypsy Spoonful shops, and one consolation prize per age group. (if there is a tie for the top 2 grand prize winners, we will host a run-off vote)~we’ll also have a surprise for the parent/grandparent that enters the child’s artwork.

The small shop owners of Gypsy Spoonful will use the winning small business artwork to promote select holiday events, and your child’s artwork will be in the spotlight all season long! The winning artwork will also appear on the Gypsy Spoonful blog announcing the winners.

By entering this contest, you agree to allow Gypsy Spoonful use your child’s art on social media promoting the event as well as in future promotions.

Join our group and join in on all the fun!

 

Theordore Roosevelt The Man In The Arena quote

Motivation Monday Overcoming Obstacles in Entrepreneurship

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated: You can map out a fight plan or a life plan. But when the … read more

Overcoming Obstacles in Entrepreneurship: A Lesson From Theodore Roosevelt

There is an old saying: Champions don’t  become champions in the ring- they are merely recognized there. That’s true, if you want to see where someone develops into a champion, look at their daily routine. Former heavyweight champ Joe Frazier stated:

You can map out a fight plan or a life plan. But when the action starts, you’re down to your reflexes. That’s where your road work shows. If you cheated on that in the dark of the morning, you’re getting found out now under the bright lights.

Boxing is a good analogy for developing bossbabes because it’s all about daily preparation. Even if a person has natural talent, they have to prepare and train to become successful.

One of this country’s greatest leaders was a fan of boxing: President Theodore Roosevelt. In fact, one of his most famous quotes uses  a boxing analogy

Theodore Roosevelt

THE MAN IN THE ARENA
Excerpt from the speech “Citizenship In A Republic”
delivered at the Sorbonne, in Paris, France on 23 April, 1910
download PDF of complete speech

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

*TR (Teddy Roosevelt’s nickname) was known for regular boxing and judo sessions, challenging horseback rides, and long, strenuous hikes. A French ambassador who visited Roosevelt used to tell about the time that he accompanied the president on a walk through the woods. When the two men came to the banks of a stream that was too deep to cross by foot. TR stripped off his clothes and expected the dignitary to do the same so taht they could swim to the other side. Nothing was an obstacle to Roosevelt.

Of all the leaders this nation has ever had, Roosevelt was one of the toughest-both physically and mentally. But he didn’t start that way. America’s cowboy president was born in Manhattan to a prominent wealthy family. As a child he was puny and very sickly. He had debilitating asthma, possessed very poor eyesight, and was painfully thin. His parents weren’t sure he would survive. When he was twelve, young Roosevelt’s father told him, “You have the mind but you have not the body, and without the help of the body, the mind cannot go as far as it should. You must MAKE the body.” and make it , he most certainly did. TR began training every single day physically, building his body as well as his mind, and he did that for the rest of his life.

Roosevelt didn’t become a great leader overnight either. His road to the presidency was one of slow, continual growth. He improved himself and in time, he became a strong leader. Roosevelt’s list of accomplishments is remarkable. Under his leadership, the United States emerged as a world power. He helped the country develop a first-class navy. He was that the Panama Canal was built. He negotiated peace between Russia and China, winning a Nobel Peace Prize in the process.  On January 6, 1919 he died in his sleep. Then vice president Marshall said,

“Death had to take him sleeping, for if Roosevelt had been awake, there would have been a fight”

When they removed him from his bed, they found a book under his pillow. Up to the very last, TR was still striving to learn and improve himself.

*Source: Leadership 101 by John C. Maxwell

Slow and Steady Wins the Race Quote

What are the takeaways we can learn from Roosevelt that may apply to our lives as Entrepreneurs?

1. Be FIERCE : obstacles will come, it’s how you approach those obstacles. Are you going to say , “It’s too hard, we can’t cross this stream, it’s too deep” and turn back? Or will you strip naked and lead the way? Nothing in life is easy. Entrepreneurship isn’t for sissies. You have to get in there, roll up your sleeves and be FIERCE. Are you stronger than the obstacles in your path?

2. Even a great leader like TR started off small. He wasn’t expected to survive from his own parents! If that’s not a kick in the teeth, then I don’t know what is! Of all people in the world, you want those who love you and you share your life with to believe in you and your dreams, it’s hard when you don’t get the support you’d like. But what did TR do? He set out to prove them wrong. He was CONSISTENT, he worked towards his goal of strengthening his body every.single.day. Consistency wins the prize in owning and operating a small business. Many times it can be isolating, people in our family would rather share a celebrity’s status or meme on social media. Your loved ones may shop at a big box store rather than supporting your small shop.. you can’t control other people, you can only change how you react to them. Seek out OTHER support from friends, or like-minded individuals and other small business owners. The community at Gypsy Spoonful is a great source of strentgh, knowledge and inspiration for me everyday. I am so thankful to have people that cheer me on and totally GET what I am trying to do with my life. Everyone starts off small, it’s up to YOU to seek out ways to grow and learn new things to embolden your entrepreneurial spirit.

” slow, continual growth.”

3. The mind and body combination is important, It was once said by Henry Ford, “Whether you believe you can or can not, you’re right” . Your mental attitude determines your outcome most of all. TR blazed a trail where no one dared to go before. He traveled all over the world pursuing adventures. Each trip, each adventure prepared him for the next one. He built knowledge upon his experiences. We all fail and fall short, just like the man in the arena~ but do we get up again after we get knocked down? or do we stay down? A product might not sell, a promotion may flop… KEEP LEARNING, learn from your mistakes and build on that. Go forward with the ideas of what went wrong and how to overcome that in your future small shop “adventures”.

If you are looking for a creative community where you can find limitless support from like minded creative folks, and you feel you’ve got a great product to offer the world, Gypsy Spoonful is seeking new shop owners, please go to this page and read what we believe about handmade and how we do things. If you vibe with what we’re doing, please fill out an application. We will be screening and vetting applicants for 2019.  Go HERE

 

 

Meet the Makers: New Shop Chic En Laine

Hand knitting at it’s very best ~ We are pleased to announce one of our newest shops Chic En Laine . Sometimes at Gypsy Spoonful we have a new member join and I fall in love with each and every item they add to their shop, as the days go on and I see them … read more

Hand knitting at it’s very best ~ We are pleased to announce one of our newest shops Chic En Laine . Sometimes at Gypsy Spoonful we have a new member join and I fall in love with each and every item they add to their shop, as the days go on and I see them beginning to fill up the virtual aisles of their store, I say to myself “Oh now THIS is my favorite… ” and then I find myself saying the exact same thing with each subsequent new listing!  I am so thrilled Sophie has joined our creative community, and I am so much looking forward to her growing her business with us even more.  She has so much talent, and her items are absolutely the best knit quality I’ve seen.

Her classic fashions are impeccably made and made to order just for her customers from her home studio located in South Carolina. Whether it’s a sweet little set comprised of a cardigan style jacket with a darling little hat

Beautiful stitching and classic appeal (click the photo to go to this listing now)

or a classic pair of knitted pants with super sweet suspenders, they will not disappoint. Keepsake quality for sure!

Nostalgia Abounds When Viewing Her Timeless Designs (click the photo to go to this listing now)

Perhaps you need a baby shower gift, or a special outfit for a photo session for the holidays? Sophie’s attention to detail is quite obvious on each item she creates.

If you’re looking for an amazing baby shower gift, stop on by her shop and check our her designs. There are also women’s hats available for the mama too!

Boho Style Slouchy Hat is Warm and Soft (click the photo to visit this listing now)

Sophie’s attention to detail is quite obvious on each item she creates.  If you’re looking for an amazing baby shower gift, stop on by her shop and check our her designs. There are also women’s hats available for the mama too! (You deserve it, treat yourself!)

So that you don’t miss out on any of her new listings , events or sales, be sure to follow Chic En Laine on Facebook and Instagram too.

Don’t forget to Heart her shop as well! Click HERE to visit today.

Hashtags : Supreme List of Instagram Hashtags

Supreme List of Handmade Hashtags : the best hashtags to use for Instagram

Supreme List of Handmade Hashtags for Instagram You’ve been accepted to Gypsy Spoonful, Set Up Your Shop, Worked on Creating your first 10 product listings, and graduated to the bigger group… Now What?  How do you get found and get any real, engaged followers? Does it feel like you’re just talking to yourself (I can … read more

Supreme List of Handmade Hashtags for Instagram

You’ve been accepted to Gypsy Spoonful, Set Up Your Shop, Worked on Creating your first 10 product listings, and graduated to the bigger group… Now What?  How do you get found and get any real, engaged followers? Does it feel like you’re just talking to yourself (I can relate!)

Hashtags : Supreme List of Instagram Hashtags

On many social media platforms, but most of all Instagram, hashtags are one of the quickest and easiest ways to grow your following. Instagram allows up to 30 hashtags per post, so here is a quick and dirty list of some great Handmade and Gypsy Spoonful specific hashtags to use for your copy and pasting ease.

  • #GypsySpoonful
  • #GSShopOwner
  • #GypsyStrong
  • #GSsellersofinstagram
  • #GSseller
  • #GSlove
  • #GSfinds
  • #GSsuccess
  • #madeintheusa
  • #handmadegifts
  • #shopGS
  • #smallshop
  • #shopsmall
  • #handmadefavorites
  • #mamamade
  • #makersgonnamake
  • #artistsofinstagram
  • #AmericanSmallBusiness
  • #shophandmade
  • #shopsmallbusiness
  • #shopsmallbiz
  • #handmadesmallbusiness
  • #handmademarketplace
  • #shopGS
  • #handmadesale
  • #handmadetribe
  • #handmadebestsellers
  • #handmademen
  • #handmadewomen
  • #handmadesellers
  • #handmaderevolution

If you are looking for more specifically handmade, but not specifically Gypsy Spoonful hashtags, here is a list of my favorite of those:

  • #handmade
  • #crafter
  • #handmadewithlove
  • #artist
  • #maker
  • #creativelife
  • #makerslife
  • #makerlife
  • #makersmovement
  • #handmademovement
  • #waketomake
  • #calledtobecreative
  • #handmadeisbest
  • #makersgottamake
  • #createmakeshare
  • #instamaker
  • #instahandmade
  • #handicraft
  • #handcrafted
  • #instacraft
  • #wearethemakers
  • #creativeatheart
  • #supportthemakers
  • #supporthandmade
  • #createmakeshare

I’ve found it is a great idea to use a variety of hashtags — switch it up, and rotate often, some about handmade items, some about Gypsy Spoonful specifically, and some about your particular niche and geographic location.

Geographic location? What does that mean?

Examples:

  • #handmadeinTexas
  • #chicagoartist
  • #kansascitymakers

Do you have any particular hashtags that work well for you? Of course We’d love to hear them!

Interested in finding out more about being a shop owner/seller on Gypsy Spoonful? Read this page and see if you vibe with what we’re doing. See the members of our community in action and interact with them in our Facebook Group. 

 

Have You Heard The News?

  Have you heard the news??? The Gypsy Spoonful Fall Auction is in it’s FINAL DAY!! Some items don’t have bids yet! Snap up a deal , and snipe those auction items! We have over 110 MUST HAVE handmade items, Get on over to our Facebook Group and see what you can win!  Sew Sweet … read more

 

Have you heard the news??? The Gypsy Spoonful Fall Auction is in it’s FINAL DAY!!

Some items don’t have bids yet! Snap up a deal , and snipe those auction items! We have over 110 MUST HAVE handmade items, Get on over to our Facebook Group and see what you can win! 

Sew Sweet Pea's Handmade BoutiqueSewSweetPeas.comSize 2THere is an elegant, yet comfortable dress is perfect for…

Posted by Paula Marie Miguele on Friday, August 3, 2018

https://www.facebook.com/photo.php?fbid=10216501056661599&set=oa.1824886650922942&type=3&hc_location=ufi

MYSTARA HAND SCULPTED POLYMER CLAY DRAGON Starting bid: $55.00Bid Increments: $1.00US Priority Mail Shipping:…

Posted by Eli Mattingly on Wednesday, August 1, 2018

Starting bid $30Bid increase $1Shipping: $3.50 1st classAqua & coral Sparrow apron knot dress by That's So Addie….

Posted by Raenita Bennett Deal on Wednesday, August 1, 2018

Big, cuddly, gorgeous handmade crocheted snowflake afghan throw blanket is 52" x 52" by…

Posted by Jacquie Kaegebein on Friday, August 3, 2018

Made by SALT WORKSFall braceletSB: $18 with $1 bid incrementsBIN: $24 (void after first bid)Shipping is…

Posted by Cindy Perkins on Monday, July 30, 2018

Debra Engelbrecht's Paintings Auction Item #3“Waiting Boxer” PrintHand drawn with pencilsFramed artwork…

Posted by Patricia VanSant on Sunday, July 29, 2018

Jack Skellington and Sally size 5 dress is proudly made by Lace And Sneakers. This is a OOAK in this fabric. Jack and…

Posted by Virginia Hooper on Tuesday, July 31, 2018

Handmade Crocheted Little Birdie baby hat and cocoon size 0-3 months by…

Posted by Jacquie Kaegebein on Friday, August 3, 2018

She blinded me with science apron 25 opening1 dollar increments 3 dollar shippingJoin my group to see more…

Posted by Michelle Sherod on Thursday, August 2, 2018

*** Buy It Now ***Magical Memories By Jessica BoutiqueGoofy T Shirt $23 each shipped — this includes free…

Posted by Jessica Sines Lee on Thursday, August 2, 2018

Sew Sweet Pea's Handmade BoutiqueSewSweetPeas.comSIZE 6Y Dress.Here is an elegant, yet comfortable dress is made…

Posted by Paula Marie Miguele on Friday, August 3, 2018

Fall Musical Infinity Wreath By My Spinning Mind Home Decor Special sale price for the Fall auction…

Posted by Rachelle Ihrig on Sunday, July 29, 2018

See Even more auction items in the photo album HERE

Models Vs Mannequins, the great debate rages on

Guest Blog Post: Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. He has been working in ecommerce for the last 15 years While using professional models is a great way to showcase your products, it isn’t always cost-effective. The best … read more

Guest Blog Post:
Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. He has been working in ecommerce for the last 15 years

While using professional models is a great way to showcase your products, it isn’t always cost-effective. The best alternative options are amateur models and mannequins.

When deciding between amateur models and mannequins, you’re largely factoring a risk/reward scenario, ongoing costs, and how much you’re willing to manage people.

Models, even amateurs, are more desirable because a live body helps a customer relate to your product and adds a higher degree of professionalism, but it can also make for an unpredictable process. Mannequins are great because they’re affordable, consistent, and easy to work with.

Let’s take a step-by-step look at how you can create quality DIY product photography with amateur models and then we’ll go over the advantages provided by mannequins.

DIY Product Photography with Amateur Models

If you want to take a professional-looking product photos with amateur models, follow these seven steps:

1. Cast a Model

If you’re going to use an amateur, there are three primary factors to consider: Your comfort level with the model, their long-term availability, and your apparel’s fit. It doesn’t matter how attractive your model is if your dress is dragging on the floor because the model is six inches too short to properly fit it.

models vs mannequins

Image credit: Pixelz

Comfort level: Communication is important and the easier time you have communicating your vision, the more efficient you will be when shooting. Also, the mood in the studio comes through in images: If you and the model are frustrated and unhappy, you’re not going to get good photographs.

Availability: Plan long-term. If you want a consistent look, especially since amateurs introduce more body type variation than professional models, it’s beneficial to use just one or two models throughout your photography. You will also find that later shoots become more efficient as you and the model increase your comfort level and understanding of each other.

Fit: How does your product look when worn by your model? Focus on the product’s appearance and make sure it’s flattering and requires as little adjustment as possible—you don’t want to create wrinkles because you’re pinning excessively to compensate for a poor fit. Sizing is key. Pick one size and use that same size throughout your photography for a consistent appearance and a more intuitive understanding of sizing by customers shopping your site later.

2. Setup Your Studio Space

Select a space that allows your model to move freely when following your instructions, but don’t choose an area so large that your model might wander out of frame. Designate specific backdrop boundaries to help herd the model and aim your camera.

Your exact equipment will vary depending on your needs and budget, but as a starting point a white backdrop like a roll of seamless white paper or a sheet is always a good idea. White backdrops are required by many ecommerce marketplaces, simplify post-production, and are easy to light in session. If you’ve never set up a studio before, here’s a guide to how to build your own photo studio on a bootstrapped budget.

Be sure to use a tripod. Camera stabilization allows for longer exposure times, improves consistency, and saves you time between shots because you don’t have to readjust your camera’s aim. The result is usually a sharper image and more of them.

3. Shape Your Light

Renting or buying lighting equipment is a big decision and a critical step when capturing product images. Lighting equipment is expensive, so take your time and invest wisely. It may not be necessary to buy equipment: If you’re not going to use a piece regularly, consider renting.

The most common product photography setups use 1-3 continuous softbox lights or 1-3 external speedlights and umbrellas. If you’re in the market, here’s a shopping guide for product photography lighting equipment.

When positioning your lights, try to mimic the softness of natural window light. Continuous softboxes do so automatically, but speedlights may be too harsh and direct even with umbrellas. If that’s a problem, angle your speedlights to either side of the model and bounce the light off nearby walls, like in the image above.

Test out your lighting setup and experiment with different options—but do it before the model arrives so you don’t waste valuable photoshoot time.

4. Position Your Model

When your model arrives on set, it’s time to communicate your vision and position them in frame. The simplest way to position them is with a classic “X marks the spot” approach. Tape an X on the floor either directly beneath their feet, or closer to the camera but in line with where they should stand (so they’re not constantly looking down). The X creates a target for the model so you don’t have to constantly ask them to move.

5. Shoot with Wide Framing

Leave space on all sides of your model when capturing the image. If you’re going to be selling your product in multiple marketplaces and channels, they may have different requirements for cropping and sizing. It’s much easier to crop down to someone’s standards than it is to try and scale up.

Even if you intend to crop out faces, arms, and legs, always keep them in frame. Again, it’s much easier to edit something out then to add it back in—if that’s even possible. You don’t want to have to reshoot.

6. Give Direction

Stay positive and build up your model’s confidence. Remember that they’re an amateur and that you want to shoot with them long-term, so help them realize their potential.

Give the model the instruction they need to help you fulfill your vision. Be clear and precise: For example, if you want the model to look in a particular direction, tell them to look at a specific object instead of pointing. Keep poses simple, so that you don’t distract from the product or lead your amateur out of their comfort zone.

7. Post-Production

After you’ve captured your images, it’s time to optimize them for the web. You can edit the images yourself with this post-production guide, or you can outsource the labor to free yourself to focus on the creative aspects of your business. At Pixelz, for example, we offer a feature-rich and easy to use interface for creating specifications, uploading images, comparing before-and-after images, and rejecting images that don’t meet your standards.

The goal of image editing is to help you create high quality and consistent imagery. Steps like removing the background will create a professional impression by cutting away your DIY studio and also minimizing file size, speeding up your page loading time. Consider using post-production to make lighting adjustments, touch up skin, remove wrinkles, straighten your product, and perform cropping and resizing.

So that’s how to stage a photoshoot with an amateur model. Now, let’s take a look at mannequins.

The Case for Mannequins

stylecampaign burberry mannequins

Image credit: StyleCampaign

Even for high end fashion brands, mannequins are a budget conscious product photographer’s best friend. You can buy them for anywhere from $60-$600, depending on your needs, and that’s it. There’s no overtime, no rate hikes, and they’re always available for reshoots.

Those are the most obvious differences, but there’s more.

Mannequins Make Product Fit Easy

Whether you’re dealing with a professional or an amateur, you need to spend time when casting a model, have them try on your clothes and see if you like the way it looks. You can improve fit with styling, using pins and clips and other techniques, but you need a good foundation to build on.

Alternatively, with a mannequin, you may only need a few moments of browsing online to find the perfect one. Finding the right fit is simplified when you can click around and see exact measurements. This is especially true if all your samples are the same size and you only need one mannequin.

You’ll have less flexibility with posing, but your mannequin won’t complain about being poked or prodded while you’re styling it.

There are many types of materials mannequins are made from, but none is necessarily superior to another. It’s about a different kind of “fit” here; make sure your mannequin style matches your brand.

Branding Possibilities

Mannequins don’t communicate branding as completely as a fully styled model, but they’re not a blank slate either. We can use Anthropologie as an example; until about two years ago, they used mannequins for most of their ecommerce images. Here’s how they used to look:

anthropologie mannequin

Image credit: Anthropologie

It’s clean, vintage, and subtly decorated by a knob at the top. You don’t want your mannequin to be distracting, but anything that’s being seen by a customer should reinforce your brand positioning. If you’re bohemian, use vintage mannequins. If you’re modern, get something more sleek.

There’s also a 3D technique that’s growing in popularity: the invisible mannequin.

If you want to remove all distractions while still demonstrating fit, you can use the invisible mannequin effect. With a little planning and Photoshop know-how, you can create the effect in post-production yourself. If you don’t have the time or the desire to do it yourself, you can offload post-production to a company like Pixelz.

invisible ghost mannequin

Image credit: Pixelz

An “invisible” or “ghost” mannequin image is basically a combination of two or more images. Your product should be photographed as normal, and then repositioned in such a way that any portion that was originally covered by the mannequin can be photographed. Later, the photos are combined into a single image. For more detail, read this invisible mannequin guide that will walk you from basic principles all the way through post-production.

Which Should You Choose?

Models are essential for projecting a professional standard, while mannequins are cost-effective and consistent.

Many boutiques and brands with limited budgets combine the two with great success. You may want to consider shooting a lookbook with professional models, and using those images throughout your store for branding. You can then use amateur models or mannequins for product images.

A mixed approach will give you the best of both worlds without forcing you to choose between branding and your budget.

What have your experiences been like with models and mannequins? Do you have any tips or questions? Let us know in the comments below!


shopify-author Thomas Kragelund

About The Author

Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. He has been working in ecommerce for the last 15 years.

Be intentional

Being Intentional: Doing the RIGHT thing vs. the EASY thing.

It’s an add to cart kind of day! The best way to start your day is to be INTENTIONAL. Yes, kiddies, that’s the word of the day.. Intentional… What does that mean exactly? in·ten·tion·al inˈten(t)SH(ə)n(ə)l/ adjective 1. done on purpose; deliberate. 2. done with purpose; intended Let’s take a look at what that means in … read more

Be intentional

It’s an add to cart kind of day! The best way to start your day is to be INTENTIONAL.

Yes, kiddies, that’s the word of the day.. Intentional…

What does that mean exactly?

in·ten·tion·al
inˈten(t)SH(ə)n(ə)l/
adjective

1. done on purpose; deliberate.
2. done with purpose; intended

Let’s take a look at what that means in the context of the “support handmade” and “shop small” movements.

The easy thing to do when you need to buy a gift is to run to your local retailer and pick up a gift card for another retailer, most likely a chain store, or corporately owned restaurant chain… Everyone likes gift cards, don’t they?

The easy thing to do when you need an outfit or accessory for a special occasion is to go to the mall, and look around until something “speaks to you”… or go to the closest big box store and find something there, right?

Well, I am here to tell you that the easy thing is not always the RIGHT thing to do.

doing the right thing

Being intentional in this context is about doing the RIGHT thing, not the easiest thing. Every single dollar you spend is a vote for the type of world you want to live in. Do you really want to line the pockets of CEO’s of fortune 500 companies? Do you want to give that CEO that extra vacation … OR would you rather know that your money is giving a little boy little league, or a little girl dance lessons? Would you rather see a small family be able to go out and see a movie together? or would you rather give that big box store’s corporate management team a big fat bonus when they’re already raking in the cash… or would you like to know that your purchase MEANT something to ONE work at home mom or dad?  I’d sleep a lot better at night if I was MORE intentional with my shopping dollars. Sure, it might make some forethought and planning out to buy a birthday gift for someone from the Gypsy Spoonful marketplace, and it may just be easier to grab that gift card from your local pharmacy store.

Gypsy Spoonful has 165 independently owned & operated small shops~ each one representing a very hard working mom or dad, or a student working their way through college, a person who has a disability and may not be able to hold a traditional job, a homeschooling parent who wants to be home with their children and teach them while also working and adding to the family income. EVERY single sale matters in the life of a VERY REAL person. It makes a difference in their household.

Doing the right thing is not always easy, but it is ALWAYS the right thing to do.

Shop the Gypsy Spoonful Marketplace Now

Check out what we believe about handmade, and small American business, if you vibe with what we’re doing, and you’re a maker/artist/crafter… apply to open a shop HERE . 

Want to see our community of makers in action, and get to know the person who owns a shop? Join our Facebook Group. You can also request a custom item on the wall in the group!

Social Listening

8 Social Media Tools to Protect Your Reputation and Influence Conversations

Social Listening The most important social media conversations about your brand usually don’t involve you. It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them? Social listening is … read more

Social Listening

Social Listening

The most important social media conversations about your brand usually don’t involve you.

It happens all the time. A customer fires off an angry complaint. Someone shares a problem that your products can solve. If these conversations don’t mention or tag you, how are you supposed to hear about them?

Social listening is a technique for monitoring social media conversations to uncover new opportunities for your business.

With social listening, your business can identify these key moments to engage with users directly and sway their conversations in your favor.

To help you monitor conversations about your brand and transform them into new opportunities for your business, we’ve put together a collection of the top tactics and tools for social listening and media monitoring.

What Is Social Listening?

Social media is a sea of information. Content often dominates feeds, but human interaction is at its heart.

With social listening, you can track existing conversations to find opportunities for your brand to jump in and engage with prospects and existing customers. These organic relationships are the backbone of sustainable, ongoing social media growth and building a dedicated fanbase for your business.

Discovering the opportunities to build these relationships with your customers goes beyond the messages that show up in your business’ Twitter notifications. Social listening is a way for your business to monitor digital conversations at scale, saving you the massive amounts of time and effort that would be required to sort through the noise manually.

Social listening tools track posts based on keywords and phrases relevant to your business to help you find conversations that you aren’t a part of, but should be.

Why Is Social Listening Important?

Social listening is a key tactic for creating a comprehensive social media marketing strategy. It gives you an up-close-and-personal look at your customers and reveals new ways for you to connect with them and build content that reflects their values.

These raw and unfiltered conversations can provide you with a wide variety of insights about your audience. Here are the primary benefits of using social listening for your online store:

Address Indirect Complaints

In the heat of the moment, when customers are most frustrated, it’s understandable that they might not tag your brand while typing up a passionate complaint, especially since only 30% of tweets about brands actually tag their official usernames.

Unfortunately, without using a social listening tools to monitor social media feeds, these complaints would normally go unnoticed—unnoticed by you, that is.

The risk here is twofold: First, your customers will not get their issues resolved. If you can’t see their complaints, you can’t address them and help them have a successful, positive experience with your products.

Second, an unchecked complaint can spiral out of control online, fostering negative sentiment towards your brand. Not monitoring social conversations can leave your business in a vulnerable position and without the appropriate tools to protect itself. Whereas a proactive, social listening-powered approach will help you transform complaints into lifelong customers.

The key to delivering a stellar customer service experience with social listening is to go above and beyond in your response. Your customers don’t necessarily expect a resolution to their complaint since they haven’t tagged your business or product, so you need to go the extra mile to surprise, delight, and win them back

Uncover Unique Opportunities

On the other hand, social listening can also present new opportunities for your brand to create custom social media content and build relationships with your audience. By tracking keywords that are relevant to your brand, you can reach out to new customers in their moments of highest intent.

Here are the different kinds of keywords that your business should be paying attention to:

  • Brand Keywords: Words that are specifically associated with your business, including your company name and any common variations or misspellings. For instance, if your company is called Waterfall Skincare, you’ll want to track “Waterfall Skincare”, “Waterfall Skin Care”, “Water Fall Cosmetics”, etc.
  • Industry Keywords: Words that describe the kind of products or services that your store sells. For instance, a t-shirt store would track words like “clothing”, “t-shirts”, and “apparel”.
  • Location-Specific Keywords: If your business has a physical store or targets specific locations, be sure to track hashtags and keywords that are popular within the city, state, or country that you’re focusing on. For instance, a company selling Chicago souvenirs would want to track the most popular keywords within the Chicagoland area.
  • Negative Keywords: These keywords are ones that you don’t want included in your tracking. If your industry or brand name is commonly associated with non-relevant conversation topics, you’ll want to filter those out. For instance, if you sell dog toys, you’ll want to add “children”, “kids”, “babies”, etc. as negative keywords, so that you aren’t tracking conversations about children’s toys as well.

With social listening, seemingly unrelated conversations can suddenly become chances to impress new customers and engage with your current fans.

spotify twitter social listening

Image credit: Spotify on Twitter

Spotify, for example, was able to jump on this tweet despite the fact that it didn’t actually tag their Twitter account. Their response was simple and witty, humanizing their brand and making a personal connection with a loyal customer.

hilton suggests social listening

Image credit: HiltonSuggests on Twitter

Hilton has dedicated an entire Twitter account to social listening with Hilton Suggests. The account monitors keywords around the names of cities with Hilton hotels to respond to questions about dining and entertainment recommendations with suggestions for local hot spots.

Finding these moments is a three-step process, involving the collection and monitoring of conversations, followed by the analysis of these conversations to determine the intention of the speakers, and then, finally, outreach.

Intention is determined by context and context shapes the way that you should engage with the speakers.

  • What is the emotional sentiment of the conversation?
  • Will the speakers be receptive to your interaction?
  • Is this a relevant opportunity for your brand?

These questions will help you narrow down the context of the conversation and determine how your business should engage, whether that means joining in on a joke or suggesting your product as a solution to a problem.

Get Unfiltered Feedback

Want to know how your customers really feel about your products? From their biggest pain points to their favorite features, social listening gives you direct access to real, honest feedback.

The information that you pull from these interactions is highly valuable for designing better products in the future and improving your current catalogue. Pay attention to what your customers like and don’t like about your products. Try to understand their frustrations and the challenges that they run into.

Remember that negative reviews and comments aren’t personal attacks, they’re opportunities for your business to get better.

If you’ve just launched a new product, you can discover any shortcomings early on by monitoring social conversations. This can get you in front of negative reviews before they start rolling in and help you improve your current products for future customers.  Source Kevin Donnelly, Shopify Blog

If you’re looking for a place to sell your handmade products, check out this page, and to see our community in action, and how we suppport each other in our handmade community, join our Facebook Group.

Gypsies in Review – That’s So Addie – Strawberry Bears Party Dress – 1st Edition

Gypsies in Review – That’s So Addie – 1st Edition – Strawberry Bears Party Dress Gypsy Spoonful is a community based marketplace that is made up of the most honest, creative and trust worthy makers. We want the world to know about the exceptional quality you can expect when you purchasing items from a Gypsy … read more

Gypsies in Review – That’s So Addie – 1st Edition – Strawberry Bears Party Dress

Gypsy Spoonful is a community based marketplace that is made up of the most honest, creative and trust worthy makers.

We want the world to know about the exceptional quality you can expect when you purchasing items from a Gypsy Spoonful hand made creator.

Our Gypsies in Review blog thread will feature one shop’s items and review. Each edition will feature a different maker’s items. With that being said, our 1st edition features: That’s So Addie’s Strawberry Bears Party Dress

That’s so Addie offers hand made children’s clothing, accessories and more.

That’s So Addie Because life’s too short for boring clothes!

First item up for review:

 Strawberry Bears Party Dress

Model Addison wearing a Strawberry Bear Party Dress from That’s So Addie

 

Shipping:

I received these items fairly quickly. The package was shipped via USPS with tracking. The items were packaged in a cute blue and white poly mailer with a quartrefoil pattern. The package was sealed securely and in good condition. The mailer was a little wrinkled, but not damaged.

Inside the package were my items protected by another plastic bag with a business card from That’s so Addie and a card from Gypsy Spoonful.

I feel this maker goes above and beyond to make sure your items are protected during the shipping process.

The product:

This dress is VERY well made. You can see the pride in every stitch. It is obvious that this dress was truly made with love and care! It appears to be made from 100% woven cotton fabric. It is a thick fabric, but still thin enough for those hot summer days at the park.

All seams have a serged edge to prevent fabric from fraying, add extra durability and a clean professional look.

The little strawberry bears are just adorable!

Ruffle is top stitched for added durability and a clean professional finish.

Inside bodice is lined with a coordinating cotton fabric

Round wooden buttons and 2 strips of green rick rack adorned the bodice of the dress.

The dress does not have any labels on the inside but stitched on the front hem of dress (right above ruffle) there is an adorable, embroidered “That’s So Addie” label.

The back of bodice has a 3 wooden button enclosure. Buttons are securely sewn on. I tugged and pulled them to test durability.

         Ending Remarks:

I highly recommend purchasing items from That’s So Addie! This maker takes pride in her creations. They are whimsical, made from a sturdy fabric, have serged edges and top stitched for that extra durability.  You can’t go wrong with this dress!

Model’s Mom says:

“When I first saw the dress, I didn’t really think it was Addison’s style, but after she put it on I fell in love! We love how sturdy the fabric is, the length and fit are perfect and Addison just loves the twirl factor of it. An amazing addition to Addison’s closet!”

 This dress was kid tested and mother approved!

 

 

 

 

 

 

 

 

 

 

 

Blog authored by Brigitte of KottonKandyKouture  ~ Meet our blog team~ Be sure to Join our Facebook Group to join the conversation about handmade

 

Taking Better Product Photos : Guest Blogger Heidi from Stuff N’ Junk By Heidi

Taking Better Product Photos</font color> Hey there! Heidi here from Stuff N Junk by Heidi! I am a long time seamstress, a handmade business Gypsy Spoonful shop owner, a homeschooling mom. What I am not is a photographer. When I was younger I would love taking photos with my 35 mm camera and then collage-ing … read more

Taking Better Product Photos</font color>

Hey there! Heidi here from Stuff N Junk by Heidi!
I am a long time seamstress, a handmade business Gypsy Spoonful shop owner, a homeschooling mom. What I am not is a photographer. When I was younger I would love taking photos with my 35 mm camera and then collage-ing the photos into memory albums, but with the invention of digital cameras (and camera phones) and thanks to a busy life in general, I stopped taking as many photos. I never really learned all of the ins and outs when it came to lighting and camera functions, so when it came time to open my first online shop, my photos were dark, fuzzy and down right horrible! Over the years I have picked up some tips and tricks when it comes to product photos, so today I wanted to share some of the tools and tricks I use and how my photos have “developed” over the years.
Taking Better Product Photos

one of my first “product photos”

Before I had an online shop, I made diaper bags and baby blankets for family and friends. After many years of encouragement, I opened my first shop and my photos were far from appealing. I knew that I needed them to be “light and bright” but I wasn’t really sure where to begin. I didn’t have the extra funds to purchase high-end photography gear and I didn’t know enough about photography to know what a good value would be. My photos were dark, rough and many times blurry.
After very little research, I began mimicking what I thought looked good in other online shops. I started seeing this trend of photos on wood backgrounds. With no understanding of how it all worked, I purchased some scrapbook paper and started taking product photos. Still dark, still out of focus, I was getting frustrated.
Taking Better Product Photos

A first attempt at indirect light. The background is white cotton fabric.

Taking better product photos

Another “early days” photo, background is scrapbook paper.
There are lots of classes and free videos to coach you through photography and editing, but I got lucky and had a little one-on-one help from someone I met on Facebook. With her help, I ordered some vinyl backdrops and got a light kit, I upgraded my cell phone and my photos started getting better.
Taking Better Product Photos

Lights, Camera, Backdrops!

Taking Better Product Photos

Getting ready to take photos with my phone (Galaxy 8 plus)

When it comes to the actual photos, I found that you don’t need an expensive, high-end camera! Most new cell phones today have cameras that are more than capable of getting a good product photo. A few tips I learned along the way:
  1. Take the case off of your phone when taking photos. Many times the case will cause a shadow around your camera lens, causing the photos to be darker than they should
  2.  Clean the lens before and during your photo shoot. The smallest smudge may not be visible when looking at the phone display, but when you go to edit your photos, they will be blurry.
  3. Take lots of photos! The great thing about digital photos is that you can take a lot of photos of the same thing and simply delete the ones that don’t cut it!
Taking Better Product Photos

Photo taken with my camera (Canon, Rebel T6)

Taking Better Product Photos

Photo taken with my phone

Let’s talk photo backgrounds…

There are a lot of opinions about photo backgrounds. Some people will always recommend a solid white background. Some will tell you to use mockups. Lifestyle photos versus flatlays are also something to think about.
So here’s my two cents:
  1. Your photo background should compliment your business aesthetic. Is your logo blue and green? Don’t use a black backdrop… Do you sell wall/home decor? Photographing your products outside on the grass is probably not going to help your customer imagine that piece in their home. No matter how much you sew, a cutting board is not a good backdrop. You don’t have to spend a lot of money on photo backdrops! Vinyl backdrops are a number one choice as they are specifically designed for taking photos. There are many shops now that offer a variety of sizes and styles to give you plenty of options. I have also used contact paper (dollar tree) and scrapbook paper. The downside to the contact paper is that some are glossy and will give a lot of shine behind your product, with scrapbook paper you are a bit limited with regards to size. If you are looking to use a plain white background, poster board can be a great budget-friendly option!
Taking Better Product Photos

My chevron background is 2’x2′ and matches my branding. Vinyl backdrops can come in so many patterns and sizes! The roll is contact paper I picked up from the dollar store.

2) Mock-ups and props. You always want your product to be the main focus of the photo. If you are using props, be sure they complement your product but they really should be a back seat item, never the focus. If you do mockups, be sure that you are clear in your description of what is included with purchase. If I go to a shop filled with digital mockups and no finished products, I generally don’t make the purchase.
3) Lifestyle photos. These can be great to help sell your online items. Since your customer can’t touch or try on your product while shopping, seeing your product in use helps customers imagine that item in their home. I myself and still working on getting lifestyle photos, so be sure to check back for more on this topic!

Lighting, Lighting, Lighting…

I struggle with lighting. I have always struggled with lighting. I feel like no matter what I do, my lighting is just never “right”. How in the world do we get “indirect light”? Although I am still working on getting that perfect lighting down, I do have tools that help!
1) Lightbox! These can be purchased or you can make one yourself. We’ll be doing a lightbox tutorial soon, so be sure to subscribe to the email list! Although I own a lightbox, I don’t use mine much as my backgrounds and products tend to be too large. Whether you are using indirect light or electric lighting, a lightbox helps filter and soften the lighting when taking your photos.
2) Stand lights. I have the light set listed below and I just can’t live without them! My lights have covers, as shown, which helps filter the light coming through so I’m not getting a bright glare on my product and background.
3) Sunlight. I struggled with good old Mother Nature for quite some time. I tried early morning, different afternoon hours, in the shade, outside, inside, nothing seemed to be working! After doing a little research I finally figured out that I needed to be at my living room window between 10 am and noon (your time and place will vary) to get the best indirect lighting for my photos. Even with that, I still use my stand lights to help with angled lighting.
Taking better product photos

I use a combination of indirect sunlight and two light stands.

The most important thing to remember when it comes to product photography is that you want it to represent your business and give your customer the impression they would get if they were standing in your brick and mortar shop.
Thanks so much for visiting the Gypsy Spoonful Blog : “Gypsy Blogful: A Journey In American Handmade”  and feel free to drop a comment or question!

5 Steps To Get Into Brick and Mortar Boutiques

5 Steps To Get Into Brick and Mortar Boutiques</font color> Learn the top 5 tips on how to get your handmade products carried by local boutiques. My amazing friend, Sarah Shaw of Sarah Shaw Consulting just released a free guide on how to get your small business’ products into brick and mortar boutiques. I’ve considered … read more

5 Steps To Get Into Brick and Mortar Boutiques</font color>

Learn the top 5 tips on how to get your handmade products carried by local boutiques. My amazing friend, Sarah Shaw of Sarah Shaw Consulting just released a free guide on how to get your small business’ products into brick and mortar boutiques. I’ve considered her an expert in her field for a long time now, she’s shown that she knows the proven ways to succeed in this rough market. Just the other day in our member’s only group, we were discussing this very topic! Great timing huh? Don’t waste any time wondering how to succeed at this like a champ!


Sarah Asks,

Are you afraid to call boutique buyers? I was too when I was first starting out.

Sarah has prepared this special guide to share her time-tested formula so you can get your products into the stores of your dreams.

  • You are going to get:
  • 6 ways to find the perfect buyers who already want your product!
  • The “My friend saw your store” copy and paste email script
  • Her “Perfect Follow Up” phone script so you can close the deal
  • And more…..

I know you’re absolutely going to LOVE what she’s sharing with you. There’s no time to waste, so shake a leg sister!

To get started right away and access her free PDF guide, click this link to access your guide

 

Hustle: Do you have it? What does Hustling Mean To You?

The definition of hustle varies with different individuals. To some, its the art of working extra hard to meet your goals while to others, it’s a lifestyle you live by every day. As they say, the end results justify the means. We asked CEOs what hustle means to them and here are the responses. #1- … read more

The definition of hustle varies with different individuals. To some, its the art of working extra hard to meet your goals while to others, it’s a lifestyle you live by every day. As they say, the end results justify the means.

We asked CEOs what hustle means to them and here are the responses.

#1- Powering through the hard parts

Thanks to Jake Jorgovan, Lead Cookie!It’s not about working nights and weekends forever, that just leads to burnout. Instead hustle is about working those nights and weekends when it’s necessary to get over that next hump. Too many people confuse hustle with being a workaholic. You simply can’t stay in hustle mode for your entire life. There are seasons for hustle, and there are seasons to focus on your personal life. It’s important to understand that balance.

 #2- GSD’ing

Thanks to Spencer Chambers Hustle to me is summed up in what I like to call GSD’ing. What is GSD’ing you may ask? In appropriate language, this means Get “Stuff” Done. Work hard, never take no for an answer, make things happen, etc. It’s a really simple concept, but it takes hustle to truly execute and get stuff done on a daily basis.

#3- Simple

Thanks to Taran Ghatrora, Ellebox!Hustle to me is having a clear vision and an unbeatable work ethic to get there. You can’t get stuck in the planning phase or in overthinking.

#4- Executing things

Hustle is the ability to execute steps forward on ideas using discipline to motivate you, instead of inspiration or whim. Your idea is pretty much shit, unless you actually execute on it and do the thing.

Thanks to Ben Woods, Weathered Coalition!

#5- A number of things

Hustling is pursuing your passion when others aren’t. Hustling is saying no to happy hour to work on your business. Hustling is waking up every day at 5 a.m. to write a new company blog post, answer emails or listen to motivational videos. Hustling is spending most of your days alone because you are fervently working to grow your business.

Thanks to Zondra Wilson, Blu Skin Care, LLC!

#6-Having grit

Hustle means having grit. Sticking to it and getting things done while thinking strategically and being engaged. Hustling is about being effective and following through. It’s about the process — start to finish. Be strategic, savvy, and execute. It’s a go-go-go, get it done mentality.

Thanks to Deborah Sweeney, MyCorporation.com!

#7- Performance and productivity

For most entrepreneurs and small business owners, hustle in its most literal sense means that you have to perform and be productive at a high level each and every day. If not, your competitors are likely to get a leg up on you. In a more subjective sense, hustle is a term used regarding a side hustle, which is how many of us get started. If you can find something to do in your spare time which generates income for you, there’s nothing to say that it can’t eventually turn into a full-time position and career for you.

Thanks to Andrew Schrage, Money Crashers!

#8- Motivation and persistence

Thanks to Tom Szaky, TerraCycle!To me, hustle is motivation and persistence. It is being motivated by the word “no,” or the desire to do something others think is not possible. It is thinking big and not settling for anything less than great. Mediocre will not suffice. When TerraCycle first started about 15 years ago, we sold organic worm poop fertilizer. Selling to mom n’ pop stores would’ve been easy, but I wanted more. I wanted to see it on shelves in big box stores so I called relentlessly, no matter how many times they didn’t respond. Finally, we got a meeting and a short time later our fertilizer was on store shelves. Today, we no longer make the fertilizer and TerraCycle is known for recycling difficult to recycle materials. We operate in 21 countries and were just qualified by the SEC for a Regulation A offering which enables any level investor to purchase shares of the company. The capital raise will be used to acquire businesses, allowing us to continue to innovate ways to solve some of the world’s biggest waste problems. Thinking big and persevering despite the no’s in life is my definition of hustle.

#9- Making things happen

It takes drive, creativity, energy, passion, chutzpah, and resilience. As the founder and CEO I know there are going to be times when doors close or I have to pivot to turn my vision into reality. If it were easy someone would have thought of it and done it before. If you are committed to making your dream come true you have to hustle. No one else wakes up every day thinking about your business. It is on you to hustle. If you want it more then you just have to work harder and hustle to make it happen.

Thanks to Paige Arnof-Fenn, Mavens & Moguls!

 #10- Solving problems

Hustle is a term that gets thrown around a lot by entrepreneurs, we say with pride that we worked 14 hours a day for the last week. I’m working on being more conscious of framing my relationship to the word hustle, I now relate it to resourcefulness. When you’re running your own business, a lot of different things come down the pipe, and you’ve got to be able to dig deep and have a high capacity for problem-solving.

Thanks to Justin Shaw, One & Zero!

#11- Hard work

Hustle is working day in and day out even when the results aren’t showing. It’s doing all of the work when you don’t feel like it or you’re stressed. Hustle means not complaining and putting in the hours no matter what because you’re dedicated. In business, it takes a long time for the fruits of your labor to show their effects. I believe you have to be willing to work very hard now for rewards later. That’s what hustle means to me.

Thanks to Carmine M, Pierro Shoes!

#12- It’s everything

Thanks to Rune Sovndahl, Fantastic Services!Business and hustle go hand in hand when being an entrepreneur and it can be fantastic, but also really challenging at the same time. What is “hustle”, you may ask? It’s everything. To me it is breathing, living and feeling the pulse of the business. It’s about making constant growth sustainable. Hustle is about a constant state of peak performance and ability to find the positive in every situation. It is also used to remind one that good things don’t come to those who wait – it comes to those who work hard, sleep and breathe work, and deliver. No matter what type of problem is thrown at you, you have to keep hustling!

#13- To keep moving

Hustle to me means rolling with the punches and never giving up. When your business or your professional career there are going to be low times, failures and even lull’s. You need to make sure to keep working through these times. This is where most people give up and try something new. Have faith and believe in yourself. Hustle your way through these hard times.

Thanks to Garrett Smith, Pitch + Pivot!

#14- Several things

Being the Executive Director of a very small nonprofit, hustle means something very different to me than how the average CEO probably sees it. For me, making as many connections as possible and going to as many networking events as possible are critical. I also need to be fearless when it comes to asking people, companies, and organizations for support and resources for our organization whenever we need it. Hustle also means having my elevator pitch down to a science, so I can easily and efficiently sell our organization to potential new supporters and partners on the spot. For me, hustling also means keeping in touch with connections even if you can’t work with them right away, because you never know if they might be able to help you later on, or who else they might know who might be able to help you, too. Additionally, being ready with a list of things you need assistance with – and being ready to vocalize that list of needs when opportunities arise – is definitely critical to hustling, as is working all channels available to you (like using social media for instance) to crowd-source resources and connections that can benefit us as well.

Thanks to Melissa Norden, Bottomless Closet!

#15- When you say, enough talking – it’s time to do something

Your business began with a dream, that dream morphed into a vision which then becomes a goal. The world is full of dreamers. You have to do more than dream and believe; you have to have a shared goal and hustle to reach it! We teach our team in our EntreLeadership classes to clearly define dreams, visions and goals, share them and share them with their teams. Hustle happens when the team fights and claws together to get there.

Thanks to Dave Ramsey, Ramsey Solutions!

#16- Making it work

“Detroit Hustle” is a known state of mind in the Motor City, where my outdoor advertising agency is headquartered. To me, hustle means always making it work and never giving up. I’ve worked essentially 24/7 since starting Brooklyn Outdoor 5 years ago and I wouldn’t change it for the world. My days are jam-packed with meetings, conference calls, and tight deadlines. I think the most important part of the hustle is being invigorated by hard work instead of feeling drained.

Thanks to Candice Simons, Brooklyn Outdoor!

What does hustle mean to you? Tell us in the comments below. Don’t forget to join

(courtesty of CEO Blog Nation)